Bambi effect

{{Short description|Objection to killing of animals perceived as "cute" or otherwise desirable}}

File:Fawn-in-grass.jpg fawn, the species of the title character in Walt Disney's 1942 animated film Bambi.]]

The "Bambi effect" is an objection to the killing of animals that are perceived as "cute" or "adorable", such as deer, while there may be little or no objection to the suffering of animals that are perceived as somehow repulsive or less than desirable, such as pigs or other woodland creatures.{{Cite book

| last = Nash

| first = Susan Smith

| title = Leadership and the E-Learning Organization

| publisher = Texture

| year = 2006

| page = 222

| url = https://books.google.com/books?id=tMz_7-gHzX0C&pg=PT222

| isbn = 978-0-9712061-6-8}}

File:Deer blind polluted by ALF.jpg vandalized by activists from ALF (Animal Liberation Front). Czech Republic, 2020]]

Referring to a form of purported anthropomorphism,{{Cite book

| last = Petersen

| first = Hanne

|author2=Birger Poppel

| title = Dependency, autonomy, sustainability in the Arctic

| publisher = Ashgate

| year = 1999

| page = 286

| url = https://books.google.com/books?id=UudOAAAAMAAJ&q=%22Bambi+effect%22

| isbn = 978-1-84014-701-8}} the term is inspired by Walt Disney's 1942 animated film Bambi, where an emotional high point is the death of the lead character's mother at the hands of the film's antagonist, a hunter known only as "Man".{{cite news |title=The Bambi Effect |url=http://www.portlandmercury.com/portland/Content?oid=32269&category=22127 |quote=This is the Bambi Effect: our adverse reaction to cute critters being harmed. |publisher=Portland Mercury |accessdate=2007-09-25 }}{{cite news

|title=Anti-hunting sentiment on the wane.

|url=http://www.zwire.com/site/tab2.cfm?newsid=14062217&BRD=2553&PAG=461&dept_id=506066&rfi=6

|publisher=Times Community Newspapers

|accessdate=2007-09-25

|url-status=dead

|archive-url=https://web.archive.org/web/20060423204000/http://www.zwire.com/site/tab2.cfm?newsid=14062217&BRD=2553&PAG=461&dept_id=506066&rfi=6

|archive-date=2006-04-23

}}{{Cite book

| last = Boardman

| first = Robert

|author2=Debora VanNijnatten

| title = Canadian environmental policy: context and cases

| publisher = Oxford UP

| year = 2002

| isbn = 978-0-19-541590-2

| url = https://books.google.com/books?id=AHeuAAAAIAAJ&q=%22Bambi+effect%22

}}

Effects

Some commentators{{Who|date=August 2010}} have credited this purported effect with increasing public awareness of the dangers of pollution, for instance in the case of the fate of sea otters after the Exxon Valdez oil spill,{{Cite book

| last = Keeble

| first = John

| title = Out of the channel: the Exxon Valdez oil spill in Prince William Sound

| publisher = Eastern Washington UP

| year = 1999

| pages = 4, 164

| isbn = 978-0-910055-53-6}} and in the public interest in scaring birds off airfields in non-lethal ways.{{Cite book

| last = Davenport

| first = Julia L.

| title = The ecology of transportation: managing mobility for the environment

| publisher = Springer

| year = 2006

| page = 28

| url = https://books.google.com/books?id=9o7rq6WnSXEC&pg=PT28

| isbn = 978-1-4020-4503-5}} In the case of invasive species, perceived cuteness may help thwart efforts to eradicate non-native intruders, such as the white fallow deer in Point Reyes, California.{{Cite news

| last = Slobig

| first = Zachary

| title = Easy Target: There's a plan afoot to eradicate the white fallow deer in Point Reyes – but could there be another way to keep rangers, ranchers, animal lovers, Hindus and venison diners on the same side?

