Booker Software

Booker was started in 2007 by Peter Ellis and Daniel Lizio-Katzen as SpaBooker, a division of SpaFinder.{{cite web|last=Ruth|first=João-Pierre S.|title=GramercyOne, Profitably, and Erply Carve Out Territory in Cloud-Based Management Services; VCs Follow|url=http://www.xconomy.com/new-york/2011/11/02/gramercy-one-profitably-and-erply-carve-out-territory-in-cloud-based-management-services-vcs-follow/|publisher=Xconomy|accessdate=18 January 2013}} SpaBooker was its initial software product.

In October 2010, SpaBooker spun off to a separate company called GramercyOne.{{cite news|last=Teresa|first=Novellino|title=Booker Knows when Business is Hot and Not|url=http://upstart.bizjournals.com/companies/rebel-brands/2012/11/13/gramercy-one-changes-name-to-booker.html|accessdate=18 January 2013|newspaper=Upstart Business Journal|date=November 13, 2012}} During this time, the company continued to add features to the SpaBooker platform and market it to other appointment-based service businesses{{cite news|last=Kanaracus|first=Chris|title=Startup Wants to Be OpenTable for Services Firms|url=http://www.pcworld.com/article/210291/article.html|accessdate=18 January 2013|newspaper=PC World|date=November 10, 2010}} such as hotels, medical practices, dance studios,{{cite news|last=Kehrer|first=Dan|title=Business Trends to Know About for 2012|url=http://www.azcentral.com/business/abg/articles/2011/11/10/20111110abg-kehrer1110.html|accessdate=18 January 2013|newspaper=Arizona Business Gazette|date=November 10, 2011}} and repair shops.{{cite web|last=Henricks|first=Mark|title=6 Free Cloud-Based Business-Management Tools|url=http://www.openforum.com/articles/free-cloud-business-management-tools/1/|work=OPEN Forum|publisher=American Express|accessdate=18 January 2013}}

In October 2011, Booker (then GramercyOne) secured $14.5 million in funding from [https://www.revolution.com/entity/ventures/ Revolution Ventures], [https://www.grotech.com/ Grotech Ventures], TDF, and Jubilee.

In November 2012, GramercyOne changed its name to Booker Software, Inc. As of March 2015, Booker has over 270 employees{{cite news|last=Konrad|first=Alex|title=Booker Raises $35 Million To Bring Small Business Scheduling Online|url=https://www.forbes.com/sites/alexkonrad/2015/03/03/booker-raises-35-million-to-bring-small-businesses-scheduling-online/|accessdate=3 March 2015|newspaper=Forbes|date=March 3, 2015}} and is under the leadership of CEO Josh McCarter.{{cite web |last=McCarter |first=Josh |title=In Superstorm Sandy, GramercyOne Carries on Through the Cloud |url=http://streetfightmag.com/2012/11/05/in-superstorm-sandy-gramercyone-carries-on-through-the-cloud/ |accessdate=18 January 2013 |work=Street Fight}} In February 2017, Booker expanded its new 10,000-square-foot office at SkySong.{{Cite web|url=https://www.bizjournals.com/phoenix/news/2017/02/28/nyc-software-company-expands-scottsdale-office.html|title=www.bizjournals.com/phoenix/news/2017/02/28/nyc-software-company-expands-scottsdale-office.html|website=www.bizjournals.com|access-date=2017-10-18}}

By 2013, Booker had 9,000 business clients in 73 countries. Notable clients include Hilton Hotels,{{cite web|last=Oran|first=Olivia|title=GramercyOne Lands $14.5 Million in Funding|date=19 October 2011 |url=http://www.thestreet.com/story/11278175/1/gramercyone-lands-145-million-in-funding.html|publisher=The Street|accessdate=18 January 2013}} Hard Rock Café,{{cite web|title=Partner List|url=http://www.booker.com/partners/list|work=Booker Website|accessdate=18 January 2013}} and DryBar.

In November 2012, Booker reported triple-digit revenue growth for the fourth consecutive year. By 2013, Booker was processing $4.5 million in daily transactions and 2 million monthly appointment bookings on its platform. The company grew from 30 employees to 160+ employees between 2010 and 2012.

On April 16, 2013, Booker secured $27.5 million in Series B financing led by Bain Capital Ventures. Booker's Series A investors, Revolution Ventures, Grotech Ventures, TDF Ventures, and Vital Financial, also participated in the financing round.Roslyn, Darah. [https://www.wsj.com/article/PR-CO-20130416-905868.html?mod=googlenews_wsj "Booker Raises $27.5 Million Led by Bain Capital Ventures."] Press release. The Wall Street Journal. April 16, 2013Rao, Leena. [https://techcrunch.com/2013/04/16/operations-and-service-management-saas-booker-raises-27-5m-from-bain-capital-ventures-revolution-and-others/ "Operations And Service Management SaaS Booker Raises $27.5 Million From Bain Capital Ventures, Revolution and Others."] Tech Crunch. April 16, 2013

