Bandzoogle
{{Short description|Music distribution & website service}}
{{Infobox company
| name = Bandzoogle
| logo = Bandzoogle logo.png
| type =
| foundation = 2003
| location =
| industry = Online services
| products = Social networking
Online service provider
Online media
| revenue =
| founder = Chris Vinson
| key_people =Stacey Bedford (CEO)
| num_employees =
| parent =
| homepage = {{url|bandzoogle.com}}
}}
Bandzoogle is an online platform which provides tools for musicians to build a professional website, promote their music, and sell direct-to-fan for a flat monthly fee.{{cite book|author=Sahpreem A. King|title=Surviving The Game: How To Succeed In The Music Business|url=https://books.google.com/books?id=2STVAAAAQBAJ&pg=PT104|date=6 May 2012| publisher=A Wealth of Thought Publishing Company|isbn=978-0-9837577-2-6|pages=104–}}{{cite book|author=Jeff Strong|title=Home Recording For Musicians For Dummies|url=https://books.google.com/books?id=fzWhNvCFWiAC&pg=PA344|date=14 October 2011|publisher=John Wiley & Sons|isbn=978-1-118-17756-3|pages=344–}} It includes a built-in store, mailing list tools, reporting and integration with social networks and services, including Twitter, Facebook, Bandcamp, SoundCloud, Twitch and Crowdcast.{{cite web|title=Bandzoogle Now Reporting to SoundScan|url=https://www.billboard.com/articles/business/6531550/bandzoogle-reporting-soundscan|publisher=Billboard|accessdate=20 April 2015}} Members can create sustainable income streams through their websites, including selling physical merch, singles, or albums.{{cite web |title=Bandzoogle Steps Into the Crowdfunding Game |url=https://online.berklee.edu/takenote/bandzoogle-steps-into-the-crowdfunding-game/ |website=Berklee College of Music |date=9 September 2019}}
Members can also build an online press kit for their music.{{cite web |title=4 Ways Musicians Can Use An EPK |url=https://www.hypebot.com/hypebot/2019/05/4-ways-musicians-can-use-an-epk.html |website=Hypebot |date=29 May 2019}} Users can choose from over 100 mobile-ready themes to build a website.{{cite web |last1=David |first1=Nield |title=Best website builder for musicians in 2021 |url=https://www.techradar.com/news/best-website-builder-musicians |website=TechRadar |language=en}} The platform allows artists to keep a record of their sales, and requires no knowledge of HTML coding.{{cite web|title=Bandzoogle And PledgeMusic Partner For D2F|url=http://www.hypebot.com/hypebot/2014/12/pledgemusic-partners-with-bandzoogle.html|publisher=Hypebot.com}}{{cite web|title=Super fantasy|url=https://www.economist.com/blogs/prospero/2015/04/music-industry|publisher=The Economist|accessdate=20 April 2015}} Bandzoogle also features built-in marketing tools for musicians, including Smart Links, Landing pages, and advanced page-level fan data.{{cite web |title=Bandzoogle adds Smart Links and Landing Pages for musicians |url=https://www.hypebot.com/hypebot/2022/04/bandzoogle-adds-smart-links-and-landing-pages-for-musicians.html |website=Hypebot |date=22 April 2022}}
History
Bandzoogle was founded in 2003 by musician Chris Vinson{{cite book|author=Daylle Deanna Schwartz|title=Start and Run Your Own Record Label, Third Edition|url=https://books.google.com/books?id=ONQq0dm6_bMC&pg=PT205|date=20 October 2010|publisher=Potter/TenSpeed/Harmony|isbn=978-0-307-77490-3|pages=205–}} who had built a website for his alt-rock band, Rubberman. Grassroots promotion, plus the online community that the website created helped the band get a record deal. Vinson subsequently launched Bandzoogle.
