Big 12 Conference#Conference facilities

;Notes:

{{notelist|group=full}}

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;Notes:

{{notelist|group=aff}}

• On July 29, 2015, the Big 12 announced it would add the six former members of the Western Wrestling Conference—Air Force, Northern Colorado, North Dakota State, South Dakota State, Utah Valley, and Wyoming—as affiliate members for wrestling, plus Denver as an affiliate member for women's gymnastics, all effective with the 2015–16 academic year.{{cite web|url=http://www.big12sports.com/ViewArticle.dbml?SPSID=106184&SPID=13152&DB_LANG=C&ATCLID=210232422&DB_OEM_ID=10410|title=Big 12 Adds Affiliate Members for Gymnastics and Wrestling|publisher=Big 12 Conference|date=July 29, 2015|access-date=August 25, 2015}}
• On July 5, 2017, the Big 12 added Fresno State and Northern Iowa as wrestling affiliates.{{cite press release|url=http://www.big12sports.com/ViewArticle.dbml?DB_LANG=C&ATCLID=211642990&DB_OEM_ID=10410|title=Big 12 Wrestling Adds Affiliate Members|publisher=Big 12 Conference|date=July 5, 2017|access-date=July 5, 2017}}
• On May 2, 2019, the Big 12 added Fresno State as an equestrian affiliate.{{cite web|title=Fresno State Equestrian joins the Big 12 Conference|url=https://gobulldogs.com/news/2019/5/2/fresno-state-equestrian-joins-the-big-12-conference.aspx|website=Fresno State Athletics|access-date=November 13, 2019|date=May 2, 2019}} Fresno State would drop wrestling in 2021, but remains an equestrian affiliate.{{cite press release|url=https://gobulldogs.com/news/2020/10/16/general-fresno-state-athletics-announces-program-changes.aspx|title=Fresno State Athletics Announces Program Changes|publisher=Fresno State Bulldogs|date=October 16, 2020|access-date=October 17, 2020}}
• In 2021, the Big 12 added former full member Missouri as a wrestling affiliate.{{cite press release|url= https://www.stltoday.com/sports/college/mizzou/mizzou-wrestling-returns-home-to-big-12/article_9d320b95-3a58-5ab2-9481-945b5f55b7cf.html|title=Mizzou wrestling returns home to Big 12|work=St. Louis Post-Dispatch|date=February 16, 2021|access-date=April 22, 2021}}

;Notes:

{{notelist|group=former}}

;Notes:

{{notelist|group=faff}}

DateFormat = mm/dd/yyyy

Define $now = 07/01/2010

ImageSize = width:1000 height:auto barincrement:20

Period = from:01/01/1995 till:01/01/2030

TimeAxis = orientation:horizontal

PlotArea = right:20 left:0 bottom:50 top:5 #> to display a count on left side of graph, use "left:20" to suppress the count, use "left:20"<#

Colors = id:barcolor value:rgb(0.99,0.7,0.7)

id:line value:black

id:lightline value:rgb(0.5,0.5,0.5)

id:bg value:white

id:FMBig8 value:rgb(0.250,0.800,0.999) # Use this color to denote a Founding Members from the Big 8

id:FMSWC value:rgb(0.999,0.500,0.500) # Use this color to denote a Founding Members from the SWC

id:Full value:rgb(0.742,0.727,0.852) # Use this color to denote a team that is a member in all sports

id:FullxF value:rgb(0.551,0.824,0.777) # Use this color to denote a team that is a member in all sports except for football

id:AssocF value:rgb(0.98,0.5,0.445) # Use this color to denote a team that is a member for football only

id:AssocOS value:rgb(0.5,0.6,0.824) # Use this color to denote a team that is an affiliate member for only one sport which is not football

id:OtherC1 value:rgb(0.996,0.996,0.699) # Use this color to denote a team that has moved to another conference

id:OtherC2 value:rgb(0.988,0.703,0.383) # Use this color to denote a team that has moved to another conference where OtherC1 has already been used, to distinguish the two

PlotData=

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bar:1 color:FMBig8 from:01/01/1995 till:08/31/1996 text:Big8

bar:1 color:Full from:08/31/1996 till:07/01/2011 text:Nebraska (1996–2011)

bar:1 color:OtherC1 from:06/30/2011 till:end text:Big Ten

bar:2 color:FMBig8 from:01/01/1995 till:08/31/1996 text:Big8

bar:2 color:Full from:08/31/1996 till:end text:Missouri (1996–2012)

bar:2 color:OtherC1 from:06/30/2012 till:06/30/2021 text:SEC

bar:2 color:AssocOS from:06/30/2021 till:end text:SEC (wrestling 2021-present)

bar:3 color:FMBig8 from:01/01/1995 till:08/31/1996 text:Big8

bar:3 color:Full from:08/31/1996 till:06/30/2025 text:Oklahoma (1996–2024)

bar:3 color:AssocOS from:07/01/2024 till:end text:SEC (wrestling 2024-present)

bar:4 color:FMBig8 from:01/01/1995 till:08/31/1996 text:Big8

bar:4 color:Full from:08/31/1996 till:06/30/2011 text:Colorado (1996–2011)

bar:4 color:OtherC1 from:06/30/2011 till:06/30/2024 text:Pac-12

bar:4 color:Full from:06/30/2024 till:end text:(2024–present)

bar:5 color:FMBig8 from:01/01/1995 till:08/31/1996 text:Big8

bar:5 color:Full from:08/31/1996 till:end text:Iowa State (1996–present)

bar:6 color:FMBig8 from:01/01/1995 till:08/31/1996 text:Big8

bar:6 color:Full from:08/31/1996 till:end text:Kansas (1996–present)

bar:7 color:FMBig8 from:01/01/1995 till:08/31/1996 text:Big8

bar:7 color:Full from:08/31/1996 till:end text:Kansas State (1996–present)

bar:8 color:FMBig8 from:01/01/1995 till:08/31/1996 text:Big8

bar:8 color:Full from:08/31/1996 till:end text:Oklahoma State (1996–present)

bar:9 color:FMSWC from:01/01/1995 till:08/31/1996 text:SWC

bar:9 color:Full from:08/31/1996 till:end text:Texas A&M (1996–2012)

bar:9 color:OtherC1 from:06/30/2012 till:end text:SEC

bar:10 color:FMSWC from:01/01/1995 till:08/31/1996 text:SWC

bar:10 color:Full from:08/31/1996 till:06/30/2025 text:Texas (1996–2024)

bar:10 color:OtherC1 from:07/01/2024 till:end text:SEC

bar:11 color:FMSWC from:01/01/1995 till:08/31/1996 text:SWC

bar:11 color:Full from:08/31/1996 till:end text:Baylor (1996-present)

bar:12 color:FMSWC from:01/01/1995 till:08/31/1996 text:SWC

bar:12 color:Full from:08/31/1996 till:end text:Texas Tech (1996–present)

bar:13 color:OtherC1 from:01/01/1995 till:08/31/1996 text:SWC

bar:13 color:OtherC2 from:08/31/1996 till:06/30/2001 text:WAC

bar:13 color:OtherC1 from:07/01/2001 till:06/30/2005 text:C-USA

bar:13 color:OtherC2 from:07/01/2005 till:06/30/2012 text:Mountain West

bar:13 color:Full from:07/01/2012 till:end text:TCU (2012–present)

bar:14 color:OtherC1 from:01/01/1995 till:06/30/2012 text:Big East

bar:14 color:Full from:07/01/2012 till:end text:West Virginia (2012–present)

bar:15 color:OtherC1 from:01/01/1995 till:01/03/1999 text:WAC

bar:15 color:OtherC2 from:01/04/1999 till:06/30/2011 text:Mountain West

bar:15 color:OtherC1 from:07/01/2011 till:06/30/2023 text:West Coast (FB Independent)

bar:15 color:Full from:07/01/2023 till:end text:BYU (2023–present)

bar:16 color:OtherC1 from:01/01/1995 till:06/30/2005 text: C-USA

bar:16 color:OtherC2 from:07/01/2005 till:06/30/2012 text:Big East

bar:16 color:OtherC1 from:07/01/2012 till:06/30/2023 text: The American

bar:16 color:Full from:07/01/2023 till:end text:Cincinnati (2023–present)

bar:17 color:OtherC1 from:01/01/1995 till:08/31/1996 text:SWC

bar:17 color:OtherC2 from:08/31/1996 till:06/30/2012 text: C-USA

bar:17 color:OtherC1 from:07/01/2012 till:06/30/2023 text: The American

bar:17 color:Full from:07/01/2023 till:end text:Houston (2023–present)

