Brad Parscale
{{short description|Former campaign manager for Donald Trump (born 1976)}}
{{Use mdy dates|date=May 2019}}
{{Infobox person
| name = Brad Parscale
| image = Brad Parscale by Gage Skidmore 2.jpg
| alt =
| caption = Parscale in 2018
| birth_name = Bradley James Parscale
| birth_date = {{birth date and age|1976|1|3}}
| birth_place = Topeka, Kansas, U.S.
| death_date =
| death_place =
| party = Republican
| spouse = {{marriage|Candice Parscale|2012}}
| education = Trinity University (BS)
}}
Brad Parscale (born January 3, 1976) is an American digital consultant, media executive, and political advisor. He served as the senior adviser for data and digital operations for Donald Trump's 2020 presidential campaign. He previously served as the digital media director for Donald Trump's 2016 presidential campaign and as campaign manager for Donald Trump's 2020 presidential campaign from February 2018 to July 2020, being replaced by Bill Stepien.{{Cite news|last=Haberman|first=Maggie|date=2020-07-15|title=Trump Replaces Brad Parscale as Campaign Manager, Elevating Bill Stepien|language=en-US|work=The New York Times|url=https://www.nytimes.com/2020/07/15/us/politics/trump-campaign-brad-parscale.html|access-date=2020-07-17|issn=0362-4331}} In September 2020, he stepped away from his company and the Trump campaign.{{Cite web|title=Trump Senior Adviser Brad Parscale Steps Away From Campaign After Police Incident|url=https://www.npr.org/2020/09/30/918928313/trump-senior-adviser-brad-parscale-steps-away-from-campaign-after-police-inciden|access-date=2020-10-01|website=NPR.org|date=September 30, 2020 |language=en|last1=Wise |first1=Alana }}{{Cite web|title=Parscale steps away from Trump campaign as wife denies physical abuse|url=https://www.politico.com/news/2020/09/30/brad-parscale-stepping-down-trump-campaign-424069|access-date=2020-10-01|website=POLITICO|date=September 30, 2020 |language=en}}
Parscale began working for the Trump Organization in 2011, developing and designing websites and creating and managing digital media strategies. In early 2015, Trump hired Parscale and his firm, Giles-Parscale, to create a website for his exploratory campaign. When Trump declared himself a Republican candidate in 2015, he asked Parscale to update the exploratory campaign site into a "full-fledged presidential campaign website."{{Cite news|last=Thomas|first=Mike W. |url=http://www.bizjournals.com/sanantonio/news/2015/06/25/you-re-hired-local-firm-tapped-to-build-donald.html|title=You're hired! Local firm tapped to build Donald Trump for President website|date=June 25, 2015|work=San Antonio Business Journal|access-date=February 27, 2017}}
Throughout the Republican primary, Parscale was responsible on behalf of Trump for managing the website, as well as digital media strategies and online fundraising campaigns. In June 2016, Parscale was officially named digital media director for the Trump for President campaign, overseeing all aspects of digital media and online fundraising, as well as traditional media strategy, like radio and television placements.{{Cite web|url=http://www.salon.com/2016/10/06/trump-once-a-data-skeptic-spending-millions-on-data/|title=A fan of the cyber: Donald Trump is just now pouring lots of money into digital data |last=Bykowicz|first=Julie|date=October 6, 2016|work=Salon|access-date=February 27, 2017}}
In January 2017, Parscale, along with senior Trump aide Nick Ayers, launched America First Policies, an organization to promote President Trump's agenda and White House initiatives.{{Cite news|first=Matea |last=Gold |url=https://www.washingtonpost.com/news/post-politics/wp/2017/01/30/trump-allies-launch-nonprofit-to-support-the-administrations-agenda/|title=Trump allies launch nonprofit to support the administration's agenda|newspaper=The Washington Post|date=January 30, 2017|access-date=February 27, 2017}} In 2025, Parscale was named Chief Strategy Officer of Salem Media Group.{{cite news |title=Former Trump Campaign Manager Brad Parscale Takes Strategy Role At Salem Media. |url=https://www.insideradio.com/free/former-trump-campaign-manager-brad-parscale-takes-strategy-role-at-salem-media/article_c43b4c52-ce0b-11ef-ac17-f75f4ae5989f.html |access-date=16 January 2025 |work=Insideradio.com |date=8 January 2025 |language=en}}
Early life and education
Parscale was born in Topeka, Kansas. His father, Dwight Parscale, was an assistant attorney general in Kansas who ran unsuccessfully for Congress in 1974 at age 28 as a Democrat.{{Cite web|last=Wingerter|first=Justin|date=September 4, 2016|title=Brad Parscale, a Topeka native, is driving Donald Trump's digital push|url=https://www.cjonline.com/news/2016-09-04/brad-parscale-topeka-native-driving-donald-trumps-digital-push|access-date=2020-07-06|website=The Topeka Capital-Journal|language=en}} Dwight Parscale owned a restaurant and operated a string of other businesses over the years, with Brad's mother, Rita. In the 1990s, Dwight Parscale was the CEO of NewTek, a computer products company.
