BITE Beauty
{{Short description|Canadian cosmetics company}}
{{Infobox company
| name = BITE Beauty
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| type = Private
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| industry = Personal care
| founded = {{start date and age|2011}}
| founder = Susanne Langmuir
| hq_location = Toronto, Canada
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| parent = Kendo
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| website = {{URL|www.bitebeauty.com/}}
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BITE Beauty is a Canadian cosmetics company specializing in lip products. The brand was founded by Susanne Langmuir in 2011, launched in 2012,{{Cite news|url=https://www.bbc.com/news/world-us-canada-39970721|title=How Bite Beauty is building an all-natural lipstick business|last=Murphy|first=Jessica|date=2017-07-24|work=BBC News|access-date=2017-08-14|language=en-GB}}{{Cite news|url=http://www.gcimagazine.com/business/marketers/acquisitions/Kendo-Acquires-Bite-Beauty-283052271.html|title=Kendo Acquires Bite Beauty|work=Global Cosmetic Industry|access-date=2017-08-14|language=en}} and acquired by Kendo in 2014. The brand is carried exclusively at Sephora.{{Cite news|url=https://www.thestar.com/business/2015/03/19/sephora-leads-the-way-for-fresh-face-in-makeup-retail.html|title=Sephora shows fresh face in Canadian makeup retail|last=Ansari|first=Sadiya|date=2015-03-19|work=The Toronto Star|access-date=2017-08-13}}
All BITE's products are made with food-grade, vegan ingredients{{cite web |title=FAQ {{!}} About |url=https://www.bitebeauty.com/faq.html |website=Bite Beauty |language=en}} and are infused with resveratrol.{{Cite web|url=http://nuvomagazine.com/magazine/winter-2013/bite-beauty|title=BITE BEAUTY: Lip service you want|last=Strauss|first=Alix|date=2013-12-11|website=NUVO Magazine|access-date=2017-08-13}} The factory is located in Toronto; in 2015, around 2000 pieces a day were produced.{{Cite news|url=https://www.yahoo.com/beauty/meet-bite-beauty-founder-susanne-langmuir-119382450163.html|title=Meet Bite Beauty Founder Susanne Langmuir|access-date=2017-08-14|language=en-US}}
Lip.Lab
As of 2022, BITE Beauty ceased to exist.{{Cite web |date=2022-05-17 |title=Bite Beauty Announced It's Going Out of Business |url=https://www.allure.com/story/bite-beauty-closure-sale |access-date=2023-02-23 |website=Allure |language=en-US}} BITE Beauty now operates as "Lip.Lab", a brick-and-mortar retailtainment experience where customers can create their own lipsticks choose the texture, scent, case color and have a selected name engraved on the lipstick tube and lip balms.
As of December 2022, there are 10 lip labs in operation, the locations include:
- Two boutiques in New York City: Soho (the flagship store) and Williamsburg
- Toronto
- Two boutiques in California: Irvine and Los Angeles
- Las Vegas
- West Loop Chicago
- Northpark Center, Dallas
- Paris at La Bon Marche
- Downtown Nashville