Avatar Press#2010s to present

{{Short description|American independent comic book publisher}}

{{redirect|Avatar comic|the comic-book series|Avatar: The Last Airbender (comics){{!}}Avatar: The Last Airbender (comics)}}

{{Infobox publisher

| image = Avatar Press.jpg

| parent =

| status =

| founded = {{start date and age|1996}}

| founder = William A. Christensen

| successor =

| country = United States

| headquarters = Rantoul, Illinois

| distribution =Diamond Book Distributors (books)[http://www.diamondbookdistributors.com/default.asp?t=2&m=1&c=53&s=660 Our Publishers]

| keypeople = Warren Ellis, Garth Ennis, Alan Moore

| publications = Comic books

| topics =

| genre = Bad girl, horror, superhero

| imprints = Boundless Comics
Bleeding Cool

| revenue =

| numemployees =

| nasdaq =

| url = {{URL|http://avatarpress.com}}

}}

Avatar Press is an independent American comic book publisher founded in 1996 by William A. Christensen, and based in Rantoul, Illinois. It was originally known for publishing bad girl comics, such as Pandora, Hellina, Lookers, The Ravening, and Brian Pulido's Lady Death. Later the company became better known for publishing particularly violent titles by popular and critically acclaimed writers such as Alan Moore, Garth Ennis, Warren Ellis, Jonathan Hickman, and Kieron Gillen.

Avatar also publishes the comics news site Bleeding Cool, helmed by Rich Johnston.

History

= 1990s =

Avatar Press launched in December 1996 with three titles: Pandora, Silent Rapture, and Donna Mia. Lookers followed in January, 1997.{{Cite web |date= |title=Avatar Gears Up For December |url=http://www.avatarpress.com/archive.htm#launch |archive-date=1998-12-02 |access-date=2023-06-25 |website=Avatar Press website|archive-url=https://web.archive.org/web/19981202063217/http://www.avatarpress.com/archive.htm#launch }} The founding publisher was Richard Christensen, his son William Christensen was editor-in-chief, and Mark Seifert was creative director.{{Cite comic |title=Pandora |volume= 1 |issue= 1 |date= January 1997 |publisher= Avatar Press}}

The Christensens previously founded the comic book retail outfit Comic Cavalcade in 1989, when William Christensen was 16 years old.{{Cite web |title=Comic Cavalcade {{!}} Better Business Bureau Profile |url=https://www.bbb.org/ |access-date=2023-06-25 |website=www.bbb.org |language=en}} {{Cite web |last=Mitchell |first=Tim |date=2005-05-17 |title=Comic book dealer wants to use site as a warehouse |url=https://www.news-gazette.com/news/comic-book-dealer-wants-to-use-site-as-a-warehouse/article_2267d106-c7bc-52e2-b096-05603c555235.html |access-date=2023-06-25 |website=The News-Gazette |language=en}} Seifert worked as a manager at Comic Cavalcade.{{Cite news |last=Carlson |first=Debbie |date=November 23, 1992 |title=Superman's death sparks reflection, sends dealers searching for more |work=Journal Gazette from Mattoon, Illinois}} Seifert and William Christensen co-bylined several articles for Wizard magazine during the early 1990s, including installments of "The Wizard’s Crystal Ball" column, an interview with Alan Moore, and a Jack Kirby retrospective.{{cite magazine |last1=Christensen |first1=William |last2=Seifert |first2=Mark |date=November 1992 |title=Wizard's Crystal Ball |magazine=Wizard The Comics Magazine |page=79 |location=USA |publisher=Garab Shamus Enterprises}} {{cite magazine |last1=Christensen |first1=William |last2=Seifert |first2=Mark |date=November 1993 |title=The Unexplored Medium |magazine=Wizard The Comics Magazine |page=42 |location=USA |publisher=Garab Shamus Enterprises}} {{cite magazine |last1=Christensen |first1=William |last2=Seifert |first2=Mark |date=August 1994 |title=The King |magazine=Wizard The Comics Magazine |page=90 |location=USA |publisher=Garab Shamus Enterprises}} Before the launch of Avatar Press, William Christensen was also credited as "managing editor," among other roles, at London Night Studios in 1995 and 1996.

