BVD

{{Short description|Brand of underwear}}

{{other uses}}

{{more citations needed|date=May 2018}}

{{Infobox company |

| name = BVD

| logo =

| type = Subsidiary

| owner = Fruit of the Loom

| foundation = 1876

| location = United States

| industry = underwear

| products = underwear

| homepage = [https://web.archive.org/*/http://www.bvd.com/ bvd.com]

}}

BVD is a brand of men's underwear, which are commonly referred to as "BVDs". The brand was founded in 1876 and named after the three founders of the New York City firm: (Joseph W.) Bradley, (Luther C.) Voorhees, and (Lyman H.) Day (thus "B.V.D.").{{cite web|url=http://www.bvd.com/|title=Fruit of the Loom - BVD|accessdate=2008-07-28}}{{Cite book|last1=Sterlacci|first1=Francesca|url=https://books.google.com/books?id=xdttJt-R2yUC&dq=1976+bvd+fruit+of+the+loom&pg=PA30|title=The A to Z of the Fashion Industry|last2=Arbuckle|first2=Joanne|date=2009-09-28|publisher=Rowman & Littlefield|isbn=978-0-8108-6883-0|language=en}} The BVD brand, originally produced for men and women, in the United States is now produced solely for men by Fruit of the Loom. The BVD brand is also sold in Japan.[https://www.bvd.jp/ Home]. BVD Japan. Retrieved on March 12, 2019.{{Cite book|last=Ramseyer|first=Mitsubishi Professor of Japanese Legal Studies J. Mark|url=https://books.google.com/books?id=kjsHoVKKulgC&dq=bvd+japan&pg=PA61|title=Distribution in Japan|date=2002|publisher=Oxford University Press|isbn=978-0-19-924890-2|language=en}}

History

File:1915 BVD Underwear Advertisement National Geographic June 1915.jpg

BVD first manufactured bustles for women. They then became famous for their men's union suits made of heavy knitted fabric. In 1908, that bulky and tight-fitting garment was turned into a new kind of loose-fitting underwear. They went on to introduce a two-piece and the popular union suit{{cite news |title=There's "An Ocean of Comfort" In B.V.D. |url=https://archive.org/stream/independen79v80newy#page/n77/mode/1up |newspaper=The Independent |date=Jul 13, 1914 |accessdate=August 21, 2012}} as well as a lightweight waffle-like fabric with the advertising slogan, "Next to Myself I Like BVD Best".

At the beginning of the 1930s, BVD was purchased by the Atlas Underwear company of Piqua, Ohio. During the Great Depression, they were successful in manufacturing swimsuits for men, women and children. They patented their own fabric, Sea Satin, a rayon woven satin backed with latex for stretch.{{Cite book|last=Office|first=United States Patent|url=https://books.google.com/books?id=qyOgAAAAMAAJ&dq=Sea+Satin+bvd+patent&pg=PA521|title=Official Gazette of the United States Patent Office|date=1935|publisher=U.S. Patent Office.|language=en}}{{Cite book|last=Snodgrass|first=Mary Ellen|url=https://books.google.com/books?id=gO9nBwAAQBAJ&dq=Sea+Satin+bvd&pg=PA566|title=World Clothing and Fashion: An Encyclopedia of History, Culture, and Social Influence|date=2015-03-17|publisher=Routledge|isbn=978-1-317-45167-9|language=en}} They also used knits of cotton, wool and rayon, and cellophane. Their swimsuits featured in major fashion magazines and high-fashion stores. Styles included form-fitting maillots as well as full-skirted swimsuits. They offered suits for men with detachable tops. In 1929, Olympic swimmer Johnny Weissmuller, who went on to become the most famous Tarzan in motion pictures, was hired as a model and representative. He was featured at swim shows throughout the country wearing the BVD brand of swimsuits, handing out leaflets and giving autographs.{{Cite web|last=Conrad|first=Tracy|title=History: Weissmuller, who played Tarzan, famously enjoyed the desert|url=https://www.desertsun.com/story/news/2021/06/20/history-weissmuller-famously-enjoyed-palm-springs-area/7756537002/|access-date=2022-01-27|website=The Desert Sun|language=en-US}}{{Cite web|last=MonkEL|date=2012-08-09|title=Johnny Weissmuller: The Ape Man and "King of Swimmers"|url=https://npg.si.edu/blog/johnny-weissmuller-ape-man-and-%E2%80%9Cking-swimmers%E2%80%9D|access-date=2022-01-27|website=npg.si.edu|language=en}}

In 1951, the brand was purchased by Superior Mills. BVD was first to start packaging underwear in plastic bags for the mass market. In the 1960s and 1970s, they started introducing sportops, a pocket T-shirt, and fashionable underwear made of nylon.{{Citation needed|date=July 2008}} In 1976, BVD was purchased by Fruit of the Loom. The company filed for bankruptcy in 1999 and was purchased by Berkshire Hathaway in 2001.{{cite web|url=http://www.berkshirehathaway.com/news/apr3002.html|title=Acquisition of Fruit of the Loom Apparel Business Completed|accessdate=28 July 2008| archiveurl= https://web.archive.org/web/20080629020204/http://www.berkshirehathaway.com/news/apr3002.html| archivedate= 29 June 2008 | url-status= live}}

In other languages

In certain dialects{{which|date=July 2022}} of Spanish, the term bibidí, pronounced like the English initials, is an eponym for a man's sleeveless underwear T-shirt.{{Cite book|last=Sabio|first=Fernando|url=https://books.google.com/books?id=QsMuAAAAYAAJ&q=bibid%C3%AD+underwear|title=Hererun wagüchagu: dimurei-agei garifuna|date=2006|publisher=Asociación Misionera Garifuna de Honduras|language=en}}{{Cite book|last=Murrieta|first=Pedro Manuel Benvenutto|url=https://books.google.com/books?id=bCIrAAAAIAAJ&q=bibid%C3%AD+BVD|title=El lenguaje peruano ...|date=1936|publisher=Talleres de Sanmartí y cía., s.a.|language=es}}

Notes

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