Baconnaise

In an interview with ABC News, Esch and Lefkow stated that they came up with the original idea for bacon products and their first invention, Bacon Salt, while making a joke about the subject over a meal at a diner. The money for their startup came from the $5000 that Lefkow had obtained while on America's Funniest Home Videos.{{cite news|title=Oprah helped put Baconnaise on the map |author=Lori Matsukawa |url=http://www.king5.com/video/featured-videos/Oprah-helped-put-Baconnaise-on-the-map-122477694.html |newspaper=KING5 |date=May 23, 2011 |access-date=June 21, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20120402203243/http://www.king5.com/video/featured-videos/Oprah-helped-put-Baconnaise-on-the-map-122477694.html |archive-date=April 2, 2012 }} The idea to make bacon spreadable came from a customer's request.{{cite web | url=http://www.jdfoods.net/products/tastyspreads | title=Tasty Spreads | publisher=JDFoods.net | access-date=August 14, 2014 | archive-date=August 14, 2014 | archive-url=https://web.archive.org/web/20140814111556/http://www.jdfoods.net/products/tastyspreads | url-status=live }} Together, they created interest in their products by going to numerous sporting events dressed in bacon costumes and used social networking sites to raise awareness of their company.{{cite video |people=Neal Karlinsky (reporter) |date=April 21, 2009 |title=Craze Over Baconnaise and Bacon Salt |url=https://abcnews.go.com/video/playerIndex?id=7395637 |publisher=ABC News |access-date=June 21, 2011 |archive-date=February 8, 2011 |archive-url=https://web.archive.org/web/20110208212541/http://abcnews.go.com/video/playerIndex?id=7395637 |url-status=live }}

Baconnaise has been featured on The Daily Show with Jon Stewart several times as a repeat joke. In 2009, Jon Stewart used it in a skit that drew negative attention from Seattle Post-Intelligencer{{'}}s Leslie Kelly.{{cite news |title=Sticking up for Baconnaise |author=Leslie Kelly |url=http://www.seattlepi.com/default/article/On-Dining-Go-green-with-our-virtual-pub-crawl-1302062.php#page-2 |newspaper=Seattle Post-Intelligencer |date=March 10, 2009 |access-date=June 21, 2011 |archive-date=October 18, 2012 |archive-url=https://web.archive.org/web/20121018011549/http://www.seattlepi.com/default/article/On-Dining-Go-green-with-our-virtual-pub-crawl-1302062.php#page-2 |url-status=live }} Stewart commented, "Baconnaise, for people who want to get heart disease but, you know, too lazy to actually make bacon."{{cite news |title=Baconnaise on The Daily Show |author=Ronald Holden |url=http://seattlest.com/2009/02/26/baconnaise_on_the_daily_show.php |newspaper=Seattlest |date=February 26, 2009 |access-date=June 21, 2011 |archive-url=https://web.archive.org/web/20120222044521/http://seattlest.com/2009/02/26/baconnaise_on_the_daily_show.php |archive-date=February 22, 2012 |url-status=dead }} In 2010, Jon Stewart again lampooned Baconnaise with a fake clip of the billboard in Times Square that drew a response from J&D's Foods. According to J&D's Foods, a plan to run an actual billboard ad was made, but it was declined by Comedy Central.{{cite web | url=http://www.baconsaltblog.com/2010/05/jon-stewart-baconnaise-billboards.html | title=Jon Stewart Baconnaise Billboards in Times Square | publisher=Bacon Salt Blog | date=May 5, 2010 | access-date=January 17, 2014 | archive-date=February 1, 2014 | archive-url=https://web.archive.org/web/20140201115151/http://www.baconsaltblog.com/2010/05/jon-stewart-baconnaise-billboards.html | url-status=live }} Using it as a prop in a later episode, Stewart referred to Baconnaise as "capitalism's greatest triumph".{{cite news |title=Oprah Grabs Some Bacon Salt; Seattle Startup Is Freaking Out |author=Gregory T. Huang |url=http://www.xconomy.com/seattle/2009/04/24/oprah-grabs-some-bacon-salt-seattle-startup-is-freaking-out/ |newspaper=Xconomy |date=April 24, 2009 |access-date=June 21, 2011 |archive-date=July 2, 2011 |archive-url=https://web.archive.org/web/20110702061849/http://www.xconomy.com/seattle/2009/04/24/oprah-grabs-some-bacon-salt-seattle-startup-is-freaking-out/ |url-status=live }}

Baconnaise was discussed on The Oprah Winfrey Show on April 24, 2009, when Esch and Lefkow were interviewed by Winfrey via Skype. After her guests and she ate sandwiches that used the product, she commented, "Vegetarian and kosher! Thanks Justin and Dave! Get your own Baconnaise!" After her endorsement, the traffic on the company website and telephones overwhelmed its systems. Lefkow stated that a year after the show aired over a million jars of Baconnaise were sold.

