Bally's Corporation#Bally Live App

{{Short description|American gambling, betting, and entertainment company}}

{{about|the current gambling operator|the current gambling equipment manufacturer|Bally Technologies|the original company based in Chicago|Bally Manufacturing|other uses|Bally (disambiguation)}}

{{Infobox company

| name = Bally's Corporation

| logo = Bally's Corporation logo.svg

| traded_as = {{NYSE|BALY}}
Russell Microcap Index component

| industry = Gambling, Entertainment

| former_name = {{ubl|BLB Investors (2004–2011)|Twin River Worldwide Holdings (2011–2020)}}

| predecessor =

| founded = {{start date and age|2004}}

| hq_location_city = Providence, Rhode Island{{cite report|title=Form 10-Q: Quarterly Report|publisher=Bally's Corporation|date=May 10, 2021|pages=37|url=https://www.sec.gov/ix?doc=/Archives/edgar/data/1747079/000174707921000111/baly-20210331.htm|via=EDGAR}}

| hq_location_country = U.S.

| key_people = {{ubl|Soo Kim (Chairman)|Robeson Reeves (CEO)}}

| revenue = $2.4 billion{{cite report|title=Form 10-K: Annual Report|publisher=Bally's Corporation|date=March 15, 2024|pages=60–61|url=https://www.sec.gov/Archives/edgar/data/1747079/000174707924000020/baly-20231231.htm#i409d273f701840ddab72b8ddc7450ffe_70|via=EDGAR}}

| revenue_year = 2023

| net_income = $−187.5 million

| net_income_year = 2023

| assets = $6.9 billion

| assets_year = 2023

| equity = $635 million

| equity_year = 2023

| owner = {{ubl|Standard General (74%){{cite report|title=Schedule 13D: Acquisition of Beneficial Ownership|publisher=Bally's Corporation|date=February 11, 2025|url=https://www.sec.gov/Archives/edgar/data/1747079/000089534525000019/xslSCHEDULE_13D_X01/primary_doc.xml|via=EDGAR}}|Noel Hayden (10%){{cite report|title=Schedule 13G: Report of Beneficial Ownership|publisher=Bally's Corporation|date=February 11, 2025|url=https://www.sec.gov/Archives/edgar/data/1747079/000149315225005970/xslSCHEDULE_13G_X01/primary_doc.xml|via=EDGAR}}}}

| num_employees = 10,500{{cite report|title=Form 10-K: Annual Report|publisher=Bally's Corporation|date=March 15, 2024|page=9|url=https://www.sec.gov/Archives/edgar/data/1747079/000174707924000020/baly-20231231.htm|via=EDGAR}}

| num_employees_year = 2023

| website = {{URL|ballys.com}}

}}

Bally's Corporation is an American gambling, betting, and interactive entertainment company headquartered in Providence, Rhode Island. In the US it operates 19 casinos across 11 states, a horse track in Colorado, a golf course in New York, and online sports betting operations in 14 states.Lou Monaco, [https://www.topuscasinos.com/news/bally-s-rebrands-kansas-city-casino-expansion-planned "Bally's Rebrands Kansas City Casino, Expansion Planned,"] Top US Casinos, April 3, 2021.

The company was founded in 2004 as BLB Investors. It eventually changed its name to Twin River Worldwide Holdings. In 2020, the company acquired the rights to the Bally's brand from Caesars Entertainment and changed its own name to Bally's Corporation.

History

Bally's originated as BLB Investors. BLB was formed in 2004, as a joint venture between Starwood Capital Group, Kerzner International, and the Waterford Group for the purpose of launching a bid to acquire Wembley plc.{{cite news|title=Gambling tycoon trumps MGM's bid for Wembley|newspaper=The Guardian|location=London|author=Heather Tomlinson|date=March 30, 2004|url=https://www.theguardian.com/business/2004/mar/31/10|access-date=2019-04-02}}{{cite news|title=Holyoke is back in Massachusetts casino mix|newspaper=The Day|location=New London, CT|author=Brian Hallenbeck|date=November 27, 2012|url=https://www.theday.com/article/20121127/BIZ02/311279918|access-date=2019-04-02}} Wembley was a British operator of racetracks in the United Kingdom and the United States, whose primary asset was Lincoln Park, a greyhound track and slot machine parlor in Rhode Island.{{cite news|title=MGM Mirage buying track, slot firm for $490 million|newspaper=Las Vegas Sun|author=Liz Benston|date=January 27, 2004|url=https://lasvegassun.com/news/2004/jan/27/mgm-mirage-buying-track-slot-firm-for-490-million/|access-date=2019-04-02}} BLB reached a deal in February 2005, agreeing to pay $435 million for Lincoln Park, plus $20 million for Wembley's other U.S. properties, comprising a horse track (Arapahoe Park) and three greyhound tracks in Colorado.{{cite news|title=Wolman, BLB put new offer on table to buy Lincoln Park|newspaper=The Day|location=New London, CT|author=Karen Florin|date=February 9, 2005|url=https://infoweb.newsbank.com/resources/openurl?ctx_ver=z39.88-2004&rft_dat=document_id%3Anews%252F10828E37B7068D39&rft_id=info%3Asid%2Finfoweb.newsbank.com&rft_val_format=info%3Aofi%2Ffmt%3Akev%3Amtx%3Actx&svc_dat=AWNB&req_dat=1028A39C75C2B899|via=NewsBank}}{{cite news|title=New owners won't change local dog track|newspaper=The Gazette|location=Colorado Springs|author=Jim Bainbridge|date=February 9, 2005|url=https://infoweb.newsbank.com/resources/openurl?ctx_ver=z39.88-2004&rft_dat=document_id%3Anews%252F10875BD3D5C683BC&rft_id=info%3Asid%2Finfoweb.newsbank.com&rft_val_format=info%3Aofi%2Ffmt%3Akev%3Amtx%3Actx&svc_dat=AWNB&req_dat=1028A39C75C2B899|via=NewsBank}} The purchase closed in July 2005.{{cite news|title=BLB completes its purchase of Lincoln Park|newspaper=Providence Journal|author=Katherine Gregg|date=July 19, 2005|url=https://infoweb.newsbank.com/resources/openurl?ctx_ver=z39.88-2004&rft_dat=document_id%3Anews%252F1524286C8E304360&rft_id=info%3Asid%2Finfoweb.newsbank.com&rft_val_format=info%3Aofi%2Ffmt%3Akev%3Amtx%3Actx&svc_dat=AWNB&req_dat=1028A39C75C2B899|via=NewsBank}}