Parscale, who is {{cvt|6|ft|8|in|cm}},{{cite news |author1=Maggie Haberman |title=Selling Donald Trump: A First-Time Campaign Manager Tries to Defy the Doubters |url=https://www.nytimes.com/2018/10/28/us/politics/brad-parscale-trump-campaign.html |access-date=October 28, 2018 |work=The New York Times |date=October 28, 2018}} played basketball at Shawnee Heights High School in Tecumseh, Kansas, graduating in 1994.{{Cite web|last=Shank|first=Tiernan|date=February 28, 2018|title=Former Topekan to lead Trump's 2020 re-election campaign|url=https://www.wibw.com/content/news/Former-Topekan-to-lead-Trumps-2020-re-election-campaign-475410823.html|access-date=2020-07-05|website=WIBW}} He then attended two junior colleges,{{Cite web|last=Gomez|first=Henry J.|date=June 6, 2017|title=The Most Important Donald Trump Campaign Adviser You've Never Heard Of|url=https://www.buzzfeednews.com/article/henrygomez/donald-trumps-michael-bay|access-date=2020-07-06|website=BuzzFeed News|language=en}} playing basketball well enough to get an athletic scholarship at the University of Texas at San Antonio.{{Cite news|url=https://www.bloomberg.com/news/articles/2018-02-27/three-reasons-trump-chose-brad-parscale-to-run-his-2020-campaign|title=Three Reasons Trump Chose Brad Parscale to Run His 2020 Campaign|date=February 27, 2018 |work=Bloomberg.com|access-date=February 28, 2018|language=en}}{{cite web|last=Ranker|first=Luke|title=Trump names Topeka native Brad Parscale as 2020 campaign manager|url=https://www.cjonline.com/news/20180227/trump-names-topeka-native-brad-parscale-as-2020-campaign-manager|access-date=May 31, 2019|website=The Topeka Capital-Journal}} His father relocated NewTek to San Antonio while Parscale was playing basketball there.{{Cite web|last=Nowlin|first=Sanford|date=May 15, 2018|title=After Ushering the Trump Circus Into The White House, Brad Parscale Is Turning His Megaphone on San Antonio|url=https://www.sacurrent.com/the-daily/archives/2018/05/15/after-ushering-the-trump-circus-into-the-white-house-brad-parscale-is-turning-his-megaphone-on-san-antonio|access-date=2020-07-05|website=San Antonio Current|language=en|archive-date=June 7, 2020|archive-url=https://web.archive.org/web/20200607030256/https://www.sacurrent.com/the-daily/archives/2018/05/15/after-ushering-the-trump-circus-into-the-white-house-brad-parscale-is-turning-his-megaphone-on-san-antonio|url-status=dead}}
Parscale left UT-San Antonio after one year; a knee injury cost him his sports scholarship. He transferred to Trinity University, also in San Antonio, where he earned a bachelor's degree in finance, international business and economics, graduating in 1999.{{Cite web|first=Patrick|last=Svitek |url=https://www.texastribune.org/2016/08/25/san-antonio-firm-has-growing-role-trump-campaign/|title=Meet the San Antonio Tech Guru Who's Leading Trump's Digital Charge|date=August 25, 2016|work=The Texas Tribune|access-date=February 27, 2017}}
Career
= Early years =
Parscale moved to Orange County, California, following graduation from college, to work for his father, then the CEO of animation-software company Electric Image;{{Cite magazine|last=Marantz|first=Andrew|title=The Man Behind Trump's Facebook Juggernaut|url=https://www.newyorker.com/magazine/2020/03/09/the-man-behind-trumps-facebook-juggernaut|access-date=2020-06-22|magazine=The New Yorker|date=February 29, 2020 |language=en-us}} Parscale worked as the sales manager. The company filed for bankruptcy in August 2002, and Parscale and his parents returned to San Antonio.Peter Elkind with Doris Burke, [https://www.propublica.org/article/the-myths-of-the-genius-behind-trumps-reelection-campaign The Myths of the “Genius” Behind Trump’s Reelection Campaign]. Sept. 11, 2019 ProPublica Electric Image animation software was reconstituted as Electric Image Animation System 3D (eias3d.com).