bar:18 color:OtherC1 from:01/01/1995 till:06/30/2005 text:TAAC/A-Sun MAC (FB only 2002-2005)

bar:18 color:OtherC2 from:07/01/2005 till:06/30/2012 text:C-USA

bar:18 color:OtherC1 from:07/01/2012 till:06/30/2023 text: The American

bar:18 color:Full from:07/01/2023 till:end text:UCF (2023–present)

bar:19 color:OtherC1 from:01/01/1995 till:06/30/2011 text:Pac-10

bar:19 color:OtherC1 from:07/01/2011 till:06/30/2024 text:Pac-12

bar:19 color:Full from:07/01/2024 till:end text:Arizona (2024–present)

bar:20 color:OtherC1 from:01/01/1995 till:06/30/2011 text:Pac-10

bar:20 color:OtherC1 from:07/01/2011 till:06/30/2024 text:Pac-12

bar:20 color:Full from:07/01/2024 till:end text:Arizona State (2024–present)

bar:21 color:OtherC1 from:01/01/1995 till:01/03/1999 text:WAC

bar:21 color:OtherC2 from:01/04/1999 till:06/30/2011 text:Mountain West

bar:21 color:OtherC1 from:07/01/2011 till:06/30/2024 text:Pac-12

bar:21 color:Full from:07/01/2024 till:end text:Utah (2024–present)

ScaleMajor = gridcolor:line unit:year increment:1 start:01/01/1996

TextData =

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pos:(2,30) tabs:(600-center)

text:^"Big 12 Conference membership history"

1. > If the chart uses more than one bar color, add a legend by selecting the appropriate fields from the following six options (use only the colors that are used in the graphic.) Leave a blank line after the end of the timeline, then add a line with the selected values from the list, separated by a space. {{Font color||{{RGB|190|186|218}}|Full members}} {{Font color||{{RGB|141|211|199}}|Full members (non-football)}} {{Font color||{{RGB|251|128|114}}|Assoc. members (football only)}} {{Font color||{{RGB|218|256|218}}|Assoc. member (list sports)}} {{Font color||{{RGB|255|255|179}}|Other Conference}} {{Font color||{{RGB|253|180|98}}|Other Conference}} <#

{{Font color||{{RGB|190|186|218}}|Full members{{spaces}}}}
{{Font color||{{RGB|255|255|179}}|Other Conference{{spaces}}}}
{{Font color||{{RGB|253|180|98}}|Other Conference{{spaces}}}}
{{Font color||{{RGB|127|153|210}}|Affiliate member (other sport)}}
{{Font color||{{RGB|64|205|255}}|Founding members from Big 8 Conference{{spaces}}}}
{{Font color||{{RGB|255|125|125}}|Founding members from Southwest Conference{{spaces}}}}

Click here for the Big Eight Conference Timeline which predates the Big 12 timeline for founding members:

• Colorado
• Iowa State
• Kansas
• Kansas State
• Missouri
• Nebraska
• Oklahoma
• Oklahoma State

Click here for the Southwest Conference Timeline which predates the Big 12 timeline for founding members:

• Baylor
• Texas
• Texas A&M
• Texas Tech

Current members with the longest continuous association with the Big Eight Conference / Southwest Conference / Big 12 Conference.

The Big 12 Conference sponsors championship competition in 10 men's and 15 women's NCAA sanctioned sports.{{cite web|url=https://big12sports.com|title=Big 12 Conference|website=Big 12 Conference}}

Source:{{cite web |title=Annual Big 12 Championship Results |url=https://big12sports.com/news/2011/6/1/205160610.aspx}}

{{notelist|group=cchamp}}

Below are the men's sports sponsored by each member institution.

The only men's sports with full participation by the entire conference are basketball, football, and golf. Swimming and diving has the lowest participation with only seven universities fielding a team.

The Big 12 fields 14 teams for wrestling. Before the conference's 2023 expansion, it had the most competing schools of any Big 12 sport, with 13 members at that time. The 2022–23 and 2024–25 wrestling lineups both included only 4 full conference members; all remaining wrestling schools were affiliate members (listed as a footnote at the bottom of the table).

{{Notelist|group=m}}

{{Reflist|group=m}}

Men's (and Coed – see Rifle) varsity sports not sponsored by the Big 12 Conference which are played by Big 12 universities:

{{Notelist|group=mns}}

Below are the women's sports sponsored by each member institution.

The only women's sports with full participation by the entire conference are basketball, cross country, soccer, tennis, indoor track and outdoor track. Oklahoma State is the only member that does not sponsor volleyball, and only Utah and West Virginia do not sponsor golf.

Beach volleyball (4 full members) and equestrian (3 full members, 1 affiliate) have the lowest participation, each with 4 total members. Lacrosse (3 full members, 3 affiliates) and rowing (4 full members, 2 affiliates) follow with 6 total members. The affiliate members are listed as footnotes at the bottom of the table, beneath their respective sport.

{{Notelist|group=w}}

Women's (and co-educational – see Rifle) varsity sports not sponsored by the Big 12 Conference which are played by Big 12 universities:

{{Notelist|group=wss}}

• In addition to the above, UCF lists its coeducational cheerleading and all-female dance teams as varsity teams on its official athletic website.

{{Main|History of the Big 12 Conference}}

{{See also|2010–2013 Big 12 Conference realignment}}

The Big 12 Conference was founded in February 1994. All eight members of the former Big Eight Conference joined with half the members of the former Southwest Conference (Texas, Texas A&M, Baylor and Texas Tech) to form the conference, with play beginning in 1996.

The Big 12 does not claim the Big Eight's history as its own, even though it was essentially the Big Eight plus four of the Texas universities.

The Big 12 began athletic play in fall 1996, with the Texas Tech vs. Kansas State football game being the first-ever sports event staged by the conference.

From its formation until 2011, its 12 members competed in two divisions in most sports. The two Oklahoma universities and the four Texas universities formed the South Division, while the other six universities of the former Big Eight formed the North Division.

Between 2011 and 2012 four charter members left the conference:

• Colorado
• Missouri
• Nebraska
• Texas A&M

In 2012, two universities joined the conference:

• TCU
• West Virginia

On July 26, 2021, Oklahoma and Texas notified the Big 12 Conference that the two universities did not wish to extend their grant of television rights beyond the 2024–25 athletic year.{{cite web|url=https://www.kvue.com/article/sports/ncaa/longhorns/ut-big12-austin-sec-letter/269-14947b34-ec4c-48a4-b2d8-2f48c74c7153|first=Paul|last=Livengood|title=Texas sends critical letter to Big 12, showing intent to leave for SEC|work=KVUE|date=July 26, 2021|access-date=July 26, 2021}}{{cite web|url=https://www.usatoday.com/story/sports/ncaaf/2021/07/26/big-12-texas-oklahoma-leaving-conference-football/8070337002/|first=Paul|last=Myerberg|title=Texas, Oklahoma leaving Big 12 Conference as college football shake-up begins|work=USA Today|date=July 26, 2021|access-date=July 26, 2021}} On July 27, 2021, Oklahoma and Texas sent a joint letter to the Southeastern Conference requesting an invitation for membership beginning July 1, 2025.{{cite web|url=https://www.espn.com/college-football/story/_/id/31897367/oklahoma-sooners-texas-longhorns-formally-notify-sec-membership-request|first=Heather|last=Dinich|title=Oklahoma Sooners, Texas Longhorns formally notify SEC of membership request for 2025|work=ESPN|date=July 27, 2021|access-date=July 27, 2021}}{{cite web|url=https://www.wfaa.com/article/sports/college/big-12-texas-ou-officially-request-sec-membership-2025-season/287-74b6d9a3-b113-49b4-9747-88c07fbcb7b2|first=Ryan|last=Osborne|title=Texas, OU officially request SEC membership for 2025 season|work=WFAA|date=July 27, 2021|access-date=July 27, 2021}} On July 29, 2021, the 14 presidents and chancellors of SEC member universities voted unanimously to invite Oklahoma and Texas to join the SEC.Dinich, Heather (July 29, 2021). "[https://www.espn.com/college-football/story/_/id/31913980/sec-unanimously-votes-invite-texas-oklahoma-join-conference SEC unanimously votes to invite Texas, Oklahoma to join conference]". ESPN. The following day, the Texas Board of Regents and Oklahoma Board of Regents each accepted the invitation to join the SEC from July 1, 2025.{{cite web|last1=Cobb|first1=David|last2=Dodd|first2=Dennis|date=July 30, 2021|url=https://www.cbssports.com/college-football/news/texas-oklahoma-join-sec-longhorns-sooners-accept-invitations-as-big-12-powers-begin-new-wave-of-realignment/|title=Texas, Oklahoma join SEC: Longhorns, Sooners accept invitations as Big 12 powers begin new wave of realignment|work=CBS Sports}}