Credited as "Sales Representative": {{Cite comic |title=Widow: Metal Gypsies |volume= 1 |issue= 1 |date= August 1995 |publisher= London Night Studios}}.

As "Executive director": {{Cite comic |title=Widow: Metal Gypsies |volume= 1 |issue= 2 |date= 1995 |publisher= London Night Studios}}.

As "Project manager: {{Cite comic |title=Razor Torture |volume= 1 |issue= 0 |date= December 1995 |publisher= London Night Studios}}.

As "Managing Editor" {{Cite comic |title=Razor Torture |volume= 1 |issue= 1 |date= 1996 |publisher= London Night Studios}}.

As "Managing Editor": {{Cite comic |title=Razor/The Suffering |volume= 1 |issue= 3 |date= 1995 |publisher= London Night Studios}}.

Avatar began publishing at the end of the 1990s comic book speculation boom and bust, when many publishers and retailers were going out of business, yet the company expanded, publishing titles by creators such as Mike Wolfer, David Quinn, Tim Vigil, Eric Powell, and Warren Ellis.

Publishers and retailers going out of business at the time: {{Cite web |author1=Jim McLauchlin |date=2021-06-17 |title=Comic books' crazy 1996 revisited: a wedding, a bankruptcy, a DC-Marvel crossover, more |url=https://www.gamesradar.com/comic-books-crazy-1996-revisited-a-wedding-a-bankruptcy-a-dc-marvel-crossover-more/ |access-date=2023-06-25 |website=gamesradar |language=en}} and {{Cite web |title=Tales From the Database - Mile High Comics, Chuck Rozanski |url=https://www.milehighcomics.com/tales/cbg36.html |access-date=2023-06-25 |website=www.milehighcomics.com}} Avatar founding and expanding during the bust: {{Cite web |last=Wolfer |first=Mike |date=2007-07-17 |title=HOW AVATAR PRESS SAVED MY LIFE, Part 4: Reconstruction |url=http://www.avatarpress.com/2007/07/how-avatar-press-saved-my-life-part-4-reconstruction/ |access-date=2023-06-25 |website=Avatar Press |language=en-US}} Pandora became the company's flagship character, appearing in crossovers with numerous other "bad girl" characters, including Hellina, Razor, Lady Death, Shotgun Mary, and Widow.

Flagship character: {{Cite web |date=2010-01-20 |title='Avatar' builds on Pandora fever |url=https://www.chicagotribune.com/entertainment/ct-xpm-2010-01-20-sc-ent-0119-pandora-20100119-story.html |access-date=2023-06-25 |website=Chicago Tribune}} and {{Cite web |date=2011-03-19 |title=C2E2: Bad Girls Return in "War Goddess" |url=https://www.cbr.com/c2e2-bad-girls-return-in-war-goddess/ |access-date=2023-06-25 |website=CBR |language=en}} Crossovers: {{Cite web |title=Pandora -- Avatar Press |url=http://www.avatarpress.com/pandora/ |access-date=2023-06-25 |website=www.avatarpress.com}} and {{Cite web |last=Seifert |first=Mark |date=1998-06-01 |title=News & Notes |url=http://www.avatarpress.com/1998/06/news-notes/ |access-date=2023-06-25 |website=Avatar Press |language=en-US}}

