Boyner
{{Short description|Turkish apparel manufacturer and retailer}}
{{Infobox company
| name = Boyner Group
(Boyner Holding A.Ş.)
| native_name = Boyner Grup (Boyner Holding A.Ş.)
| native_name_lang = tr
| former_name = Çarşı
| brands = Boyner, Boyner Active, Boyner Dynamic, Boyner Outlet, Factory, YKM, Costa Coffee, Altınyıldız Classics, Beymen Business, Brooks Brothers
| divisions = {{Unbulleted list|Boyner Büyük Mağazacılık A.Ş.|BR Mağazacılık|BB Perakende (Brooks Brothers franchise)|Altınyıldız|Boyner Yarınları}}
| logo = Boyner group logo.svg
| logo_caption = Logo of Boyner Group (Boyner Holding)
| image = File:Boyner Vadistanbul AVM-mall.jpg
| image_caption = Boyner department store at Vadistanbul shopping center
| type = S.A. (corporation)
| traded_as = {{imkb|BOYNR}}
| foundation = 1981 (as Çarşı)
| founder = Osman Boyner
| location_city = USO Center Building, Maslak, Sarıyer, Istanbul
| location_country = Turkey
| locations = about 360 (department stores, boutiques and cafés)
| key_people = Cem Boyner (Chairman)
Eren Çamurdan (CEO){{Cite web|url=http://kurumsal.boyner.com.tr/ust-duzey-yoneticiler.aspx|title = Üst Düzey Yöneticiler}}
| industry = Retailing and manufacturing of apparel
| products = Clothing, home textiles, accessories
| area_served = Turkey (Brooks Brothers also Algeria, Cyprus ("TRNC"), Egypt, Libya, Morocco, Tunisia)
| revenue = {{increase}} {{Turkish lira}} 660.147 million (2011) {{cite web |url=http://www.boyner.com.tr/pdf/faaliyet_raporlari/2011_toplu_rgb.pdf |title=Boyner 2011 Annual Report |publisher=Boyner Büyük Mağazacılık A.Ş. |access-date=September 9, 2012 }}{{Dead link|date=June 2019 |bot=InternetArchiveBot |fix-attempted=yes }}
| operating_income = {{increase}} {{Turkish lira}} 39.403 million (2011)
| net_income = {{increase}} {{Turkish lira}} 23.854 million (2011)
| assets = {{increase}} {{Turkish lira}} 323.023 million (2011)
| equity = {{increase}} {{Turkish lira}} 100.017 million (2011)
| num_employees = 5,200
| homepage = {{url|https://www.boynergrup.com/en/about-us}}
}}
Boyner Group is one of two major groups, alongside Beymen Group, that grew out of Osman Boyner's textile and clothing manufacturing and retailing enterprises. "Boyner" is also the name of the Boyner Group division Boyner Büyük Mağazacılık, which operates the Boyner department store chain.
History
Ali Osman Boyner co-founded Altınyıldız (Boyner Holding today) in 1952 with the idea to introduce Turkish fabric to the world and started exporting in 1956. At the end of the 1960s, Boyner began manufacturing ready-to-wear clothing to fill a gap in the Turkish market for quality goods. After long research, he planted the first seeds of the upscale department store Beymen, collaborating with friend and fashion designer Kerim Kerimol and Italian fashion house owner Silvano Corsini. Beymen's first store, featuring its private-label products, opened in 1971 in Şişli, Istanbul. From there, Beymen continued to open new stores{{cite news |title=Osman Boyner artık onursal başkan | trans-title = Osman Boyner is now honorary president |url=https://www.dunya.com/gundem/osman-boyner-artik-onursal-baskan-haberi-126361 |access-date=20 May 2024 |work=Dünya Gazetesi |date=23 September 2010 |language=tr-TR}} and compete with Vakko in the upscale department store business.
Boyner Group thus focused from 2019 on five businesses, as shown in the table below.{{cite news |url=https://www.cnnturk.com/ekonomi/beymenin-sahibi-degisti |title=Beymen'in sahibi değişti!|trans-title=Beymen changed owners|access-date=14 April 2020 |archive-url=https://web.archive.org/web/20190512021931/https://www.cnnturk.com/ekonomi/beymenin-sahibi-degisti |date=10 May 2019|archive-date=12 May 2019|lang=tr-TR }} As of 2024 the Boyner Group brands are organized slightly differently than in 2019.{{cite web |title=Markalar |url=https://www.boynergrup.com/markalar |website=Boyner Grup |access-date=12 May 2024 |language=tr}}
Divisions
The retail store divisions include Boyner Büyük Mağazacılık (7 store formats), BR Mağazacılık (2 formats), and Brooks Brothers stores in Turkey and some other countries.
