BlimE!

File:BlimE.png

BlimE! (Stylization of "bli med!", Norwegian for "join in!") is a friendship campaign hosted by the Norwegian Broadcasting Corporation with the slogan "Say hello! Be a friend! Join in". The primary purpose is to inspire children to see each other, care for each other and include each other.{{Cite web|last=www.nordvision.org|title=Si hei, vær en venn. Blime!|url=https://www.nordvision.org/nyheter/nyhet/si-hei-vaer-en-venn-blime/|access-date=2021-10-07|website=Nordvision - Det nordiska public service-samarbetet|language=en}}

The campaign consists of a song and a corresponding dance that is performed simultaneously by approximately 400,000 children every year.{{Cite web|date=2020-11-05|title=BlimE 10 år: Fra snill barneboogie til omfavnelse av den kommersielle popkulturen|url=http://www.periskop.no/blime-10-ar-fra-snill-barneboogie-til-en-omfavnelse-av-den-kommersielle-popkulturen/|access-date=2021-10-07|website=Periskop|language=nb-NO}} Although the actual effect of the campaign is debated, it is generally agreed that it does support a sense of community by providing common experiences among children.{{Cite news|last=Madsen|first=Ole Jacob|date=2020-11-30|title=Blir alle med av BlimE?|work=Aftenposten|url=https://www.aftenposten.no/viten/i/oAKg87/blir-alle-med-av-blime|access-date=2021-10-07}}

In 2018, BlimE Day was Friday 21 September.{{Citation |title=NRK Super - BlimE! |url=https://nrksuper.no/serie/blime/MSUB04000218/01-09-2018 |language=no |access-date=2022-08-01}} The song was "BlimE" by Freddy Kalas. The following year, BlimE day was Friday 6 September, with the song "Mer enn god nok" by Stina Talling. The army participated with a dance video of its own that received a lot of attention on the internet and in the media and the 2019{{Cite web |date=2019-09-30 |title=(+) Over 600.000 har sett Hæren danse BlimE-dansen til NRK Super: – Har gått mer viralt enn vi hadde trodd |url=https://m24.no/blime-forsvaret-haeren/over-600000-har-sett-haeren-danse-blime-dansen-til-nrk-super--har-gatt-mer-viralt-enn-vi-hadde-trodd/232167 |access-date=2022-08-01 |website=m24.no |language=nb-no}} edition was named the editorial event of the year during the media awards 2019 under the auspices of the Media Companies National Association.{{Cite web |last=Manbari |first=Zhilwan |date=2020-09-04 |title=NRK.no kåret til årets nasjonale nyhetsnettsted |url=https://www.nrk.no/kultur/nrk.no-karet-til-arets-nasjonale-nyhetsnettsted-1.15147989 |access-date=2022-08-01 |website=NRK |language=nb-NO}}

It was introduced in 2010, and has since then been an annual event. In 2020, It was extended to an international event named #SayHi , hosted by broadcasters from 13 different countries.{{Cite web|last=Union (EBU)|first=European Broadcasting|date=2020-11-05|title=EBU launches worldwide #SayHi campaign to promote friendship for kids|url=https://www.ebu.ch/news/2020/11/ebu-launches-worldwide-sayhi-campaign-to-promote-friendship-for-kids|access-date=2021-10-07|website=www.ebu.ch|language=en}}

In 2021, the campaign was supplemented with cross-disciplinary learning resources for primary schools focusing on ethical dilemmas and social competences.