On September 10, 2021, the Big 12 announced that invitations had been extended to and accepted by BYU (a football independent and member of the non-football West Coast Conference) and three members of the American Athletic Conference in Cincinnati, UCF, and Houston. These moves, combined with the impending departure of Oklahoma and Texas, would once again increase the Big 12's membership to twelve schools.{{cite press release|url=https://big12sports.com/news/2021/9/10/conference-big-12-extends-membership-invitations.aspx|title=Big 12 Extends Membership Invitations|publisher=Big 12 Conference|date=September 10, 2021|access-date=September 10, 2021}} All four schools began competing in Big 12 athletics beginning in summer of 2023. BYU had initially announced that it would join in 2023,{{cite web|url=https://byucougars.com/story/athletics/1297568/byu-join-big-12-conference|title=BYU to Join Big 12 Conference|publisher=BYU Cougars|date=September 10, 2021|access-date=September 20, 2021|url-status=live|archive-url=https://web.archive.org/web/20210910141415/https://byucougars.com/story/athletics/1297568/byu-join-big-12-conference|archive-date=2021-09-10}} and Houston indicated it could do so as well.{{cite web|url=https://uhcougars.com/news/2021/9/9/general-university-of-houston-accepts-invitation-to-join-big-12-conference.aspx|title=University of Houston Accepts Invitation to Join Big 12 Conference|publisher=University of Houston|date=September 9, 2021|access-date=September 20, 2021|url-status=live|archive-url=https://web.archive.org/web/20210910144142/https://uhcougars.com/news/2021/9/9/general-university-of-houston-accepts-invitation-to-join-big-12-conference.aspx|archive-date=2021-09-10}} On June 10, 2022, The American and its three departing members announced a buyout agreement that allowed those schools to join the Big 12 in 2023.{{cite press release|url=https://theamerican.org/news/2022/6/10/general-american-announces-agreements-with-ucf-cincinnati-and-houston-on-departure.aspx|title=American Announces Agreements With UCF, Cincinnati and Houston on Departure|publisher=American Athletic Conference|date=June 10, 2022|access-date=June 10, 2022}}

On February 9, 2023, Oklahoma and Texas announced they had reached a settlement with the conference that allowed them to join the SEC on July 1, 2024.{{cite press release|url=https://big12sports.com/news/2023/2/9/conference-big-12-announces-agreement-for-withdrawal-of-oklahoma-and-texas.aspx|title=Big 12 Announces Agreement for Withdrawal of Oklahoma and Texas|publisher=Big 12 Conference|date=February 9, 2023|access-date=February 9, 2023}}

On July 27, 2023, Colorado, a former member of the Big 12, announced it would rejoin the conference from the Pac-12 beginning in the 2024–25 academic year. The following week, Arizona, Arizona State, and Utah announced they would leave the Pac-12 for the Big 12, also effective for the 2024–25 academic year.

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The largest media markets represented by the Big 12 are, ranked nationally:

• Dallas-Fort Worth (5th)
• Houston (6th)
• Phoenix (11th)
• Orlando (16th)
• Denver (17th)
• Salt Lake City (27th)
• San Antonio (31st)
• Kansas City (34th)
• Cincinnati (37th)
• Oklahoma City (47th)
• Tulsa (62nd)
• Tucson (65th)
• Des Moines (67th)
• Wichita (72nd)

Although West Virginia University is based out of Morgantown, West Virginia (officially part of the Pittsburgh (26th) media market), the TV market encompasses the majority of West Virginia's TV viewership and also reaches well into Western Pennsylvania.

Kansas State University is in Manhattan, Kansas, which is part of the Topeka, Kansas media market, but it is close to the Wichita market, which encompasses two-thirds of the state (stretching to the border with Colorado), including the cities of Dodge City, Garden City, Hutchinson and Salina.

While the University of Kansas is in Lawrence, Kansas, it has close proximity to the Kansas City television market, increasing the base into western Missouri.

{{Table alignment}}

Member universities granted their first and second tier sports media rights to the conference for the length of their current TV deals. The Grant of Rights (GOR) deal with the leagues' TV contracts ensures that "if a Big 12 school leaves for another league in the next 13 years, that school's media rights, including revenue, would remain with the Big 12 and not its new conference".{{cite web|last=Ubben|first=David|url=https://www.espn.com/blog/big12/post/_/id/54878/big-12-cements-future-wallets-and-revival|title=Big 12 extends rights deal, cementing future – Big 12 Blog – ESPN|date=7 September 2012|publisher=Espn.go.com|access-date=2014-03-29}}

GOR is seen by league members as a "foundation of stability" and allowed the Big 12 to be "positioned with one of the best media rights arrangements in collegiate sports, providing the conference and its members unprecedented revenue growth, and sports programming over two networks." All members agreed to the GOR and later agreed to extend the initial 6-year deal to 13 years to correspond to the length of their TV contracts.{{cite web|url=http://www.statesman.com/news/sports/college/by-signing-away-tv-rights-horns-offer-stability--1/nRn93/|title=By signing away TV rights, Horns offer stability to Big 12|publisher=www.statesman.com|access-date=2014-03-29|archive-url=https://web.archive.org/web/20131226195112/http://www.statesman.com/news/sports/college/by-signing-away-tv-rights-horns-offer-stability--1/nRn93/|archive-date=2013-12-26|url-status=dead}}

Prior to this agreement, the Big Ten and Pac-12 also had similar GOR agreements.{{cite web|url=http://collegefootballtalk.nbcsports.com/2012/09/07/report-big-12-tv-announcement-coming-friday|title=Updated: Big 12 TV deal made official | CollegeFootballTalk|publisher=Collegefootballtalk.nbcsports.com|access-date=2014-03-29|archive-date=2013-12-26|archive-url=https://web.archive.org/web/20131226212244/http://collegefootballtalk.nbcsports.com/2012/09/07/report-big-12-tv-announcement-coming-friday/|url-status=dead}} The Big 12 subsequently assisted the ACC in drafting its GOR agreement.{{cite web|author=Chuck Carlton|url=http://www.dallasnews.com/sports/college-sports/headlines/20130525-carlton-a-year-into-big-12-tenure-bob-bowlsby-has-seen-conference-stabilize-but-won-t-rest-on-his-laurels.ece|title=Carlton: A year into Big 12 tenure, Bob Bowlsby has seen conference stabilize, but won't rest on his laurels | Dallas Morning News|publisher=Dallasnews.com|date=2013-05-25|access-date=2014-03-29}} Three of the four major conferences now have such agreements, with the SEC the only exception.

The Big 12 is the only major conference that allows members to monetize TV rights for tier 3 events in football and men's basketball.{{cite web|url=http://www.wvillustrated.com/story/18305309/what-exactly-are-tier-three-rights|title=What Exactly Are Tier Three Rights?|access-date=2017-02-12|archive-url=https://web.archive.org/web/20170213090211/http://www.wvillustrated.com/story/18305309/what-exactly-are-tier-three-rights|archive-date=2017-02-13|url-status=dead}} This allows individual Big 12 member institutions to create tier 3 deals that include TV rights for one home football game and four home men's basketball games per season. Tier 3 rights exist for other sports as well, but these are not unique to the Big 12. The unique arrangement potentially allows Big 12 members to remain some of college sports' highest revenue earners. Other conferences' cable deals are subject to value reductions based on how people acquire cable programming; Big 12 universities' tier 3 deals are exempt.{{cite web|url=http://www.big12sports.com/ViewArticle.dbml?ATCLID=205681088|title=A Year Later, Big 12 Is Stronger Than Ever – Big 12 Conference – Official Athletic Site|publisher=Big12sports.com|access-date=2014-03-29|archive-url=https://web.archive.org/web/20131226210558/http://www.big12sports.com/ViewArticle.dbml?ATCLID=205681088|archive-date=2013-12-26|url-status=dead}} Texas alone earned more than $150 million of that total from their Longhorn Network before it was shut down with its move to the SEC.{{cite web|url=http://thebiglead.com/2011/08/08/longhorn-network-contract-between-texas-and-espn-revealed-big-12-future-not-bright/|title=Longhorn Network Contract Between Texas and ESPN Revealed, Big 12 Future Not Bright|publisher=The Big Lead|date=2011-08-08|access-date=2014-03-29}}

