Bodyamr
{{short description|London fashion label}}
{{Use dmy dates|date=April 2022}}
{{Infobox company
|name = Bodyamr
|image = Amr portrait wiki.JPG
|image_caption = Bodyamr founder Amr Ali
|industry = Fashion design
|founder = Amr Ali
|foundation = 2005
|location_city = London, UK
|area_served = Worldwide
|homepage = {{url|bodyamr.com}}
}}
Bodyamr was a London-based fashion label created in 2005 by Omani designer Amr Ali.The Observer, 2005 "Sultan of Style"
Amr Ali
Bodyamr takes its name from its founder, Amr Ali, a British-born designer of Omani descent.{{cite news|url=http://www.thenational.ae/lifestyle/fashion/from-photography-to-fashion#full|title=From photography to fashion|date=April 12, 2009|publisher=The National|author=Sarah Maisey|accessdate=July 31, 2012}} He began designing while working as an interior designer for Nicholas Haslam. Haslam pushed Ali to start his own fashion label. The name "Bodyamr" was first suggested by singer Annie Lennox and the brand was launched in 2002 when Ali was 22.{{cite news |title=Shape Shifter |publisher=Haute Muse |date=August 2011 |pages= 66–69}} According to Harper's Bazaar at the time his showroom and design studio acted "as a meeting place for musicians, artists, and his muses who provide[d] inspiration as he work[ed] on his new fashion and lifestyle label".{{cite news |publisher=Harper's and Queen |date=September 2005 |title=Brief history: Bodyamr |page=62}}
Design house
File:Bodyamr shot wiki image.jpg
The firm's first collection featured jewel studded evening dresses worn by several key figures in the music industry including Madonna, Whitney Houston, and a host of supermodels. In 2005 the firm launched its first pret-a-porter collection at London Fashion Week.{{cite web |url=http://gulfnews.com/life-style/beauty-fashion/wear-your-bodyamr-1.266651 |author=Jyoti Kalsi |title=Wear your Bodyamr |date=November 22, 2006 |accessdate=July 26, 2012 |publisher=Gulf News Report}} One of its main themes has been the injection of Arabian cultural influences into the designs, specifically Omani oriental references. Bodyamr also worked with other design houses for its collections, including Christian Louboutin who designed the shoes for the Bodyamr collections.{{cite news |url=http://embedit.in/bN3PliIFhG |date=May 2009 |title=Sultan of Style |author=Sophia Jones-Cooper |accessdate=July 26, 2012 |publisher=Emirates Women }}{{dead link|date=July 2017 |bot=InternetArchiveBot |fix-attempted=yes }}
Soon after the release of his collection, Ali became known as the first internationally successful British Arab fashion designer. In 2007 his third collection was inspired by the Iranian painter Mahmoud Farshchian, who gave permission to reproduce his work The Fifth Day of Creation within his collection.{{cite news |title=Amr Ali: Sultan of Style |publisher=Jumairah Magazine |page=136 |author=Patrick Francis}} Despite these high-profile collaborations, Bodyamr was still called "one of the best kept secrets of fashion insiders" by Vogue Magazine in 2008 when they released a nine-piece limited edition capsule collection through Harrods' Designer Studio.{{cite web |url=http://www.vogue.co.uk/news/2008/11/07/bodyamr-launches-harrods-collection |title=Brace Yourself |date=November 7, 2008 |accessdate=July 31, 2012 |publisher=Vogue Magazine |author=Leisa Barnett}}
In 2010 Bodyamr launched its new diffusion range BodyAmr Studio, a ready-to-wear line, inspired by the 1970s New York City disco scene.{{cite news |url=http://www.harpersbazaar.co.uk/latest-news/june-18th-new-collection-bodyamr-studio-138268 |archive-url=https://archive.today/20130420213939/http://www.harpersbazaar.co.uk/latest-news/june-18th-new-collection-bodyamr-studio-138268 |url-status=dead |archive-date=April 20, 2013 |title=June 18th – New Collection: BodyAmr Studio |date=Jun 18, 2012 |accessdate=July 26, 2012 |publisher=Harper's Bazaar }} The name of the line was inspired by the culture and fashion of the New York nightclub Studio 54,{{cite news |url=http://www.graziadaily.co.uk/fashion/archive/2010/06/18/bodyamr-launches-a-diffusion-line.htm |title=BodyAmr launches a diffusion line |date=June 18, 2010 |accessdate=July 26, 2012 |publisher=Grazia}} and was described by fashion publications as a new direction in lounge-wear.{{cite news |url=http://fashion.telegraph.co.uk/news-features/TMG8168086/The-Christmas-party-dressing-faithfuls.html |title=The Christmas party dressing faithfuls |date=December 7, 2010 |accessdate=July 26, 2012 |author=Alison Taylor |publisher=The Telegraph}} That year Bodyamr was featured by British Vogue due to the number of celebrities choosing to wear his designs to high-profile events.{{cite news |url=http://www.vogue.co.uk/news/2010/11/19/celebrities-wearing-bodyamr |title=We're All Wearing: BodyAmr |author=Lauren Milligan |date=November 19, 2010 |accessdate=July 26, 2012 |publisher=British Vogue}}
In 2011 Bodyamr teamed with Rolls-Royce to produce a series of artistic advertisements celebrating the car company's 100th anniversary.{{cite web |url=http://www.ldnfashion.com/news/rankin-and-bodyamr-team-up-for-rolls-royce-100th-anniversary/ |title=Rankin and BodyAmr team up for Rolls-Royce 100th anniversary |date=May 12, 2011 |accessdate=July 26, 2012 |author=Benjamin Reynolds |publisher=2011 London Fashion Week, Beauty and Lifestyle News}}
External links
- [http://www.bodyamr.com/ Homepage]