Beams (brand)
{{short description|Japanese clothing brand}}
{{Infobox company
| name = Beams
| logo =
| caption =
| trading_name =
| native_name =
| native_name_lang =
| romanized =
| former type =
| type =
| traded_as =
| industry = Department and clothing store
| genre =
| fate =
| predecessor =
| successor =
| foundation = Harajuku district of Tokyo, Japan 1976
| founder =
| defunct =
| location_city = Tokyo
| location_country = Japan
| locations =
| area_served =
| key_people = Yo Shitara, CEO
| products =
| production =
| services =
| revenue =
| operating_income =
| net_income =
| aum =
| assets =
| equity =
| owner =
| num_employees =
| parent =
| divisions =
| subsid =
| homepage =
| footnotes =
| intl =
| bodystyle =
}}
Beams (ビームス) is a Japanese clothing brand established in 1976 in Harajuku, Tokyo by Etsuzo Shitara.{{cite news |title=BEAMS |url=https://havenshop.com/collections/beams-japan |work=Haven |date=2025}} The current CEO is Yō Shitara (設楽洋).{{cite web |title=BEAMS: THE AMERICAN STYLE MADE IN JAPAN |url=https://graduatestore.fr/blog/en/beams-the-american-style-made-in-japan/ |website=graduatestore.fr |date=July 10, 2020}}{{cite web|title=All clothing by Beams_plus|url=http://www.mrporter.com/Shop/Designers/Beams_Plus/Clothing|publisher=Mr. Porter|accessdate=21 February 2013|archive-url=https://web.archive.org/web/20140316125909/http://www.mrporter.com/Shop/Designers/beams_plus/Clothing|archive-date=16 March 2014|url-status=dead}} The brand has 167 stores in Japan, and 10 stores overseas, including in New York City, Milan, London, and Paris.
About
File:ビームス ジャパン (39661198421).jpg]]
Beams department stores carry products such as interior goods, furniture, galleries, clothing, shoes, and accessories. Beams clothing department offers shoes, bags, accessories, men's and women's casual, as well as custom tailored pieces. Beams logo and artwork are seen as abstract and have a cartoonish look.{{cite web|title=Beams|url=http://www.virtualjapan.com/wiki/Beams|publisher=Virtual Japan|accessdate=21 February 2013}}
Philosophy
In the future, according to Yo Shitara, president of Beams Holdings, they aim to expand the strength of Japan brand globally.{{cite web|title=Beams: Showcasing Japanese craftsmanship in global fashion trends|url=https://www.theworldfolio.com/interviews/beams-showcasing-japanese-craftsmanship-in-global-fashion-trends/6022/|publisher=The Wroldfolio|accessdate=12 April 2024}}
History
In May 2005, Beams expanded its business internationally. The next store they opened up was located in Hong Kong and began as a woman's clothing shop. In 2006, the company expanded again to a number of different locations. Their most recent store opened in March 2015 in Bangkok.
==Collaboration==
In June, 2017 Beams has collaborated with McDonald's to manufacture a limited edition of Big Mac themed t-shirts, hats, iPhone 7 covers.{{cite web|title=BEAMS and McDonald's Have Dropped a Limited Edition Collaboration|date=2 June 2017 |url=https://hypebeast.com/2017/6/beams-mcdonalds-limited-edition-collaboration|publisher=
Hypebeast|accessdate=12 April 2024}}
In 2024, Beams collaborated with Columbia PFG on fishing jackets and pants.{{cite web|title=A collaboration with Columbia PFG, which is always popular. A collection inspired by the multi-pocket fishing vest, which is the origin of the brand.|url=https://www.beams.co.jp/en/news/3753/|publisher=Beams|accessdate=12 April 2024}}
See also
References
{{reflist}}
External links
{{Commons category|Beams (shop)}}
- [http://www.beams.co.jp/ Beams official site]
Category:Clothing retailers of Japan
Category:Clothing brands of Japan
Category:1976 establishments in Japan
Category:Retail companies based in Tokyo
Category:Retail companies established in 1976
{{product-stub}}