Bailey Nelson
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{{Short description|Australian multinational optical retail chain}}
{{Infobox company
| name =
| logo =
| industry = Ophthalmic and dispensing opticians
| founded = {{Start date and age|2012}} in Sydney
| founder = Nick Perry, Peter Winkle
| hq_location = Sydney
| hq_location_country = Australia
| num_locations = 100
| area_served = Australia, Canada, New Zealand, United States
| website = https://baileynelson.com}}
Bailey Nelson (registered as Ben Buckler Eyewear Limited{{cite web|title=Current details for ABN 55 155 832 241|url=https://www.abr.business.gov.au/ABN/View/55155832241|access-date=3 May 2021|website=Australian Business Register|date=November 2014}}) is an Australian optical retail chain operating mainly in Australia, New Zealand and Canada.
History
Nick Perry and Peter Winkle founded the company in the Bondi Beach area of Sydney, New South Wales in 2012. Perry says they received no outside funding at the start, investing $80,000 of their own savings.{{Cite web |last=Walsey |first=Alice |date=29 Oct 2020 |title=My first year in business: Pete Winkle |url=https://access.afterpay.com/articles/pete-winkle-bailey-nelson-first-year-business |url-status=live |archive-url=https://web.archive.org/web/20210123212055/https://access.afterpay.com/articles/pete-winkle-bailey-nelson-first-year-business |archive-date=2021-01-23 |access-date=2021-05-03 |website=Afterpay Access |language=en}}
The company started by offering glasses and later ventured into contact lenses.{{Cite web|last=Riches|first=Rhiannon|date=2016-07-27|title=Growth spurt for young boutique group|url=https://www.optometry.org.au/workplace/growth-spurt-for-young-boutique-group/|url-status=live|access-date=2021-05-03|website=Optometry Australia|language=en-AU|archive-url=https://web.archive.org/web/20200401123333/https://www.optometry.org.au/workplace/growth-spurt-for-young-boutique-group/ |archive-date=2020-04-01 }} Optometry services were introduced in their stores in 2014.
Bailey Nelson entered the Canadian market in 2014, closed their Canadian stores 2017 at the end of a licensing agreement, then re-entered the Canadian market, operating 15 stores there in 2019.{{Cite web |last=Dallaire |first=Justin |last2= |date=February 25, 2020 |title=View from the C-Suite: How Bailey Nelson hopes to compete with Goliath |url=https://strategyonline.ca/2020/02/25/view-from-the-c-suite-how-bailey-nelson-competes-with-goliath/ |url-status=live |archive-url=https://web.archive.org/web/20200422103851/https://strategyonline.ca/2020/02/25/view-from-the-c-suite-how-bailey-nelson-competes-with-goliath/ |archive-date=2020-04-22 |access-date=2025-06-27}}{{Cite web |last=Lau |first=Lucy |date=2017-07-10 |title=Australian eyewear line Bailey Nelson marks re-entry into Canadian market with Robson Street store |url=https://www.straight.com/life/934876/australian-eyewear-line-bailey-nelson-marks-re-entry-canadian-market-robson-street-store |url-status=live |archive-url=https://web.archive.org/web/20170714063841/http://www.straight.com:80/life/934876/australian-eyewear-line-bailey-nelson-marks-re-entry-canadian-market-robson-street-store |archive-date=2017-07-14 |access-date=2021-05-09 |website=The Georgia Straight |language=en}}{{Cite web|last=Mario|first=Toneguzzi|date=2019-11-21|title=Aussie Eyewear Retailer Bailey Nelson Continues Rapid Canadian Store Expansion|url=https://retail-insider.com/retail-insider/2019/11/aussie-eyewear-retailer-bailey-nelson-continues-rapid-canadian-store-expansion/|url-status=live|access-date=2021-05-09|website=Retail Insider|language=en-US|archive-url=https://web.archive.org/web/20210507221443/https://retail-insider.com/retail-insider/2019/11/aussie-eyewear-retailer-bailey-nelson-continues-rapid-canadian-store-expansion/ |archive-date=2021-05-07 }} In 2015, it had 4 branches in the UK.{{Cite web |last=Lidbury |first=Oliva |date=9 Apr 2015 |title=Best alternative shops for prescription glasses - Telegraph |url=http://fashion.telegraph.co.uk/news-features/TMG11523126/Best-alternative-shops-for-prescription-glasses-and-sunglasses.html |url-status=live |archive-url=https://web.archive.org/web/20150412074111/http://fashion.telegraph.co.uk:80/news-features/TMG11523126/Best-alternative-shops-for-prescription-glasses-and-sunglasses.html |archive-date=2015-04-12 |access-date=2021-05-09 |website=fashion.telegraph.co.uk}} Also in 2015, they opened up shop in Wellington, New Zealand.{{Cite web|last=Winter|first=Chloe|date=2015-12-27|title=Australian eyewear retailer Bailey Nelson sets up shop in Wellington|url=https://www.stuff.co.nz/business/industries/75386458/australian-eyewear-retailer-bailey-nelson-sets-up-shop-in-wellington|url-status=live|access-date=2021-05-09|website=Stuff|language=en|archive-url=https://web.archive.org/web/20181203123214/https://www.stuff.co.nz/business/industries/75386458/Australian-eyewear-retailer-Bailey-Nelson-sets-up-shop-in-Wellington |archive-date=2018-12-03 }}
The company ceased operations in the United Kingdom in May 2023, closing their two shops in London and their online store.{{Cite web |title=Uk Store Closures |url=https://baileynelson.co.uk/pages/uk-store-closures/ |url-status=live |archive-url=https://web.archive.org/web/20230806013257/https://baileynelson.co.uk/pages/uk-store-closures/ |archive-date=2023-08-06 |access-date=2025-06-26 |website=baileynelson.co.uk}}