Bachelor of Business Management

{{Short description|Undergraduate program}}

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Bachelor of Business Management (BBM), sometimes known as a fundamentals in marketing,{{cite web |author=webmaster@waikato.ac.nz |url=http://www.waikato.ac.nz/study/qualifications/bms.shtml |title=Bachelor of Management Studies: University of Waikato |publisher=Waikato.ac.nz |date=2014-03-03 |accessdate=2014-03-23 |archive-url=https://web.archive.org/web/20140323032936/http://www.waikato.ac.nz/study/qualifications/bms.shtml |archive-date=2014-03-23 |url-status=dead }} is an undergraduate program of four years. The BBM degree is designed to teach students the skills necessary to perform leadership roles in the business and corporate world. And it is usually classified into 4 majors: marketing management, financial management, operational management, and human resource development management.

It is sometimes called Commerce BSCom, for Bachelor of Science in commerce.