= 2000s =

In 2000, Avatar Press began publishing comics featuring characters licensed from Rob Liefeld's defunct Awesome Comics company, including Avengelyne and The Coven.{{Cite web |last=Seifert |first=Mark |date=2000-07-24 |title=Shaw, Rio, Haley Take Avengelyne to the Brink in Avengelyne: Revelation |url=http://www.avatarpress.com/2000/07/shaw-rio-haley-take-avengelyne-to-the-brink-in-avengelyne-revelation/ |access-date=2023-06-25 |website=Avatar Press |language=en-US}} The next year, Avatar began publishing previously unreleased issues of Glory written by Moore and originally intended for Awesome.{{Cite web |date=2001-07-30 |title=To the Extreme: A conversation with Rob Liefeld |url=https://www.cbr.com/to-the-extreme-a-conversation-with-rob-liefeld/ |access-date=2023-06-25 |website=CBR |language=en}} More works by Moore followed, including adaptations of his prose stories and song lyrics, such as Alan Moore's Magic Words, and reprints such as the graphic novel A Small Killing.{{Cite web |title=Alan Moore category page from the 2000s |url=http://www.avatarpress.com/www2/categories/alanMoore/ |access-date=2023-06-25 |website=Avatar Press website}}

Avatar soon attracted other critically acclaimed writers such as Garth Ennis, Jamie Delano, and Mark Millar.{{Cite web |date=2016-04-13 |title=Garth Ennis Proves Everything Old is New at Image Comics with Trio of Re-Releases |url=https://www.cbr.com/garth-ennis-proves-everything-old-is-new-at-image-comics-with-trio-of-re-releases/ |access-date=2023-06-25 |website=CBR |language=en}}{{Cite web |last=Hudson {{!}} |first=Laura |title=Delano's New Narcopolis at Avatar |url=https://www.publishersweekly.com/pw/by-topic/new-titles/adult-announcements/article/12725-delano-s-new-narcopolis-at-avatar.html |access-date=2023-06-25 |website=PublishersWeekly.com |language=en}} Ennis became a particularly active writer for the company. He brought his series Dicks with John McCrea over from Caliber Comics in 2002, then wrote a series of new titles, including 303 in 2004, Chronicles of Wormwood in 2006, Crossed in 2008, and Stitched in 2012.Dicks at Caliber: {{Cite web |last=Sandifer |first=Elizabeth |date=2021-10-04 |title=For Sweet Fuck All (Book Three, Part 25: Troubled Souls) – Eruditorum Press |url=https://www.eruditorumpress.com/blog/for-sweet-fuck-all-book-three-part-25-troubled-souls |access-date=2023-06-25 |language=en-US}} Titles published at Avatar: {{Cite web |last=MacDonald |first=Heidi |date=2011-07-01 |title=Garth Ennis writes and directs Stitched |url=https://www.comicsbeat.com/garth-ennis-writes-and-directs-stitched/ |access-date=2023-06-25 |website=The Beat |language=en-US}} He brought his series War Stories, previously published under DC's Vertigo imprint, to Avatar in 2014.

Ellis continued to publish material through Avatar as well. In 2004, the company published four comics written by Ellis under the label "Apparat Singles Group." Described as "a group of imaginary first issues of imaginary series from an imaginary line of comics," the books represented Ellis's vision of what comics could have been like if the industry had drawn more inspiration from pulp magazines instead of superhero comics.{{Cite web |date=2008-10-27 |title=Warren Ellis' APPARAT |url=http://www.avatarpress.com/titles/warren-ellis-apparat/ |access-date=2023-06-25 |website=Avatar Press |language=en-US}}{{Cite web |date=2004-11-05 |title=Ellis' Artist Entourage: Talking With The Artists Of Apparat |url=https://www.cbr.com/ellis-artist-entourage-talking-with-the-artists-of-apparat/ |access-date=2023-06-25 |website=CBR |language=en}} Ellis's 2007 title Black Summer, about a superhero assassinating the President of the United States, garnered a cover story from American Prospect magazine.{{Cite web |last=Sanchez |first=Julian |date=2007-10-21 |title=The Revolt of the Comic Books |url=https://prospect.org/api/content/3538513a-f3b8-5085-87a3-66ede83de3aa/ |access-date=2023-06-25 |website=The American Prospect |language=en-us}}