BLB undertook a $220-million expansion of Lincoln Park and, in 2007, renamed it Twin River.{{cite news|title=Slots are smoking at Twin River|newspaper=Providence Journal|author=M. Charles Bakst|date=April 1, 2007|url=https://infoweb.newsbank.com/resources/openurl?ctx_ver=z39.88-2004&rft_dat=document_id%3Anews%252F152426CAAAC1FBE0&rft_id=info%3Asid%2Finfoweb.newsbank.com&rft_val_format=info%3Aofi%2Ffmt%3Akev%3Amtx%3Actx&svc_dat=AWNB&req_dat=1028A39C75C2B899|via=NewsBank}}

By 2008, as a result of the global economic recession, BLB was struggling financially and began defaulting on loans related to the purchase and renovation of Twin River.{{cite news|title=Tribe backers' 'racino' at risk|newspaper=Cape Cod Times|author=George Brennan|date=June 14, 2008|url=https://infoweb.newsbank.com/resources/openurl?ctx_ver=z39.88-2004&rft_dat=document_id%3Anews%252F1214EDC36490EA88&rft_id=info%3Asid%2Finfoweb.newsbank.com&rft_val_format=info%3Aofi%2Ffmt%3Akev%3Amtx%3Actx&svc_dat=AWNB&req_dat=1028A39C75C2B899|via=NewsBank}}{{cite news|title=Struggling Rhode Island slot parlor faltering under debt|newspaper=The Bulletin|location=Norwich, CT|author=Erica Jacobson|date=June 15, 2008|url=https://infoweb.newsbank.com/resources/openurl?ctx_ver=z39.88-2004&rft_dat=document_id%3Anews%252F122A63CF84D03550&rft_id=info%3Asid%2Finfoweb.newsbank.com&rft_val_format=info%3Aofi%2Ffmt%3Akev%3Amtx%3Actx&svc_dat=AWNB&req_dat=1028A39C75C2B899|via=NewsBank}} In June 2009, the company filed for Chapter 11 bankruptcy protection with a prepackaged plan to hand over ownership to its creditors.{{cite news|title=Twin River bankrupt|newspaper=The Call|location=Woonsocket, RI|author=Jim Baron|date=June 24, 2009|url=https://infoweb.newsbank.com/resources/openurl?ctx_ver=z39.88-2004&rft_dat=document_id%3Anews%252F12909B83B85C63F8&rft_id=info%3Asid%2Finfoweb.newsbank.com&rft_val_format=info%3Aofi%2Ffmt%3Akev%3Amtx%3Actx&svc_dat=AWNB&req_dat=1028A39C75C2B899|via=NewsBank}}{{cite news|title=Twin River wins license transfer|newspaper=Providence Journal|author=Paul Grimaldi|date=November 10, 2010|url=https://infoweb.newsbank.com/resources/openurl?ctx_ver=z39.88-2004&rft_dat=document_id%3Anews%252F15242342C0895C10&rft_id=info%3Asid%2Finfoweb.newsbank.com&rft_val_format=info%3Aofi%2Ffmt%3Akev%3Amtx%3Actx&svc_dat=AWNB&req_dat=1028A39C75C2B899|via=NewsBank}} The company emerged from bankruptcy in 2010, now owned by a syndicate of lenders led by Bank of America, Wells Fargo, and Sankaty Advisors. In 2011, the company changed its name to Twin River Worldwide Holdings.{{cite news|title=RI slot parlor emerges from bankruptcy protection|newspaper=Associated Press|author=Eric Tucker|date=November 9, 2010|url=https://infoweb.newsbank.com/resources/openurl?ctx_ver=z39.88-2004&rft_dat=document_id%3Anews%252F1414D229C46843F0&rft_id=info%3Asid%2Finfoweb.newsbank.com&rft_val_format=info%3Aofi%2Ffmt%3Akev%3Amtx%3Actx&svc_dat=AWNB&req_dat=1028A39C75C2B899|via=NewsBank}}{{cite web|title=Facility Permit Ownership Transfer Application|publisher=Rhode Island Department of Business Regulation|url=http://www.dbr.ri.gov/documents/divisions/commlicensing/greyhound/NewportGrandTransfer-FullRedactedApplication.pdf|page=359|access-date=2019-04-02}}

