Be At TV
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{{Infobox company
|name = BE-AT.TV
|foundation = 2008
|founder = Ray Smith
|location = London, UK
|key_people = Ray Smith (CEO)
|area_served =
|industry = Music & Entertainment
|products =
|homepage = {{url|www.be-at.tv}}
}}
BE-AT.TV is an online global community connecting clubbers and electronic music fans with big-name DJs, venues and festivals.
History
BE-AT.TV was launched in 2008 by Ray Smith and is also known as B@ TV and Be At TV.{{cite web|url=https://www.theguardian.com/media/pda/2009/jun/10/startups-digitalvideo |title=Elevator Pitch: b@ TV brings the club experience to your desktop | date= Jun 2009 | website=The Guardian|access-date=27 May 2015}}{{cite web|url=http://www.be-at.tv/events |title=BE-AT.TV 2008 Events |access-date=27 May 2015}} BE-AT.TV is headquartered in London, UK, and has offices in Ibiza, Berlin, and New York and regularly films events across Europe and North America, with multiple crews based in Ibiza every summer.{{cite web|url=http://www.be-at.tv/locations |title=BE-AT.TV Locations |access-date=27 May 2015}}
Content and features
BE-AT.TV primarily broadcasts sets by techno and house artists, as well as other genres across the electronic music spectrum. Festivals include Tomorrowland, Ultra Music Festival, Winter Music Conference, Amsterdam Dance Event, The BPM Festival, Awakenings, Time Warp, KaZantip, EXIT Festival, Nature One, Mayday, Creamfields, Movement Detroit, Movement Torino, GlobalGathering, Bestival, and many more. Venues include Space Ibiza, Amnesia Ibiza, Ushuaïa Ibiza, Pacha Ibiza, Ministry of Sound in London, Club Space in Miami, and many more.{{cite web|url=http://www.be-at.tv/events |title=BE-AT.TV Events |access-date=27 May 2015}}
BE-AT.TV broadcasts consist of high definition, full-length video and audio footage which is shot from multiple camera angles, including exclusive camera access from the DJ booth. The sets are then archived for members to watch on-demand, and can be accessed through any computer or iOS device with a high speed internet connection.
The website combines aspects of social networking, web-based radio and music television. Members can chat with each other during live streams and suggest / share track IDs.
The site's content is free to its users.
Industry support and growth
BE-AT.TV is supported by acts including Pete Tong, Sander Kleinenberg, deadmau5, Sander van Doorn, Dubfire, Tom Middleton, Ferry Corsten, Chicane (recording artist), Benny Benassi, Dave Spoon, Mark Knight, Tiefschwarz and Groove Armada.{{cite web |url=http://www.thelondonword.com/2009/09/ray-smith-founder-of-btv/ |title=Ray Smith: Founder of B@TV |website=The London Word |date=Sep 2009|access-date=27 May 2015}} It is also supported by festivals and venues as mentioned above.
It was selected as a Top 100 website of 2009 by PC Magazine{{cite web |url=https://www.pcmag.com/article2/0,2817,2350564,00.asp |title=The Top 100 Web Sites of 2009 |date=August 2009 |website=PC Magazine}} and has received attention from press, trend spotters and bloggers.{{cite web |url=http://news.bbc.co.uk/1/hi/programmes/click_online/7977510.stm |website=BBC Click |title=Webscape |date=May 2009 |access-date=27 May 2015}}{{cite web |url=http://www.coolhunting.com/archives/2009/05/be_at_tv.php |website=CoolHunting |title=B@ TV |date=May 2009 |access-date=27 May 2015 |archive-url=https://web.archive.org/web/20100201034221/http://www.coolhunting.com/archives/2009/05/be_at_tv.php |archive-date=1 February 2010 |url-status=dead }}
It has also appeared in national media outlets Times Online,{{cite web |url=http://www.thetimes.co.uk/tto/travel/holidays/music/article1739340.ece |archive-url=https://web.archive.org/web/20150510103926/http://www.thetimes.co.uk/tto/travel/holidays/music/article1739340.ece |url-status=dead |archive-date=May 10, 2015 |website=The Times |title=Relive the festivals with Be At TV |date=Oct 2009 |access-date=27 May 2015}} The Guardian and electronic dance music publication DJ Magazine.{{cite web |url=http://www.djmag.com/news/detail/1969 |website=DJ Mag |date=Sep 2009 |title=The big one! |access-date=27 May 2015}}
"Since 2009, London-based BE-AT.TV streams live video from the best dance and electronic music events around the world, showcasing an eclectic range of artists, venues and promoters to a global online audience." - DJ Mag{{Cite web|url=http://djmag.com/content/be-attv-acquire-trackitdownnet|title=BE-AT.TV ACQUIRE TRACKITDOWN.NET|website=DJMag|date=12 June 2014 |access-date=2016-03-30}}
Acquisitions and Investments
In June 2015, BE-AT.TV announced the acquisition of Ibiza Sonica Radio, one of the leading electronic music radio stations based on the Balearic Island of Ibiza. The two companies commemorated the acquisition by throwing a free party in the port of Ibiza which featured Nic Fanciulli, Matthias Tanzmann, Guy Gerber, and many more artists.{{cite web |url=http://www.residentadvisor.net/news.aspx?id=30103 |title=Be-AT.TV acquires Ibiza Sonica, throws free launch party in Ibiza Town |website=Resident Advisor |date=Jun 2015|access-date=9 Nov 2015}}
In September 2015, BE-AT.TV announced an investment in and partnership with Ibiza Global Radio, another of the leading electronic music radio stations based on Ibiza. BE-AT.TV and Ibiza Global Radio threw a combined free party on Talamanca Beach to celebrate the partnership.{{cite web |url=http://www.deephouseamsterdam.com/ibiza/be-at-tv-ibiza-global-radio-join-forces/ |title=BE-AT.TV & Ibiza Global Radio Join Forces |website=Deep House Amsterdam |date=Sep 2015|access-date=9 Nov 2015}}