As of 2022, all of the Big 12's tier 3 rights are held by ESPN; it bought the tier 3 rights to most Big 12 teams (besides Oklahoma) in 2019, moving the events exclusively to ESPN+.{{Cite web|last=Moyle|first=Nick|date=July 15, 2019|title=Big 12 notes: Conference gets presence on ESPN+|url=https://www.houstonchronicle.com/sports/college/article/Big-12-notes-Conference-gets-presence-on-ESPN-14097748.php|access-date=September 13, 2020|website=HoustonChronicle.com}} The Oklahoma Sooners retained an agreement with Bally Sports Oklahoma (which distributed its football game via pay-per-view) until 2022, when it also sold its rights to ESPN+. Prior to its departure to the SEC, ESPN also ran a dedicated cable network for the Texas Longhorns known as Longhorn Network, as a joint venture between the university and Learfield.{{Cite web|title=ESPN+ and OU Announce Multi-Year 'SoonerVision on ESPN+' Agreement|url=https://soonersports.com/news/2022/5/5/athletics-espn-and-the-university-of-oklahoma-announce-multi-year-soonervision-on-espn-agreement.aspx|access-date=May 5, 2022|website=University of Oklahoma}}{{Cite web|date=May 5, 2022|title=Oklahoma's PPV football game is going away|url=https://awfulannouncing.com/ncaa/oklahoma-espn-ppv-sooner-sports-tv-bally-sports.html|access-date=May 5, 2022|website=Awful Announcing}}

The Big 12 has a sponsorship rights partnership with Learfield IMG College.{{Cite web|title= Big 12 Conference|url=https://www.learfield.com/partner/big-12-sports-properties/|access-date=March 22, 2023|website=learfield.com|date=26 June 2021|language=en}} The Big 12 announced on September 9, 2022, that it appointed WME Sports and IMG Media, Endeavor companies, to facilitate its global content and commercial strategy. Commissioner Brett Yormark stated "We have aligned with a best-in-class team to build a best-in-class business strategy for the Conference".{{Cite web|title= Big 12 Taps Endeavor for TV Talks and Commercial Media Growth|url=https://www.sportico.com/business/commerce/2022/big12-media-rights-endeavor-1234690014/|access-date=March 22, 2023|website=sportico.com|date=29 September 2022|language=en}} November 14, 2022 Big 12 formed a comprehensive business advisor board composed of over three dozen entrepreneurial icons and respective industry leaders. From the likes of Monte Lipman the Founder/CEO Republic Records, Steve Stoute Founder/CEO UnitedMasters & Translation, Mark Shapiro President of Endeavor, Gary Vaynerchuk’s VaynerMedia, singer Garth Brooks, NBA legend Jason Kidd, Keith Sheldon President of Entertainment for Hard Rock Cafe International, and Ross Levinsohn Chairman and CEO - The Arena Group & Sports Illustrated.{{Cite web|title=Big 12 Conference Forms Business Advisory Board {{sic|Comprised|hide=y|of}} Entrepreneurial Icons and Industry Leaders|url=https://big12sports.com/news/2022/11/12/big-12-conference-forms-business-advisory-board-comprised-of-entrepreneurial-icons-and-industry-leaders.aspx|access-date=March 22, 2023|website=big12sports.com|date=14 November 2022|language=en}}

The Big 12 partnered with creative agency Translation to help build a more contemporary audience and brand.{{Cite web|title=Big 12 brings on Translation to help build more contemporary brand|url=https://www.sportsbusinessjournal.com/Daily/Issues/2022/10/17/Colleges/Big-12-hires-Translation-Steve-Stoute.aspx|access-date=March 22, 2023|website=sportsbusinessjournal.com|date=17 October 2022|language=en}}

Soon after Big 12 Conference made a deal with A Bathing Ape (BAPE) for Championship games. The Conference and BAPE worked together to create limited-edition clothing and a camouflaged Big 12 logo throughout the stadium, arena, and uniforms.

The Big 12 has 11 official corporate partners: Allstate, Children’s Health, Dr Pepper, Gatorade, Grand Caliber, Old Trapper, On Location, Phillips 66, Sonic Hard Seltzer, Sprouts Farmers Market, and Tickets For Less. There are dozens of other companies engaged as sponsors of the conference.{{Cite web|title=Big 12 brings 11 sponsors to title game at AT&T Stadium in Arlington|url= https://www.sportsbusinessjournal.com/en/SB-Blogs/SBJ-Unpacks/2022/12/02/big-12-sponsors|access-date=March 22, 2023|website=sportsbusinessjournal.com|date= 2 December 2022|language=en}}

On March 15, 2023, before the NFL Draft, the Big 12 announced the first of its kind across all college conferences, being a conference-wide Pro Day. Instead of schools hosting separate pro days for their football players, there will be only one conference-wide scouting event before the 2024 NFL draft. The event will be held at the Dallas Cowboys training complex, Ford Center at The Star. What essentially would be a conference version of the NFL combine, the Pro Day would be televised on NFL Network.{{Cite web|title=Big 12 Announces Conference-Wide Pro Day Before 2024 NFL Draft|url=https://www.si.com/college/2023/03/16/big-12-conference-pro-day-before-2024-nfl-draft|access-date=March 22, 2023|website=si.com|date=15 March 2023|language=en}}

In March, the Big 12 Conference announced a partnership with the legendary Rucker Park for a community engagement event. In June the event was officially announced as "Big 12 Hoops in the Park", to host men's and women's summer exhibition games. Throughout the event, the Big 12 is also preparing a number of entertainment activities and community engagements. The activities include youth clinics, meet-and-greets, live music, and food.{{Cite web|title=Participating Coaches and Partners Announced for Big 12 Conference's Rucker Park Program, "Big 12 Hoops in the Park"|url=https://big12sports.com/news/2023/6/22/mens-basketball-participating-coaches-and-partners-announced-for-big-12-conferences-rucker-park-program-big-12-hoops-in-the-park.aspx|access-date=July 12, 2023|website=big12sports.com|date=22 June 2023|language=en}}

Early June 2023, the "Big 12 Mexico" was announced, which will include men's and women's soccer, baseball, basketball, and football games and an international media rights strategy. The Big 12 Mexico will debut in December 2024 with men's and women's basketball games between Kansas and Houston at the Arena CDMX in Mexico City. The Big 12 will also consider hosting a football bowl game in Monterrey beginning in 2026. This would be the first-ever bowl game in Mexico.{{Cite web|title=The Big 12 Is Officially Expanding To Mexico|url=https://frontofficesports.com/the-big-12-is-officially-expanding-to-mexico/|access-date=July 12, 2023|website=frontofficesports.com|date=8 June 2023|language=en}}

Conference revenue comes mostly from television contracts, bowl games, the NCAA, merchandise, licensing and conference-hosted sporting events. The Conference distributes revenue annually to member institutions.{{cite web|url=https://www.espn.com/blog/big12/post/_/id/2094/how-the-big-12-teams-rank-in-revenue-sharing-funds|title=How the Big 12 teams rank in revenue-sharing funds|publisher=ESPN|author=Griffin, Tim|date=May 26, 2009|access-date=2010-06-06| archive-url= https://web.archive.org/web/20100516030428/http://espn.go.com/blog/big12/post/_/id/2094/how-the-big-12-teams-rank-in-revenue-sharing-funds| archive-date= May 16, 2010| url-status= live}} From 1996 to 2011, 57 percent of revenue was allotted equally; while 43 percent was based upon the number of football and men's basketball television appearances and other factors.{{cite web|url=http://www.big12sports.com/ViewArticle.dbml?SPSID=106137&SPID=13138&DB_OEM_ID=10410&ATCLID=205157134|title=Sharing A Bright Future|publisher=Big 12 Conference|date=June 3, 2011|access-date=2011-06-07}}{{cite web|url=http://www.dallasnews.com/sharedcontent/dws/spt/colleges/topstories/stories/060610dnspobig12sider2.112db5e.html|title=Big 12 problems trace to league's roots|work=The Kansas City Star|author=Kerkhoff, Blair|date=June 5, 2010|access-date=2010-06-06| archive-url= https://web.archive.org/web/20100608123730/http://www.dallasnews.com/sharedcontent/dws/spt/colleges/topstories/stories/060610dnspobig12sider2.112db5e.html| archive-date= June 8, 2010| url-status= live}} In 2011, the distribution was 76 percent equal and 24 percent based on television appearances. Changing the arrangement requires a unanimous vote; as a Big 12 member, Nebraska and Texas A&M had withheld support for more equitable revenue distribution.

