Baseline StudioSystems
{{Short description|American e-commerce company}}
{{Infobox company
| name = Studio System by Gracenote
| logo =
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| type = Private
| industry = E-commerce
| founded = {{start date|1982}}
| founders = {{Unbulleted list|James Monaco (Baseline)|Jeffrey Lane (Brookfield Communications)}}
| hq_location = Los Angeles, California, US
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| products = Studio System
| brands =
| services = Database subscriptions, business intelligence
| owner = Gracenote
| num_employees = 50{{cite news|url=https://www.latimes.com/business/technology/la-fi-tn-gracenote-baseline-20140903-story.html|title=Gracenote acquires Baseline. Better video recommendations coming?|last=Dave|first=Paresh|work=Los Angeles Times|date=2014-09-03|access-date=2016-02-08}}
| website = {{URL|studiosystem.com}}
}}
Studio System by Gracenote, formerly known as Baseline StudioSystems, is an American e-commerce company. It was founded in 1982 and licenses its commercial entertainment database, known as Studio System. It is owned by Gracenote, a subsidiary of Nielsen Holdings.
History
James Monaco founded Baseline in 1982.{{cite book|title=How to Read a Film: Movies, Media, and Beyond|last=Monaco|first=James|publisher=Oxford University Press|year=2009|isbn=9780195321050|page=690}} Their primary product, an entertainment database, was launched in 1985.{{cite web|url=http://www.screendaily.com/features/features/the-future-in-site/5035933.article|title=The future in site|last=Brown|first=Colin|work=Screen Daily|date=2011-12-20|access-date=2016-02-08}} Monaco left Baseline in 1992,{{cite web|url=https://variety.com/1992/biz/news/database-competitors-facing-off-vs-baseline-102484/|title=Database competitors facing off vs. Baseline|last=Rothman|first=Matt|work=Variety|date=1992-12-29|access-date=2016-02-08}} and Paul Kagan Associates purchased it the following year.{{cite web|url=https://variety.com/1993/digital/news/paul-kagan-makes-on-line-his-business-116170/|title=Paul Kagan makes on-line his business|last=Britell|first=Penny|work=Variety|date=1993-11-29|access-date=2016-02-08}} Big Entertainment purchased the database in 1999{{cite web|url=https://variety.com/1999/biz/news/big-buys-kagan-pic-tv-online-database-1117503280/|title=Big buys Kagan pic, TV online database|last=Graser|first=Marc|work=Variety|date=1999-06-21}} and subsequently renamed themselves to Hollywood.com.{{cite web|url=https://variety.com/2000/legit/news/hollywood-com-goes-legit-with-web-site-1117760925/|title=Hollywood.com goes legit with Web site|author=|work=Variety|date=2000-01-17|access-date=2016-02-08}} The same year, Creative Planet purchased The Studio System, a rival database founded in 1987, from Brookfield Communications.{{cite web|url=https://variety.com/1999/biz/news/expanding-planet-1117757557/|title=Expanding 'Planet'|last=Madigan|first=Nick|work=Variety|date=1999-10-31|access-date=2019-06-24}}{{cite web|url=https://variety.com/1998/more/news/online-media-resources-1117471164/|title=Online media resources|last=Argy|first=Stephanie|work=Variety|date=1998-05-21|access-date=2019-06-24}} In 2004, Hollywood.com's parent company, Hollywood Media, purchased The Studio System and merged the two databases.{{cite web|url=https://variety.com/2004/scene/markets-festivals/database-companies-set-to-merge-1117906873/|title=Database companies set to merge|last=Fritz|first=Ben|work=Variety|date=2004-06-23|access-date=2016-02-08}} Two years later, The New York Times Company purchased the now-renamed Baseline StudioSystems and integrated it into NYTimes.com,{{cite web|url=https://www.highbeam.com/doc/1G1-151547900.html|archive-url=https://web.archive.org/web/20160220132823/https://www.highbeam.com/doc/1G1-151547900.html|url-status=dead|archive-date=2016-02-20|title=Gray Lady on data mission.(New York Times Co. acquires Baseline StudioSystems from Hollywood Media Corp.)|last=Fritz|first=Ben|work=Variety|date=2006-08-29|access-date=2016-02-08}} only to sell it back to Hollywood.com in 2011.{{cite web|url=https://deadline.com/2011/10/ny-times-sells-industry-database-baseline-180757/|archive-url=https://web.archive.org/web/20140905014208/http://deadline.com/2011/10/ny-times-sells-industry-database-baseline-180757/|url-status=dead|archive-date=September 5, 2014|title=NY Times Sells TV/Movie Database Baseline|author=|website=Deadline Hollywood|date=2011-10-07|access-date=2016-02-08}} Gracenote, a subsidiary of Tribune Media, purchased Baseline in 2014, citing a desire to better compete against competitor Rovi.{{cite web|url=https://variety.com/2014/digital/news/tribune-medias-gracenote-acquires-baseline-for-50-million-cash-1201296710/|title=Tribune Media's Gracenote Acquires Baseline for $50 Million Cash|last=Spangler|first=Todd|work=Variety|date=2014-09-03|access-date=2016-02-08}} Tribune sold the Gracenote subsidiary to Nielsen Holdings in 2017, including the Studio System.{{cite news|url=https://variety.com/2016/digital/news/nielsen-acquires-gracenote-560-million-tribune-1201946006/|title=Nielsen to Buy Tribune Media's Gracenote Metadata Unit for $560 Million|last=Spangler|first=Todd|work=Variety|date=2016-12-20|accessdate=2022-07-30}}
Database
Before its 2004 merge with the Studio System, the database was called Baseline. The combined database, now marketed under the Studio System name, includes information on films, television shows, filmographies, and box office data. After being purchased by Gracenote, it now includes their metadata from the former Tribune Media Services. It is subscription-based. Its data goes back to 1896 and includes works currently in production.
See also
References
{{reflist|30em}}
External links
- {{Official website|http://www.studiosystem.com}}
Category:Companies established in 1982