Baby Bottom Butter
{{Short description|Balm}}
{{Use dmy dates |date=October 2020}}
{{Use British English |date=October 2020}}
Baby Bottom Butter is a balm sold by English supermarket chain Waitrose, used upon babies' bottoms to soothe them and prevent nappy rash. It is also popular as a face cream for women.
History
The natural ingredients now include olive oil, camomile oil and vanilla.{{r|g}} When it was reformulated in 2008 to remove preservative parabens and other petrochemicals, sales increased significantly as mothers started to use it themselves, in place of expensive face cream.{{r|es|mc}} As the word spread through parenting websites, with many women praising its softening and firming effect, the product sold out at many stores.{{r|dt}} In 2008, the product sold eight years worth of stock in just four months following this buzz.{{r|s}} Enthusiasm for the balm continued, and in 2011, it was announced to be Waitrose's best-selling skincare product.{{r|g}} It is produced in Hampshire.{{r|es}}
People living in New Zealand made special arrangement to have it shipped to them and, in 2014, the luxury supermarket chain, Nosh, started stocking it.{{r|nzh}} In 2016, Waitrose started exporting the product to China.{{r|tg}}
See also
References
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