With this model, larger universities can receive more revenue because they appear more often on television. In 2006, for example, Texas received $10.2 million, 44% more than Baylor University's $7.1 million.{{cite web|url=https://www.espn.com/blog/big12/post/_/id/2094/how-the-big-12-teams-rank-in-revenue-sharing-funds|title=How the Big 12 teams rank in revenue-sharing funds|work=ESPN.com|author=Griffin, Tim|date=2009-05-26|access-date=2013-06-01}}

Big 12 revenue was generally less than other BCS conferences; this was due in part to television contracts signed with Fox Sports Net (four years for $48 million) and ABC/ESPN (eight years for $480 million).{{cite web|url=http://www.columbiatribune.com/news/2010/jun/03/tv-is-big-12s-shot-at-curbing-grazing/|archive-url=https://web.archive.org/web/20100608004103/http://www.columbiatribune.com/news/2010/jun/03/tv-is-big-12s-shot-at-curbing-grazing/|url-status=dead|archive-date=June 8, 2010|title=TV is Big 12's shot at curbing grazing|work=Columbia Daily Tribune|author=Matter, Dave|date=June 3, 2010|access-date=2010-06-06}}

In 2011, the Big 12 announced a new 13-year media rights deal with Fox that would ensure that every Big 12 home football game is televised, as well as greatly increasing coverage of women's basketball, conference championships and other sports.{{cite web|url=http://www.big12sports.com/ViewArticle.dbml?DB_LANG=C&DB_OEM_ID=10410&ATCLID=205135947&SPID=13138&SPSID=106137|title= Big 12 and Fox Sports Media Group Announce Landmark Agreement|date=2011-04-13|publisher=Big 12 Conference}} The deal, valued at an estimated $1.1 billion, runs until 2025.{{cite news|url=https://www.chron.com/sports/college-football/article/Big-12-Fox-Sports-reach-1-1-billion-TV-agreement-1690650.php|title=Big 12, Fox Sports reach $1.1 billion TV agreement|newspaper=Houston Chronicle|author=Barron, David|date=2011-04-13}} In 2012, the conference announced a new agreement with Fox and ESPN, replacing the current ABC/ESPN deal, to immediately increase national media broadcasts of football and increase conference revenue;{{cite web|url=http://www.big12sports.com/ViewArticle.dbml?DB_LANG=C&DB_OEM_ID=10410&ATCLID=205680799&SPID=13138&SPSID=106137|publisher=Big 12 Conference|title=Big 12 Announces New Media Rights Deal With ESPN & FOX Sports Media Group|date=2012-09-07}} the new deal was estimated to be worth $2.6 billion through the 2025 expiration.{{cite web|url=https://www.espn.com/college-sports/story/_/id/8346345/big-12-announces-media-deal-abc-espn-fox|title=Big 12 strikes new media deal|publisher=ESPN|author=McMurphy, Brett|date=2012-09-07}} The two deals pushed the conference per-university payout to approximately $20 million per year, while separating third-tier media rights into separate deals for each university; such contracts secured an additional $6 million to $20 million per university annually.{{cite news|url=http://www.kansascity.com/2013/01/16/4014439/forbes-big-ten-tops-revenue-list.html|title=Forbes: Big Ten tops revenue list but Big 12 richest league per school|author=Kerkhoff, Blair|newspaper=Kansas City Star|date=2013-01-16|access-date=2013-01-17}} The per-university payout under the deal is expected to reach $44 million, according to Commissioner Bob Bowlsby.{{cite AV media|url=http://www.big12sports.com/mediaPortal/player.dbml?id=4108391|publisher=Big 12 Digital Network|date=2015-05-29|access-date=2015-05-29|title=Big 12 Business Meetings – Commissioner Bowlsby 2|quote=[...] and then it ultimately peaks out at about 44 million dollars per school in the late stages of our television agreement.}}

In 2022, the conference renewed its media rights with ESPN and Fox Sports for six seasons starting in 2025–26, with an estimated US$380 million average annual fee.{{cite web|url=https://www.statesman.com/story/sports/college/big-12/2022/10/30/big-12-conference-signs-new-tv-deal-with-espn-fox-through-2031/69604046007/|title='It's a good deal for Big 12 schools': Conference signs new TV agreement, gains stability|author=Kirk Bohls|website=Austin American-Statesman|date=October 30, 2022}}

Total revenue includes ticket sales, contributions and donations, rights and licensing, student fees, school funds and all other sources including TV income, camp income, concessions, and novelties.

Total expenses includes coach and staff salaries, scholarships, buildings and grounds, maintenance, utilities and rental fees, recruiting, team travel, equipment and uniforms, conference dues, and insurance.

The following table shows institutional reporting to the United States Department of Education as shown on the DOE Equity in Athletics website for the 2022–23 academic year.{{cite web|url=https://ope.ed.gov/athletics/#/institution/search|title=Equity in Athletics Data Analysis|website=U.S. Department of Education}}

{{notelist|group=revenue}}

The following table shows Big 12 Conference distributions during the fiscal year ending June 2023 as reported by ProPublica using Schedule A of the Big 12 Conference tax filings{{cite web|url=https://projects.propublica.org/nonprofits/organizations/752604555/202411279349302141/full|title=The Big 12 Conference Inc; Full text of "Full Filing" for fiscal year ending June 2023|website=ProPublica|date=May 9, 2013 }}

{{Notelist|group=facilities}}

;Notes:

{{notelist|group=personnel}}

Sources:{{Cite web|url=https://sports.usatoday.com/ncaa/salaries/|title=College Football Head Coach Salaries – USA TODAY|website=www.usatoday.com}}{{cite web|url=https://sports.usatoday.com/ncaa/salaries/mens-basketball/coach|title=Men's College Basketball Coach Salaries – USA TODAY}}

†Private institution not required to release coaching salaries

•Salaries based on 2022–2023 academic year

{{See also|List of NCAA schools with the most NCAA Division I championships|List of NCAA schools with the most Division I national championships|List of NCAA Division I conferences}}The national championships listed below are as of March 15, 2025.{{Cite web|title=Total Men's Team Championships|url=http://fs.ncaa.org/Docs/stats/champs_records_book/Men.pdf}}{{Cite web|title=Total Women's Championships|url=http://fs.ncaa.org/Docs/stats/champs_records_book/Women.pdf}}{{Cite web|title=Combined National Championships|url=http://fs.ncaa.org/Docs/stats/champs_records_book/Overall.pdf}} Football, Helms, pre-NCAA competition and overall equestrian titles are included in the total, but excluded from the column listing NCAA and AIAW titles.

† Co-ed sports include fencing (since 1990), rifle, and skiing (since 1983). Team fencing championships before 1990 and team skiing championships before 1983 were awarded as men's or women's championships and are counted here as such.

{{double dagger}} Includes titles won under the DGWS, predecessor of the AIAW.

The following is a list of all NCAA, equestrian, and college football championships won by teams that were representing the Big 12 Conference in NCAA-recognized sports at the time of their championship.{{cite web|title=Summary ALL DIVISIONS/COLLEGIATE TOTAL CHAMPIONSHIPS|url=http://fs.ncaa.org/Docs/stats/champs_records_book/summaries/combined.pdf|archive-url=https://web.archive.org/web/20131220115702/http://fs.ncaa.org/Docs/stats/champs_records_book/summaries/combined.pdf|url-status=dead|archive-date=December 20, 2013|access-date=March 13, 2013}} The most recent Big 12 team to win a national title is West Virginia rifle in 2025. Only two years of the Big 12's existence has the conference not won at least one team National Title, 2007 and 2020. However, in 2020 multiple National Championships were not awarded due to the COVID-19 pandemic.

One former member of the conference did not win a National Championship while a member of the Big 12, Missouri. Original members Kansas State and Iowa State have not won a championship while representing the Big 12. The only national championships won by 2012 arrival West Virginia since joining the Big 12 have been in rifle, a sport that the conference has never sponsored. Of the 2023 arrivals, Houston, UCF, and Cincinnati have not won a championship in the Big 12, but BYU has won in women’s and men’s cross country.

