Barak Libai

Libai is the son of the late Avinoam Libai, an aerospace engineering Professor who was awarded the Israel Prize of Engineering research, and Yona Libai a lecturer of teacher education in various academic institutes.

Libai received his B.Sc in industrial engineering and management from the Technion in 1990, and his MBA at Leon Recanati Graduate School of Business Administration - Tel Aviv University in 1993. In 1997, he completed his Ph.D. in marketing at UNC Kenan–Flagler Business School, University of North Carolina at Chapel-Hill. Libai has held marketing academic positions at the Industrial Engineering and Management faculty of the Technion and the Faculty of Management at Tel Aviv University.

In 2011 he moved to the Arison School of Business at the Reichman University.ליאור דטל, [https://www.themarker.com/career/1.598638 המרצים מהאוניברסיטאות עוברים למכללות: עם משכורות של 80 אלף שקל קשה להתווכח], דה מרקר, 21 בינואר 2011 He was also a visiting associate professor of marketing at the Massachusetts Institute of Technology Sloan School of Management.[https://www.idc.ac.il/en/_layouts/15/Elad.SPS.Idc.Sprint4/Pages/Handler.aspx?type=cv&userName=libai&language=Eng Prof. Barak Libai CV]

Libai's research focusses on the intersection of Customer Profitability Analysis,Libai, Barak, Das Narayandas, and Clive Humby, Toward an Individual Customer Profitability Model: A Segment-Based Approach, Journal of Service Research 5(1), 2002, pp. 69-76Nitzan Irit, Barak Libai, Customer Profitability Over Time in the Presence of Switching Costs, working paper, Israel Institute for Business Research, Tel Aviv University, 2005 the Diffusion of innovations,Barak Libai, Vijay Mahajan, and Eitan Muller, Can You See the Chasm? Innovation Diffusion According to Rogers, Bass, and Moore, in Naresh K. Malhotra, (ed.) Review of Marketing Research, Armonk, NY: M.E. Sharpe, 2008Libai, Barak; Eitan Muller, Renana Peres, The Diffusion of Services, Journal of Marketing Research, 46 (1), 2009, pp. 163-175 and the impact analysis of the social influence of customers.עמרי זרחוביץ' ,[https://www.globes.co.il/news/article.aspx?did=1001245267 "יש דור שלם של מנהלי שיווק שלא מבינים את התפקיד שלהם"], גלובס, 18.7.2108Nitzan, Irit and Barak Libai, Social Effects on Customer Retention, Journal of Marketing, 75(6), 2011, pp. 24-38 His research shows the role of Customer equity,Ofek, Elie, Barak Libai, Eitan Muller, Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services, University of Chicago Press, 2016 the sum of the individual lifetime value of customers,עודד ירון, [https://www.haaretz.co.il/captain/net/1.1197121 רוצים לדעת כמה אתם שווים לגוגל? גם היא], הארץ, 12 באפריל 2010Elie Ofek, Barak Libai and Eitan Muller, Customer Lifetime Social Value (CLSV), 2018Libai, Barak, Commentary: The Perils of Focusing on High-Value Customers, Journal of Service Research, 14(3), 2011, pp. 275-276 as one of the most important business measures of the firm and a key parameter to any customer-related resource allocation.

