Benoist (tea)

{{short description|British-style tea marketed in Japan}}

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| name = Benoist

| logo = File:Benoist_(tea)_logo.jpg

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| hq_location_city = Tokyo

| hq_location_country = Japan{{cite web|url=http://www.benoist.co.jp/hpgen/HPB/shop/business.html |title=スコーン・紅茶のべノアオンラインショップ |website=Benoist.co.jp |date= |accessdate=2016-08-03}}

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| website = {{URL|benoist.co.jp}}

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Benoist is a type of British-style tea marketed in Japan. The brand was greatly popularised by the Japanese book (largely a compilation of the original 2channel threads in which the eponymous poster presented his situation)Train Man, Nakano Hitori (tr. Bonnie Elliott), 2006, Constable & Robinson, pp. 199-201 and subsequent movie Densha Otoko,{{cite book|url=https://books.google.com/books?id=t6nABAAAQBAJ&q=benoist+tea&pg=PT189 |title=Train Man |author=Nakano Hitori |page=189 |date= 7 February 2013|publisher=Little, Brown Book |isbn=9781472107848 |accessdate=2016-08-03}} where sales reportedly tripled as a result of being featured in the movie. The drama (presenting information from a 2channel posting included in the book) claimed that Benoist is the only tea company to hold a set of three Royal Warrants, specifically by the Queen, the Prince of Wales, and the Queen Mother. However, there is no evidence to support this claim, and a search of the Royal Warrant Holders Association website reveals this to actually be true of R. Twining & Co.

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