Bob Giraldi

Giraldi was born on January 17, 1939, in Paterson, New Jersey, to a working-class Italian-American family. He attended Eastside High School. Giraldi attended Pratt Institute in Brooklyn, graduating with a Bachelor of Fine Arts degree in 1960.[http://www.starchefs.com/BGiraldi.html Bob Giraldi: Partner], StarChefs. Accessed January 2, 2012. "Born in Paterson, New Jersey in 1939, Bob Giraldi was educated at Paterson Eastside High School and Pratt Institute, where he graduated with a BFA in 1960."{{Cite web|title=Bob Giraldi|url=http://adcglobal.org/hall-of-fame/bob-giraldi/|url-status=live|access-date=2021-03-29|website=ADC Global|archive-url=https://web.archive.org/web/20140527234911/http://adcglobal.org:80/hall-of-fame/bob-giraldi/ |archive-date=2014-05-27}} He was a student of Herschel Levit.{{Cite web|last=Marinese|first=Jaclyn|date=2004-09-21|title=Inspiring professor who promoted the love of art|url=https://www.amny.com/news/inspiring-professor-who-promoted-the-love-of-art/|access-date=2021-03-29|website=amNY}}

In 1960, he worked as a graphic designer at General Motors in Detroit, then spent the next nine years as an art director and creative supervisor at the advertising agency Young & Rubicam and Della Femina & Partners.

In 1965, Giraldi began teaching advertising at the School of Visual Arts in New York and later became the chairman of the Advertising Department. In 1968, President Silas Rhodes appointed him the assistant director of the school. During the Vietnam War, Giraldi stepped down and remained on the school's board of directors. In 1981 he directed and produced Burnt Umber, a film featuring a then-unknown Denzel Washington for SVA's recruitment program.

In 1970, Giraldi left his career at the advertising agency Della Femina & Partners to form his production company Giraldi Productions, which has produced and directed close to 5,000 commercials, music videos and short films.

Bob Giraldi has produced and directed over 5,000 unique visual marketing and advertising pieces.

Directing his first commercials at the ad agency Della Femina in the late 1960s before moving on to form his own company with Phil Suarez in the 1970s, Giraldi has had success as a commercial director over the years, picking up numerous awards along the way.{{Cite web |last=Repplier |first=Peter |title=Interview: Visual History with Bob Giraldi |url=https://www.dga.org/Craft/VisualHistory/Interviews/Bob-Giraldi |website=Directors Guild of America}}

Although there have been several feature and short films, music videos, and restaurants to distract Giraldi from his commercial work down the years, he has never strayed far from the medium and the business that he owes it all to. Still working and producing fine work to this day,{{when|date=September 2019}} Giraldi runs his own production company, Giraldi Media, out of New York and Los Angeles,{{cite web|title=Giraldmedia.com|url=http://www.giraldimedia.com}} with a network of other commercial directors connected through the company.{{Cite web |title=Giraldi Media |url=https://www.giraldimedia.com/}}

Bob Giraldi was the director of the Michael Jackson: Pepsi New Generation ad that was released in 1984.{{Cite web|date=2023-07-07|title=Michael Jackson: Pepsi New Generation|url=https://www.imdb.com/title/tt8373402/|access-date=2022-07-07|website=www.imdb.com}} During the shooting of the commercial, an accident with the pyrotechnics caused Jackson's hair to light on fire and caused second-degree burns to his scalp.{{cite press release|first= Sindhu |last= Shivaprasad |title= Reliving the icon who defined music history: The eternal moonwalker, King of Pop – Michael Jackson |work= Big News Network |date= August 30, 2016 |access-date= December 1, 2021 |url= https://www.bignewsnetwork.com/news/247179399/reliving-the-icon-who-defined-music-history-the-eternal-moonwalker-king-of-pop---michael-jackson}} Michael Jackson's autobiography states that Giraldi told Jackson to stay under the sparks for a longer period of time. "Michael, you're going down too early. We want to see you up there, up on the stairs. When the lights come on, we want to reveal that you're there, so wait."{{Cite web|date=2009-07-16|title=Fire Capt. Blames Director For Jackson's Burns|url=https://www.tmz.com/2009/07/16/michael-jacksons-burns-preventable-pepsi-commercial/|access-date=2022-07-07|website=www.tmz.com}}