=Boyner Büyük Mağazacılık=
The Boyner Büyük Mağazacılık A.Ş. (or simply "Boyner") as of May 2024, operates:{{cite web |title=Mağazalarımız | trans-title=Our Stores |url=https://kurumsal.boyner.com.tr/magazalarimiz |website=kurumsal.boyner.com.tr |access-date=20 May 2024}}
- 74 Boyner department stores
- 9 Boyner Active boutiques
- 3 Boyner Dynamic boutiques
- 22 Boyner Outlet stores
- 1 Fabrika boutique in Ankamall, Ankara
- 3 YKM boutiques
- 7 Costa Coffee cafés in Turkey
In 2013, it had 78 Boyner and many more YKM (Yeni Karamürsel) stores (61 in total) in 37 provinces of Turkey and employed around 5,200 people.{{Cite web|url=http://kurumsal.boyner.com.tr/hakkimizda.aspx|title=Hakkımızda}}
Deran Taşkıran became general manager of Boyner in May 2014, replacing Aslı Karadeniz, another female executive.{{Cite web|url=http://www.dunya.com/boynerin-yeni-genel-muduru-taskiran-oldu-227175h.htm|title = Boyner'in yeni genel müdürü Taşkıran oldu|date = 5 June 2014}}{{Cite web|url=http://www.hurriyet.com.tr/ekonomi/26363675.asp|title = Boyner'e yeni genel müdür}}{{cite web|url=http://www.ekonomist.com.tr/kurumsallikta-boyner-farki-KoseYaziDetay/5573.aspx |title=Ekonomist |access-date=2014-10-30 |url-status=dead |archive-url=https://web.archive.org/web/20141031101128/http://www.ekonomist.com.tr/kurumsallikta-boyner-farki-KoseYaziDetay/5573.aspx |archive-date=2014-10-31 }}
As of February 2019, Eren Çamurdan is the new CEO of Boyner Büyük Mağazacılık A.Ş.
The company is a member of the International Association of Department Stores since 2023.
=BR Mağazacılık=
File:Altinyildiz Classics Vadistanbul AVM-mall.jpg shopping center]]
BR Mağazacılık manufactures and retails the brands Altınyıldız Classics and Beymen Business, i.e., unlike other brands with "Beymen" in the name, Beymen Business is not part of the Beymen Group. Boyner Group established BR Mağazacılık in 2011 as a joint venture with Ran Konfesiyon. Its headquarters are in Torbalı, İzmir, and it has around 2000 employees, 200 stores and more than 400 sales points in 60 of Turkey's 81 provinces, as well as 60 stores in 18 other countries.{{cite web |title=Home |url=https://www.brmagazacilik.com.tr/# |website=BR Mağazacılık |access-date=12 May 2024 |language=tr}}
=BB Perakende (Brooks Brothers licensee)=
BB Perakende Mağazacılık Sanayi Tic. A.Ş. is the licensee of the Brooks Brothers brand with, as of May 2024, 24 Brooks Brothers stores and about 60 total points of sales in Turkey, Northern Cyprus, Algeria, Egypt, Libya, Morocco and Tunisia. {{cite web |title=Mağazalarımız |trans-title = Our stores |url=https://www.bbperakende.com/magazalarimiz/ |website=BBPerakende |access-date=20 May 2024 |language=tr-TR}}{{cite web |title=Hakkımızda|trans-title=About Us |url=https://www.bbperakende.com/hakkimizda/ |website=BBPerakende |access-date=20 May 2024 |language=tr}}
=Businesses no longer part of Boyner Group=
In 2019, as mentioned previously, the remaining retail businesses from the Boyner Group were put into the Beymen Group led by Cem Boyner,{{cite news |title=Cem Boyner {{!}} BoF 500 {{!}} The People Shaping the Global Fashion Industry |url=https://www.businessoffashion.com/community/people/cem-boyner |access-date=7 May 2024 |work=The Business of Fashion}}[https://www.beymengroup.com/en/about-us.php "About Us", Beymen Group site] which markets the brands and retail stores Beymen (private label brand and full line department store), Beymen Classics men's brand and stores; NetWork and Divarese.{{cite web |title=Diverse stores |url=https://www.beymengroup.com/en/our-stores-divarese.php |website=Beymen Group |access-date=12 May 2024}}
Gallery
References
{{Reflist}}
{{Shopping centres in Turkey}}
{{Authority control}}