Benefit Cosmetics
{{short description|American cosmetics company}}
{{Advert|date=July 2022}}
{{Infobox company
| name = Benefit Cosmetics LLC
| logo = Benefit Cosmetics logo.svg
| type = Subsidiary
| foundation = {{start date and age|1976}}
| founder = Jean and Jane Ford
| location_city = San Francisco, California
| location_country = United States
| area_served = Worldwide{{cite web|title=Benefit Cosmetics, makeup, beauty, skincare - Perfumes & Cosmetics - LVMH|url=https://www.lvmh.com/houses/perfumes-cosmetics/benefit/|website=LVMH|access-date=24 October 2016}}
| industry = Cosmetics
| parent = LVMH
| homepage = {{URL|https://benefitcosmetics.com}}
}}
Benefit Cosmetics LLC is a manufacturer of cosmetics founded and headquartered in San Francisco, California. It is a subsidiary of LVMH Moët Hennessy Louis Vuitton.
History
File:Benefit, Debenhams, Sutton, Surrey, London.JPG department store in Sutton, London]]
Benefit was founded by the twin sisters Jean and Jane Ford.{{Cite web |last=Collins |first=Allison |date=2020-12-07 |title=Jane Ford: A Rule-Breaker Who Helped Define the Modern Beauty Industry |url=https://wwd.com/feature/jane-ford-a-rule-breaker-who-helped-define-the-modern-beauty-industry-1234670443/ |access-date=2023-02-26 |website=WWD |language=en-US}} Born in Indiana, they attended Indiana University before moving to San Francisco.{{cite web |last1=Flaherty |first1=Somer |title=The Tiburon Twins Behind Benefit Cosmetics {{!}} Marin Magazine |url=http://www.marinmagazine.com/May-2011/Tiburon-039s-Queens-of-Beauty/ |access-date=24 October 2016 |website=www.marinmagazine.com|date=22 April 2011 }} In 1976, the twins opened a beauty boutique named "The Face Place" in San Francisco's Mission District. The Face Place later moved to Kearny Street in downtown San Francisco in the 1980s.{{Cite web |title=Benefit Cosmetics |url=https://www.fashionabc.org/wiki/benefit-cosmetics/ |access-date=2023-02-26 |website=fashionabc |language=en-US}}
In 1989, the Face Place product catalog was developed. The Fords then focused on department store distribution and renamed the company Benefit Cosmetics in 1990.{{cite web |title= Meet Benefit - Benefit Cosmetics |url= https://www.benefitcosmetics.com/us/en/about-us |website= www.benefitcosmetics.com |access-date= 24 October 2016}} In 1991, Benefit opened its first U.S. department store in Henri Bendel, located in New York City. In 1997, Benefit went international with its expansion into Harrods in London. Soon after,{{When|date=February 2023}} the Benefit Cosmetics product website was launched. The new generation of sisters officially joined Benefit in 2008 and have since become our Global Beauty Authorities. {{citation needed|date=August 2022}}
LVMH acquired Benefit Cosmetics on September 14, 1999.{{cite web|title=Benefit Cosmetics LLC: Private Company Information - Businessweek|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=1034082|website=www.bloomberg.com|access-date=24 October 2016}} In 2001, Benefit launched its first bath and boudoir line, Bathina. Benefit opened its first "Brow Bar" (a boutique specializing in brow shaping) in 2003, at Macy's Union Square, San Francisco.
{{cite web
|title=Benefit Cosmetics Brows
|url=http://www.benefitcosmetics.com/info/brow_20bars
|access-date=July 1, 2011
|url-status=dead
|archive-url=https://web.archive.org/web/20110706105647/http://www.benefitcosmetics.com/info/brow_20bars
|archive-date=July 6, 2011
File:Boots the Chemist, Oxford Street, London (25th September 2014).JPG
Notable events
On April 21, 2012, Benefit Cosmetics won a [https://www.guinnessworldrecords.com/business-solutions/case-studies/benefit-cosmetics-case-study#:~:text=When%20the%20day%20finally%20came,waxed%20in%20just%20eight%20hours. Guinness World Record] for accomplishing the most eyebrow waxes performed in 8 hours by a team, completing 382 treatments. This record was broken again on May 20, 2017, by a team in Melbourne, completed 435 waxes.{{cite web|title=Most eyebrow waxes performed in 8 hours by a team|url=http://www.guinnessworldrecords.com/world-records/most-eyebrow-waxes-performed-in-8-hours-by-a-team|website=Guinness World Records|access-date=24 October 2016}}
In 2022, Marks and Spencer announced their partnership with Benefit Cosmetics which would feature more than 200 products. Benefit Cosmetics products would be available online at M&S.com and in-store at 5 locations in Camberley, Cheshire Oaks, Handforth Dean, Hedge End, and Lisburn.{{cite web |last1=D |first1=Wightman-Stone |title=Marks & Spencer launches beauty partnership with Benefit Cosmetics |url=https://fashionunited.uk/news/business/marks-spencer-launches-beauty-partnership-with-benefit-cosmetics/2022071964194 |website=FashionUnited |date=19 July 2022 |access-date=December 28, 2022}}{{cite web |title=M&S dives deeper into beauty with Benefit link-up |url=https://ww.fashionnetwork.com/news/M-s-dives-deeper-into-beauty-with-benefit-link-up,1425570.html |website=FashionNetwork |access-date=December 28, 2022}}
In 2023, Yasmin Benoit was also the first asexual person to be in a Benefit Cosmetics Campaign, alongside intersex activist Anick Soni.{{Cite web |title=Rainbrows {{!}} Benefit Cosmetics |url=https://www.benefitcosmetics.com/en-gb/rainbrows |access-date=2023-08-04 |website=www.benefitcosmetics.com |language=en-GB}}
References
{{Reflist}}
External links
- [http://benefitcosmetics.com/ Official Website]
{{LVMH}}
{{Cosmetics}}
Category:Cosmetics companies of the United States
Category:Manufacturing companies based in San Francisco
Category:Chemical companies established in 1976