Beef alternative merchandising

Beef alternative merchandising is a method of fabricating sirloins, strip loins, and ribeyes into smaller cuts of meat created by the beef checkoff. The system was designed to appeal to consumers who are concerned about the portion sizes of these three cuts by dividing them into smaller steaks based on the individual muscles that compose the larger steaks.{{cite web | url=http://digitool.library.colostate.edu///exlibris/dtl/d3_1/apache_media/L2V4bGlicmlzL2R0bC9kM18xL2FwYWNoZV9tZWRpYS8xMTk3ODg=.pdf | title=NUTRIENT ANALYSIS OF THE BEEF ALTERNATIVE MERCHANDISING CUTS | publisher=Colorado State University | date=Spring 2011 | accessdate=2013-06-11 | author=Desimone, Tonina Leslie }}{{Dead link|date=June 2019 |bot=InternetArchiveBot |fix-attempted=yes }}{{cite web | url=http://blog.lib.umn.edu/umnext/news/2010/08/new-meat-cuts-provide-affordable-grilling-alternatives.php | title=New meat cuts provide affordable grilling alternatives | publisher=University of Minnesota Extension | work=Ag News Wire | date=2010-08-02 | accessdate=2013-06-11 | author=Cox, Ryan | archive-url=https://web.archive.org/web/20130212094946/http://blog.lib.umn.edu/umnext/news/2010/08/new-meat-cuts-provide-affordable-grilling-alternatives.php | archive-date=2013-02-12 | url-status=dead }} These cuts have an added bonus of reducing the cost of the meat for the consumer while simultaneously increasing profits for the butcher.{{cite web|url=http://www.kyforward.com/2013/06/kentucky-beef-supply-likely-to-remain-steady-but-long-drought-pushes-up-consumer-prices/ |title=Kentucky Beef Council gets creative with cuts of meat to help consumers with rising prices |publisher=KyForward |date=June 4, 2013 |accessdate=2013-06-11 |author=Thornberry, Tim |url-status=dead |archiveurl=https://web.archive.org/web/20131210225100/http://www.kyforward.com/2013/06/kentucky-beef-supply-likely-to-remain-steady-but-long-drought-pushes-up-consumer-prices/ |archivedate=2013-12-10 }}