BFL Group
{{Infobox company
| name = BFL BFL
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| type = Private
| industry = Retail
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| founder = Toufic Kreidieh and Yasser Beydoun
| defunct =
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| hq_location_city = Dubai
| hq_location_country = United Arab Emirates
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| website = {{URL|https://bflgroup.ae/}}
}}
BFL Group is an international discount retailer founded in 1996 by Toufic Kreidieh.{{cite web|url=https://news.lau.edu.lb/2021/reaping-the-rewards-of-retail-qa-with-entrepreneur-and-alumnus-toufic-kreidieh.php|title=Reaping the Rewards of Retail: Q&A with Entrepreneur and Alumnus Toufic Kreidieh {{pipe}} LAU News|website=news.lau.edu.lb|date=3 November 2021 |access-date=2021-12-20}} It is based in the United Arab Emirates{{cite web|url=https://www.citysearch.ae/bfl-group-dubai|title=BFL Group - - Mina Jebel Ali Technology Park - Dubai|website=citysearch.ae|access-date=2021-12-20}} and has dozens of stores in major cities across Europe and the Middle East.{{cite web|url=https://www.editorialmondadori.com/bfl-group-on-the-path-to-unprecedented-global-success/|title=BFL Group: On the Path to Unprecedented Global Success|website=Mondadori|access-date=2021-12-20}}
History
The BFL Group was founded by Toufic Kreidieh and Yasser Beydoun in 1996.{{cite web|url=https://www.imagesretailme.com/fashion-lifestyle/how-did-brands-for-less-open-11-new-stores-during-the-pandemic/|website=imagesretailme.com|title=How did Brands For Less open 11 new stores during the pandemic? -|date=25 March 2021 |access-date=2021-12-20}}{{cite web|url=https://www.youtube.com/watch?v=WgT0-CL5B8s|title=CEO TALK with CNBC Arabia.|website=YouTube|access-date=2021-12-20}} The headquarters were established in Dubai in 2000,{{cite web|url=https://www.dubaivibesmagazine.ae/dubai-expats-stories-no-shortcut-to-success-toufic-kreidieh-brands-for-less-ceo-and-co-founder-says/|title=Dubai Expats Stories. 'No shortcut to success' – Toufic Kreidieh, Brands for Less CEO and co-founder says |website=Dubai Vibes Magazine|access-date=2021-12-20}} and its first store was launched in 2006.{{cite web|url=https://www.thenationalnews.com/business/money/money-me-everybody-loves-to-hunt-for-a-bargain-1.1234387|website=thenationalnews.com|title=Money & Me: 'Everybody loves to hunt for a bargain'|date=3 June 2021 |access-date=2021-12-20}}
Its headquarters are located in Techno Park, Dubai, UAE. It has locations across the UAE, including in Abu Dhabi,{{cite web|url=https://gulfnews.com/business/corporate-news/bfl-group-launches-a-new-store-in-abu-dhabi-1.1621147431770|title=BFL Group launches a new store in Abu Dhabi {{pipe}} Corporate-news|website=Gulf News|date=16 May 2021 |access-date=2021-12-20}} as well as in neighboring countries such as Oman.{{cite web|url=https://mid-east.info/bfl-group-opens-new-store-in-oman/|author=Cherry Mayangao|title=BFL Group opens new store in Oman|website=mid-east.info|date=6 November 2021 |access-date=2021-12-20}}{{cite web|url=https://www.aalmeen.com/19-Apr-2021/bfl-group-continues-to-pursue-ambitious-2021-expansion-plan-introducing-brands-for-less-store-in-the-newly-opened-circle-mall|website=aalmeen.com|title=BFL Group continues to pursue ambitious 2021 expansion plan introducing Brands For Less store in|access-date=2021-12-20}}
BFL, which stands for "Brands for Less,"{{cite web|url=https://www.dubaichronicle.com/2021/04/17/brands-for-less-store-in-the-newly-opened-circle-mall/|website=dubaichronicle.com|title=Brands For Less Store In The Newly Opened Circle Mall|access-date=2021-12-20}} has expanded its business with more than 74 stores spread over 6 countries in the Middle East and Europe (including Spain and Malta{{cite web|url=https://www.zawya.com/mena/en/press-releases/story/BFL_Group_brings_Spanish_homeware_brand_Muy_Mucho_to_Malta-ZAWYA20211123081957/|title=BFL Group brings Spanish homeware brand Muy Mucho to Malta {{pipe}} Zawya Mena Edition |website=zawya.com|access-date=2021-12-20}}). It has expanded with brands such as Homes For Less, Toys For Less, Mumuso, and Tchibo.{{cite web|url=https://www.zawya.com/mena/en/press-releases/story/BFL_Group_unveils_Luxury_For_Less_concept_store_in_Dubai-ZAWYA20211211083921/|title=BFL Group unveils Luxury For Less concept store in Dubai {{pipe}} Zawya Mena Edition |website=zawya.com|access-date=2021-12-20}}
BFL Group's stores are variety stores that carry many different types of items, including clothing, sportswear, toys, kitchen products, and others.{{cite web|url=https://menews247.com/bfl-group-unveils-luxury-for-less-concept-store-in-dubai/|website=menews247.com|title=BFL Group unveils Luxury For Less concept store in Dubai|access-date=2021-12-20}}
See also
References
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{{VarietyStores}}
Category:Companies based in Dubai