Libai's research focuses on customer social value, ways to assess it, and how it can influence managerial decision-making. His work has also examined various ways in which social influence namely word of mouth,דורון אביגד, [https://www.globes.co.il/news/sparticle.aspx?did=1001377774 הסיפור המפתיע על משחת השיניים של מאיה ורטהיימר: כך נראית תעשיית המשפיענים מבפנים], גלובס, 2021Libai, Barak, Ruth Bolton, Marnix S. Bügel, Ko de Ruyter, Oliver Götz, Hans Risselada, Andrew T. Stephen, Customer-to-Customer Interactions: Broadening the Scope of Word-of-Mouth Research, Journal of Service Research, 13(3), 2010, pp. 267-282Goldenberg, Jacob, Barak Libai, Eitan Muller, Talk of the Network: A Complex System Look at the Underlying Process of Word of Mouth, Marketing Letters 12(3), 2001, pp. 209-221Carl, Walter, Barak Libai, and Adam Ding, Measuring the Value of Word of Mouth, in Measuring Word of Mouth, Word of Mouth Marketing Association, 2008Dost, Florian, Ulrike Phieler, Michael Haenlein and Barak Libai, Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast Moving Consumer Goods, Journal of Marketing, 83(2), 2019, 62-81Haenlein, Michael and Barak Libai, Seeding, Referral and Recommendation: Creating Profitable Word-of-Mouth Programs, California Management Review, 59(2), 2017, pp.68-91Libai, Barak; Eitan Muller; and Renana Peres, Decomposing the Value of Word of Mouth Seeding Programs: Acceleration Vs. Expansion, Journal of Marketing Research, April 2013, pp. 161-176Hogan, John E.; Katherine N. Lemon; and Barak Libai, Quantifying the Ripple: Word of Mouth and Advertising Effectiveness, Journal of Advertising Research 44(3), 2005, pp. 271-280 network effects,Goldenberg Jacob, Barak Libai, Eitan Muller, The Chilling Effect of Network Externalities, International Journal of Research in Marketing 27(1), 2010, pp. 4-15 imitation, and social norms (such as fashions) can affect the growth of new products and the profitability of the firm.Appel, Gil Barak Libai & Eitan Muller, On the Monetary Impact of Fashion Design Piracy, International Journal of Research in Marketing, 35, 2018, pp. 591-610 Some of this work has examined how firms can proactively influence customer word of mouth as part of the marketing mix, for example, through seeding programs that target influencers or by Referral programs.Eyal Biyalogorsky; Eitan Gerstner; and Barak Libai, Customer Referral Management: Optimal Reward Programs, Marketing Science, 20(1), 2001, pp. 82-95

Other work dealt with various issues related to customer profitability particularly in new digital environments, such as models for the monetization of mobile apps,טלי חרותי סבר, [https://www.themarker.com/career/.premium-1.9745277 המעבדה לניהול | הלקח של עולם הגיימינג: במקום להשקיע בשימור לקוחות — פשוט תמכרו אותם], דה מרקר, 26 באפריל 2021Appel, Gil, Barak Libai, Eitan Muller, and Ron Shachar, On the Monetization of Mobile Apps, International Journal of Research in Marketing, 37, 2020, pp. 93-107 the role of customer retention in the firm's profitability,Ascarza, E., Neslin, S.A., Netzer, O., Anderson, Z., Fader, P.S., Gupta, S., Hardie, B.G., Lemmens, A., Libai, B., Neal, D. and Provost, F., In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions, Customer Needs and Solutions, 5, 2018, pp. 65-81 and the network value products create.Ostreicher-Singer, Gal, Barak Libai, Liron Sivan, Eyal Carmi and Ohad Yassin, The Network Value of Products, Journal of Marketing, 77(3), 2013, pp.1-14

Libai is member of the editorial board of several academic journals including Journal of Marketing,[https://journals.sagepub.com/editorial-board/jmx Journal of Marketing - Editorial Board], SAGE Journals International Journal of Research in Marketing,[https://www.journals.elsevier.com/international-journal-of-research-in-marketing/editorial-board International Journal of Research in Marketing - Editorial Board] Journal of Service Research,[https://journals.sagepub.com/editorial-board/jsr Editorial Board: Journal of Service Research] and California Management Review.[https://journals.sagepub.com/editorial-board/cmr Editorial Board: California Management Review]

Libai has more than 89 publications, with an h-index of 30.{{GoogleScholar|xsqMsAIAAAAJ}}

(Partial List)

• Elie Ofek, Barak Libai, Eitan Muller, Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services, University of Chicago Press, 2016

Harvard Business School Cases:

• Elie Ofek, Barak Libai, Eitan Muller, Customer Lifetime Social Value (CLSV), 2021
• Elie Ofek, Barak Libai, Eitan Muller, Customer Management Dynamics and Cohort Analysis, 2020
• Elie Ofek, Barak Libai, Eitan Muller, Ride-Hailing Services: Forecasting Uber's Growth, 2019