File:Twin River Worldwide Holdings logo.png

In Colorado, the company's three dog racing tracks closed as interest in the sport declined, and all three had been sold off by 2011.{{cite news|title=Off-track will get on track|newspaper=The Gazette|location=Colorado Springs|author=Wayne Heilman|date=December 16, 2010|url=https://infoweb.newsbank.com/resources/openurl?ctx_ver=z39.88-2004&rft_dat=document_id%3Anews%252F134D8AFC18A84950&rft_id=info%3Asid%2Finfoweb.newsbank.com&rft_val_format=info%3Aofi%2Ffmt%3Akev%3Amtx%3Actx&svc_dat=AWNB&req_dat=1028A39C75C2B899|via=NewsBank}}{{cite news|title=Doggone: Greyhound tracks R.I.P.|newspaper=Denver Post|author=Terry Frei|date=May 27, 2010|url=https://infoweb.newsbank.com/resources/openurl?ctx_ver=z39.88-2004&rft_dat=document_id%3Anews%252F12FFB087655DD778&rft_id=info%3Asid%2Finfoweb.newsbank.com&rft_val_format=info%3Aofi%2Ffmt%3Akev%3Amtx%3Actx&svc_dat=AWNB&req_dat=1028A39C75C2B899|via=NewsBank}}{{cite news|title=Commerce City agency buys greyhound park|newspaper=Associated Press|date=August 3, 2011|url=https://infoweb.newsbank.com/resources/openurl?ctx_ver=z39.88-2004&rft_dat=document_id%3Anews%252F1397E3FBE46FCA10&rft_id=info%3Asid%2Finfoweb.newsbank.com&rft_val_format=info%3Aofi%2Ffmt%3Akev%3Amtx%3Actx&svc_dat=AWNB&req_dat=1028A39C75C2B899|via=NewsBank}}

=Land-based gambling expansion=

In 2014, Twin River bought the Hard Rock Hotel & Casino Biloxi in Mississippi from Leucadia National for $250 million.{{cite news|title=Twin River completes purchase of Mississippi casino|newspaper=Providence Journal|author=Paul Grimaldi|date=July 10, 2014|url=https://www.providencejournal.com/article/20140710/NEWS/307109896|access-date=2019-04-01}}{{cite news|title=Twin River agrees to buy Hard Rock Casino in Biloxi, Miss.|newspaper=Providence Journal|author=Richard Salit|date=December 15, 2013|url=https://www.providencejournal.com/article/20131215/NEWS/312159993|access-date=2019-04-01}} The acquisition was made to diversify the company geographically, in preparation for expected competition from Massachusetts, which had legalized casinos in 2011.{{cite news|title=Purchase of Biloxi Hard Rock Casino 'important piece of puzzle' for Twin River|newspaper=The Press-Register|location=Mobile, AL|agency=AP|date=February 17, 2014|url=http://blog.gulflive.com/mississippi-press-news/2014/02/purchase_of_biloxi_hard_rock_c.html|access-date=2019-04-01}}

In 2015, Twin River purchased Rhode Island's only other casino, the Newport Grand, for $22 million, and announced plans to relocate its operations to a new facility to be built in Tiverton, Rhode Island.{{cite news|title=Twin River acquires rival Newport Grand|newspaper=Washington Times|agency=AP|date=March 4, 2015|url=https://www.washingtontimes.com/news/2015/mar/4/twin-river-acquires-rival-newport-grand/|access-date=2019-04-01}}{{cite report|title=Form 10-K: Annual Report|publisher=Twin River Worldwide Holdings|date=April 1, 2019|page=4|url=https://www.sec.gov/Archives/edgar/data/1747079/000114420419017506/tv517390_10k.htm|via=EDGAR}}{{cite news|title=Twin River announces plan to move Newport Grand to Tiverton|newspaper=WPRI-TV|author=Courtney Caligiuri|date=April 21, 2015|url=https://www.wpri.com/news/local-news/east-bay/twin-river-announces-plan-to-move-newport-grand-to-tiverton/1043871529|access-date=2019-04-01}} The Newport Grand closed in 2018, and its replacement, the $140-million Tiverton Casino Hotel, opened days later.{{cite news|title=Newport Grand closes its doors, making way for Tiverton casino|newspaper=WPRI-TV|author1=Shaun Towne|author2=Steph Machado|author3=Shiina Losciuto|date=August 28, 2018|url=https://www.wpri.com/business-news/newport-grand-to-close-making-way-for-tiverton-casino/1401702996|access-date=2019-04-01}}{{cite news|title=Tiverton casino opens with excitement, protest|newspaper=Newport Daily News|author=Scott Barrett|date=September 1, 2018|url=https://www.newportri.com/news/20180901/tiverton-casino-opens-with-excitement-protest|access-date=2019-04-01}}

In 2016, hedge fund Standard General took an ownership stake in Twin River,{{Cite news|author=Josh Kosman|title = Hedge-funder gambles on coronavirus to build casino empire| work = New York Post| access-date = 2021-05-08| date =July 27, 2020|url = https://nypost.com/2020/07/26/hedge-funder-gambles-on-coronavirus-to-build-casino-empire/}} and its principal partner, Soo Kim, took a seat on the board. Kim went on to become Twin River's chairman in 2019, and began leading the company through a rapid expansion.{{cite news|title=Fixing a problematic North Las Vegas casino fueled the gaming pursuits of Bally's Soo Kim|work=CDC Gaming Reports|author=Howard Stutz|date=April 6, 2021|url=https://www.cdcgamingreports.com/commentaries/fixing-a-problematic-north-las-vegas-casino-fueled-the-gaming-pursuits-of-ballys-soo-kim/|access-date=2021-05-15}}

