Beyond Live
{{short description|Online concert streaming service}}{{Advert|date=January 2022}}
{{Use mdy dates|date=May 2020}}
{{Infobox concert
|concert_tour_name=Beyond LIVE
|image=Beyond LIVE Logo.png
|landscape=
|producers=Beyond LIVE Corporation
{{hlist|(SM Entertainment|JYP Entertainment|Naver)}}
|artist=SMTOWN and JYP Nation artists
|gross=
|attendance=
|type=Online live concerts
|venue=V Live platform
|start_date={{start date|2020|4|26}}
|end_date=
|number_of_legs=
|number_of_shows=91 (as of April 23, 2023)
|last_tour=
|this_tour=
|next_tour=
|website={{Official website|https://beyondlive.com}}
}}
Beyond Live (commonly stylized as Beyond LIVE) is an online live concert streaming service and concert series by South Korean entertainment company SM Entertainment in partnership with Naver. It is a paid concert streaming service. It provides full-scaled live online concerts using technology such as augmented reality and with real-time interactions between artists and live audience enabled.{{cite magazine|first1=Tim|last1=Chan|access-date=2020-04-30|title=SuperM Set Unprecedented Live Streaming Concert to Give Back to Fans|url=https://www.rollingstone.com/music/music-news/superm-beyond-live-streaming-concert-990019/|date=April 25, 2020|magazine=Rolling Stone|archive-date=April 30, 2020|archive-url=https://web.archive.org/web/20200430064349/https://www.rollingstone.com/music/music-news/superm-beyond-live-streaming-concert-990019/|url-status=live}}{{cite web|first1=Tamar|last1=Herman|access-date=2020-04-30|title=SuperM's Virtual K-Pop Concert Sees Major Earnings|url=https://www.forbes.com/sites/tamarherman/2020/04/26/superms-virtual-k-pop-concert-sees-major-earnings/|website=Forbes|archive-date=May 2, 2020|archive-url=https://web.archive.org/web/20200502010523/https://www.forbes.com/sites/tamarherman/2020/04/26/superms-virtual-k-pop-concert-sees-major-earnings/|url-status=live}}{{cite web|title=SM, 세계 최초 온라인 전용 콘서트 26일 첫 선..콘서트의 새로운 미래|url=https://n.news.naver.com/entertain/article/241/0003018923|access-date=April 30, 2020|website=Naver News}} On its establishment, the platform has been regarded by global media as a relevant response in substituting traditional concerts during the COVID-19 pandemic. The first live concert of the Beyond Live series was headlined by South Korean boy supergroup SuperM with the concert titled SuperM: Beyond the Future on April 26, 2020; the live concert recorded over 75,000 virtual tickets sold, playing to real-time audiences from 109 countries.{{cite web|last1=Kwak|first1=Kristine|date=April 26, 2020|title=Love Beyond Live: SuperM Livestream Concert From Seoul Is a Win for Fans, Despite Technical Issues|url=https://variety.com/2020/music/news/superm-live-stream-concert-highlights-1234590141/|url-status=live|archive-url=https://web.archive.org/web/20201020144435/https://variety.com/2020/music/news/superm-live-stream-concert-highlights-1234590141/|archive-date=October 20, 2020|access-date=April 30, 2020|website=Variety}}{{cite web|access-date=2020-04-30|title=Beyond Live: K-pop band SuperM sell 75,000 virtual tickets|url=https://www.iq-mag.net/2020/04/beyond-live-k-pop-band-superm-sell-75000-virtual-tickets/|date=April 27, 2020|website=IQ|archive-date=May 3, 2020|archive-url=https://web.archive.org/web/20200503203218/https://iq-mag.net/2020/04/beyond-live-k-pop-band-superm-sell-75000-virtual-tickets/|url-status=live}} In August 2020, JYP Entertainment joined with SM Entertainment to create the Beyond Live Corporation, a joint venture operating and expanding the Beyond Live platform. It was launched on December 23, 2021.{{Cite web |url=https://en.yna.co.kr/view/AEN20200805002500315 |title=SM Entertainment, JYP Entertainment to launch joint online concert company | Yonhap News Agency |date=August 5, 2020 |access-date=December 28, 2020 |archive-date=October 30, 2020 |archive-url=https://web.archive.org/web/20201030162012/https://en.yna.co.kr/view/AEN20200805002500315 |url-status=live }} Since its creation, multiple artists from SM and JYP have delivered full-length live online concerts within the Beyond Live series, and other K-pop entertainment enterprises started to produce virtual live concerts in a similar format.
