Big Soda

{{Short description|Collective entity of soft drink industry}}

{{Use dmy dates|date=July 2014}}

Big Soda is a term used by the media{{Cite web|url=http://www.businessweek.com/investor/content/may2006/pi20060504_428474.htm|title=Big Soda's Sticky End|last=Gogoi|first=Pallavi|date=2006-05-04|website=BusinessWeek|archive-url=https://web.archive.org/web/20060506011203/http://www.businessweek.com/investor/content/may2006/pi20060504_428474.htm|archive-date=2006-05-06|access-date=2019-04-01}} and various activist groups{{Cite web|url=https://www.commondreams.org/views06/0312-24.htm|title=Big Soda vs. Our Kids: Better Beware of Benzene in Soda Pop|last=E. Getman|first=Ross|date=2006-03-12|website=Common Dreams|archive-url=https://web.archive.org/web/20060320234749/https://www.commondreams.org/views06/0312-24.htm|archive-date=2006-03-20|access-date=2019-04-01}} to describe the soft drink industry as a collective entity. The term connotes the business and lobbying power of soft drink companies who, like Big Oil and Big Tobacco, would use that power to influence politicians and voters.{{Cite web|url=https://adage.com/article/cmo-strategy/big-soda-echoing-big-tobacco-s-tactics-report/306232/|title=Big Soda Echoing Big Tobacco's Tactics, Says Report on Lobbying|last=|first=|date=2016-10-10|website=Ad Age|language=en|archive-url=https://web.archive.org/web/20161012141849/https://adage.com/article/cmo-strategy/big-soda-echoing-big-tobacco-s-tactics-report/306232/|archive-date=2016-10-12|access-date=2019-04-01}} One example is their lobbying against a tax on sugary drinks in the United States.{{Cite news |last=Krupnick |first=Matt |date=2022-11-12 |title=‘This industry will stop at nothing’: big soda’s fight to ban taxes on sugary drinks |language=en-GB |work=The Guardian |url=https://www.theguardian.com/environment/2022/nov/12/big-soda-industry-lobby-fight-ban-soda-taxes |access-date=2023-11-19 |issn=0261-3077}}{{Cite web |last=White |first=Jeremy B. |date=2019-08-13 |title=Is Big Soda winning the soft drink wars? |url=https://politi.co/2OTrzO7 |access-date=2023-11-20 |website=The Agenda |language=en}} Big Soda forms a part of the broader sugar lobbying movement, Big Sugar.

Big Soda usually refers to the giants of the soft drink industry, such as The Coca-Cola Company, PepsiCo, and Keurig Dr Pepper.{{Cite news|url=https://www.nytimes.com/2016/10/06/opinion/fight-big-soda.html|archive-url=https://web.archive.org/web/20161006170114/https://www.nytimes.com/2016/10/06/opinion/fight-big-soda.html|url-status=dead|archive-date=2016-10-06|title=Opinion {{!}} Fight 'Big Soda'|last=Leonhardt|first=David|date=2016-10-06|work=The New York Times|access-date=2019-04-01|language=en-US|issn=0362-4331}}