In March 2019, Twin River completed a reverse merger with Dover Downs Gaming & Entertainment, the parent company of Dover Downs Hotel & Casino.{{cite news|title=Twin River acquires Dover Downs for sports betting and egaming expertise|newspaper=eGaming Review|author=Brad Allen|date=July 24, 2018|url=https://egr.global/northamerica/news/twin-river-acquires-dover-downs-for-sports-betting-and-egaming-expertise/|access-date=2019-04-01}}{{cite press release|title=Twin River completes Dover Downs acquisition and NYSE listing|publisher=Twin River Worldwide Holdings|date=March 29, 2019|url=https://www.sec.gov/Archives/edgar/data/1747079/000114420419016979/tv517487_ex99-1.htm|via=EDGAR}} The transaction made Twin River a public company traded on the New York Stock Exchange and left Dover Downs shareholders with a 7 percent stake in the combined company.{{cite news|title=Twin River to merge with Delaware casino, trade publicly|newspaper=The Day|location=New London, CT|author=Brian Hallenbeck|date=July 23, 2018|url=https://www.theday.com/article/20180723/BIZ02/180729756|access-date=2019-04-01}}

Twin River acquired seven casinos in 2020. Three casinos in Black Hawk, Colorado (the Golden Gates, Golden Gulch, and Mardi Gras) were purchased from Affinity Gaming for $51 million.{{cite news|title=Twin River completes $51M purchase of 3 casinos|newspaper=Washington Post|agency=AP|date=January 24, 2020|url=https://www.washingtonpost.com/national/twin-river-completes-51m-purchase-of-3-casinos/2020/01/24/0e4bad74-3ec8-11ea-afe2-090eb37b60b1_story.html|archive-url=https://web.archive.org/web/20200124214207/https://www.washingtonpost.com/national/twin-river-completes-51m-purchase-of-3-casinos/2020/01/24/0e4bad74-3ec8-11ea-afe2-090eb37b60b1_story.html|url-status=dead|archive-date=January 24, 2020|access-date=2020-01-24}}{{cite news|title=Black Hawk casinos bought by east coast operator Twin River|newspaper=Denver Post|agency=AP|date=January 29, 2019|url=https://www.denverpost.com/2019/01/29/black-hawk-casinos-bought-by-twin-rivers/|access-date=2019-04-01}}{{cite news|title=Colorado's casinos, horse track arm wrestle over who will cash in on sports betting|newspaper=Colorado Public Radio|author=Ben Markus|date=January 31, 2019|url=https://www.cpr.org/news/story/colorado-s-casinos-horse-track-arm-wrestle-over-who-will-cash-in-on-sports-betting|access-date=2019-04-01}} Isle of Capri Casino Kansas City in Missouri and Lady Luck Casino Vicksburg in Mississippi were bought from Eldorado Resorts for $230 million.{{cite news|title=Eldorado Resorts to sell 2 properties in preparation of Caesars deal|newspaper=Las Vegas Review-Journal|author=Bailey Schulz|date=July 11, 2019|url=https://www.reviewjournal.com/business/casinos-gaming/eldorado-resorts-to-sell-2-properties-in-preparation-of-caesars-deal-1708508/|access-date=2019-07-13}} The Eldorado Shreveport casino hotel in Louisiana was acquired from Eldorado for $140 million.{{cite news|title=Shreveport's Eldorado Resort Casino gets new owners|work=KSLA-TV|date=December 23, 2020|url=https://www.ksla.com/2020/12/23/shreveports-eldorado-resort-casino-gets-new-owners/|access-date=2020-12-23}} Bally's Atlantic City was purchased from Caesars Entertainment and Vici Properties for $25 million.{{cite news|title=Caesars closes Bally's Atlantic City sale to Rhode Island company|work=Las Vegas Review-Journal|author=Richard N. Velotta|date=November 18, 2020|url=https://www.reviewjournal.com/business/casinos-gaming/caesars-closes-ballys-atlantic-city-sale-to-rhode-island-company-2186125/|access-date=2020-11-18}}

In October 2020, Twin River acquired the rights to the Bally's brand from Caesars for $20 million, in conjunction with the purchase of Bally's Atlantic City.{{cite news|title=Hedge-fund investor Soo Kim buys Bally's casino brand for $20M |work=New York Post|author=Josh Kosman|date=October 12, 2020|url=https://nypost.com/2020/10/12/hedge-fund-investor-soo-kim-buys-ballys-casino-brand-for-20m/|access-date=2020-10-25}} At the time, Twin River said that it would rebrand "virtually all" of its properties under the Bally's name.{{cite news|title=Twin River could soon become Bally's|work=Providence Journal|author=Patrick Anderson|date=October 13, 2020|url=https://www.providencejournal.com/story/news/coronavirus/2020/10/13/twin-river-could-soon-become-ballyrsquos/114274594/|access-date=2020-10-25}} In November 2020, the company changed its name to Bally's Corporation and its stock ticker symbol to BALY.[https://www.casinobeats.com/2020/11/10/twin-river-finalises-ballys-rebrand-and-ticker-change/ "Twin River finalises Bally’s rebrand and ticker change,"] Casino Beats, November 10, 2020. Days later,