In 2013, Bandzoogle acquired competing musician website service Onesheet.{{cite web |url=https://techcrunch.com/2013/07/09/bandzoogle-acquires-about-me-for-bands-onesheet-to-become-the-go-to-website-builder-for-artists/|title=Bandzoogle Acquires Onesheet, "The About.me For Bands," To Become The Go-To Website Builder For Artists|website=Techcrunch|date=9 July 2013}}
In 2018, Stacey Bedford was named CEO on Bandzoogle's 15th anniversary.{{cite web |title=Press and Media|url=https://bandzoogle.com/press|website=Bandzoogle}} Bedford was named to Billboard’s annual Digital Power Players in 2019.{{cite magazine |title=Billboard's 2019 Digital Power Players Revealed |url=https://www.billboard.com/articles/business/8543390/2019-digital-power-players-list |magazine=Billboard |date=18 November 2019}}[http://business.financialpost.com/entrepreneur/fp-startups/how-bandzoogle-is-making-it-more-affordable-for-musicians-to-market-themselves How Bandzoogle is making it more affordable for musicians to market themselves] Financial Post She was recognized as an International Power Player by Billboard in 2021,{{cite magazine|title=Revealed: Billboard's 2021 International Power Players |url=https://www.billboard.com/articles/business/9561885/billboard-international-power-players-list-2021/ |magazine=Billboard |language=en}} 2022,{{cite magazine |title=Revealed: Billboard's 2022 International Power Players |url=https://www.billboard.com/pro/billboard-international-power-players-2022-list/ |magazine=Billboard |date=25 April 2022}} 2023{{cite magazine |last1=Duffy |first1=Thom |title=Billboard's 2023 International Power Players Revealed |url=https://www.billboard.com/pro/billboard-international-power-players-2023-list/ |magazine=Billboard |date=25 April 2023}} and 2024.{{cite web |last1=Duffy |first1=Thom |title=Billboard’s 2024 International Power Players Revealed |url=https://www.billboard.com/business/business-news/billboard-international-power-players-2024-list-1235666471/ |website=Billboard |date=29 April 2024}} Bedford was also named one of the Top 40 under 40 business leaders by the Ottawa Business Journal in 2022.{{cite web |title=Introducing Ottawa's 2022 Forty Under 40 recipients |url=https://obj.ca/article/local/introducing-ottawas-2022-forty-under-40-recipients |website=Ottawa Business Journal |language=en}}
As of 2021, Bandzoogle powers over 55,000 websites for musicians who have sold over $75,000,000 in music, merch, and tickets commission-free.{{cite web |title=Musicians earned $12.7M via Bandzoogle in 2020 as websites continue to be hub of direct-to-fan engagement |url=https://www.hypebot.com/hypebot/2021/03/musicians-earned-12-7m-via-bandzoogle-in-2020-as-websites-continue-to-be-hub-of-direct-to-fan-engagement.html |website=Hypebot |date=16 March 2021}} In 2021 alone artists earned over $9.9 million in commission-free revenue using the platform’s direct-to-fan sales tools.{{cite web |title=Are Websites for Musicians Profitable? – $9.9M Earned with Bandzoogle |url=https://www.digitalmusicnews.com/2022/03/15/websites-for-musicians-2022-bandzoogle/ |website=Digital Music News |date=15 March 2022}}
During the COVID-19 pandemic, Bandzoogle pivoted to provide options to support musicians, including commission-free live streaming ticket sales, event ticket refunds, a tip jar feature, transaction history exports and filtering, and a comprehensive guide to musician resources during a pandemic.{{cite web |title=Bandzoogle: website builder for musicians |url=https://www.enomcentral.com/blog/bandzoogle-website-builder-for-musicians/ |website=Enom |date=1 June 2020}}
Bandzoogle was listed as one of Canada’s Top Small & Medium Employers in 2022, 2023, and 2024 by the Globe and Mail,{{cite web |title=Top Employer: Bandzoogle |url=https://reviews.canadastop100.com/top-employer-bandzoogle |website=Canada's Top 100 Employers}} citing their ability to adapt to change and provide a supportive work-from-home environment.{{cite web |last1=Jermyn |first1=Diane |title=Canada's Top Small & Medium Employers 2022 show remarkable agility in adapting to change |url=https://www.theglobeandmail.com/business/careers/top-employers/article-canadas-top-small-medium-employers-2022-show-remarkable-agility-in/ |website=The Globe and Mail |language=en-CA |date=5 April 2022}}
Bandzoogle’s customer support team was recognized for exceptional service, winning Stevie awards for Front-Line Customer Service Team of the Year in 2021 and 2022.{{cite web |title=2022 Winners in the Stevie Awards for Sales & Customer Service |url=https://mobile.stevieawards.com/sales/2022-stevie-award-winners |website=Stevieawards.com}}
