Boss Brewing

{{short description|Welsh brewery}}

{{use dmy dates|date=July 2020}}

{{Infobox company

| name = Boss Brewing

| logo =

| type =

| founded = {{start year|2014}}

| hq_location =

| hq_location_city = Swansea, South Wales

| hq_location_country = United Kingdom

}}

Boss Brewing is a craft brewery in Swansea, South Wales, founded in 2014{{Cite web |url=https://www.thedrinksbusiness.com/2019/08/welsh-brewery-changes-name-of-beers-after-trademark-battle-with-hugo-boss/ |title=Welsh brewery changes name of beers after trademark battle with Hugo Boss |website=thedrinksbusiness.com |date=12 August 2019 |language=en-US |access-date=2020-03-02}} by husband and wife Sarah and Roy Allkin.{{Cite web |url=https://www.masterofmalt.com/distilleries/boss-brewing/ |title=Boss Brewing |website=Master of Malt |language=en |access-date=2020-03-02}} In May 2015 the brewery received a Society of Independent Brewers Gold Award{{Cite web |url=https://businessnewswales.com/swansea-based-boss-brewing-win-champion-stout-wales-crown/ |title=Swansea-based Boss Brewing Win the Champion Stout of Wales Crown |date=2017-10-03 |website=Business News Wales |access-date=2020-03-02}} and was awarded CAMRA's Champion Beer of Wales award for its stout in 2019.{{Cite web |url=https://camra.org.uk/beer/awards/champion-beer-of-wales/ |title=Champion Beer of Wales |website=CAMRA - Campaign for Real Ale |language=en-GB |access-date=2020-03-02}}

In August 2019, after applying to trademark its brand name, the brewery received a cease and desist letter from fashion company Hugo Boss and incurred costs of almost £10,000 defending itself in the legal battle.{{Cite web |url=https://www.itv.com/news/wales/2019-08-12/welsh-brewery-spends-nearly-10-000-in-battle-with-clothing-giant-over-name/ |title=Welsh brewery spends nearly £10,000 in battle with clothing giant over name |website=ITV News |language=en |access-date=2020-03-02}} Boss Brewing had to change the name of two of its beers: Boss Black, a stout, became Boss Brewing Black, and Boss Boss, a double IPA, is now Boss Bossy.{{Cite web |url=https://www.walesonline.co.uk/news/wales-news/fashion-giant-hugo-boss-takes-16726513 |title=Fashion giant Hugo Boss sets lawyers on small Welsh brewing company |last=Dalling |first=Robert |date=2019-08-10 |website=walesonline |access-date=2020-03-02}} The rebranding process cost more than £20,000.{{Cite web |url=https://www.theguardian.com/uk-news/2020/mar/02/comedian-joe-lycett-changes-name-to-hugo-boss-in-swipe-at-fashion-house |title=Comedian Joe Lycett changes name to Hugo Boss in swipe at fashion house |last=Campbell |first=Lucy |date=2020-03-02 |website=The Guardian |language=en-GB |access-date=2020-03-02}}

In March 2020 comedian Joe Lycett briefly changed his name by deed poll to Hugo Boss in order to support the Welsh brewery.{{Cite web |url=https://www.itv.com/news/wales/2020-03-02/joe-lycett-changes-name-to-hugo-boss-to-support-welsh-brewery/ |title=Comedian Joe Lycett changes name to Hugo Boss to support Welsh brewery after legal fight |website=ITV News |language=en |access-date=2020-03-02}}