In 2021, Bally's separately acquired three casinos (MontBleu in Nevada,{{cite news|title=Nevada: Bally's closes on purchase of MontBleu in Lake Tahoe from Caesars|work=CDC Gaming Reports|author=Howard Stutz|date=April 7, 2021|url=https://www.cdcgamingreports.com/nevada-ballys-closes-on-purchase-of-montbleu-in-lake-tahoe-from-caesars/|access-date=2021-07-25}} Jumer's Casino & Hotel in Illinois,{{cite news|title=Bally's buys Jumer's Casino in Rock Island|work=Quad-City Times|author=Sarah Hayden|date=June 15, 2021|url=https://qctimes.com/news/local/ballys-buys-jumers-casino-in-rock-island/article_b92f5001-b389-5243-a06b-4f2f64a1b4d2.html|access-date=2021-07-25}} and Tropicana Evansville in Indiana{{cite press release|title=Bally's Corporation completes acquisition of Tropicana Evansville casino|publisher=Bally's Corporation|date=June 4, 2021|url=https://www.prnewswire.com/news-releases/ballys-corporation-completes-acquisition-of-tropicana-evansville-casino-301305849.html|access-date=2021-06-06}}) for a total of $275 million. Meanwhile, the company reduced its real estate assets through sale-and-leaseback deals with Gaming and Leisure Properties, Inc. (GLPI) for the land and buildings of Dover Downs, Jumer's, and the three Black Hawk casinos, for a total sale of $294 million.{{cite press release|title=Bally's to acquire Tropicana Las Vegas Hotel And Casino|publisher=Bally's Corporation|date=April 13, 2021|url=https://www.prnewswire.com/news-releases/ballys-to-acquire-tropicana-las-vegas-hotel-and-casino-301267301.html|via=PR Newswire|access-date=2021-05-15}}{{cite news|title=Gaming and Leisure completes acquisition of casinos in Indiana and Delaware |work=Reading Eagle|author=Evan Jones|date=June 4, 2021|url=https://www.readingeagle.com/money/gaming-and-leisure-completes-acquisition-of-casinos-in-indiana-and-delaware/article_137b9d68-c54a-11eb-9675-03d953efc43d.html|access-date=2021-06-06}} Bally's also announced plans to co-develop a $120-million casino near State College, Pennsylvania and to build a $650-million casino development in Richmond, Virginia;{{cite news|title=Bally's to open casino near Penn State's main campus|work=The Patriot-News|location=Harrisburg, PA|date=January 4, 2021|author=Daniel Urie|url=https://www.pennlive.com/life/2021/01/ballys-to-open-casino-near-penn-states-main-campus.html|access-date=2021-01-04}}{{cite news|title=Bally's Corporation joins the competition to build a resort casino in Richmond|work=WRIC-TV|date=February 22, 2021|author=Emma North|url=https://www.wric.com/business/ballys-corporation-joins-the-competition-to-build-a-resort-casino-in-richmond/|access-date=2021-03-27}} these plans did not come to fruition, as the Richmond proposal was rejected by the city, and Bally's eventually withdrew from the State College project.{{cite news|title=Richmond casino proposals down to 2|work=Richmond Times-Dispatch|date=April 21, 2021|author=Chris Suarez|url=https://richmond.com/news/local/richmond-casino-proposals-down-to-2-city-strikes-ballys-stratford-hills-proposals-from-project-shortlist/article_de7abf8f-6fe8-556d-80d6-c37633d82a2d.html|access-date=2021-05-15}}{{cite news|title=Bally's drops out of Nittany Mall casino project in State College. Here's what it means|work=Centre Daily Times|location=State College, PA|author=Bret Pallotto|date=September 13, 2024|url=https://www.centredaily.com/news/business/article292436504.html|access-date=2024-02-17}}

In January 2022, Standard General moved to take full ownership of Bally's, offering to buy all outstanding shares in a transaction valuing the company at $2.07 billion.{{cite news|title=Casino operator Bally's shares jump on Standard General buyout offer|work=The Wall Street Journal|author=Will Feuer|date=January 25, 2022|url=https://www.wsj.com/articles/casino-operator-ballys-shares-jump-on-standard-general-buyout-offer-11643128138}} {{subscription required}} The board of directors rejected the offer in May.{{cite news|title=Chicago rolls the dice on Bally's. Hedge fund owner Soo Kim says the rebranded casino company will deliver.|work=Chicago Tribune|date=May 7, 2022|author=Robert Channick|url=https://www.chicagotribune.com/business/ct-biz-ballys-chicago-casino-soo-kim-20220507-lvzoaszk2vdflcxfhcfxfoxymi-story.html|access-date=2022-07-04}}