Men's swimming has the most overall championships with 10, while men's golf has the most different schools win a championship with 4.

{{Col-begin}}

{{Col-break}}

Football (3):

1997 – Nebraska

2000 – Oklahoma

2005 – Texas

Equestrian (3):

2002 − Texas A&M {{small|(Overall)}}

2012 – Texas A&M {{small|(Overall)}}

2022 – Oklahoma State {{small|(Overall)}}

Baseball (2):

2002 – Texas

2005 – Texas

Men's basketball (3):

2008 – Kansas

2021 – Baylor

2022 – Kansas

Women's basketball (4):

2005 – Baylor

2011 – Texas A&M

2012 – Baylor

2019 – Baylor

Women's Bowling (5):

1999 – Nebraska

2001 – Nebraska

2004 – Nebraska

2005 – Nebraska

2009 – Nebraska

{{Col-break}}

Men's Cross Country (8):

2001 – Colorado

2004 – Colorado

2006 – Colorado

2009 – Oklahoma State

2010 – Oklahoma State

2012 – Oklahoma State

2023 – Oklahoma State

2024 – BYU

Women's Cross Country (3):

2000 – Colorado

2004 – Colorado

2024 – BYU

Men's golf (6):

2000 – Oklahoma State

2006 – Oklahoma State

2009 – Texas A&M

2012 – Texas

2017 – Oklahoma

2018 – Oklahoma State

2022 – Texas

Rifle (7):

2013 – West Virginia

2014 – West Virginia

2015 – West Virginia

2016 – West Virginia

2017 – West Virginia

2019 – TCU

2024 – TCU

2025 – West Virginia

Women's gymnastics (6):

2014 – Oklahoma

2016 – Oklahoma

2017 – Oklahoma

2019 – Oklahoma

2022 – Oklahoma

2023 – Oklahoma

{{Col-break}}

Men's gymnastics (9):

2002 – Oklahoma

2003 – Oklahoma

2005 – Oklahoma

2006 – Oklahoma

2008 – Oklahoma

2015 – Oklahoma

2016 – Oklahoma

2017 – Oklahoma

2018 – Oklahoma

Men's Indoor Track (1):

2024 – Texas Tech{{cite web|url= https://flashresults.ncaa.com/Indoor/2024/index.htm|title= NCAA Indoor Championships|date=March 9, 2024|website=NCAA|access-date=March 9, 2024}}

Women's Indoor Track (3):

1998 – Texas

1999 – Texas

2006 – Texas

Men's Outdoor Track (4):

2009 – Texas A&M

2010 – Texas A&M

2011 – Texas A&M

2019 – Texas Tech

Women's Outdoor Track (8):

1998 – Texas

1999 – Texas

2005 – Texas

2009 – Texas A&M

2010 – Texas A&M

2011 – Texas A&M

2013 – Kansas

2023 – Texas

Women's Rowing (3):

2021 – Texas

2022 – Texas

2024 – Texas

Men's/Women's Skiing (4):

1998 – Colorado

1999 – Colorado

2006 – Colorado

2011 – Colorado

2024 – Colorado

2025 – Utah

{{Col-break}}

Softball (8):

2000 – Oklahoma

2013 – Oklahoma

2016 – Oklahoma

2017 – Oklahoma

2021 – Oklahoma

2022 – Oklahoma

2023 – Oklahoma

2024 – Oklahoma

Men's Swimming (10):

1996 – Texas

2000 – Texas

2001 – Texas

2002 – Texas

2010 – Texas

2015 – Texas

2016 – Texas

2017 – Texas

2018 – Texas

2021 – Texas

Men's Tennis (3):

2004 – Baylor

2019 – Texas

2024 – TCU

Women's Tennis (2):

2021 – Texas

2022 – Texas

Women's volleyball (5):

2000 – Nebraska

2006 – Nebraska

2012 – Texas

2022 – Texas

2023 – Texas

Wrestling (4):

2003 – Oklahoma State

2004 – Oklahoma State

2005 – Oklahoma State

2006 – Oklahoma State

{{col-end}}

{{Main|List of Big 12 Conference champions}}

The Conference sponsors 23 sports, 10 men's and 13 women's.{{cite web|title=Two New Sports| date=2 June 2011|url=http://www.big12sports.com/ViewArticle.dbml?SPSID=631647&SPID=92796&DB_LANG=C&ATCLID=205156954&DB_OEM_ID=10410|publisher=Big12Sports.com|access-date=August 14, 2011}}

In football, divisional titles were awarded based on regular-season conference results, with the teams with the best conference records from the North and South playing in the Big 12 Championship Game from 1996 to 2010. Baseball, basketball, softball, tennis and women's soccer titles are awarded in both regular-season and tournament play. Cross country, golf, gymnastics, swimming and diving, track and field, and wrestling titles are awarded during an annual meet of participating teams. The volleyball title is awarded based on regular-season play.

{{Main|Big 12 Conference football}}

The first football game in conference play was Texas Tech vs. Kansas State in 1996, won by Kansas State, 21–14.{{cite web|url=http://www.cfbdatawarehouse.com/data/coaching/alltime_coach_game_by_game.php?coachid=2190&year=1996|publisher=College Football Data Warehouse|first=David|last=DeLassus|title=Kansas State University football records—1996|access-date=September 4, 2013|url-status=dead|archive-url=https://web.archive.org/web/20121020111717/http://www.cfbdatawarehouse.com/data/coaching/alltime_coach_game_by_game.php?coachid=2190&year=1996|archive-date=October 20, 2012}}

From 1996 to 2010, Big 12 Conference teams played eight conference games a season. Each team faced all five opponents within its own division and three teams from the opposite division. Inter-divisional play was a "three-on, three-off" system, where teams would play three teams from the other division on a home-and-home basis for two seasons, and then play the other three foes from the opposite side for a two-year home-and-home.{{Cite book|last=Sommers|first=Michael A.|url=https://books.google.com/books?id=iMJgEAAAQBAJ&pg=PA9|title=Football in the Big 12|date=2007-08-15|publisher=The Rosen Publishing Group, Inc|isbn=978-1-4358-4432-2|pages=9–10|language=en}}

This format came under considerable criticism, especially from Nebraska and Oklahoma, who were denied a yearly match between two of college football's most storied programs.{{Citation needed|date=July 2011}} The Nebraska-Oklahoma rivalry was one of the most intense in college football history.{{Citation needed|date=July 2011}} (Until 2006, the teams had never met in the Big 12 Championship.) Due to the departure of Nebraska and Colorado in 2011, the Big 12 eliminated the divisions (and championship game) and instituted a nine-game round-robin format.{{citation needed|date=November 2011}} With the advent of the College Football Playoff committee looking at teams' strength of schedule for picking the four playoff teams, on December 8, 2015, the Big 12 announced an annual requirement for all Big 12 teams to schedule a non-conference game against a team from the four other Power Five conferences (plus Notre Dame).{{cite web|url=http://www.big12sports.com/ViewArticle.dbml?DB_OEM_ID=10410&ATCLID=210560102|title=Football Non-Conference Scheduling Requirement Announced|work=Big12Sports.com|date=8 December 2015}} Per Big 12 commissioner Bob Bowlsby: "Schedule strength is a key component in CFP Selection Committee deliberations. This move will strengthen the resumes for all Big 12 teams. Coupled with the nine-game full round robin Conference schedule our teams play, it will not only benefit the teams at the top of our standings each season, but will impact the overall strength of the Conference." The Big 12 has made it to the Playoffs 6 times from 2014 to 2023. Three Big 12 participants have made it to the playoff: Oklahoma in 2015, 2017, 2018, and 2019; Texas in 2023; and TCU in 2022.

{{Main|Big 12 Championship Game}}

The Big 12 Championship Game game was approved by all members except Nebraska.{{cite news|title=Big 12 approves playoff format|location=Harlan, Kentucky|agency=Associated Press|date=June 16, 1995|url=https://news.google.com/newspapers?id=SS5BAAAAIBAJ&pg=6967,2386120&dq=big-12+kansas-city+headquarters+irving&hl=en}} It was held each year, commencing with the first match in the 1996 season at the Trans World Dome in St. Louis. It pitted the division champions against each other after the regular season was completed.