According to Lefkow, "spreadable bacon" came as a suggestion from customers after their success with Bacon Salt. Lefkow stated that developing and refining the taste of Baconnaise resulted in him having "nothing but bacon and mayonnaise for breakfast for the next six months" to compare their product to the real thing. They initially sold the new product via Pike's Place's City Fish Company.{{cite web | url=http://www.issaquahpress.com/2008/10/15/spread-the-news-%E2%80%94-baconnaise-is-delicious/ | title=Spread the news — Baconnaise is delicious | publisher=Issaquah Press | date=October 15, 2008 | access-date=January 17, 2014 | author=Hayes, David | archive-url=https://web.archive.org/web/20140201133724/http://www.issaquahpress.com/2008/10/15/spread-the-news-%E2%80%94-baconnaise-is-delicious/ | archive-date=February 1, 2014 | url-status=dead }}

Baconnaise contains no bacon, artificial flavors, or MSG, but the actual process and ingredients in the product are a trade secret. A complete list of the ingredients includes: soybean oil, water, egg yolk, gluconic acid, yeast extract, stabilizer (microcrystalline cellulose, modified food starch, xanthan gum, guar gum, gum arabic), cultured dextrose, salt, sugar, dehydrated garlic, paprika, dehydrated onion, spice, natural smoke flavor, natural flavors, tocopherols, calcium disodium EDTA, and autolyzed yeast extract.

J&D's Foods also released a light version of Baconnaise. Marketed as Baconnaise Lite, it contains 30 Cal per serving and less fat than the original Baconnaise.{{cite web | url=http://www.jdfoods.net/products/nutrition | title=Compare the Facts – Baconnaise Nutritional Information | publisher=JD Foods | access-date=January 17, 2014|archive-url=https://web.archive.org/web/20120413163307/http://www.jdfoods.net/products/nutrition |archive-date=April 13, 2012}} Baconnaise is sold in 15-oz (443-ml) plastic jars.{{cite web | url=http://www.baconaddicts.com/products/baconnaise-bacon-flavored-mayonnaise-mayo | title=J&D's Baconnaise Bacon Flavor Mayonnaise Spread | publisher=Bacon Addicts | access-date=January 17, 2014 | archive-date=January 21, 2014 | archive-url=https://web.archive.org/web/20140121040549/http://www.baconaddicts.com/products/baconnaise-bacon-flavored-mayonnaise-mayo | url-status=live }}

In 2018 Baconnaise packaging was changed into a 15 Ounce squeeze bottle. The brand, J&D's remains the same however it is now owned by L and L Specialty Foods.

The product's marketing test was at Pike Place Market in Seattle, where it sold up to 120 jars a week. The product debuted in October 2008, at the Seattle Semi Pro Wrestling League in the Heaven's Night Club. The event featured a costumed fight between mayonnaise and a slab of bacon.{{cite news |title=Baconnaise Release Party Fights the Fat |author=Keith Axline |url=https://www.wired.com/rawfile/2008/11/baconnaise-release-party-fights-the-fat/#more-39 |newspaper=Wired |date=November 4, 2008 |access-date=June 21, 2011 |archive-date=September 12, 2011 |archive-url=https://web.archive.org/web/20110912071125/http://www.wired.com/rawfile/2008/11/baconnaise-release-party-fights-the-fat/#more-39 |url-status=live }}