In a 2014 interview, Giraldi reflected back on the event, "I don't have fond memories of that shoot," he tells Yahoo Music, "It's not a moment that I like to remember. I've put it out of my repertoire when I think of working and being around Michael in his genius."{{Cite web|date=2014-06-14|title=Michael Jackson's Pepsi Commercial Shoot Still Haunts Director|url=https://www.yahoo.com/entertainment/bp/michael-jackson-s-pepsi-commercial-shoot-still-haunts-director-004515504.html|access-date=2022-07-07|website=www.yahoo.com}}

His narrative and musical storytelling abilities were first seen in Michael Jackson's "Beat It" (1983) music video.{{Cite web|title=Bob Giraldi, Michael Jackson. Beat It. 1983|url=https://www.moma.org/collection/works/118269|url-status=live|access-date=2021-03-29|website=The Museum of Modern Art (MoMA)|archive-url=https://web.archive.org/web/20200226220246/https://www.moma.org/collection/works/118269 |archive-date=2020-02-26}}{{Cite web|date=2020-08-03|title=The Number Ones: Paul McCartney & Michael Jackson's "Say Say Say"|url=https://www.stereogum.com/2093466/the-number-ones-paul-mccartney-michael-jacksons-say-say-say/columns/the-number-ones/|access-date=2021-03-29|website=Stereogum}} The video swept the country and won numerous awards including that year's American Music Award,{{Cite web |title=Michael Jackson: Beat It Awards |url=https://www.imdb.com/title/tt6663784/awards/?ref_=tt_awd |website=IMDb}} the Billboard Music Award and the People's Choice Award. Originally the "Beat It" video was to be directed by Steve Barron, however his theme for the video was rejected.{{Cite web|date=2017-11-30|title=21 Thrilling Facts About Michael Jackson's Thriller|url=https://www.mentalfloss.com/article/71786/21-thrilling-facts-about-michael-jacksons-thriller|access-date=2021-03-29|website=www.mentalfloss.com}} Giraldi was hand-picked by Jackson himself after the singer saw an Eye Witness News commercial directed by Giraldi, about an elderly blind couple holding a block party for their new Black and Hispanic neighbors, the "Beat It" video featured cast members that were real life members of the Bloods and the Crips.{{Cite web |last=Ritchie |first=Kevin |date=July 7, 2009 |title="Q&A: Bob Giraldi on directing "Beat It"" |url=http://www.boardsmag.com/articles/online/20090707/giraldibeatit.html |archive-url= https://web.archive.org/web/20120328131555/http://www.boardsmag.com/articles/online/20090707/giraldibeatit.html|archive-date=2012-03-28}}

Next up was making the first music video to ever feature dialogue, as Giraldi directed Pat Benatar's "Love Is a Battlefield" soon after, before directing Lionel Richie's "Hello". He directed Michael Jackson again, this time with Paul McCartney, for their song "Say Say Say". He went on to work with musicians such as Stevie Wonder, Diana Ross, Ricky Martin, Hall & Oates, Will Smith, Barry Manilow, and Patti LaBelle.{{Cite web |title=Bob Giraldi - Internet Music Video Database |url=https://imvdb.com/n/bob-giraldi}}

Giraldi made three feature films in the 1980s, directing Jon Cryer's Hiding Out (1987) as well as National Lampoon's Movie Madness (1983) and Club Med (1985), before directing his fourth and most critically acclaimed feature film Dinner Rush a decade later.{{Cite news|last=Mitchell|first=Elvis|date=2001-03-31|title=FILM FESTIVAL REVIEWS; A Menu of Plot and Intrigue Where Food Is Just a Show|work=The New York Times|url=https://www.nytimes.com/2001/03/31/movies/film-festival-reviews-a-menu-of-plot-and-intrigue-where-food-is-just-a-show.html|access-date=2021-03-29|issn=0362-4331}}