In San Antonio, Parscale became a website developer. In October 2005, he incorporated his website business, which mostly produced simple websites for brick-and-mortar businesses in the area. Parscale has said that he started the company with an initial investment of $500;{{Cite web|first=Laura|last=Lorek |url=http://www.siliconhillsnews.com/2015/05/20/a-technology-revolution-is-brewing-in-san-antonio/|title=A Technology Revolution is Brewing in San Antonio|work=Silicon Hills News|date=May 20, 2015|access-date=February 27, 2017}} real estate records show that he owned three San Antonio homes at the time.
= Giles–Parscale =
After Parscale worked on several projects with graphic and web designer Jill Giles (who had her own small firm), the company Giles–Parscale was formed in July 2011. In early 2013, Parscale was also running another company, DevDemon, which marketed add-ons for web development; in a technology investment partnership (Turner Parscale LLC);{{Cite web|title=Turner Parscale LLC purchases assets and rights to EECI|url=http://www.turnerparscale.com/|url-status=dead|archive-url=https://web.archive.org/web/20130118151313/http://www.turnerparscale.com/|archive-date=2013-01-18|access-date=2020-07-05|website=Turner Pascale}} and was involved in a physical therapy business.{{Cite web|last=Parker|first=Donna|date=March 1, 2013|title=This industrious Trinity graduate runs three businesses, just got married and has a teenage daughter. Life is good.|url=https://new.trinity.edu/news/development-demon|access-date=2020-07-06|website=Trinity University|archive-date=June 29, 2020|archive-url=https://web.archive.org/web/20200629222709/http://new.trinity.edu/news/development-demon|url-status=dead}} By May 2015, Giles-Parscale owned a 18,000 square foot building and had 46 employees and 800 clients.
In April 2012, the company was hired to build a website for Trump International Realty, after a deliberately low bid of $10,000.{{cite news|last=Kranish|first=Michael|date=November 9, 2018|title=How Brad Parscale, once a 'nobody in San Antonio,' shaped Trump's combative politics and rose to his inner circle|newspaper=The Washington Post|url=https://www.washingtonpost.com/politics/how-brad-parscale-once-a-nobody-in-san-antonio-shaped-trumps-combative-politics-and-rose-to-his-inner-circle/2018/11/09/b4257d58-dbb7-11e8-b3f0-62607289efee_story.html|access-date=May 30, 2019}} That led to further work in the Trump family: Trump Winery, the Eric Trump Foundation, and Caviar Complexe, Melania Trump's line of skin-care products. It also led to the firm's extensive work for the Donald Trump 2016 presidential campaign, and Parscale becoming the campaign's digital director.
In mid-2017, Parscale spun off his political work to a new company, Parscale Strategy, and relocated that business to Florida.{{Cite news|last=Ehlinger|first=Samantha|date=2017-08-01|title=Parscale sells commercial business to CloudCommerce in $9 million deal|url=https://www.mysanantonio.com/business/local/article/Parscale-sells-commercial-business-to-11722070.php|access-date=2020-07-05|newspaper=Mysa}} In August 2017, the remaining company operations were purchased by CloudCommerce, a penny-stock firm, in a deal valued at $9 million in stock,{{cite web|last1=Horwitz|first1=Jeff|date=February 27, 2018|title=Trump campaign chief lends name to penny stock tied to felon|url=https://apnews.com/5bdc810e38c94b119e2e0c2d206c4486|access-date=November 5, 2018|website=AP.com|publisher=The Associated Press}} and were renamed Parscale Digital. CloudCommerce also acquired San Antonio-based Parscale Media, but not Florida-based Parscale Strategy; Parscale became a member of the CloudCommerce board of directors.
