BNP Paribas Personal Finance UK
{{Short description|British financial firm}}
{{Use dmy dates|date=March 2025}}
{{Use British English|date=May 2014}}
{{Infobox company
| name = BNP Paribas Personal Finance
| logo = BNP Paribas.png
| logo_caption =
| former_name = LaSer UK
| type = Subsidiary
| industry = Financial services
| founded = {{Start date and age|df=yes|1973|01|21}}
| founder = Selfridges
| hq_location_city = Solihull, West Midlands
| hq_location_country = United Kingdom
| area_served = United Kingdom and Ireland
| key_people =
| products = Consumer finance, Retail Finance, Credit Cards, Affinity Loans, Premium Finance
| num_employees = 740
| num_employees_year = 2017
| parent = BNP Paribas
| website = {{URL |https://www.bnpparibas-pf.co.uk/}}
}}
BNP Paribas Personal Finance, formerly known as LaSer UK, is a British and Irish provider of consumer finance. It operates in the UK and in the Republic of Ireland. The company administers credit and loyalty programmes for other businesses across multiple sectors, including retail, household, insurance, entertainment and leisure. BNP Paribas Personal Finance manages four million customers and 300 UK partnerships. {{As of| 2016}}, it had financed £1.6 billion in credit.
The company's operations are in Solihull and Belfast, where it employs 740 people.
BNP Paribas Personal Finance consists of two separate companies Creation Financial Services Limited, and Creation Consumer Finance Limited, collectively trading under the name of Creation.{{Cite web|url=https://www.creation.co.uk/help-centre/|title=Creation Help Centre | Get instant help with our FAQs |website=creation.co.uk}} BNP Paribas Personal Finance is fully owned by the France-based BNP Paribas.
History
The company began its existence in 1973 as the financial services arm of Selfridges department store providing credit to its customers. The company eventually became SearsCard, with its primary function to provide store card facilities for retail companies within the Sears PLC Group.
In the late nineties, the company was rebranded as Creation Financial Services Ltd.
In 1999, Creation Financial Services Ltd. was acquired by LaSer, a European provider of credit and loyalty customer programmes based in Paris, jointly owned by BNP Paribas and Galeries Lafayette.
In 2004, Creation expanded into co-brand credit cards with the launch of a number of programmes with football clubs, providing credit cards to clubs in the Premiership and Football League Championship.
In 2006, Creation acquired Belfast-based Open and Direct Retail Services (ODRS).{{cite web | url=http://www.theretailbulletin.com/news/creation_announces_acquisition_of_open_and_direct_retail_services_09-02-06/ | title=Retail Bulletin, Daily UK Retail News | date=May 2019 | access-date=9 May 2012 | archive-date=4 March 2016 | archive-url=https://web.archive.org/web/20160304025707/http://www.theretailbulletin.com/news/creation_announces_acquisition_of_open_and_direct_retail_services_09-02-06/ | url-status=dead }}
In 2007, the LaSer Group was formed by Creation's parents, including rebranding the group companies across Europe and LaSer UK was formed. In 2008, it in-sourced its customer services and collections teams.
In 2010 LaSer UK announced it would be supplying fixed term credit for DSG International the owners of Dixons, Currys and PC World.http://www.midlandsbusinessnews.co.uk/2011-06/laser-uk-reports-strong-growth-and-sets-new-target-to-double-in-size-by-2013.aspx{{Dead link|date=June 2022 |bot=InternetArchiveBot |fix-attempted=yes }}
In 2012 LaSer UK announced a partnership with retailer Asda, to provide the Asda Money Credit Card. The new partnership created 100 new jobs at LaSer UK's Solihull call centre.http://www.birminghampost.net/birmingham-business/birmingham-business-news/other-uk-business/2012/08/03/solihull-firm-laser-uk-lands-asda-cashback-contract-65233-31534992/ {{Dead link|date=February 2022}}
In 2017 LaSer UK rebranded itself as BNP Paribas Personal Finance.
Products
BNP Paribas Personal Finance provides consumer finance, including retail point of sale finance, credit cards, affinity loans and insurance premium finance.