Blendtec

{{Infobox company

| name = Blendtec Inc.

| logo = File:Blendtec Logo 2014.svg

| image = Blendtec (33407636125).jpg

| type = Division

| foundation = {{Start date and age|1975}}

| founder = Tom Dickson

| location_city = Orem, Utah

| location_country = United States

| area_served = Worldwide

| key_people = Tom Dickson, Ex-CEO{{Cite web|url=https://homeworldbusiness.com/|title=HomeWorld Business|website=HomeWorld Business}}

| industry = Consumer goods

| revenue =

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| net_income =

| assets =

| equity =

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| products = Commercial and residential blenders and blending machines{{Cite web|url=https://www.blendtec.com/collections/blenders|title=Blendtec Blenders | Premium Commercial Kitchen Blenders|website=Blendtec}}

| parent = Wasatch Group.

| launch_date =

| website = {{URL|https://www.blendtec.com}}

}}

Blendtec is an American company that sells commercial and residential blenders. It is a division of K-TEC, Inc.[https://www.nytimes.com/2008/08/24/magazine/24wwln-consumed-t.html Mixing It Up], The New York Times, Rob Walker, August 22, 2008 Blendtec was founded in 1975 by Tom Dickson, and {{as of|2022|lc=y}} still operates primarily from Orem, Utah, United States.{{Cite web|url=https://www.blendtec.com/pages/about|title=About Us|website=Blendtec}}

Marketing

Blendtec is popularly known for its Will It Blend? viral marketing campaign,{{cite news |first=David |last=Pogue |title=Will It Blend? |date=2007-01-05 |url=http://pogue.blogs.nytimes.com/2007/01/05/will-it-blend/ |work=The New York Times |accessdate=2013-10-15}} where Dickson blends various non-food items, including iPods, iPhones, marbles, golf balls, and remote controls. Dickson was featured in "How I Made My Millions", a CNBC series covering individuals who founded and grew successful businesses.{{Cite web|url=https://www.huffingtonpost.com/young-entrepreneur-council/11-tv-shows-young-entrepr_b_4171286.html|title=11 TV Shows Young Entrepreneurs Should Watch|date=2013-10-31|website=Huffington Post|language=en-US|access-date=2018-02-28}}{{Cite web|url=https://www.cnbc.com/id/100264074|title=How I Made My Millions: Burton Snow Boards {{!}} Blendtec|publisher=CNBC|access-date=2018-02-28}}

History

In February 2006, Blendtec sued Vitamix Corporation for infringing its patents on Blendtec's "Wild Side" jar design, which Vitamix had allegedly copied as its own MP and XP containers. The court concluded Vitamix had infringed Blendtec's patents, and awarded Blendtec total damages of approximately $24 million, the largest patent-related penalty in the history of Utah.{{cite web | title=Home Page | website=blendtecvitamixlawsuit.com | date=2011-02-10 | url=http://www.blendtecvitamixlawsuit.com/ | archive-url=https://web.archive.org/web/20110210002506/http://www.blendtecvitamixlawsuit.com/ | archive-date=2011-02-10 | url-status=dead | access-date=2021-05-15}}

In July 2013, Blendtec won the 2013 Gold Innovation Award for innovations delivered by Blendtec's Signature Series and Stealth lines of blenders.{{Cite web|url=http://www.couponcodeslady.com/2013/10/blendtec-wins-gold-innovation-award-2013.html|archiveurl=https://web.archive.org/web/20131023202231/http://www.couponcodeslady.com/2013/10/blendtec-wins-gold-innovation-award-2013.html|url-status=dead|title=Blendtec snags 2013 Gold Innovation Award|archivedate=October 23, 2013}}

In 2015, Blendtec replaced Vitamix as the blender supplier of Jamba Juice.{{Cite web |title=Blendtec and Jamba Juice Announce Commercial Blender Agreement |url=https://www.prweb.com/releases/blendtec_and_jamba_juice_announce_commercial_blender_agreement/prweb13068247.htm |access-date=2023-05-29 |website=PRWeb}}

In June 2017, the company was awarded the 2017 Kitchen Innovations Award for its Nitro Blending System.{{Cite web|url=http://www.globenewswire.com/news-release/2017/06/08/1010271/0/en/Blendtec-Wins-Coveted-Kitchen-Innovations-Award.html|title=Blendtec Wins Coveted Kitchen Innovations Award|date=2017-06-08|website=GlobeNewswire News Room|access-date=2020-02-21}}{{Cite web|url=https://www.fcsi.org/foodservice-consultant/the-americas/nra-2017-kitchen-innovation-awards/|title=National Restaurant Association 2017 Kitchen Innovation Awards: The Winners|date=2017-03-14|website=Foodservice Consultants Society International|language=en|access-date=2020-02-21}}{{Cite web|url=https://www.fsrmagazine.com/content/here-are-2017-kitchen-innovations-award-winners|title=Here are the 2017 Kitchen Innovations Award Winners|date=February 22, 2017|website=FSR magazine|language=en|access-date=2020-02-21}}

Blendtec is the parent company of the nutrition company Blendfresh, which was launched on July 14, 2014.{{cite web|url=http://www.good4utah.com/story/d/story/blender-company-launches-new-products/41318/-qvbGZ3q6kidqQVwZZlAcw

|title=Blender company launches new products|publisher=ABC4 |date=July 14, 2014}}

In 2021, the Blendtec founding family sold majority share of the company to Wasatch Group.{{Cite web |date=2021-07-20 |title=Blendtec Founding Family Sells Majority Share To Wasatch Group |url=https://www.theashtonreport.com/blendtec-founding-family-sells-majority-share-to-wasatch-group/ |access-date=2022-05-28 |website=The Ashton Report |language=en-US}}

Products

;Home blenders{{Cite web|url=https://www.blendtec.com/collections/blenders|title=Blendtec Residential Blenders|website=Blendtec}}

Classic 575
Designer 650
Designer 650 S
Professional 800
Total Blender Classic

;Commercial blenders{{Cite web|url=https://www.blendtec.com/pages/commercial-blenders-collection|title=Blendtec Commercial Blenders and Accessories|website=Blendtec}}

Connoisseur 825 Spacesaver
Connoisseur 825
Stealth
Stealth Nitro
Stealth X
Stealth Nitro X

;Commercial dispensers & self serve machines{{Cite web|url=https://www.blendtec.com/collections/commercial-dispensers-self-serve|title=Commercial Dispensers & Self Serve|website=Blendtec}}