Axion (brand)
{{Short description|Washing-up liquid (UK), dishwashing liquid (US)}}
{{Infobox brand
| name = Axion
| logo = Axion(Brand)Logo.jpg
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| type = Dishwashing liquid
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| currentowner = Colgate-Palmolive
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| introduced = {{start date and age|1996}} (India)
| discontinued =
| related =
| markets = Asia and Latin America
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| website = [https://tuhogar.com/ Official website]
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Axion is an American brand of dishwashing liquid product marketed by Colgate-Palmolive. It is available in Asia and Latin America.{{Cite web |url=https://economictimes.indiatimes.com/markets/stocks/news/with-high-competition-in-oral-care-business-colgate-may-do-well-in-personal-home-care/articleshow/40674589.cms?from=mdr |title=With high competition in oral care business, Colgate may do well in personal & home care |last=Somvanshi |first=Kiran Kabtta |date=2014-08-22 |website=The Economic Times |publisher=The Economic Times |location=India |access-date=2020-04-16}}{{Cite web |url=https://www.usatoday.com/story/money/2020/04/08/colgate-palmolive-partners-who-make-millions-soap-bars/2970522001/ |title=Colgate-Palmolive partners with World Health Organization to make millions of soap bars |last=Murphy |first=Coral |website=USA Today |publisher=USA Today |location=USA |access-date=2020-04-16}}{{Cite web |url=https://economictimes.indiatimes.com/colgate-palmolive-india-ltd/infocompanyhistory/companyid-13873.cms |title=Colgate-Palmolive (India) History :Colgate-Palmolive (India) Information - The Economic Times |website=economictimes.indiatimes.com |publisher=The Economic Times |location=India |access-date=2020-04-16}}
History
Originally, Colgate's Axion brand was the name of an enzyme pre-soak,{{cite web |title=Lot of 2 Vintage Boxes of AXION Pre-soak Laundry Enzyme Action Colgate Sample |url=https://www.ebay.com/itm/195008695582 |website=eBay |access-date=18 June 2022 |archive-url=https://web.archive.org/web/20220618101156/https://www.ebay.com/itm/195008695582 |archive-date=18 June 2022}} to be used before laundering clothes.{{cite web |title=Colgate Axion pre-soak laundry TV commercial with Arthur Godfrey |url=https://www.youtube.com/watch?v=QKxhKWZR5wg |website=Periscope Film archive |access-date=18 June 2022 |language=en |quote=via YouTube}} It was introduced on March 18, 1968.{{cite web |title=AXION - Colgate-Palmolive Company Trademark Registration |url=https://uspto.report/TM/88895831 |website=USPTO.report |access-date=18 June 2022 |language=en}}