Will Goldfarb of the website Serious Eats reviewed Baconnaise, stating, "[it] works fairly well as a sandwich condiment, but the assertive smokiness can overpower mild ingredients."{{cite web | url=http://aht.seriouseats.com/archives/2011/01/baconnaise-bacon-flavored-mayo-condiment-review.html | title=Baconnaise: Bacon-Flavored Mayo for the Masses | publisher=Serious Eats | date=January 19, 2011 | access-date=January 16, 2014 | author=Goldfarb, Will | archive-date=February 1, 2014 | archive-url=https://web.archive.org/web/20140201135514/http://aht.seriouseats.com/archives/2011/01/baconnaise-bacon-flavored-mayo-condiment-review.html | url-status=live }} Goldfarb recommended it as a sandwich condiment, but cautioned against using it in dips, salad dressings, and fish dishes. The "Baconnaise Lite" was met with a positive review from "Hungry Girl", though the reviewer noted its name was "a bit of an oxymoron".{{cite web | url=http://www.hungry-girl.com/newsletters/raw/1194-hg-bargains-new-products-cool-finds-and-more | title=Hungry Girl - Monday Newsletter | publisher=Hungry Girl | date=February 9, 2009 | access-date=January 16, 2014 | archive-date=February 1, 2014 | archive-url=https://web.archive.org/web/20140201124049/http://www.hungry-girl.com/newsletters/raw/1194-hg-bargains-new-products-cool-finds-and-more | url-status=live }} Baconnaise, while being both vegetarian and kosher-friendly, does not taste like mayonnaise.{{cite web | url=http://www.yumsugar.com/Taste-Test-Baconnaise-2494409 | title=Taste Test: Baconnaise | publisher=Yum Sugar | date=November 12, 2008 | access-date=January 17, 2014 | archive-date=January 21, 2014 | archive-url=https://web.archive.org/web/20140121044306/http://www.yumsugar.com/Taste-Test-Baconnaise-2494409 | url-status=usurped }}

Original recipes featuring animal fat-infused mayonnaise, including Baconnaise, were covered on the Serious Eats website.{{cite web | url=http://www.seriouseats.com/2009/10/the-food-lab-meatonnaise-mayonnaises-mayos-bacon-lamb-duck-beef-fats-science.html | title=The Food Lab: Animal Fat Mayonnaise | publisher=Serious Eats | date=October 23, 2009 | access-date=January 16, 2014 | author=Kenji Lopez-Alt, J. | archive-date=February 1, 2014 | archive-url=https://web.archive.org/web/20140201134927/http://www.seriouseats.com/2009/10/the-food-lab-meatonnaise-mayonnaises-mayos-bacon-lamb-duck-beef-fats-science.html | url-status=live }} The recipe includes crumbled bacon strips, liquid rendered bacon fat, canola oil, egg yolks, and Dijon mustard with water and lemon juice.{{cite web | url=http://www.seriouseats.com/recipes/2009/10/baconnaise-meat-mayos-mayonnaise-recipe.html | title=Baconnaise | publisher=Serious Eats | date=October 23, 2009 | access-date=January 16, 2014 | author=Kenji López-Alt, J. | archive-date=February 1, 2014 | archive-url=https://web.archive.org/web/20140201135903/http://www.seriouseats.com/recipes/2009/10/baconnaise-meat-mayos-mayonnaise-recipe.html | url-status=live }}

• List of bacon substitutes
• List of mayonnaises
• Mayonnaise

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• {{cite news |title=Baconnaisebeviset |url=http://www.aftonbladet.se/nojesbladet/article4975921.ab? |newspaper=Aftonbladet |date=April 23, 2009 |access-date=June 21, 2011 |language=sv}}
• {{cite news |title=What's next for the makers of 'Baconnaise' |author=Amy Rolph |url=http://blog.seattlepi.com/thebigblog/2010/10/06/whats-next-for-the-makers-of-baconnaise/ |newspaper=Seattle Post-Intelligencer |date=October 6, 2010 |access-date=June 21, 2011}}
• {{cite news |title=Taste Test: Baconnaise |author=Tasha Robinson |url=https://www.thetakeout.com:443/taste-test-baconnaise-1798215427/ |newspaper=The A.V. Club |date=December 9, 2008 |access-date=June 21, 2011}}

{{Spoken Wikipedia|date=January 7, 2021|En-Baconnaise-article.ogg}}

• [http://www.jdfoods.net/ Official website]

{{Bacon}}

{{Mayonnaise-based sauces}}

{{Condiments}}

Category:Bacon

Category:Mayonnaise

Category:Kosher food

Category:American pork dishes

Category:American condiments