Azure Beach Club Paris Hilton

{{short description|Condominium development in Manila, Philippines}}

{{Use mdy dates|date=September 2023}}

{{Infobox building

|name = Azure Beach Club Paris Hilton

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|location = West Service Road corner Doña Soledad Avenue, Marcelo Green, Parañaque, Philippines

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|status = Complete

|start_date = 2014

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|opening = 2019

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|architect = Broadway Malyan

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|developer = Century Limitless Corp.

|owner = Century Properties

|management = Century Property Management Corp.

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Azure Beach Club Paris Hilton, also known as Azure Urban Resort Residences, is an urban condominium development in Parañaque, Metro Manila. The celebrity heiress Paris Hilton licensed her name to the property{{cite web|url=https://www.philstar.com/entertainment/2014/03/13/1300502/phl-real-estate-project-dream-come-true-paris-hilton|title=Phl real estate project a ‘dream come true’ for Paris Hilton|website=Philstar.com|accessdate=2018-11-02}} and is credited with its interior design.{{cite web|url=https://www.century-properties.com/property-for-sale/azure/|website=century-properties.com|title=Residеntial Propеrtiеs for Sale at Azure Urban Resort Residences|accessdate=2018-11-02}} Sales on the first tower began in 2014, and the construction of additional towers were finished in 2019.{{cite web|last=Buban|first=Charles|url=https://business.inquirer.net/284970/century-properties-group-completes-the-azure-urban-resort-residences|title=Century Properties Group completes the Azure Urban Resort Residences|newspaper=Philippine Daily Inquirer|date=2019-12-07|access-date=2023-09-02}}

The condominium was developed by the Century Properties real estate development corporation, which is also responsible for Manila's Trump Tower Manila and The Gramercy Residences high-rises, among others. The property is located in the Parañaque section of Metro Manila, close to the SM Bicutan Supermall and the South Luzon Expressway. The property plans include a wave pool, basketball court, artificial beach, and roof gardens. In addition, it has a bar and a beach club facility bearing Hilton's name.

Hilton has appeared in advertisements for the development,{{cite web|url=https://www.youtube.com/watch?v=fGcV_yne2-4|title=Paris Hilton - Azure Urban Residences with Century Properties|website=YouTube|accessdate=2018-11-02}} which appear online and in connection to other Century properties. Hilton has also promoted the development on American talk shows.{{cite web|url=https://www.youtube.com/watch?v=Wi0Z7dSfZ0g|title=Paris Hilton Mentions The Azure on The Wendy Williams Show|website=YouTube|accessdate=2018-11-02}} She is featured on the sales website. In addition, Hilton appeared at an event in Manila commemorating the official opening of the building in March 2014.{{cite web|url=https://news.abs-cbn.com/lifestyle/03/09/14/paris-hilton-back-manila|title=Paris Hilton back in Manila | ABS-CBN News|website=news.abs-cbn.com|accessdate=2018-11-02}}

The property was designed by the English firm Broadway Malyan, which has also designed other Century Properties buildings. Azure Urban Resort Properties, a subsidiary of Century Limitless Corporation manages the property. Although initially the development was planned to have nine towers when completed, currently the company states it plans for seven twenty-story buildings upon completion.{{cite web|url=http://www.azure.com.ph/masterplan.html|title=Azure Urban Resort Residences | Masterplan | Broadway Malyan|website=azure.com.ph|accessdate=2018-11-02}} Hilton has characterized the licensing deal as her first foray into the real estate business.{{cite web|url=https://www.usatoday.com/story/life/people/2014/03/13/paris-hilton-inaugurates-manila-urban-beach-club/6370351/|website=usatoday.com|title=Paris Hilton inaugurates Manila urban beach club|accessdate=2018-11-02}}

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