BeatRoute
{{Short description|Canadian print and online magazine}}
{{Infobox magazine
| title = BeatRoute Magazine
| logo = BeatrouteLogo_black-01.png
| founder = Brad Simm and Glenn Alderson
| founded = 2004
| language = English
| website = {{url|beatroutemedia.com}}
}}
BeatRoute is a monthly print and online magazine published in Western Canada. The magazine is distributed across Alberta and British Columbia, with offices in Calgary and Vancouver. BeatRoute is a primarily music-oriented publication, with a circulation of more than 10,000.{{Cite web|url=http://www.thefreelancewriter.ca/clients.html|title=David Morrison - The Freelance Writer - Clients|website=www.thefreelancewriter.ca|access-date=2018-11-17}}
History
BeatRoute was founded by Brad Simm and Glenn Alderson in 2004.(27 August 2009). "[https://archive.today/20140110104128/http://exclaim.ca/News/jay_reatard_pet_shop_boys_cool_kids_lead_this_weeks_cant_miss_concerts Jay Reatard, Pet Shop Boys and Cool Kids Lead This Week's Can't Miss Concerts]", Exclaim! Retrieved 10 January 2014. "...the Beatroute 5th anniversary".[http://beatroute.ca/contact-2/ BeatRoute: Contact]Bell, Mike (25 August 2012). "Celebrated Herald music writer's legacy lives on", Calgary Herald, p. C1. Simm also works in the journalism program at Mount Royal University.{{Cite news|url=https://calgaryjournal.ca/arts-entertainment/4331-photographer-david-stratford-looks-back-on-his-days-in-the-1970-s-concert-scene.html|title=Photographer David Stratford looks back on his days in the 1970s concert scene|last=Reed|first=Jackson|work=Calgary Journal Online|access-date=2018-11-16|language=en-GB}}Volmers, Eric (14 February 2009). "Filmmaker got serious about pop music", Calgary Herald, p. C1.
In 2009, BeatRoute began producing a West Coast edition, with an additional 10,000 copies distributed in Vancouver, Victoria and Nanaimo. BeatRoute's British Columbia office has presented and sponsored a multitude of events in Vancouver, including celebrations surrounding the 2018 Juno Awards.{{Cite news|url=https://vancouversun.com/entertainment/local-arts/juno-awards-here-are-five-junos-events-to-check-out-around-town|title=2018 Juno Awards: Five events to check out around town|date=2018-03-14|work=Vancouver Sun|access-date=2018-11-17|language=en-US}}
Content
BeatRoute's initial target readership began as a younger age group, but has since expanded.Birdfly, Leslie (11 August 2005). "Music: August looks adorable", Fast Forward Weekly, p. 6. Although primarily focused on music, BeatRoute also publishes articles on art, culture, and film reviews.[http://www.beatroute.ca Beat Route] On occasion, BeatRoute articles have been picked up by larger publications following major concert coverage in Western Canada. In 2018, for example, BeatRoute's feature interview with Arctic Monkeys was cited in multiple international publications including NME and iHeartRadio.{{Cite news|url=https://www.nme.com/news/music/feels-like-cover-arctic-monkeys-2386100|title='It feels like a cover' - Arctic Monkeys describe the strange experience of playing early material - NME|date=2018-10-03|work=NME|access-date=2018-11-17|language=en-US}}{{Cite news|url=https://www.iheart.com/content/2018-10-03-arctic-monkeys-describe-the-strange-feeling-of-playing-old-material-live/|title=Arctic Monkeys Describe the Strange Feeling of Playing Old Material Live {{!}} iHeartRadio|work=iHeartRadio|access-date=2018-11-17|language=en}}{{Cite news|url=http://beatroute.ca/2018/10/01/arctic-monkeys-retrospectively-explore-past-distant-future/|title=Arctic Monkeys Retrospectively Explore the Past and Distant Future|date=2018-10-01|work=BeatRoute Magazine|access-date=2018-11-17|language=en-US}}
References
{{Reflist}}