Bellroy
{{Short description|Accessories brand from Australia}}
{{Use dmy dates|date=November 2019}}
{{Infobox company
| name = Bellroy
| logo = Bellroy logo.svg
| type = Private
| foundation = {{start date and age|2009}}
Melbourne, Victoria, Australia
| founder = * Andrew Fallshaw
- Hadrien Monloup
- Lina Calabria
- Matthew Fallshaw
| location = Melbourne, Victoria, Australia
| key_people = * Andrew Fallshaw, co-founder (CEO)
- Lina Calabria, co-founder (COO)
- Matthew Fallshaw, co-founder (CIO)
| products = Bags, wallets, phone cases, pouches, folios, key covers
| homepage = {{URL|https://bellroy.com}}
}}
Bellroy is an Australian accessories brand making carry goods, including bags, folios, wallets,{{Cite web |last=Slotnick |first=David |title=The best travel wallets of 2021 |url=https://www.insider.com/guides/travel/best-travel-wallet |access-date=2022-03-09 |website=Insider |language=en-US}}{{Cite web |last=Ismael |first=Amir |title=The 8 best men's wallets, from a sleek money clip to a bifold with room for extra bills |url=https://www.insider.com/guides/style/best-wallet-men |access-date=2022-03-09 |website=Insider |language=en-US}}{{Cite web |last=Porter |first=Will |date=2022-02-24 |title=You Definitely Need a Passport Wallet for Traveling |url=https://www.gearpatrol.com/style/g36466183/passport-wallet/ |access-date=2022-03-09 |website=Gear Patrol |language=en-US}}{{Cite web |last=Flynn |first=David |date=22 August 2013 |title=Review: Bellroy Travel Wallet |url=https://www.executivetraveller.com/review-bellroy-travel-wallet |access-date=2022-03-09 |website=Executive Traveller |language=en}} pouches, mobile phone cases, and key covers.{{Cite web |date=2021-06-27 |title=Hands on with beautiful Bellroy Airpods accessories and Magsafe Cases |url=https://www.newsweek.com/bellroy-tech-accessories-review-airpods-magsafe-cases-1603897 |access-date=2022-03-03 |website=Newsweek |language=en}}{{Cite web |date=2022-03-03 |title=Best key organizer |url=https://fox2now.com/reviews/best-key-organizer/ |access-date=2022-03-09 |website=FOX 2 |language=en-US}} It is a certified B Corporation.{{Cite web|url=https://www.forbes.com/sites/jlim/2016/05/31/when-being-a-b-corp-is-better-than-just-a-company/|title=When Being A 'B Corp' Is Better Than Just A Company|last=Lim|first=Jason|website=Forbes|language=en|access-date=2019-04-15}}
History
Bellroy was founded in 2009 by designers Andrew Fallshaw and Hadrien Monloup,{{Cite web |last=Ainomugisha |first=Gerald |date=2014-12-14 |title=How start-up Bellroy has become an international brand in just 6 years |url=http://anthillonline.com/how-bellroy-went-international/ |access-date=2022-03-15 |website=Anthill Mag |language=en-US}} and engineers Lina Calabria and Matthew Fallshaw.{{Cite web|url=https://www.thebusinessofsurf.com/business-bellroy-w-ceo-andy-fallshaw/|title=The Business of Bellroy w / CEO Andy Fallshaw|date=2018-02-06|website=The Business of Surf|language=en|access-date=2019-04-15}} Its first products to market were slim wallets.{{Cite web |last=Kaminer |first=Michael |title=Good Company: Bellroy's Pioneering Accessories |url=https://www.barrons.com/articles/good-company-bellroys-pioneering-accessories-01669306558 |access-date=2023-05-18 |website=www.barrons.com |language=en-US}} The name Bellroy is derived from the towns of Bells Beach and Fitzroy, where the company has offices.{{cite news|last1=Kilmartin|first1=Scott|title=An Evening With Bellroy Co- founder Andy Fallshaw|url=http://onlinestoreguys.com.au/conversations-of-commerce-brand/andy-fallshaw-bellroy/|accessdate=4 April 2016|publisher=Online Store Guys|date=September 17, 2014|archive-url=https://web.archive.org/web/20160415070126/http://onlinestoreguys.com.au/conversations-of-commerce-brand/andy-fallshaw-bellroy/|archive-date=15 April 2016|url-status=dead}} The brand launched its first wallets in August 2010.{{Cite web |date=2017-07-19 |title=Introducing the MAAP X Bellroy Phone Pocket |url=https://cyclingtips.com/2017/07/introducing-maap-bellroy-phone-pocket/ |url-status=dead |archive-url=https://web.archive.org/web/20190415040123/https://cyclingtips.com/2017/07/introducing-maap-bellroy-phone-pocket/ |archive-date=15 April 2019 |access-date=2019-04-15 |website=CyclingTips |language=en-US}}Navarro, R. (2018). Marketing with Purpose: A C-Suite guide to being truly customer-centric. Australia: Marketing with Purpose.
In April 2019, Bellroy announced a partnership with Silas Capital, a New York-based growth equity firm that invests in consumer brands;{{Cite web|url=https://www.pehub.com/2019/04/silas-invests-in-accessories-brand-bellroy/|title=Silas invests in accessories brand Bellroy|date=2019-04-10|website=PE Hub|access-date=2019-04-15}}{{Cite web |last=Ell |first=Kellie |date=2019-04-10 |title=EXCLUSIVE: Bellroy's Slim Wallets Are Getting a Fat Paycheck |url=https://wwd.com/business-news/financial/silas-capital-investment-bellroy-1203102269/ |access-date=2022-03-15 |website=WWD |language=en-US}} and later that year was valued at $83 million.{{Cite news |last=Bailey |first=Michael |date=15 August 2019 |title=Bellroy valued at $83m in global push |work=Australian Financial Review |url=https://www.afr.com/companies/retail/bellroy-valued-at-83m-in-global-push-20190813-p52gnp |access-date=16 March 2022}} In 2021 Bellroy was voted Australia's best small business workplace.{{Cite web |last=Maskiell |first=Lois |date=2021-08-12 |title=How Bellroy's founders created one of Australia's best places to work |url=https://www.smartcompany.com.au/people-human-resources/best-workplaces-2021-bellroy-small-business/ |access-date=2022-03-15 |website=SmartCompany |language=en-US}} As of 2023, Bellroy has over 100 employees.{{Cite web |title=Bellroy: Revenue, Competitors, Alternatives |url=https://growjo.com/company/Bellroy |access-date=2024-01-23 |website=growjo.com}}
See also
{{portal|Australia|Companies}}
References
{{reflist|2}}
External links
- {{official|https://bellroy.com/}}
Category:Australian companies established in 2009
Category:Companies based in Melbourne
Category:Clothing brands of Australia
Category:Fashion accessory brands
Category:Privately held companies of Australia
Category:B Lab-certified corporations in Australia
Category:Personal accessory retailers of Australia
Category:Luggage manufacturers
Category:Leather manufacturers
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