Bo Bedre

{{Short description|Danish monthly lifestyle and interior design magazine}}

{{Infobox magazine

| image_file =

| image_size =

| image_caption =

| editor = Erik Rimmer

| editor_title = Editor-in-chief

| founder = Palle Fogtdal

| frequency = Monthly

| circulation =

| category = Interior design magazine

| company = Bonnier Group

| publisher = Benjamin Media

| firstdate = {{start date and age|df=y|1961|3|1}}

| finaldate =

| country = Denmark

| based = Frederiksberg, Copenhagen

| language = Danish

| website = [http://bobedre.dk/ Bo Bedre]

| issn = 0006-5285

| oclc = 464585407

}}

Bo Bedre (Danish: Live Better) is a monthly lifestyle and interior design magazine published in Frederiksberg, Copenhagen, Denmark. It is the first interior design magazine in the country. The magazine has Norwegian and Finnish editions.

History and profile

Bo Bedre was first published in March 1961, being the first magazine in its category in the region.{{cite web|title=Bo Bedre: A Young 50|url=https://www.bonnier.com/en/news/bo-bedre-a-young-50|work=Bonnier|access-date=28 February 2015|date=28 February 2011}}{{cite web|title=Company history|url=http://en.bonnierpublications.com/company-history|work=Bonnier Publications|access-date=12 April 2015}} Its founder is Palle Fogtdal. The magazine has been part of the Bonnier Group since 1983, and as of 2015 its editor-in-chief was Erik Rimmer who was appointed to the post in 2000.{{cite news|author1=Niels Buhl|title=Danish lifestyle magazine to be published in Japan|url=http://danishfurniture.dk/blog/danish-lifestyle-magazine-to-be-published-in-japan/|access-date=12 May 2015|work=Danish Furniture|date=13 March 2015}} The publisher of the magazine is Benjamin Media.{{cite web|title=Media Kit 2013|url=http://s3.amazonaws.com/benjamin-file-upload/attachments/931?1362141913|work=Amazon News|access-date=28 February 2015}}{{cite news|title=Reading the right minds|url=http://www.mandmglobal.com/media-passport/finland/insight/21-11-07/reading-the-right-minds.aspx|access-date=9 April 2015|work=M&M Global|date=21 November 2007|url-status=dead|archive-date=17 April 2015|archive-url=https://web.archive.org/web/20150417052048/http://www.mandmglobal.com/media-passport/finland/insight/21-11-07/reading-the-right-minds.aspx}}

The headquarters of Bo Bedre is in Frederiksberg, and the magazine is published monthly.{{cite news|title=Bonnier Magazine Group Buys 18 Magazines from Time Inc.|url=http://www.timewarner.com/newsroom/press-releases/2007/01/25/bonnier-magazine-group-buys-18-magazines-from-time-inc|access-date=28 February 2015|work=Time Warner|date=25 January 2007|location=New York, NY}}{{cite web|author1=Mike Friedrichsen|author2=Astrid Kurad|title=The Magazine Market in Denmark and Germany|access-date=28 February 2015|format=Conference Paper

|url=http://citation.allacademic.com/meta/p_mla_apa_research_citation/1/7/1/5/9/pages171593/p171593-14.php|work=All Academic|date=23 May 2007|archive-date=2 April 2015|url-status=dead|archive-url=https://web.archive.org/web/20150402131433/http://citation.allacademic.com/meta/p_mla_apa_research_citation/1/7/1/5/9/pages171593/p171593-14.php}} From its start in 1961 to the end of the 1970s Bo Bedre targeted families. Then it began to target high-income groups. The magazine covers news on home interiors, foods, apparel, cars, jewellery, watches and personal care.{{cite web|title=Bo Bedre|url=http://en.bonnierpublications.com/bo-bedre|work=Bonnier Group|access-date=28 February 2015}} In 2010 its readers were mainly women aged between 30 and 64.

Editions

Bo Bedre has a Norwegian edition and a Finnish edition. The former was started in 2003 which offers content from the magazine. The Finnish edition, namely Divaani, also features content from Bo Bedre.{{cite web|title=Divaani|work=Aikakaus Media|url=http://www.aikakauslehdet.fi/ratecards/?vuosi=2015&id=803&lang=eng&type=#kuvaus|access-date=28 February 2015}} It was launched in 2008. In March 2015 it was reported that the Danish-language edition of Bo Bedre would also be distributed in Japan.

Circulation

Bo Bedre had a circulation of 78,000 copies in 2001.{{cite web|title=Statistical Yearbook 2002|access-date=9 May 2016|page=157

|url=http://www.dst.dk/Site/Dst/Udgivelser/GetPubFile.aspx?id=18500&sid=entire2002|work=Denmarks Statistik}} Between July and December 2003 its circulation was 80,000 copies. The magazine sold 87,600 copies in 2006.{{cite web|title=Top ten titles by circulation/issue 2006|url=http://www.nordicom.gu.se/sites/default/files/medieforskning-statistik/1131_2030_Cons_mags_top10_2006.xls

|work=Nordicom|access-date=28 February 2015|archive-date=8 March 2016|url-status=dead|archive-url=https://web.archive.org/web/20160308072710/http://www.nordicom.gu.se/sites/default/files/medieforskning-statistik/1131_2030_Cons_mags_top10_2006.xls}} During the last six months of 2007 its circulation was 89,200 copies.{{cite web

|url=http://www.nordicom.gu.se/sites/default/files/publikationer-hela-pdf/nmt09_001-194.pdf|year=2009}} It was 84,000 copies both in 2007 and in 2008.{{cite web|title=Statistical Yearbook 2009|url=http://circumpolarhealth.org/library/DK-Statistical-Yearbook-2009.pdf|work=Statistics Denmark|access-date=5 April 2015|date=June 2009}}

During the first half of 2010 the monthly sold 78,072 copies.{{cite web|title=Advertisement 2011

|url=http://en.bonnierpublications.com/system/files/bobedre_mediakit_2011_new_size.pdf|work=Bonnier Group|access-date=28 February 2015}} The circulation of the magazine was 75,002 copies in 2010 and 76,556 copies in 2011.{{cite web|title=Top 50 Magazines

|url=http://ifabc.org/site/assets/media/Top-50-magazines-30042014.xlsx|work=IFABC|access-date=22 March 2015|date=30 April 2014}} It was 73,663 copies in 2012. Its circulation was 71,122 copies between July and December 2013.{{cite web|title=Consumer magazines: Top ten titles by circulation 2013|url=http://www.nordicom.gu.se/sites/default/files/medieforskning-statistik/2030_mags_topten_2013.xls.xlsx|work=Nordicom|accessdate=12 April 2015|archive-url=https://web.archive.org/web/20150109124259/http://www.nordicom.gu.se/sites/default/files/medieforskning-statistik/2030_mags_topten_2013.xls.xlsx|archive-date=9 January 2015|url-status=dead}} It was 72,000 copies for 2013 as a whole.{{cite web|title=Consumer-paid magazines by circulation|work=StatBank Denmark|url=http://www.statbank.dk/statbank5a/default.asp?w=1280|access-date=28 February 2015}} Bo Bedre sold nearly 78,000 copies in 2014.{{cite encyclopedia|author=Birgitte Boesen|title=Bo Bedre

|language=da|url=https://denstoredanske.lex.dk/Bo_Bedre|encyclopedia=Den Store Danske|date=April 2015}}