Basic (cigarette)
{{Short description|American cigarette brand}}
{{infobox brand
| name= Basic
| logo= Basic logo.svg
| logo_size = 200
| image= Warning on the French Cigarettes Pack.jpg
| image_size = 150
| caption= French pack of Basic cigarettes
| type= Cigarette
| currentowner= Philip Morris International
| producedby= Philip Morris USA
Philip Morris International
| origin= United States
| introduced= Late 1970s
| discontinued=
| related=
| markets= See Markets
| previousowners=
| trademarkregistrations=
| ambassador=
| tagline= "The best things in life are Basic", "Keep it Basic"
| website=
| footnotes = Carcinogenicity: IARC group 1
}}
Basic is a U.S. brand of cigarettes, currently owned by Philip Morris International. Cigarettes are manufactured by Philip Morris USA in the U.S. and by PMI in the rest of the world.
History
Basic was launched in the late 1970s as a discount brand.{{cite web|url=http://www.cigarettespedia.com/index.php/BrandBasic|title=BrandBasic - Cigarettes Pedia|website=www.cigarettespedia.com}}
In 2005, Basic was the fourth most popular cigarette brand in the United States (following Marlboro, Newport, and Camel) and the second most popular among white smokers age 26 and older.{{cite web | url = http://oas.samhsa.gov/NHSDA/tobacco/chapter7.htm | title = Chapter 7. Tobacco Product Brand Preferences | accessdate = 2007-04-20 | date = 2007-01-12 | work = National Survey on Drug Use and Health | publisher = Substance Abuse and Mental Health Services Administration | archive-url = https://web.archive.org/web/20060923183139/http://oas.samhsa.gov/NHSDA/tobacco/chapter7.htm | archive-date = 2006-09-23 | url-status = dead }}
Markets
Basic cigarettes are mainly sold in the United States, but also were or still are sold in Luxembourg, Sweden, Germany, France, Austria, Spain, Czech Republic, Hong Kong and Japan.{{cite web|url=http://www.zigsam.at/B_Basic.htm|title=Basic|website=www.zigsam.at}}{{cite web|url=http://www.cigarety.by/brand.php?n=10&l=1&p=0&w=BASIC|title=Brands|website=www.cigarety.by}}