Dinner Rush (2000) starring Danny Aiello, John Corbett, and Sandra Bernhard{{cite web|date=September 28, 2001|work=The New York Times|page=15|url=https://www.nytimes.com/2001/09/28/movies/film-review-the-specialty-of-the-house-please-and-a-double-order-of-intrigue.html|title=FILM REVIEW; The Specialty of the House, Please, And a Double Order of Intrigue}} was filmed at the Tribeca restaurant Gigino, which is partially owned by Giraldi. The film appeared on a number of 2001's 'Top 10 Lists' and was selected for the 'New Directors/New Films Series' at MoMA.{{Cite web |last=Vazquez |first=Tiffany |date=March 26, 2013 |title=Something Old, Something New: A History of New Directors Lineups |url=https://www.filmlinc.org/daily/new-directors-new-films-ndnf-lineups-archive/}} Dinner Rush was also listed by Roger Ebert as "One of the Best 100 Films in the Last 10 Years".{{Cite web |title=UNVEILING THE PALATE AND PROJECTOR: BOB GIRALDI'S LEGACY OF CINEMATIC CUISINE |url=https://gothammag.com/unveiling-the-palate-and-projector-bob-giraldis-legacy-of-cinematic-cuisine |website=Gotham Magazine}}

Giraldi's short film The Routine premiered at The Sundance Film Festival, won Best Drama at the Los Angeles International Short Film Festival, and is in the MoMA's permanent collection.{{citation needed|date=September 2019}} Another short, My Hometown, is in the Baseball Hall of Fame's permanent collection{{Cite web |title=My Hometown |url=https://www.imdb.com/title/tt6291478/ |website=IMDb}} and two others; Dream Begins and A Peculiar City, both integral parts of New York's national Olympic bid, are also now part of MoMA's permanent collection.{{citation needed|date=September 2019}}

His 2008 film Second Guessing Grandma with Kathleen Chalfant, examining the coming out of a twenty-something to his 83-year-old grandmother, received the Jury Award for Short Narrative at the 27th Annual Chicago International Film Festival and won the Audience Award for Best Short at the Fresno Reel Pride Festival.{{citation needed|date=September 2019}} It was also selected to be in the new Google YouTube Screening Room after it was the #3 most viewed video of the 2008 holiday season.{{citation needed|date=September 2019}}

Giraldi directed the short film A Poet Long Ago (2014) based on a short story written by Pete Hamill and starring Steve Schirripa and Boris McGiver.{{Cite web|last=Donahue|first=Joe|date=October 24, 2013|title=FilmColumbia – Bob Giraldi and Pete Hamill – "A Poet Long Ago"|url=https://www.wamc.org/post/filmcolumbia-bob-giraldi-and-pete-hamill-poet-long-ago|url-status=live|website=WAMC Northeast Public Radio|archive-url=https://web.archive.org/web/20160324181711/http://wamc.org/post/filmcolumbia-bob-giraldi-and-pete-hamill-poet-long-ago |archive-date=2016-03-24}} His films A Conversational Place (2015) with Emmy winner Marilyn Sokol, New Year's Eve @ Sunny's (2016), Superfriends (2017), and The Whisperer (2018) played at various festivals.