In May 2022, Bally's proposal for a $1.7-billion Bally's Chicago casino resort in the city's River West neighborhood was approved.{{cite web |date=May 5, 2022 |title=Photos: See What The Proposed Bally's Casino in Chicago's River North Will Look Like |url=https://www.nbcchicago.com/news/local/photos-see-what-the-proposed-ballys-casino-in-chicagos-river-north-will-look-like/2825078/ |url-status=live |archive-url=https://web.archive.org/web/20220505175910/https://www.nbcchicago.com/news/local/photos-see-what-the-proposed-ballys-casino-in-chicagos-river-north-will-look-like/2825078/ |archive-date=May 5, 2022 |publisher=NBC Chicago |access-date=May 5, 2022}}{{cite web |date=May 5, 2022 |title=Bally's Corp. chosen to build Chicago's first casino |url=https://www.bizjournals.com/chicago/news/2022/05/05/ballys-corp-chosen-to-build-chicagos-first-casino.html |url-status=live |archive-url=https://web.archive.org/web/20220505204505/https://www.bizjournals.com/chicago/news/2022/05/05/ballys-corp-chosen-to-build-chicagos-first-casino.html |archive-date=May 5, 2022 |publisher=Chicago Business Journal |access-date=May 19, 2022}}{{Cite web |title=It's official: Bally's casino in River West is Mayor Lori Lightfoot's pick for Chicago's gambling complex — but it's not a done deal yet |url=https://www.chicagotribune.com/news/breaking/ct-chicago-casino-ballys-mayor-lightfoot-pick-20220505-tiucrguuwjcnvmzzjjkkli4du4-story.html |url-status=live |archive-url=https://web.archive.org/web/20220505145631/https://www.chicagotribune.com/news/breaking/ct-chicago-casino-ballys-mayor-lightfoot-pick-20220505-tiucrguuwjcnvmzzjjkkli4du4-story.html |archive-date=2022-05-05 |access-date=2022-05-05 |website=Chicago Tribune |date=5 May 2022 |language=en}} It was projected to eventually account for one third of the company's gaming revenue. Bally's Chicago opened a temporary casino in September 2023 at the Medinah Temple.{{cite web |url=https://www.bizjournals.com/chicago/news/2022/05/05/ballys-corp-chosen-to-build-chicagos-first-casino.html |title=Bally's Corp. chosen to build Chicago's first casino |publisher=Chicago Business Journal |date=May 5, 2022 |accessdate=May 19, 2022 |archive-date=May 5, 2022 |archive-url=https://web.archive.org/web/20220505204505/https://www.bizjournals.com/chicago/news/2022/05/05/ballys-corp-chosen-to-build-chicagos-first-casino.html |url-status=live }}{{Cite web |date=2023-09-09 |title=Bally's gets Gaming Board approval to open temporary casino |url=https://www.chicagotribune.com/business/ct-biz-ballys-chicago-opens-medinah-temple-casino-20230908-cukkxss3uzcaxc7vy4nuijn4gq-story.html |access-date=2023-09-12 |website=Chicago Tribune}} Phase 1 of the new, permanent facility is expected to open in 2026.{{cite news|title=Bally's Chicago casino rings up just $63.2M in new city revenue, far behind projections|work=WTTW-TV|author=Heather Cherone|date=January 10, 2025|url=https://news.wttw.com/2025/01/10/bally-s-chicago-casino-rings-just-632m-new-city-revenue-far-behind-projections|access-date=2025-02-17}}

In September 2022, Bally's purchased the buildings and operating business of the Tropicana Las Vegas from GLPI and Penn Entertainment for $148 million.{{Cite web |last=Staff |first=News 3 |date=2022-09-27 |title=Bally's Corp closes deal to purchase Tropicana Las Vegas |url=https://news3lv.com/news/local/ballys-corp-closes-deal-to-purchase-tropicana-las-vegas-strip-southern-nevada-gaming-gambling-casino-resort-gaming-leisure-properties-glpi-penn-entertainment |access-date=2022-11-23 |website=KSNV |language=en}} Bally's plans to replace the Tropicana with a 3,000 room integrated resort which will sit next to the New Las Vegas Stadium.[https://www.reviewjournal.com/local/the-strip/tropicana-implosion-watch-live-here-at-2-a-m-3185880 Tropicana implosion paves the way for new era in Las Vegas — VIDEO]

In 2024, Bally's agreed to a new buyout offer by Standard General and merger with The Queen Casino & Entertainment, a gaming company owned by Standard General. The buyout valued the combined company at $4.6 billion, and gave existing stockholders the option to retain their shares. The merger would add four casinos to Bally's portfolio, as well as a 33% stake in Intralot.{{cite report|title=Schedule 14A: Proxy Statement|page=13|publisher=Bally's Corporation|url=https://www.sec.gov/Archives/edgar/data/1747079/000121390024088313/ea0212364-06.htm#T9904|via=EDGAR}} The transaction was completed in February 2025, leaving Standard General as the owner of a 74% stake in the company.{{cite press release|title=Bally's Corporation completes transactions with Standard General and The Queen Casino & Entertainment|publisher=Bally's Corporation|date=February 7, 2025|url=https://www.ballys.com/news/news-details/2025/Ballys-Corporation-Completes-Transactions-With-Standard-General-and-The-Queen-Casino--Entertainment/default.aspx|access-date=2025-02-17}}

In April 2025, Bally's agreed to an investment in Star Entertainment Group, a struggling Australian casino company. Bally's would lend $180 million to Star with an option to convert the debt into up to a 57% interest in the company.{{cite news|title=Australia casino group Star Entertainment agrees $180m Bally's rescue bid|work=Reuters|date=April 7, 2025|url=https://www.reuters.com/markets/deals/australias-star-entertainment-agrees-take-control-offer-ballys-afr-reports-2025-04-07/|access-date=2025-04-07}}{{cite press release|title=Bally's Corporation enters into a binding agreement with The Star For AUD300 million strategic capital investment via convertible notes and subordinated debt|publisher=Bally's Corporation|date=April 7, 2025|url=https://s29.q4cdn.com/580102441/files/doc_news/2025/Apr/07/Bally-s-Press-Release-AU-2025-1.pdf|access-date=2025-04-07}} Star's three properties (The Star, Sydney; The Star Gold Coast; and The Star Brisbane) would represent Bally's first land-based casinos outside the United States.

