Boost ETP
{{short description|British independent boutique Exchange Traded Products provider}}
{{Infobox company
|name = Boost ETP LLP.
| logo = Boost ETP logo.svg
| type = Subsidiary
|foundation = 2012
|key_people = Ian 'Hector' McNeil
(CO-CEO), Nik Bienkowski
(CO-CEO)
|location = London, {{postcode|EC|2}}
United Kingdom
|industry = Financial services
|products = Exchange-traded products
Exchange-trade commodities
Asset management
| parent = WisdomTree Investments
||homepage = [http://www.boostetp.com/ Boostetp.com]
}}
Boost ETP is an independent boutique Exchange Traded Products (ETP) provider, based in London, United Kingdom. Boost ETP is the first asset management firm in Europe to offer 3x leveraged ETPs and 3x short ETPs.{{Cite web |title=About Us |url=http://www.boostetp.com/Content/About-Us |website=www.boostetp.com}} The first Boost ETP products became available on 6 December 2012 on the London Stock Exchange.{{Cite web|url=https://mondovisione.com/members-area/login/?RedirectTo=/media-and-resources/news/boost-etp-launches-on-london-stock-exchange-issuer-debuts-with-ftse-based-leve/|title=Mondo Visione - Worldwide Financial Markets Intelligence|website=mondovisione.com}}
History
Boost ETP LLP was set up by Ian 'Hector' McNeil and Nik Bienkowski, former Managing Partners of ETF Securities.{{Cite news |date=31 October 2012|title= Big shot: Hector McNeil|work=The Times |url= https://www.thetimes.com/business-money/companies/article/big-shot-hector-mcneil-wzznqj37v26 |url-status=live |url-access=subscription |access-date=15 October 2021 |archive-url= https://web.archive.org/web/20211015143737/https://www.thetimes.co.uk/article/big-shot-hector-mcneil-wzznqj37v26 |archive-date= 15 October 2021}}{{Cite web |title=Boosting the ETP Market |url=http://www.indexuniverse.com/sections/features/15409-boosting-the-etp-market.html |website=www.indexuniverse.com}} On 11 December 2012 McNeil and Bienkowski were invited to the London Stock Exchange to formally open the London markets in order to mark the launch of 20 new ETPs offered by Boost ETP.{{cite web |url=http://www.londonstockexchange.com/about-the-exchange/media-relations/press-releases/2012/boostetplaunchesonlondonstockexchange.htm |title=Boost ETP launches on London Stock Exchange - London Stock Exchange |accessdate=2013-05-15 |url-status=dead|archiveurl=https://web.archive.org/web/20130529130549/http://www.londonstockexchange.com/about-the-exchange/media-relations/press-releases/2012/boostetplaunchesonlondonstockexchange.htm |archivedate=2013-05-29 }} In its first year of existence Boost ETP won the ETF Express "Most Innovative European ETP Provider" for 2013.{{Cite web|url=http://www.etfexpress.com/2013/03/26/182154/etfexpress-global-awards-2013-winners|title=etfexpress Global Awards 2013: The Winners | ETF Express|date=26 March 2013|website=www.etfexpress.com}}
Leveraged ETFs / ETPs have been part of the investment scene in North America since ProShares introduced "Ultra ProShares"{{Cite web|url=http://www.investopedia.com/articles/mutualfund/07/leveraged_etfs.asp|title=ETFs}} in 2006 and have since grown rapidly.{{Cite web|url=https://seekingalpha.com/article/850221-the-38-million-dollar-levered-etf-share|title=The 38 Million Dollar Levered ETF Share | Seeking Alpha|website=seekingalpha.com}} Even though this was preceded by the introduction of the world's first leveraged ETFs in Sweden in 2005 by XACT{{Cite web |url=http://en.xact.se/Our-ETFs/Leveraged/XACT-Bull/#tab=facts |title=XACT Bull - XACT |access-date=15 May 2013 |archive-date=21 February 2013 |archive-url=https://web.archive.org/web/20130221145451/http://en.xact.se/Our-ETFs/Leveraged/XACT-Bull/#tab=facts |url-status=dead }} the European market remained underdeveloped. The ETF market in Europe is generally seen to be five to ten years behind the American market,{{cite web |url=http://www.ey.com/Publication/vwLUAssets/European-ETF-survey-2013/$FILE/European_ETF_survey_2013.pdf |title=Archived copy |accessdate=2013-05-15 |url-status=dead|archiveurl=https://web.archive.org/web/20131018033815/http://www.ey.com/Publication/vwLUAssets/European-ETF-survey-2013/%24FILE/European_ETF_survey_2013.pdf |archivedate=2013-10-18 }} a theory that appears to be consistent with leveraged ETPs. Due to the offerings of companies like PowerShares and Direxion the US ETF market has a range of 3x leveraged and inverse ETFs, this is not the case in Europe. Having spotted an opportunity to create niche value Boost ETP was set up in order to satisfy European demand for 3x leveraged and short ETPs.{{cite web |url=http://www.etf-radar.com/blog/2013/03/experttalk-hector-mcneil/ |title=Expert Talk with Hector McNeil « Welcome to ETF Radar | Global Exchange Traded Fund Information & Solutions |accessdate=2013-05-15 |url-status=dead|archiveurl=https://web.archive.org/web/20130924155653/http://www.etf-radar.com/blog/2013/03/experttalk-hector-mcneil/ |archivedate=2013-09-24 }}
In 2014, WisdomTree Investments acquired a majority stake (75%) in Boost ETP. WisdomTree will invested $20 million in Boost ETP to give it working capital to build out its European business.{{cite web|last=Hampson|first=Rebecca|title=WisdomTree Taps Into Europe With Purchase|url=http://www.etf.com/sections/news/21123-wisdomtree-taps-into-europe-with-purchase.html|publisher=ETF.com}}