Black Magic (chocolates)

{{Short description|British brand of chocolate}}

{{Use British English|date=October 2018}}

{{Use dmy dates|date=October 2018}}

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{{Infobox brand

| name = Black Magic

| logo = Blackmagic brand logo.png

| logo_size = 200

| image =

| image_size = 200

| caption =

| producttype = Chocolate

| currentowner = Nestlé

| producedby =

| country = UK

| introduced = {{start date and age|1933}}

| discontinued =

| related =

| markets =

| previousowners = Rowntree's

| trademarkregistrations =

| ambassadors =

| tagline =

| website = {{url|https://www.nestle.co.uk/en-gb/brands/chocolate_and_confectionery/boxed/blackmagic|nestle.co.uk/blackmagic}}

| module =

| module1 =

| footnotes =

}}

Black Magic is a British brand of boxed chocolates originally created by Rowntree's in 1933. The brand is now owned by Nestlé.{{Cite web|url=https://www.telegraph.co.uk/foodanddrink/foodanddrinknews/10257242/Vintage-adverts-show-history-of-Black-Magic-chocolates.html|title=Vintage adverts show history of Black Magic chocolates|last=|first=|date=21 August 2013|website=The Telegraph|publisher=|access-date=2016-09-19}} Sold as an affordable version of an (at that time) otherwise very expensive luxury product, they were marketed as a courtship gift.{{Cite web|url=https://www.mirror.co.uk/news/uk-news/secrets-black-magic-chocolate-box-2194003|title=Secrets of Black Magic chocolate box revealed in fascinating archive|last=Sayid|first=Ruki|date=2013-08-20|website=The Mirror|publisher=|access-date=2016-09-19}} In the 1970s, the brand was advertised using the slogan "Who knows the secret of the Black Magic box?"

Christopher Gunning wrote the music for the iconic series of advertisements that ran on British television from 1971 well into the 1980s.[https://www.youtube.com/watch?v=vwGrPvHAqk0 Black Magic Chocolates TV commercial, 1984]