Asked in 2009 how Avatar attracted well-known writers like Ellis and Moore, Christiansen cited creative freedom.{{Cite web |title=Top Writers Anchor Avatar |url=https://icv2.com/articles/comics/view/15708/top-writers-anchor-avatar |access-date=2023-06-25 |website=icv2.com |language=en}} Millar says Avatar was the only company willing to publish his series The Unfunnies because it was so "extreme."{{Cite web |date=2011-08-10 |title=Mark Millar: World On A String (Part One of Two): Interviews & Features Archive - Comics Bulletin |url=http://comicsbulletin.com/features/107419514831683.htm |access-date=2023-06-25 |archive-url=https://web.archive.org/web/20110810212742/http://comicsbulletin.com/features/107419514831683.htm |archive-date=2011-08-10 }} Eventually the company became better known for publishing titles by critically acclaimed, popular writers featuring extreme content, such as Crossed, than for the company's earlier bad girl titles.{{Cite web |last=McCulloch |first=Joe |date=2016-05-11 |title=THIS WEEK IN COMICS! (5/11/16 - Crashing Headlong Into the Limits of My Charisma |url=https://www.tcj.com/this-week-in-comics-51116-crashing-headlong-into-the-limits-of-my-charisma/ |access-date=2023-06-25 |website=The Comics Journal |language=en-US}}

Avatar also licensed comic book adaptations of famous science-fiction and horror movies and television shows, such as RoboCop, Stargate, Night of the Living Dead, A Nightmare on Elm Street, Friday the 13th and The Texas Chainsaw Massacre.{{Cite web |date=2003-05-02 |title=Steven Grant Aims To Do Permanent Damage with 'Frank Miller's Robocop' |url=https://www.cbr.com/steven-grant-aims-to-do-permanent-damage-with-frank-millers-robocop/ |access-date=2023-06-25 |website=CBR |language=en}} {{Cite web |title=Dynamite Gets 'Stargate' |url=https://icv2.com/articles/comics/view/15402/dynamite-gets-stargate |access-date=2023-06-25 |website=icv2.com |language=en}} {{Cite web |date=2011-02-04 |title=Wolfer Takes "Night of the Living Dead" West |url=https://www.cbr.com/wolfer-takes-night-of-the-living-dead-west/ |access-date=2023-06-25 |website=CBR |language=en}} {{Cite web |last=Jasper |first=Gavin |date=2019-09-13 |title=The Weird History of Friday the 13th Comics |url=https://www.denofgeek.com/books/the-weird-history-of-friday-the-13th-comics/ |access-date=2023-06-25 |website=Den of Geek |language=en-US}}

The company launched the comic book and pop culture news site Bleeding Cool in 2009 with Rich Johnston as head writer and Mark Seiffert as managing editor.{{Cite web |title=Bleeding Cool Magazine |url=https://bleedingcool.com/bcmag/ |access-date=2023-06-25 |website=Bleeding Cool News |language=en-US}}{{Cite web |date=May 27, 2009 |title=Rich Johnston post on White Chapel forum |url=http://freakangels.com/whitechapel/comments.php?DiscussionID=5955&page=1 |access-date=2023-06-25 |archive-url=https://web.archive.org/web/20090528234107/http://freakangels.com/whitechapel/comments.php?DiscussionID=5955&page=1 |archive-date=2009-05-28 }}

= 2010s to present<!--'Boundless Comics' redirects here--> =

Moore expanded his output for Avatar over the course of the 2010s. In need of quick money to pay a tax bill, Moore created a new comic book mini-series for Avatar called Neonomicon.{{Cite magazine |last=Thill |first=Scott |title=Alan Moore Gets Psychogeographical With Unearthing |language=en-US |magazine=Wired |url=https://www.wired.com/2010/08/alan-moore/ |access-date=2023-06-25 |issn=1059-1028}} The series was published in 2010 and featured art by Jacen Burrows. Much of what Moore says will be his final comics work before retiring from the medium was published by Avatar Press, including Crossed +100, Providence, and Cinema Purgatorio.