=Interactive gambling expansion=

In November 2020, Bally's entered into a long-term media partnership with Sinclair Broadcast Group, which would include the rebranding of its Fox Sports Networks regional sports networks under the Bally brand in a 10-year deal, and integration of Bally's content into its sports properties. The agreement included warrants that would allow Sinclair to acquire up to a 14.9% stake in Bally's, and increase its stake to up to 24.9% if performance criteria are met.{{Cite web|last=Novy-Williams|first=Eben|date=2020-11-19|title=Bally's Buys Sinclair RSN Naming Rights As Part of Sports Betting Push|url=https://www.sportico.com/business/sports-betting/2020/ballys-sinclair-naming-rights-1234616912/|access-date=2020-11-19|website=Sportico.com|language=en-US}} The nineteen regional sports networks were rebranded as Bally Sports in March 2021.{{cite news|title=Former Fox regional networks begin new era as Bally Sports|work=The Seattle Times|agency=AP|date=March 31, 2021|author=Joe Reedy|url=https://www.seattletimes.com/sports/former-fox-regional-networks-begin-new-era-as-bally-sports/|access-date=2021-07-25}}

In 2021, Bally's made several acquisitions to expand its online gaming and sports betting business. In February, it acquired SportCaller, a provider of free-to-play online games.{{cite news|date=February 9, 2021|title=Game developer SportCaller acquired by Bally's, joins the company's interactive division|url=https://www.cdcgamingreports.com/game-developer-sportcaller-acquired-by-ballys-joins-the-companys-interactive-division/|access-date=2021-03-27|work=CDC Gaming Reports|author=Howard Stutz}} The next month, the company acquired Monkey Knife Fight, the third-largest daily fantasy sports operator in the U.S., for up to $90 million in stock.{{cite news|title=Bally's buys fantasy sports site Monkey Knife Fight in US$90m deal|work=SportsPro|url=https://www.sportspromedia.com/news/ballys-monkey-knife-fight-acquisition-fantasy-sports-betting|date=January 26, 2021|author=Sam Carp|access-date=2021-03-27}}{{cite news|title=Bally's completes acquisition of daily fantasy sports operator Monkey Knife Fight|work=CDC Gaming Reports|author=Howard Stutz|date=March 23, 2021|url=https://www.cdcgamingreports.com/ballys-completes-acquisition-of-daily-fantasy-sports-operator-monkey-knife-fight/|access-date=2021-03-27}} In June, Bally's acquired the sports betting platform Bet.Works for $125 million.{{cite news|title=Bally's {{as written|acqui|stion [sic]}} of Bet.Works finalized|work=CDC Gaming Reports|author=Rege Behe|date=June 1, 2021|url=https://www.cdcgamingreports.com/ballys-acquistion-of-bet-works-finalized/|access-date=2021-06-06}}Derek Helling, [https://www.njgamblingsites.com/31772/ballys-sports-betting-sinclair-betworks/ "Bally’s Corp. Making Moves To Compete In Sports Betting Industry Nationwide,"] NJ Gambling Sites, November 27, 2020.Todd Shriber, [https://www.casino.org/news/ballys-name-heading-to-sinclair-sports-networks-in-gaming-media-deal/ "Bally’s Brand Heading to Sinclair Sports Networks, Gaming Company Buying Bet.Works for $125 Million,"] Casino.org, November 18, 2020. In July, it acquired the Association of Volleyball Professionals.{{Cite web|title=Bally's buys AVP, plans to air content on RSNs|url=https://www.sportsbusinessjournal.com:443/Daily/Closing%20Bell/2021/07/13/AVP%20Ballys.aspx|url-status=live|access-date=2021-07-14|website=Sports Business Journal|language=en|archive-url=https://web.archive.org/web/20210714151840/https://www.sportsbusinessjournal.com/Daily/Closing%20Bell/2021/07/13/AVP%20Ballys.aspx |archive-date=2021-07-14 }} In October, it acquired Gamesys Group, a British online gambling company, for $2.7 billion,.{{cite news|title=Bally's agrees to buy betting firm Gamesys for $2.7 billion|work=Bloomberg|date=March 24, 2021|author=Amy Thomson|url=https://www.bloomberg.com/news/articles/2021-03-24/bally-s-agrees-to-buy-gaming-platform-gamesys-for-2-7-billion|access-date=2021-03-27}}{{cite web |url=https://www.gamblingnews.com/news/ballys-and-gamesys-agree-combination-definitive-terms/ |title=Bally's and Gamesys Agree Combination Definitive Terms|last=Moraine |first=Julie |date=13 April 2021|website=Gambling News|access-date=15 June 2021}}

By acquiring Gamesys, Bally's became the online casino and bingo operator for six UK-based platforms. These are Virgin Games,{{Cite web |title=About Us {{!}} Virgin Games |url=https://www.virgingames.com/uk/about-us |archive-url=https://web.archive.org/web/20240326112435/https://www.virgingames.com/uk/about-us |url-status=usurped |archive-date=March 26, 2024 |access-date=2024-03-04 |website=www.virgingames.com}} Jackpotjoy,{{Cite web |title=About Us - Jackpotjoy |url=https://www.jackpotjoy.com/uk/about-us |access-date=2024-03-04 |website=www.jackpotjoy.com}} Monopoly Casino,{{Cite web |title=About Us - Monopoly Casino |url=https://www.monopolycasino.com/about-us |access-date=2024-03-04 |website=www.monopolycasino.com}} Rainbow Riches Casino,{{Cite web |title=About Us - Rainbow Riches Casino |url=https://www.rainbowrichescasino.com/uk/about-us |archive-url=https://web.archive.org/web/20230201192921/https://www.rainbowrichescasino.com/uk/about-us |url-status=usurped |archive-date=February 1, 2023 |access-date=2024-03-04 |website=www.rainbowrichescasino.com}} Double Bubble Bingo,{{Cite web |title=About Us {{!}} Get to Know Double Bubble Bingo! |url=https://www.doublebubblebingo.com/uk/about-us |access-date=2024-03-04 |website=www.doublebubblebingo.com}} and Bally Casino.{{Cite web |title=About Us - Bally Casino |url=https://www.ballycasino.co.uk/online-games/about-us |access-date=2024-03-04 |website=www.ballycasino.co.uk}}