In March 2018, Booker was acquired by Mindbody Inc., another leading cloud based business management software for the wellness service industry, for $150 million.{{Cite news|url=https://www.pehub.com/2018/03/mindbody-acquire-vc-backed-booker-software-150-mln/#|title=Mindbody to acquire VC-backed Booker Software for about $150 mln - PE Hub|date=2018-03-13|work=PE Hub|access-date=2018-07-31|language=en-US}}

In June 2025, [https://www.playlist.com/ Playlist] was created, uniting Booker with Mindbody and ClassPass under a single, unified identity.{{Cite web |date=2025-06-04 |title=Introducing Playlist, the Next Generation Platform for Wellness Experiences {{!}} Playlist |url=https://www.playlist.com/press/introducing-playlist-next-generation-platform-wellness-experiences |access-date=2025-06-26 |website=www.playlist.com |language=en}}

Booker software is designed to help service businesses manage their operations and marketing. The platform is cloud-based, allowing users to access their accounts through Booker’s desktop, iPhone, iPad, and Android applications.{{cite web|title=2012 Software Guide|url=http://www.salontoday.com/features/salon-management/2012-Tech-Guide-161218445.html#SalonBooker|work=SalonToday.com|accessdate=22 January 2013}} Booker is currently at Version 8.5.{{cite web|title=Announcing Booker Version 8.5|url=http://www.booker.com/company/blog/announcing-booker-version-85|work=Booker Company Blog|accessdate=22 January 2013}}

Booker’s software is sold under general and industry-specific names, such as Booker, BookerEnterprise,{{cite web|title=Booker Enterprise|url=http://www.booker.com/products/booker-enterprise|work=Booker website|accessdate=22 January 2013|archive-url=https://web.archive.org/web/20130120035552/http://www.booker.com/products/booker-enterprise|archive-date=2013-01-20|url-status=dead}} SpaBooker, and SalonBooker. Features including online booking, employee and room scheduling,{{cite web|last=Ruth|first=João-Pierre S.|title=GramercyOne now Booker, Sharpens Strategy and Unveils Deals Service|url=http://www.xconomy.com/new-york/2012/11/15/gramercyone-now-booker-sharpens-strategy-and-unveils-deals-service/|work=Xconomy|accessdate=23 January 2013}} social media marketing, specials/deal distribution, payment processing, wait list management,{{cite web|title=Gramercy One launches version 8.3 of the Booker Platform|url=http://www.worldleisurejobs.com/detail1.cfm?subject=product&codeID=302830&pagetype=detail&site=WL&dom=N|work=World Leisure Organization|accessdate=22 January 2013}} and customer database/management.

Additionally, the software integrates with business’ social media profiles, including those on Facebook, Twitter, and Foursquare. A Booker account includes access to scheduling and gift certificate applications for Facebook.{{cite web|title=GramercyOne Launches Gift Certificate Facebook App|url=http://webdev3.gram1.com/news/gramercyone-launches-gift-certificate-facebook-app/|archive-url=https://archive.today/20130216043539/http://webdev3.gram1.com/news/gramercyone-launches-gift-certificate-facebook-app/|url-status=dead|archive-date=16 February 2013|work=GramercyOne Website|accessdate=22 January 2013}}

Booker software has been compared to OpenTable, an online reservation system used by restaurants.

SpaBooker and SalonBooker are marketed and packaged for independent spas and salons.

{{portal|Business and economics|Internet}}

Booker partners with Allure magazine's Virtual Store,{{cite news|last=Smith|first=Steve|title=Allure Opens Virtual Store|url=http://www.minonline.com/news/11211.html|accessdate=23 January 2013|newspaper=MinOnline|date=June 5, 2009|archive-url=https://web.archive.org/web/20110502180644/http://www.minonline.com/news/11211.html|archive-date=2 May 2011|url-status=dead}} Lifebooker,{{cite web|title=Gramercyone And Lifebooker Launch Industry First Partnership That Connects Real-Time Availability And Discounts On One Platform|url=http://www.revolution.com/gramercyone-and-lifebooker-launch-industry-first-partnership-connects-real-time-availability-and|work=Revolution|accessdate=23 January 2013|archive-url=https://web.archive.org/web/20130312082945/http://revolution.com/gramercyone-and-lifebooker-launch-industry-first-partnership-connects-real-time-availability-and|archive-date=2013-03-12|url-status=dead}} SpaFinder,{{cite web|last=Clancy|first=Heather|title=Cloud application suite helps small companies book more business|url=http://www.zdnet.com/cloud-application-suite-helps-small-companies-book-more-business-7000010231/|archive-url=https://web.archive.org/web/20130126212613/http://www.zdnet.com/cloud-application-suite-helps-small-companies-book-more-business-7000010231/|url-status=dead|archive-date=January 26, 2013|work=ZDNet|accessdate=1 February 2013}}

• List of companies based in New York City

{{reflist}}

• {{official website|https://www.mindbodyonline.com/business/booker}}

Category:Defunct software companies of the United States

Category:Companies based in New York City

Category:American companies established in 2007

Category:Cloud computing providers

Category:Cloud applications

Category:Bain Capital companies