{{Cite news |last=Cain |first=Sian |date=2016-09-08 |title=Alan Moore confirms he is retiring from creating comic books |language=en-GB |work=The Guardian |url=https://www.theguardian.com/books/2016/sep/08/alan-moore-confirms-he-is-retiring-from-creating-comic-books |access-date=2023-06-25 |issn=0261-3077}}

{{Cite news |last=Leith |first=Sam |date=2022-10-07 |title=Watchmen author Alan Moore: 'I'm definitely done with comics' |language=en-GB |work=The Guardian |url=https://www.theguardian.com/books/2022/oct/07/watchmen-author-alan-moore-im-definitely-done-with-comics |access-date=2023-06-25 |issn=0261-3077}}

{{Cite web |last=Shapira |first=Tom |date=2020-09-15 |title=Their Other Last Hurrah – Cinema Purgatorio |url=https://www.tcj.com/their-other-last-hurrah-cinema-purgatorio/ |access-date=2023-06-25 |website=The Comics Journal |language=en-US}}

Avatar continued to expand its line-up of titles from high profile writers in the early 2010s, adding books like Kieron Gillen's Uber and Jonathan Hickman's God Is Dead, both in 2013. In 2016, Comics Alliance described Uber as "the backbone of Avatar Press' overall line" and "one of the publisher's most well-received and critically acclaimed comics."{{Cite web |last=Shiach |first=Kieran|date=2016-08-23 |title=Avatar Press Launches Kickstarter For Gillen & Gete's 'Uber' |url=https://comicsalliance.com/avatar-kickstarter-gillen-getes-uber-invasion/ |access-date=2023-06-26 |website=ComicsAlliance |language=en}}

In 2013, Delano said he wouldn't do any " and further work for Avatar after the company sold a "torture" variant cover depicting sexual violence towards women for an issue of Crossed he wrote.{{Cite web |last=Παπαδημητρόπουλος |first=Θωμάς |date=2013-04-27 |title=Jamie Delano: H Συνέντευξη Στο CCA2013 |url=https://www.comicdom.gr/2013/04/27/jamie-delano-cca2013-interview/ |access-date=2023-06-26 |website=Comicdom |language=en-US}} Later that year comics journalist Heidi MacDonald criticized Avatar's "torture" covers in general, asking "what kind of person buys a “Torture variant” cover anyway?"{{Cite web |last=MacDonald |first=Heidi |date=2013-08-20 |title=So what kind of person buys a "Torture variant" cover anyway? (NSFW, trigger images) |url=https://www.comicsbeat.com/so-what-kind-of-person-buys-a-torture-variant-cover-anyway-nsfw-trigger-images/ |access-date=2023-06-25 |website=The Beat |language=en-US}} MacDonald's article prompted numerous responses, including one from then new Crossed writer Justin Jordan, but MacDonald noted how civil the debate remained.{{Cite web |last=MacDonald |first=Heidi |date=2013-08-23 |title=The week in review: No one did anything they didn't want to |url=https://www.comicsbeat.com/the-week-in-review-no-one-did-anything-they-didnt-want-to/ |access-date=2023-06-26 |website=The Beat |language=en-US}}

Avatar launched a new imprint called Boundless Comics in 2010 to publish a new line of Lady Death titles and similar bad girl and "cheesecake" comics titles similar to those Avatar published during its early days.{{Cite web |last=Johnston |first=Rich |date=2010-04-15 |title=Avatar Launches Boundless At C2E2 - Brings Back Lady Death |url=https://bleedingcool.com/comics/recent-updates/avatar-launches-new-company-boundless-at-c2e2-brings-back-lady-death/ |access-date=2023-06-25 |website=bleedingcool.com |language=en}} The imprint launched War Goddess featuring early Avatar characters Pandora, Hellina, and Widow in 2011 and a new Lookers title in 2016.{{Cite web |date=2011-03-19 |title=C2E2: Bad Girls Return in "War Goddess" |url=https://www.cbr.com/c2e2-bad-girls-return-in-war-goddess/ |access-date=2023-06-26 |website=CBR |language=en}}{{Cite web |last=Johnston |first=Rich |date=2016-03-21 |title=The Lauch of Lookers - Boundless Solicits For June 2016 |url=https://bleedingcool.com/comics/the-lauch-of-lookers-boundless-solicits-for-june-2016/ |access-date=2023-06-26 |website=bleedingcool.com |language=en}}