Following the 2008 game, the event was moved to the new Cowboys Stadium in Arlington, Texas, being played there in 2009 and 2010. In 2010, the Sooners defeated the Cornhuskers 23–20.{{cite news|title= OU defeats Nebraska 23–20, wins Big 12 title|first=John E|last=Hoover|work=Tulsa World|date=December 5, 2010|url=http://www.tulsaworld.com/sportsextra/OU/article.aspx?subjectid=92&articleid=20101204_92_0_Thelas604128}}

After 2010, the game was moved to Arlington for 2011, 2012, and 2013.{{cite news|title=Football: Big 12 title game stays in Dallas|first=Lee|last=Barfknecht|date=June 4, 2010|work=Omaha World-Herald|url=http://www.omaha.com/article/20100604/SPORTS/306049864|archive-url=https://archive.today/20120908001204/http://www.omaha.com/article/20100604/SPORTS/306049864|url-status=dead|archive-date=September 8, 2012}} However, the decision became moot following the 2010 season because the league lacked sufficient members.{{cite news|title=Remaining Schools in Big 12 Close to Saving League|work=KBTX-TV|location=Bryan, Texas|date=June 14, 2011|first=Chip|last=Brown|url=http://www.kbtx.com/sports/headlines/96310899.html|url-status=dead|archive-url=https://web.archive.org/web/20100616082037/http://www.kbtx.com/sports/headlines/96310899.html|archive-date=June 16, 2010}}

In April 2015, the ACC and the Big 12 developed new rules for the NCAA to deregulate conference championship games. The measure passed on January 14, 2016, allowing a conference with fewer than 12 teams to stage a championship game that does not count against the FBS limit of 12 regular-season games under either of the following circumstances:

• The game involves the top two teams following a full round-robin conference schedule.
• The game involves two divisional winners, each having played a full round-robin schedule in its division.

Under the first criterion, the Big 12 championship game resumed at the conclusion of the 2017 regular season, and is played during the first weekend of December, the time all other FBS conference championship games are played.

The following were bowl games for the Big 12 for the 2022 season.{{update inline|date=October 2024}}

The Big 12 is known for rivalries (primarily in football) that mostly predate the conference. The Kansas-Missouri rivalry was the longest running, the longest west of the Mississippi, and the second longest in college football, dating back to the Missouri Valley Intercollegiate Athletic Association before evolving into the Big Eight. It was played 119 times before Missouri left the Big 12. As of October 2012, the University of Kansas' athletic department had not accepted Missouri's invitations to play inter-conference rivalry games, putting the rivalry on hold. Sports clubs sponsored by the two universities continued to play each other.{{cite web|title=Border Showdown Continues|url=http://mizzoumag.missouri.edu/2012/07/border-showdown-continues/|access-date=2012-10-23}} Kansas and Missouri renewed the rivalry in men's basketball starting in December 2021, and have announced that they will meet again in football in 2025.

The rivalry between TCU and Baylor, known as the Revivalry is also one of the longest running in college football, with the two universities having played each other — largely as Southwest Conference members — 120 times since 1899. Following the 2024 game, TCU leads the series 59–54–7.

Some of the football rivalries between Big 12 universities include:

{{Main|Big 12 Conference men's basketball}}

As of the end of the 2023–2024 season, nine current Big 12 members are among the teams with the most wins and/or the highest win percentage in NCAA Division 1 men's basketball: Kansas (#2 in wins, #3 in percentage), Cincinnati (#12 wins, #19 percentage), Utah (#15 wins, #22 percentage), BYU (#17 wins, #31 percentage), Arizona (#19 wins, #10 percentage), West Virginia (#20 wins, #36 percentage), Houston (#37 percentage), Oklahoma State (#39 wins), and Kansas State (#42 wins). On the list of the most Final Four appearances, Kansas is #5 and Cincinnati, Houston, and Oklahoma State are all tied (with several other schools) at #11.{{cite web|title=2023-24 DIVISION I MEN'S BASKETBALL RECORDS, Page 73 |url=http://fs.ncaa.org.s3.amazonaws.com/Docs/stats/m_basketball_RB/D1.pdf}}

From 1996 to 2011, standings in conference play were not split among divisions, although the schedule was structured as if they were. Teams played a home-and-home against teams within their divisions and a single game against teams from the opposite division for a total of 16 conference games. After Nebraska and Colorado left, Big 12 play transitioned to an 18-game, double round robin schedule.{{cite web|title=Men's Basketball – 2011–2012 Schedule & Results-All Teams full season schedule|url=http://www.big12sports.com/SportSelect.dbml?DB_OEM_ID=10410&SPID=13134&SPSID=106112&Q_SEASON=2011&CONF_SCHOOL_ID=&SCHEDULE_MONTH=-1|work=Big 12 official Website|access-date=October 4, 2011}} When the conference temporarily expanded to 14 members for the 2023–24 season, the 18-game schedule remained, but the double round-robin was discontinued in favor of a new scheduling formula.{{cite web| url=https://www2.kusports.com/news/2022/oct/20/big-12-go-without-divisions-14-team-league-2023-24/?c=2720036| title=Big 12 to go without divisions as 14-team league in 2023-24 | date=20 October 2022}}

Starting in 2024–25, the Big 12 will go to a 20-game schedule. Each team will face five opponents at home, five opponents on the road, and five opponents both home and away.{{cite web | url=https://www2.kusports.com/sports/2024/jun/27/ku-basketball-teams-learn-home-and-away-opponents/ | title=KU Sports }}

{{unreferenced section|date=May 2018}}

{{See also|Big 12 men's basketball tournament}}

Kansas has the most Big 12 titles, winning or sharing the regular-season title 20 times in the league's 25 seasons, including 13 straight from 2004–05 to 2016–17. The 2002 Jayhawks became the first, and so far only, team to complete an undefeated Big 12 regular season, going 16–0. Though rematches between Big 12 regular season co-champions have happened in that year's Big 12 tournament, none have met in the ensuing NCAA Tournament.

{{small|In 2004–05, Oklahoma won the Big 12 Tournament seeding tiebreaker over Kansas based on its 71–63 win over the Jayhawks in Norman, OK. The teams did not meet in Kansas City, MO.
In 2005–06, Texas won the Big 12 Tournament seeding tiebreaker over Kansas based on its 80–55 win over the Jayhawks in Austin, TX. Kansas beat Texas 80–68 in the Big 12 Tournament championship game in Dallas, TX.
In 2007–08, Texas won the Big 12 Tournament seeding tiebreaker over Kansas based on its 72–69 win over the Jayhawks in Austin, TX. Kansas beat Texas 84–74 in the Big 12 Tournament championship game in Kansas City, MO.
In 2012–13, Kansas won the Big 12 Tournament seeding tiebreaker over Kansas State based on winning 59–55 in Manhattan and 83–62 in Lawrence. Kansas beat Kansas State for a third time 70–54 in the championship game in Kansas City, MO.

*Due to the use of an ineligible player, Kansas was forced to vacate 15 victories from its 2017-18 season, including the Big 12 regular season and postseason championships the Jayhawks won that year. The bracketed numbers in subsequent are the official number of titles counting those that were vacated.

**The 2020 Big 12 Tournament was cancelled due to COVID-19.}}
In 2021–22, Kansas won the seeding tiebreaker over Baylor for the Big 12 Tournament, as Kansas had gone 1–1 against third place team Texas Tech, while Baylor had been swept by Texas Tech.

Totals through the end of the 2024–25 season.{{Citation|title=Big 12 Sports Basketball Record Book|publisher=Big 12 Conference|year=2012|page=81|url=http://www.big12sports.com/fls/10410/pdfs/mbasketball/1213guide/record-book-A.pdf|access-date=2013-05-03|url-status=dead|archive-url=https://web.archive.org/web/20130730174626/http://www.big12sports.com/fls/10410/pdfs/mbasketball/1213guide/record-book-A.pdf|archive-date=2013-07-30}}{{Cite web|title=2022-23 Big 12 Media Guide |url=https://big12sports.com/documents/2022/10/6//22_23_MBB_Record_Book_reduced_size_.pdf?id=6790}}

{{small|*Arizona has appeared in 39 tournaments; however, their 1999, 2008, 2017 and 2018 Tournament appearance was vacated by the NCAA, officially giving them 35 tournament appearances}}

{{small|*Kansas has appeared in 52 tournaments and 16 final fours; however, their 2018 Tournament appearance was vacated by the NCAA, officially giving them 51 tournament appearances and 15 final fours}}

{{small|*Texas Tech has appeared in 21 tournaments; however, their 1996 Tournament appearance was vacated by the NCAA, officially giving them 20 tournament appearances.}}

{{small|*Arizona, Arizona State, BYU, UCF, Utah, Cincinnati & Houston totals are while members of other conferences}}

Source:{{Cite web|title=All Time Team Series Results|url=https://s3.amazonaws.com/big12sports.com/documents/2022/10/6/22_23_MBB_Record_Book_reduced_size_.pdf}}

Totals though the end of the 2024−25 regular season.