Background, technology and media reaction
In April 2020, South Korea's largest entertainment company SM Entertainment and South Korean Internet search platform and media corporation Naver signed a Memorandum of Understanding (MOU) with the purpose to expand the reach of concerts to a global audience. The joint effort lead to the creation of Beyond Live, a series of online live concerts.{{cite web|access-date=2020-04-30|title=K-pop stars look to online platforms to fill gap left by canceled performances|url=http://english.hani.co.kr/arti/english_edition/e_international/942233.html|website=The Hankyoreh (english.hani.co.kr)|archive-date=September 12, 2020|archive-url=https://web.archive.org/web/20200912003619/http://english.hani.co.kr/arti/english_edition/e_international/942233.html|url-status=live}} On April 20, SM Entertainment released a trailer on their official YouTube channel announcing the upcoming series of live concerts, with the first live show to be headlined by K-pop boy group SuperM.{{citation|title=Beyond Live : A new era of live concert begins| date=April 20, 2020 |url=https://www.youtube.com/watch?v=dbovJYiK6xY|via=YouTube|access-date=April 30, 2020|archive-date=December 4, 2020|archive-url=https://web.archive.org/web/20201204080236/https://www.youtube.com/watch?v=dbovJYiK6xY|url-status=live}} Initially, Beyond Live was scheduled with four concert dates in April and May 2020. The concerts were hosted on the V Live application and made available to audiences across the world.{{cite web|title=K-pop boy band SuperM announces a new album on the way|url=https://www.thenational.ae/arts-culture/music/k-pop-boy-band-superm-announces-a-new-album-on-the-way-1.1011148|url-status=live|archive-url=https://web.archive.org/web/20200501162859/https://www.thenational.ae/arts-culture/music/k-pop-boy-band-superm-announces-a-new-album-on-the-way-1.1011148|archive-date=May 1, 2020|access-date=April 30, 2020|website=The National|date=April 28, 2020 }} Subtitles in different languages were made available to the live audience. Together with real-time access to the live concert, the paid audience had rights to on-demand viewing of the concerts afterwards.{{cite web|first1=Sophie|last1=Smith|access-date=2020-04-30|title=SuperM Will Debut New Songs In Cutting-Edge Broadcast|website=uDiscover|url=https://www.udiscovermusic.com/news/superm-beyond-the-future/|date=April 24, 2020|archive-date=January 16, 2021|archive-url=https://web.archive.org/web/20210116000323/https://www.udiscovermusic.com/news/superm-beyond-the-future/|url-status=live}}
Beyond Live enables the diffusion of real-time performances for full-length and full-sized arena live concerts in which there are no in-person audience.{{cite news|access-date=2020-04-30|title=SuperM, 신개념 온라인 콘서트 '비욘드 라이브' 첫 주자..26일 V라이브 생중계[공식]|url=https://n.news.naver.com/entertain/article/109/0004196339|website=Naver News}} The format and design of the concert is optimized for the online audience with the aid of technology including augmented reality (AR) technology, three-dimensional backdrop graphics, live sync camera walk, and digital communication to enable real-time interactions (two-way) between performers and the online audience.{{cite magazine|access-date=2020-04-30|title=SuperM Promises to Perform Unreleased Songs During Augmented Reality Live Stream Concert|url=http://www.billboard.com/articles/news/international/9365759/superm-augmented-reality-live-stream-concert|date=April 24, 2020|magazine=Billboard|archive-date=April 29, 2020|archive-url=https://web.archive.org/web/20200429084024/https://www.billboard.com/articles/news/international/9365759/superm-augmented-reality-live-stream-concert|url-status=live}}{{cite web|title=K-pop boy band SuperM thrills fans as it performs concert online during coronavirus pandemic|url=https://abcnews.go.com/International/pop-boy-band-superm-thrills-fans-performs-concert/story?id=70362270|url-status=live|archive-url=https://web.archive.org/web/20210131183315/https://abcnews.go.com/International/pop-boy-band-superm-thrills-fans-performs-concert/story?id=70362270|archive-date=January 31, 2021|access-date=April 30, 2020|website=ABC News}}{{cite web|access-date=2020-04-30|title=K-pop Innovates with Online Concerts Amidst Coronavirus Woes|date=April 28, 2020 |url=http://koreabizwire.com/k-pop-innovates-with-online-concerts-amidst-coronavirus-woes/158714|archive-date=April 29, 2020|archive-url=https://web.archive.org/web/20200429030628/http://koreabizwire.com/k-pop-innovates-with-online-concerts-amidst-coronavirus-woes/158714|url-status=live}} Specifically, Beyond Live concerts implement augmented reality graphics . Artists perform on a stage before "a backdrop of screens and visuals [...] directed in real-time" by camera operators personnel. Real-time communication and Q&A sessions between artists and online audience are conducted via video calls.