Giraldi has been a partial owner of many restaurants in New York City, including Positano,{{Cite news|last=Fabricant|first=Florence|date=1993-10-08|title=Diner's Journal|work=The New York Times|url=https://www.nytimes.com/1993/10/08/arts/diner-s-journal.html|access-date=2021-03-29|issn=0362-4331}} European Union,{{Cite news|last=Fabricant|first=Florence|date=2006-02-01|title=Limits on Liquor Licenses Pinch Restaurant Owners|work=The New York Times|url=https://www.nytimes.com/2006/02/01/dining/limits-on-liquor-licenses-pinch-restaurant-owners.html|access-date=2021-03-29|issn=0362-4331}} Patria (opened 1994),{{Cite news|last=Fabricant|first=Florence|date=1994-08-03|title=Off the Menu|work=The New York Times|url=https://www.nytimes.com/1994/08/03/garden/off-the-menu.html|access-date=2021-03-29|issn=0362-4331}} Jo–Jo ,{{Cite news|last=Fabricant|first=Florence|date=1996-02-10|title=Trump and Le Cirque Are Players in Two Major Restaurant Deals|work=The New York Times|url=https://www.nytimes.com/1996/02/10/nyregion/trump-and-le-cirque-are-players-in-two-major-restaurant-deals.html|access-date=2021-03-29|issn=0362-4331}} Vong, Mercer Kitchen, Butcher Bay (opened 2009),{{Cite news|last=Fabricant|first=Florence|date=2009-02-04|title=Off the Menu|work=The New York Times|url=https://www.nytimes.com/2009/02/04/dining/04off.html|access-date=2021-03-29|issn=0362-4331}} BREADTribeca (opened 2003),{{Cite news|last=Fabricant|first=Florence|date=2003-07-30|title=FOOD STUFF; In TriBeCa, Foccacia With A Cheesy Lining|work=The New York Times|url=https://www.nytimes.com/2003/07/30/dining/food-stuff-in-tribeca-foccacia-with-a-cheesy-lining.html|access-date=2021-03-29|issn=0362-4331}} Prime (in Las Vegas), Vongerichten (opened 1999), Jean Georges (opened 1997), and Gigino (opened 1994),{{Cite news|last=Wadler|first=Joyce|date=2001-10-11|title=PUBLIC LIVES; Mourning the Loss of the Prewar Superficial Values|work=The New York Times|url=https://www.nytimes.com/2001/10/11/nyregion/public-lives-mourning-the-loss-of-the-prewar-superficial-values.html|access-date=2021-03-29|issn=0362-4331}} working alongside executive chefs such as Jean-Georges Vongerichten,{{Cite news|last=Fabricant|first=Florence|date=1999-06-30|title=OFF THE MENU|work=The New York Times|url=https://www.nytimes.com/1999/06/30/dining/off-the-menu.html|access-date=2021-03-29|issn=0362-4331}} Douglas Rodriquez, Luigi Celentano, and Jason Hennings.

It started in the 1990s, when Bob Giraldi opened the New York City restaurant Jo-Jo with his then film partner Phil Suarez and the fresh to New York City chef Jean-Georges Vongerichten. Jo-Jo was a new business model for Vongerichten offering French cuisine at affordable prices.{{Cite news|last=Fabricant|first=Florence|date=1997-03-05|title=In Vongerichten's New Venture, the Kitchen Is on Display|work=The New York Times|url=https://www.nytimes.com/1997/03/05/garden/in-vongerichten-s-new-venture-the-kitchen-is-on-display.html|access-date=2021-03-29|issn=0362-4331}}

In 1995, Giraldi and Executive Producer Patti Greaney created the original website StarChefs.com, featuring celebrity chefs and cookbook authors.{{Cite web|date=2011-08-29|title=Bob Giraldi, Michael Jackson's Director on 'Beat It,' Sells in Richard Meier's 176 Perry|url=https://observer.com/2011/08/beat-it-bob-michael-jackson-music-video-director-sells-on-perry-street/|access-date=2021-03-29|website=Observer}}

In 2014 Giraldi appeared on the TV series Celebrity Taste Makers with Danny Aiello, discussing his experience in the restaurant business as well as the making of Dinner Rush and its influence on later food shows, both reality and fictional.{{Cite web |title=Celebrity Taste Makers | website=YouTube |url=https://www.youtube.com/watch?v=-LUVl5JRR6c}}

In 1965, Giraldi became the chair of the Advertising Department at the School of Visual Arts in New York City. In 1968, President Silas Rhodes appointed him the assistant director of the school. During the Vietnam War, Giraldi stepped down and remained on the school's board of directors.

In 1981 he directed and produced "Burnt Umber", a film featuring a then-unknown Denzel Washington for SVA's recruitment program.

Since 2010, Giraldi has been the founding chair of the Masters in Film Directing department at the School of Visual Arts.{{Cite web |title=MPS Film Directing |url=https://sva.edu/academics/graduate/mps-film-directing}}

{{Reflist}}

• [http://bob-giraldi.com Official website]
• {{IMDb name|0320588}}
• [http://www.adcglobal.org/archive/hof/1991/?id=223 Art Directors Club biography, portrait and images of work]
• [https://web.archive.org/web/20130927194902/http://mpsfilm.sva.edu/faculty/bob-giraldi/ MPS Live Action Short Film program at SVA]

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Category:American television directors

Category:American music video directors

Category:American people of Italian descent

Category:1939 births

Category:Living people

Category:Eastside High School (Paterson, New Jersey) alumni

Category:People from Paterson, New Jersey

Category:Film directors from New Jersey

Category:Pratt Institute alumni

Category:Television commercial directors