Avatar's Bleeding Cool website was criticized in 2018 after publishing an interview with far-right writer Vox Day conducted by Seifert. Bleeding Cool apologized for running the interview and appointed Kaitlyn Booth as editor-in-chief.{{Cite web |last=MacDonald |first=Heidi |date=2018-10-12 |title=Interview with white supremacist causes regime change at top comics site |url=https://www.comicsbeat.com/__trashed-13/ |access-date=2023-06-26 |website=The Beat |language=en-US}} Seifert remains managing editor of the site, according to his author page on the site.{{Cite web |title=Mark Seifert Page 1 |url=https://bleedingcool.com/author/mark-seifert/ |access-date=2023-06-26 |website=bleedingcool.com |language=en}}

As of June 2023, the Avatar Press website's news page has not been updated since October, 2020.{{Cite web |title=Avatar Press |url=http://www.avatarpress.com/ |access-date=2023-06-25 |website=Avatar Press |language=en-US}} In 2021, the company released the Providence Compendium and the Warrior Nun Dora graphic novel, both of which had been crowdfunded on Kickstarter in 2020.{{Cite web |last=Johnston |first=Rich |date=2021-03-23 |title=Alan Moore & Jacen Burrows' Providence Compendium From Avatar In June |url=https://bleedingcool.com/comics/alan-moore-jacen-burrows-providence-compendium-from-avatar-in-june/ |access-date=2023-06-25 |website=bleedingcool.com |language=en}}{{Cite web |last=Johnston |first=Rich |date=2020-07-06 |title=Spoiler Previews of Warrior Nun: Dora on Kickstarter |url=https://bleedingcool.com/comics/spoiler-previews-of-warrior-nun-dora-on-kickstarter/ |access-date=2023-06-25 |website=bleedingcool.com |language=en}}{{Cite web |title=WARRIOR NUN DORA TP VOL 01 (NOV201091) |url=https://www.previewsworld.com/Catalog/NOV201091 |access-date=2023-06-25 |website=www.previewsworld.com |language=en}} Avatar also released a new Jungle Fantasy Fauna series under the Boundless imprint in 2021. No new issues of Jungle Fantasy Fauna were published in 2022, but the fifth issue is solicited for December 2023. Meanwhile both Avatar and Boundless continue to solicit reprints and bundles of previously published material{{Cite web |title=Listing of Avatar Press solicitations |url=https://www.previewsworld.com/Search?mode=A&Publisher=AVATAR%20PRESS%20INC |access-date=2023-06-25 |website=Diamond Previews World |language=en}} and Bleeding Cool continues to operate.{{Cite web |title=Bleeding Cool News - Comics, Movies, TV, Games, Collectibles |url=https://bleedingcool.com/ |access-date=2023-06-25 |website=bleedingcool.com |language=en}}

{{Clear}}

Titles

= By author =

{{div col|colwidth=30em}}

{{div col end}}

= Selected other titles =

{{div col|colwidth=30em}}

  • Pandora (Avatar's flagship character)
  • Demonslayer by Marat Mychael
  • Dreamwalker by Jenni Gregory
  • Hellina
  • Jungle Fantasy, starring Fauna from the Threshold series' "Fauna, Jungle Girl"
  • Jungle Fantasy: Ivory, starring an independent cave-woman named Ivory who is a "widow" in search of her infant son who was abducted
  • Lookers
  • Medieval Lady Death
  • Nira-X Cyberangel by Bill Maus
  • The Ravening
  • Razor by Everette Hartsoe
  • Rich Johnston's Holed Up by Rich Johnston
  • Twilight, which, along with Twilight: Live Wire, was reprinted in Twilight: Raw

{{div col end}}

=Adaptations and licensed properties=

{{div col|colwidth=30em}}

== By author ==

== Selected other titles ==

References

{{Reflist}}