Media reception
Global media outlets like Forbes, Rolling Stone, and ABC News have commended the platform as a viable and timely alternative to traditional in-person concerts, which were being cancelled around the world as a result of the COVID-19 pandemic, as well as ensuing rules on social distancing and restricted travels enforced in various countries.{{cite web|first1=Tamar|last1=Herman|access-date=2020-04-30|title='Beyond Live' K-Pop Concert Streaming Service Launches With SuperM, WayV, NCT Dream And NCT 127|url=https://www.forbes.com/sites/tamarherman/2020/04/21/beyond-live-k-pop-concert-streaming-service-launches-with-superm-wayv-nct-dream--nct-127/|website=Forbes|archive-date=May 9, 2020|archive-url=https://web.archive.org/web/20200509161748/https://www.forbes.com/sites/tamarherman/2020/04/21/beyond-live-k-pop-concert-streaming-service-launches-with-superm-wayv-nct-dream--nct-127/|url-status=live}} The Beyond Live concert series is also regarded as a digital innovation created to foster interactions between artists and the "technical-savvy audience." In addition, Forbes remarked that, even if the impact of the COVID-19 pandemic is to be ignored, the concert streaming service still addresses a prevalent need from international K-pop fans located across regions K-pop acts rarely travel to, highlighting that for areas outside certain countries in Asia, the Americas, Europe, and Australia, fans lack the chance for in-person concerts and would need to turn to online alternatives regardless.
On August 4, 2020, SM Entertainment and JYP Entertainment announced the launch of the Beyond Live Corporation, a joint company for virtual concerts. It was formed to grow Beyond Live into a global online concert brand by strengthening global joint business development by adding synergy between SM's content production capabilities and Naver's technology.{{Cite web|date=2020-08-04|title=SM and JYP join hands to lead global online concert brand growth!|url=http://www.smentertainment.com/PressCenter/Details/4782|access-date=2020-08-06|website=SM Entertainment|archive-date=February 6, 2021|archive-url=https://web.archive.org/web/20210206044747/https://www.smentertainment.com/PressCenter/Details/4782|url-status=live}}{{Cite news|last=Yoon|first=So-Yeon|date=August 4, 2020|title=SM Entertainment, JYP Entertainment join forces for Beyond LIVE Corporation|work=Korea JoongAng Daily|url=https://koreajoongangdaily.joins.com/2020/08/04/entertainment/kpop/Beyond-LIVE-Beyond-LIVE-Corporation-SM-Entertainment/20200804183607550.html|access-date=August 6, 2020|archive-date=August 4, 2020|archive-url=https://web.archive.org/web/20200804235405/https://koreajoongangdaily.joins.com/2020/08/04/entertainment/kpop/Beyond-LIVE-Beyond-LIVE-Corporation-SM-Entertainment/20200804183607550.html|url-status=live}}
Shows
{{Main list|List of Beyond Live shows
}}
Piracy concerns
Illegal live-streaming has been identified as a potential concern. Before the first concert in the series, the SuperM: Beyond the Future show, SM Entertainment had warned of legal actions against copyright violation streaming. However, Forbes noted it is possible that many people had attempted to stream the first live show via unofficial sources.
References
{{reflist}}
External links
- {{Official website|https://beyondlive.com}}
{{SM Entertainment}}
{{SM Town}}
{{JYP Entertainment}}
{{Internet streaming services}}
Category:Live streaming services
Category:Multilingual websites