• Appel, Gil, Barak Libai, Eitan Muller, Ron Shachar, On the Monetization of Mobile Apps, International Journal of Research in Marketing, 37, 2020, pp. 93–107
• Libai, Barak, Eitan Muller, Renana Peres, Decomposing the Value of Word of Mouth Seeding Programs: Acceleration Vs. Expansion, Journal of Marketing Research, April 2013, pp. 161–176
• Ostreicher-Singer, Gal, Barak Libai, Liron Sivan, Eyal Carmi and Ohad Yassin, The Network Value of Products, Journal of Marketing, 77(3), 2013 pp. 1–14.
• Nitzan, Irit and Barak Libai, Social Effects on Customer Retention, Journal of Marketing, 75(6), 2011, pp. 24–38
• Libai, Barak, Eitan Muller, and Renana Peres, The Diffusion of Services, Journal of Marketing Research, 46 (1), 2009, pp. 163–175
• Hogan, John E., Katherine N. Lemon, and Barak Libai, What is the True Value of a Lost Customer?, Journal of Service Research, 5 (3), 2003, pp. 196–208
• Barak Libai, Eyal Biyalogorsky, Eitan Gerstner, Setting Referral Fees in Affiliate Marketing., Journal of Service Research - J SERV RES. 5, 2003, pp. 303–315 {{doi|10.1177/1094670503005004003}}
• Goldenberg, Jacob, Barak Libai, and Eitan Muller, Talk of the Network: A Complex System Look at the Underlying Process of Word of Mouth, Marketing Letters, 12(3), 2001, pp. 209–221

Libai's work has won research prizes which include awards from the International Journal of Research in Marketing (2021),{{cite journal | url=https://www.sciencedirect.com/science/article/pii/S016781162100046X | doi=10.1016/j.ijresmar.2021.06.003 | title=Announcement: Winner 2020 IJRM Best Article | year=2021 | last1=Appel | first1=Gil | last2=Libai | first2=Barak | last3=Muller | first3=Eitan | last4=Shachar | first4=Ron | journal=International Journal of Research in Marketing | volume=38 | issue=2 | pages=A4 | s2cid=237782795 | url-access=subscription }} Journal of Marketing Outstanding Reviewer Award (2019),[https://www.idc.ac.il/he/whatsup/pages/winning-of-prof-barak.aspx זכייתו של פרופ' ברק ליבאי בפרס הReviewer המצטיין מטעם ה Journal of Marketing], אתר אוניברסיטת רייכמן Journal of Service Research Best Paper Award (2004),{{Cite journal|date=2019-11-01|title=JSR Best Article Awards|url=https://doi.org/10.1177/1094670519875257|journal=Journal of Service Research|language=en|volume=22|issue=4|pages=347|doi=10.1177/1094670519875257|s2cid=219950526|issn=1094-6705|url-access=subscription}} Buzzell Award by the Marketing Science Institute (2004),[https://www.msi.org/research/robert-d-buzzell-msi-best-paper-award/ Robert D. Buzzell MSI Best Paper Award], MSI Best Service Article Award - American Marketing Association (2004),[https://www.servsig.org/wordpress/awards/servsigs-best-services-article-award/ Best Service Article Award], SERVSIG Website International Conference on Information Systems (ICIS) - Best Paper Award (2012),[https://aisnet.org/news/111383/Congratulations-to-the-ICIS-2012-Award-Winners.htm Congratulations to the AIS 2012 Award Winners!], The Association for Information Systems, December 13, 2012 and the ESOMAR Excellence Award (2009).James Verrinder, [https://www.research-live.com/article/news/esomar-announces-2009-award-winners/id/4000960 ESOMAR announces 2009 Award Winners], Research Live, 2009

Libai is married to Hila and a father of two of children.{{citation needed|date=November 2021}}

• [https://www.idc.ac.il/en/_layouts/15/Elad.SPS.Idc.Sprint4/Pages/Handler.aspx?type=cv&userName=libai&language=Eng Prof. Barak Libai CV]
• [https://www.idc.ac.il/en/pages/faculty.aspx?username=libai Prof. Barak Libai] in Reichman University Website
• {{GoogleScholar|IgWAgHEAAAAJ}}

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Category:Academic staff of Reichman University

Category:UNC Kenan–Flagler Business School alumni

Category:Tel Aviv University alumni

Category:Technion – Israel Institute of Technology alumni

Category:Living people

Category:Year of birth missing (living people)