In 2023, Bandzoogle announced that sales generated by artists via websites powered by the company surpassed more than $100 million. Over half ($52.7m) of that sales figure was generated in the last five years alone.{{cite web |title=Musicians Surpass $100M in Sales Through Bandzoogle |url=https://www.musicconnection.com/musicians-surpass-100m-in-sales-through-bandzoogle/ |website=Music Connection Magazine |date=17 January 2023}}
In September 2023, it was announced that Bandzoogle had been acquired by the independent digital music distribution service, DistroKid.{{cite web |last1=Forristal |first1=Lauren |title=DistroKid acquires website builder Bandzoogle to expand its toolset for artists |url=https://techcrunch.com/2023/09/14/distrokid-acquires-website-builder-bandzoogle-to-expand-its-toolset-for-artists/ |website=TechCrunch |date=14 September 2023}}
Services
Bandzoogle offers a range of direct-to-fan tools created specifically for artists. In June 2019, Bandzoogle created a crowdfunding preset that allows similar services to PledgeMusic with payments going directly from fans to the artist.{{cite web | url=https://bandzoogle.com/blog/new-preset-page-template-for-crowdfunding-music | title=New: Preset page template for crowdfunding music }}{{cite web |url=http://vocalistmag.com/2019/06/17/bandzoogles-new-crowdfunding-platform-aims-to-fill-the-pledgemusic-void/ |title=Bandzoogle's New Crowdfunding Platform Aims to Fill the PledgeMusic Void – The Vocalist Magazine |website=vocalistmag.com |url-status=dead |archive-url=https://web.archive.org/web/20190618095007/http://vocalistmag.com/2019/06/17/bandzoogles-new-crowdfunding-platform-aims-to-fill-the-pledgemusic-void/ |archive-date=2019-06-18}} In August 2019, Bandzoogle launched a commission-free fan subscription feature in their music website and marketing platform. Artists can offer online fan clubs within their websites, create stronger fan communities, add income streams and keep 100% of the revenue. Artists can also offer pay-what-you-want fan subscriptions.{{cite web |title=Bandzoogle Adds Commission-Free Fan Subscriptions |url=https://www.hypebot.com/hypebot/2019/08/bandzoogle-adds-commission-free-fan-subscriptions.html |website=Hypebot |date=6 August 2019}}
In 2020, Bandzoogle added a Tip Jar feature that allows fans to donate directly on Bandzoogle artist websites, an initiative that has netted over $200,000 for artists across the platform.{{cite web |title=Bandzoogle reveals $5m of pandemic-era sales for artists |url=https://musically.com/2020/10/16/bandzoogle-reveals-5m-of-pandemic-era-sales-for-artists/ |website=Musically.com}}
In 2021 the company added an integration with Printful’s print-on-demand drop shipping services, allowing artists to sell band merchandise commission-free through their websites.{{cite web |title=Bandzoogle adds integration with Printful's print-on-demand drop shipping services |url=http://www.radioandmusic.com/biz/music/music-services/210112-bandzoogle-adds-integration-printful%E2%80%99s-print-on |website=Radioandmusic.com |language=en}} To celebrate this feature, Bandzoogle sold limited edition merch designed by Canadian illustrator Jacqui Oakley. All proceeds from these sales went directly to music industry charity Unison Benevolent Fund’s Emergency Mental Health for the Music Community campaign.{{cite web |title=Bandzoogle, Hamilton-based illustrator team up on special merch to benefit Unison Fund {{!}} Ottawa-based Bandzoogle, a musician website and direct-to-fan platform, is celebrating its 17th birthday this month. But instead of keeping all the |url=https://www.ajournalofmusicalthings.com/bandzoogle-hamilton-based-illustrator-creates-special-merch-to-benefit-unison-fund/ |website=Alan Cross' A Journal of Musical Things |language=en-CA |date=1 February 2021}}
In 2022, Bandzoogle added marketing and promotional tools for musicians, including custom Landing pages and Smart Links, allowing artists to drive marketing campaign traffic to their own websites.{{cite web |title=Bandzoogle adds Smart Links and Landing Pages for musicians |url=https://www.hypebot.com/hypebot/2022/04/bandzoogle-adds-smart-links-and-landing-pages-for-musicians.html |website=Hypebot |date=22 April 2022}}
In 2023 Bandzoogle added a new subscription plan focused on electronic press kits (EPKs) for artists.{{cite web |title=Bandzoogle Expands EPK Tools for Artists |url=https://www.musicconnection.com/bandzoogle-expands-epk-tools-for-artists/ |website=Music Connection Magazine |date=15 March 2021}} This enables artists to create and launch EPKs with their bios, music players, embedded videos, show dates, images, press quotes, a contact form and social links among other features.{{cite web |last1=Dredge |first1=Stuart |title=Bandzoogle launches a plan for artists' electronic press kits |url=https://musically.com/2024/01/10/bandzoogle-launches-a-plan-for-artists-electronic-press-kits/ |website=Music Ally |date=10 January 2024}}
{{Portal|Companies}}
References
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