Bored & Hungry
{{Short description|2022–2024 fast food restaurant in Long Beach}}
{{Use mdy dates|date=April 2025}}
{{Infobox restaurant
| name = Bored & Hungry
| logo =Bored & Hungry Logo.webp
| logo_width =
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| image =Bored & Hungry exterior.jpg
| image_width =
| image_alt =
| image_caption =
| mapframe = yes
| map_alt = Map of Long Beach, California, displaying the location of Bored & Hungry
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| established = {{Start date|2022|4|9}}
| closed = {{End date|2024|4|8}}
| current-owner = Andy Nguyen
| food-type = Fast food restaurant
| street-address = 2405 East 7th St
| city = Long Beach
| state = California
| zip = 90804
| country = United States
| coordinates = {{coord|33|46|32.5884|N|118|9|47.127|W|display=inline,title}}
| other-information =
| website = {{URL|https://justboredandhungry.com/}}
}}
Bored & Hungry is a cryptocurrency-themed fast food restaurant in Long Beach, California, from 2022 to 2024. It was the first concept from Food Fighters Universe, the world's first NFT restaurant group owned by restaurateur Andy Nguyen. The restaurant was marketed around the Bored Ape Yacht Club, a series of non-fungible tokens, and payment was initially accepted in both United States dollars and cryptocurrency.
History
Bored & Hungry was owned by Andy Nguyen. In March 2022, Nguyen purchased three non-fungible tokens (NFTs) from the Bored Ape Yacht Club: Bored Ape #6184 and three Mutant Apes. Doing so gave him the intellectual property ownership rights of the four NFTs, as well as access to an online community of other Bored Ape owners.{{cite news |last=Li |first=Nicolaus |title=Bored Ape Yacht Club Owner Uses IP Ownership Rights to Open Restaurant |url=https://hypebeast.com/2022/3/bored-ape-yacht-club-owner-ip-ownership-rights-open-restaurant-bored-hungry-info |work=Hypebeast |date=March 16, 2022 |access-date=June 28, 2022 |archive-date=June 28, 2022 |archive-url=https://web.archive.org/web/20220628144025/https://hypebeast.com/2022/3/bored-ape-yacht-club-owner-ip-ownership-rights-open-restaurant-bored-hungry-info |url-status=live }} Bored Ape #6184, which became the restaurant's logo, cost Nguyen $267,000, while the mutant apes cost an additional $65,000 to $75,000 each.
Bored & Hungry opened on April 9, 2022, attracting over 1,500 customers for its opening. Originally planned as a 90-day pop-up restaurant, the success that Bored & Hungry had upon opening led Nguyen to make the restaurant permanent.{{cite news |title=Bored and Hungry, el restaurante de comida rápida que utiliza NFT's de la colección Bored Ape Yacht Collection para su imagen |url=https://www.entrepreneur.com/article/427132 |work=Entrepreneur |date=May 9, 2022 |access-date=June 28, 2022 |language=Spanish |archive-date=June 28, 2022 |archive-url=https://web.archive.org/web/20220628144024/https://www.entrepreneur.com/article/427132 |url-status=live }}
Following the 2022 cryptocurrency crash, the Los Angeles Times reported on June 24 that Bored & Hungry was only accepting payment in United States dollars.{{cite news |last=Contreras |first=Brian |title=Inside the crypto restaurant after the crypto crash |url=https://www.latimes.com/business/technology/story/2022-06-24/this-restaurant-is-crypto-themed-you-still-have-to-pay-in-dollars |work=Los Angeles Times |date=June 24, 2022 |access-date=June 28, 2022 |url-access=limited}}{{cite news |last=Henry |first=Joshua |title=This Bored Ape Crypto Restaurant Has Stopped Accepting Crypto |url=https://www.thegamer.com/bored-ape-nft-restaurant-crypto-payments-cancelled-crash/ |work=TheGamer |date=June 26, 2022 |access-date=June 28, 2022}}
On April 8, 2024, Nguyen announced that Bored & Hungry's original Long Beach location would close.{{cite news |last=Wolf |first=Michael |title=As Bored & Hungry Shuts Its Doors, It's Worth Looking at State of Web3 and Food |url=https://thespoon.tech/as-bored-hungry-shuts-its-doors-its-worth-looking-at-state-of-web3-and-food/ |work=The Spoon |date=April 17, 2024 |access-date=July 22, 2024 |archive-date=July 22, 2024 |archive-url=https://web.archive.org/web/20240722192617/https://thespoon.tech/as-bored-hungry-shuts-its-doors-its-worth-looking-at-state-of-web3-and-food/ |url-status=live }}
Operations
Bored & Hungry was located at 2405 E 7th St. in Long Beach, California. It occupied a {{convert|1700|sqfoot}} space that formerly belonged to a fried chicken restaurant and was almost replaced by a vegan burger location.{{cite news |last=Chang |first=Brittany |title=I ate at Bored and Hungry, the wildly hyped Bored Ape Yacht Club-themed fast food concept in California, and I'm not convinced NFTs are the future of restaurants |url=https://www.businessinsider.com/photos-i-dined-at-a-bored-and-hungry-nft-themed-fast-food-restaurant-2022-5 |work=Business Insider |date=May 8, 2022 |access-date=June 28, 2022}} It had a small menu consisting of smash burgers, veggie burgers, French fries, and soda.{{cite news |last=Peterson |first=Lucas Kwan |title=Can NFTs save the restaurant industry or is the hype just virtual? |url=https://www.latimes.com/food/story/2022-04-19/bored-ape-nft-restaurant-la-long-beach |work=Los Angeles Times |date=April 19, 2022 |access-date=June 28, 2022 |url-access=limited |archive-date=June 27, 2022 |archive-url=https://web.archive.org/web/20220627224030/https://www.latimes.com/food/story/2022-04-19/bored-ape-nft-restaurant-la-long-beach |url-status=live }} The signature menu item was the Trill Burger, a type of smashburger with multiple beef patties, caramelized onions, and a special sauce.{{cite news |last=Jennings |first=Lisa |title=Prolific restaurant developer Andy Nguyen plans first restaurant tied to Bored Ape Yacht Club |url=https://www.nrn.com/fast-casual/prolific-restaurant-developer-andy-nguyen-plans-first-restaurant-tied-bored-ape-yacht |work=Nation's Restaurant News |date=March 16, 2022 |access-date=June 28, 2022 |archive-date=June 28, 2022 |archive-url=https://web.archive.org/web/20220628144039/https://www.nrn.com/fast-casual/prolific-restaurant-developer-andy-nguyen-plans-first-restaurant-tied-bored-ape-yacht |url-status=live }} Customers could optionally purchase food through the cryptocurrencies ApeCoin and Ethereum.{{cite news |last=Patel |first=Jaysha |title=Long Beach Bored and Hungry restaurant combines NFTs with food |url=https://abc7.com/nft-bored-ape-yacht-club-long-beach-web-3/11745812/ |publisher=KABC-TV |date=April 13, 2022 |access-date=June 28, 2022}}
As of 2024, Bored & Hungry has permanent and pop-up stores in the Philippines and South Korea, with plans to open up new stores in Malaysia and China.{{Cite tweet |number=1857393186630758691 |user=BorednHungry |title=NEW MENU ITEMS. NEW COLLABS. NEW STORES. |author-link=Bored & Hungry |date=2024-11-15 |access-date=2025-04-25}}
References
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Category:2022 establishments in California
Category:Fast-food hamburger restaurants
Category:Restaurants in Los Angeles County, California
Category:Defunct restaurants in Greater Los Angeles
Category:Cryptocurrency projects
Category:Restaurants established in 2022