| newspaper = San Francisco Chronicle

| date = 2007-05-06

| url = http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/05/06/CMG2TP64HN1.DTL

| accessdate = 2009-12-01}} The effect is also cited as the anthropomorphic quality of modern cinema: most people in modern Western civilization are not familiar with wildlife, other than "through TV or cinema, where fuzzy little critters discuss romance, self-determination and loyalty like pals over a cup of coffee", which has led to influences on public policy and the image of businesses cast in movies as polluting or otherwise harming the environment.{{Cite news

| last = Polakovich

| first = Gary

| title = Column One: Seeing a Greener Big Screen; Erin Brockovich has plenty of company as films increasingly cast polluters as the villain. But businesses call the depictions slanted and say firms do their part for the environment

| newspaper = Los Angeles Times

| page = A.1

| date = 2001-03-27

| url = https://www.latimes.com/archives/la-xpm-2001-mar-27-mn-43263-story.html

| access-date = 2009-12-01}}

The effect was also cited in the events following a record snowfall in the U.S. state of Colorado in 2007, when food for mule deer, pronghorns, and elk became so scarce that they began to starve; the Colorado Department of Wildlife was inundated with requests and offers to help the animals from citizens, and ended up spending almost $2 million feeding the hungry wildlife.{{Cite book

| last = Irvine

| first = Leslie

| title = Filling the Ark: Animal Welfare in Disasters

| publisher = Temple UP

| year = 2009

| page = [https://archive.org/details/fillingarkanimal00irvi/page/128 128]

| url = https://archive.org/details/fillingarkanimal00irvi

| url-access = registration

| isbn = 978-1-59213-834-0}} Among some butchers, the Bambi effect (and in general, Walt Disney's anthropomorphic characters) is credited with fueling the vegetarian movement;{{Cite web |last=Janssens |first=Emke |date=2008-11-21 |title=Meepraten: Bambi-effect |url=http://www.slagerswereld.nl/meepraten/bambi-effect-(924).html |url-status=dead |archive-url=https://web.archive.org/web/20090315080854/http://www.slagerswereld.nl/meepraten/bambi-effect-(924).html |archive-date=2009-03-15 |accessdate=2009-12-01 |publisher=Slagerswereld}} chefs use the term to describe customers' lack of interest in, for instance, whole fish: "It's the Bambi effect – [customers] don't want to see eyes looking at them".{{Cite news

| last = Beale

| first = Lewis

| title = Turkeys on the menu: Chefs recall dishes they love – but customers hate

| newspaper = New York Daily News

| date = 2004-04-02

| url = http://www.nydailynews.com/archives/lifestyle/2000/04/02/2000-04-02_turkeys_on_the_menu__chefs_r.html

| accessdate = 2009-12-01}}

The ’Bambi’ Effect has caused people to fight against organizations that manage wildlife. However, their intervention can often interfere with an ecosystem’s circle of life and thus their efforts become counterproductive. For example, this phenomenon can promote people to create organizations like The Smokey Bear Campaign. This Campaign decreased the number of fires but consequently led to an unexpected change in ecosystem.{{cite journal|title=What's the draw?: illustrating the impacts of cartoons versus photographs on attitudes and behavioral intentions for wildlife conservation|journal=Human Dimensions of Wildlife|url=https://ag.purdue.edu/extension/hellbender/Documents/Osinski%20et%20al%202019%20-%20What%20s%20the%20draw.pdf|access-date=2021-03-22|archive-date=2021-05-02|archive-url=https://web.archive.org/web/20210502195021/https://ag.purdue.edu/extension/hellbender/Documents/Osinski%20et%20al%202019%20-%20What%20s%20the%20draw.pdf|url-status=dead}} The ‘Bambi’ effect is backed up by a study (Wilks, 2008) which found that to help the more aggressive and unfriendly wildlife become more loved and see improvements in their environments there should be cuter and more innocent cartoons created and marketed for them.{{cite journal |last1=wilks |title=Different portrayals of koalas on Kangaroo Island: What gets whose attention (and what doesn't). |journal=Mosman, Australia: Royal Zoological Society of New South Wales}}

Bambi effect

Effects

See also

References

Further reading