In 2023, Bally's launched Bally Live, a streaming sports video service.{{cite news|last=Helling|first=Derek|title=Bally's New MiLB Streaming Product Could Convert Users To Sports Betting|work=PlayUSA|date=March 31, 2023|url=https://www.playusa.com/minor-league-streaming-rights-bally-live/|accessdate=January 19, 2024}} The service was rebranded to Bally Sports Live in March 2025.{{Cite web |url=https://www.sportsvideo.org/2025/03/07/bally-live-rebrands-to-bally-sports-live/ |website=Sports Video Group|title=Bally Live Rebrands to Bally Sports Live |date=March 7, 2025 |access-date=April 14, 2025 }} The app features live streaming from Stadium,{{cite news|title=Reindorf's Stadium to Relaunch as Live Interactive Channel|work=JohnWallStreet|date=October 30, 2023|url=https://blog.johnwallstreet.com/p/reindorf-s-stadium-to-relaunch-as-live-interactive-channel?|accessdate=January 19, 2024}} Minor League Baseball,{{cite news|last=Bupp|first=Phillip|title=MLB reportedly strikes deal to stream Minor League Baseball games on Bally Live casino app|work=Awful Announcing|date=March 23, 2023|url=https://awfulannouncing.com/mlb/minor-league-games-bally-live-app.html|accessdate=January 19, 2024}} Bare Knuckle Fighting Championship, Glory Kickboxing, the Association of Volleyball Professionals,{{cite news|last=Hamel|first=Larry|work=Volleyball Mag|title=AVP responds as 2023 streaming switches, limited choices bring social-media heat|date=March 27, 2023|url=https://volleyballmag.com/avp-responds-to-criticism-032723/|accessdate=January 19, 2024}} and the Pro Fighters League. The service previously aired Major League Table Tennis,{{cite news|title=Major League Table Tennis Strikes Key Licensing Deal with Bally Live|work=Major League Table Tennis|date=November 21, 2023|url=https://www.mystateline.com/business/press-releases/cision/20231121FL74314/major-league-table-tennis-strikes-key-licensing-deal-with-bally-live/|accessdate=January 19, 2024}} and the Pro Volleyball Federation.{{cite news|url=https://provolleyball.com/news/2024/01/pro-volleyball-federation-announces-bally-live-and-stadium-as-media-rights-partners|title=Pro Volleyball Federation announces Bally Live and Stadium as media rights partners|work=Pro Volleyball Federation|date=January 19, 2024|access-date=January 19, 2024}}

Properties

The company operates nineteen casino properties, a standalone horse track, and a golf course:{{cite web|title=Our Brands – Casinos & Resorts|publisher=Bally's Corporation|url=https://www.ballys.com/Our-Brands/casinos-resorts/default.aspx|access-date=2025-02-17}}

Bally's Arapahoe Park — Aurora, Colorado
Bally's Atlantic City — Atlantic City, New Jersey
Bally's Black Hawk — Black Hawk, Colorado
Bally's Black Hawk East
Bally's Black Hawk North
Bally's Black Hawk West
Bally's Chicago — Chicago, Illinois (temporary casino; permanent facility planned to open in 2026)
Bally's Dover — Dover, Delaware
Bally's Evansville — Evansville, Indiana
Bally's Golf Links at Ferry Point — The Bronx, New York{{cite news|title=Bally's to run Trump Links through 2035 'win or lose' casino bid, Chair Soo Kim says|work=Bronx Times|author=Aliya Schneider|date=September 14, 2023|url=https://www.bxtimes.com/ballys-trump-links-casino-soo-kim/|accessdate=2023-09-16}}
Bally's Kansas City — Kansas City, Missouri
Bally's Lake Tahoe — Stateline, Nevada
Bally's Quad Cities — Rock Island, Illinois
Bally's Shreveport — Shreveport, Louisiana
Bally's Tiverton — Tiverton, Rhode Island
Bally's Twin River Lincoln — Lincoln, Rhode Island
Bally's Vicksburg — Vicksburg, Mississippi
Belle of Baton Rouge — Baton Rouge, Louisiana
Casino Queen Marquette — Marquette, Iowa
DraftKings at Casino Queen — East St. Louis, Illinois
Hard Rock Hotel & Casino Biloxi — Biloxi, Mississippi
The Queen Baton Rouge — Baton Rouge, Louisiana

=Former properties=

Tropicana Las Vegas — Paradise, Nevada (closed and demolished in 2024)

=Proposed properties=

Bally's Las Vegas — Paradise, Nevada[https://www.reviewjournal.com/sports/athletics/preliminary-plans-revealed-for-ballys-hotel-and-casino-near-athletics-stadium-3191147/ A’s Las Vegas ballpark may be flanked by Bally’s towers]
Bally’s New York — The Bronx, New York[https://www.cityandstateny.com/policy/2025/02/breaking-down-every-2025-new-york-casino-licenses-bid/402815/ Breaking down every 2025 New York casino license bid]