Totals from though the end of the 2023–24 season.
Includes any regular season match up regardless of conference affiliation or postseason meetings.

Source:{{Cite web|title=All Time Team Series Results|url=https://big12sports.com/documents/2023/10/12//MBB_Record_Book_reduced_size_.pdf?id=7159}}

1997 - 2024 as Big 12 Members

Source:{{Cite web|title=All Time Team Series Results|url=https://s3.amazonaws.com/big12sports.com/documents/2022/10/6/22_23_MBB_Record_Book_reduced_size_.pdf}}
Some of the values from the bottom of page 32 don't match with the detailed numbers given on pages 33–41 so that latter values were used: *

{{Main|Big 12 Baseball Tournament}}

All current Big 12 members sponsor baseball except Colorado, which never sponsored baseball during its first conference tenure and still does not sponsor the sport, and Iowa State, which dropped the sport after the 2001 season. All other former Big 12 members sponsored the sport throughout their tenures in the conference.{{cite web|url=http://www.big12sports.com/fls/10410/pdfs/baseball/13guide/record-book.pdf|title=Big 12 Baseball 2013 Media Guide; History & Records|year=2013|publisher=Big 12 Conference|access-date=25 May 2013}}

{{Col-begin}}

{{Col-break}}

{{Col-break}}

{{Col-end}}

Totals through the end of the 2024 season.

The Big 12's media rights are controlled primarily by ESPN (ABC, ESPN, ESPN2, ESPNU, and ESPN+) and Fox Sports (Fox and FS1). Since 2012, ESPN has sublicensed college basketball games to CBS Sports.{{cite press release|url=https://www.paramountpressexpress.com/cbs-sports/releases/view?id=31837|title=CBS SPORTS REACHES MULTI-YEAR AGREEMENT WITH ESPN TO BROADCAST MEN'S BASKETBALL GAMES FROM THE ACC, BIG 12 AND PAC-12 CONFERENCES|website=ViacomCBS Press Express|date=May 21, 2012}}{{cite press release|url=https://big12sports.com/news/2024/9/23/cbs-sports-and-big-12-expand-partnership-with-multi-year-agreement-for-additional-mens-basketball-games.aspx|title=CBS Sports And Big 12 Expand Partnership With Multi-Year Agreement For Additional Men's Basketball Games|website=Big 12 Conference|date=September 23, 2024}} Beginning in 2025, ESPN will sublicense college football and basketball games to TNT Sports.{{cite press release|url=https://press.wbd.com/us/media-release/warner-bros-discovery-and-national-basketball-association-reach-agreement-expand-long|title=Warner Bros. Discovery and the National Basketball Association Reach Agreement to Expand Long-Standing Partnership|website=Warner Bros. Discovery|date=November 18, 2024}}{{cite web |last1=Flint |first1=Joe |title=Warner Bros. Discovery, NBA Settle Legal Battle Over TV Rights |url=https://www.wsj.com/business/media/nba-warner-bros-discovery-lawsuit-settlement-7710547b |website=wsj.com |publisher=The Wall Street Journal |access-date=November 16, 2024 |date=November 16, 2024}}{{cite news |last1=Schultz |first1=Nick |title=Report: ESPN to sublicense Big 12 football, basketball games to TNT as part of WBD-NBA settlement |url=https://www.on3.com/news/espn-sublicense-big-12-football-basketball-games-tnt-wbd-nba-settlement/ |access-date=November 18, 2024 |work=On3 |publisher=On3 Media |date=November 16, 2024}}

On September 7, 2012, the Big 12 announced a 13-year agreement with ESPN and Fox valued at $2.6 billion in total. ESPN and Fox split college football rights, while the basketball inventory was held by ESPN with sublicensing options for CBS Sports and Fox Sports. The agreement also included a grant of rights for all current Big 12 teams over the period of the contract.{{cite press release|url=https://big12sports.com/news/2012/9/7/205680799.aspx|title=Big 12 Announces New Media Rights Deal With ESPN & FOX Sports Media Group|website=Big 12 Conference|date=September 7, 2012}}{{Cite web|date=September 6, 2012|title=Big 12 OKs media deal with ABC/ESPN, Fox|url=https://www.espn.com/college-sports/story/_/id/8346345/big-12-announces-media-deal-abc-espn-fox|access-date=2020-09-13|website=ESPN}}

In addition to the national agreement, each Big 12 university maintained the right to sell its "third-tier" covering selected events per-season (including one football game, basketball games, and other events outside of those sports). The third-tier rights to the Texas Longhorns are held through a channel dedicated to the team — Longhorn Network — which is operated by ESPN. In 2019, ESPN announced that it would acquire the third-tier rights to all Big 12 teams through 2024–25 (excluding Oklahoma and Texas, which are still under long-term contracts with ESPN+ and Longhorn Network respectively), and place their content on its subscription streaming service ESPN+. ESPN also acquired exclusive rights to all future Big 12 football championship games, replacing the previous alternation between ESPN and Fox.{{Cite web|date=2019-05-31|title=Big 12 revenues up to $38.8 million per school|url=https://oklahoman.com/article/5632807/bowlsby-says-he-expects-big-12-payouts-to-keep-going-up/|access-date=2020-09-13|website=Oklahoman}}
- {{Cite web|last=Moyle|first=Nick|date=2019-07-15|title=Big 12 notes: Conference gets presence on ESPN+|url=https://www.houstonchronicle.com/sports/college/article/Big-12-notes-Conference-gets-presence-on-ESPN-14097748.php|access-date=2020-09-13|website=Houston Chronicle}}
- {{Cite web|title=ESPN's expanded Big 12 rights deal adds OTT extension|url=https://www.sportspromedia.com/news/espns-expanded-big-12-rights-deal-adds-ott-extension|access-date=2020-09-13|website=SportsPro Media|date=11 April 2019}}

On October 30, 2022, the Big 12 announced that it had reached early broadcast deal to renew rights with ESPN network (includes ABC rights) and Fox. It is a six-year media rights agreement worth a total of $2.3 billion, but also reportedly includes an "escalator clause" that will raise the value of the contracts if only Power Five schools are added. By striking a deal prior to the exclusive negotiating window with ESPN and Fox, the Big 12 managed to achieve several of its primary objectives of stability and security, including the ability to consult its member schools to seek an extended grant of rights and potential future conference expansion. Fox's deal also places a slate of Big 12 college basketball games on Fox Sports for the first time.{{Cite web|title=Big 12 finalizing six-year, $2.3 billion extension of media rights deal with ESPN and Fox Sports|url=https://www.cbssports.com/college-football/news/big-12-finalizing-six-year-2-3-billion-extension-of-media-rights-deal-with-espn-and-fox-sports/|access-date=May 31, 2024|website=cbssports.com|date=30 October 2022|language=en}}

• ESPN:
• Football games will primarily air in a primetime window on ESPN
• Rights to the football Big 12 Championship Game
• Rights to the Big 12 basketball championship
• Rights to a slate of college basketball games
• Primary streaming partner under the branding Big 12 Now on ESPN+
• Fox Sports:
• 26 football games per season:
• Rights to a slate of college basketball games
• TNT Sports
• College football, men's basketball, and women's basketball games that would normally be broadcast on ESPN's streaming service ESPN+ will be licensed to TNT Sports to be broadcast on TNT and/or TBS, as well as the Max streaming service.
• CBS
• Sublicense rights to select college basketball games
• NFL Network:
• Will air conference wide Pro Day on NFL Network

In 2024, the Big 12 announced the creation of a Free ad-supported streaming television channel, Big 12 Studios, which will show content related to the games. The channel is operated in partnership with Raycom Sports.{{cite web |url=https://frontofficesports.com/big-12-studios-network/ |title=The Big 12 Is Finally Getting a Conference Network |work=Front Office Sports |last=Christovich |first=Amanda |date=September 20, 2024 |access-date=March 31, 2025}}

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