In June 2018, Giles Design Bureau was broken out as a separate entity, run by Giles, with a staff of 15; Giles remained a major stockholder in CloudCommerce.{{cite web |last1=Biediger |first1=Shari |title=Giles Sheds Parscale Name in Relaunch of Design, Branding Firm |url=https://therivardreport.com/giles-sheds-parscale-name-relaunch-design-branding-firm/ |website=The Rivard Report |publisher=Institute for Nonprofit News |access-date=November 5, 2018 |date=June 14, 2018}}
=2016 Donald Trump presidential campaign=
{{Main|Donald Trump 2016 presidential campaign}}
In early 2015, Parscale's firm, Giles-Parscale, was hired to create a website for Donald Trump's exploratory campaign, charging $1,500 (~${{Format price|{{Inflation|index=US|value=1500|start_year=2015}}}} in {{Inflation/year|US}}) for the work.{{Cite news|last1=Green|first1=Joshua|last2=Issenberg|first2=Sasha|url=https://www.bloomberg.com/news/articles/2016-10-27/inside-the-trump-bunker-with-12-days-to-go|title=Why the Trump Machine Is Built to Last Beyond the Election|date=October 27, 2016 |work=Bloomberg Businessweek|access-date=February 27, 2017}} Between October and December 2015, Giles-Parscale was paid $21,000 (~${{Format price|{{Inflation|index=US-GDP|value=21000|start_year=2015}}}} in {{Inflation/year|US-GDP}}) by the Trump campaign.{{Cite magazine|last=Lapowsky|first=Issie|date=August 19, 2016|title=The Man Behind Trump's Bid to Finally Take Digital Seriously|language=en-US|magazine=Wired|url=https://www.wired.com/2016/08/man-behind-trumps-bid-finally-take-digital-seriously/|access-date=February 27, 2017}}
Through the entire election cycle, Giles-Parscale was paid $94 million by the Trump campaign, much of which was used to pay for advertising and subcontractors.{{cite news|url=https://www.washingtonpost.com/news/post-politics/wp/2017/01/31/president-trump-has-already-socked-away-more-than-7-million-for-his-2020-reelection/ |title=Trump already has socked away more than $7 million for his 2020 reelection |author=Matea Gold and Anu Narayanswamy |newspaper=The Washington Post |date=January 31, 2017 |access-date=April 9, 2017}} In 2016, Parscale was named the campaign's digital director.{{Cite news|date=February 27, 2018|title=Trump unveils re-election campaign chief|language=en-GB|work=BBC News|url=https://www.bbc.com/news/world-us-canada-43214457|access-date=February 28, 2018}}
Parscale used social media advertisements with an experiment-based strategy of different face expressions, font colors, and slogans like "Basket of Deplorables."{{Cite news|url=https://www.cnbc.com/2017/10/09/brad-parscale-says-trump-campaign-used-facebook-to-beat-clinton.html|title=Trump's digital director explains how he used Facebook to help win the White House|last=Pramuk|first=Jacob|date=October 9, 2017|work=CNBC|access-date=November 4, 2017}} Parscale's specific roles included heading the oversight of the digital advertising, television advertising, small dollar fundraising, direct mail, political and advertising budget, and liaising with Katie Walsh, who was then the Republican National Committee's chief of staff. He was also the head of data science and research, which included polling.
Parscale heavily used employees from Facebook, Twitter, Google, and other platforms for the campaign advertisements and embedded them on his staff to navigate the Facebook, Twitter, and Google platforms so that his staff could utilize all capabilities of these platforms.{{Citation|title=Secret Weapon|url=https://www.cbsnews.com/video/secret-weapon/ |access-date=March 12, 2018}}{{cite news |last=Stahl |first=Lesley |author-link=Lesley Stahl |title= Facebook "embeds," Russia and the Trump campaign's secret weapon |url=https://www.cbsnews.com/news/facebook-embeds-russia-and-the-trump-campaigns-secret-weapon/ |work=CBS News |date=October 8, 2017 |access-date=June 12, 2018}} He denied having any assistance linked to Russia. Parscale did not have data scientists or any digital team during the Republican primary and did much of the social media advertising from his own home.
Parscale was able to utilize Facebook advertising to directly target individual voters in swing states.{{Cite news|url=https://www.cbsnews.com/news/parscale-tv-news-thought-i-was-a-joke/|title=Parscale: TV news "thought I was a joke"|access-date=November 4, 2017|language=en}} Parscale later said that he was able to target specific audiences who cared about infrastructure and promoted Trump and his message of improving American infrastructure. Although he hired Cambridge Analytica to assist with microtargeting and Cambridge Analytica stated that it was the key to Trump's victory, Parscale denied that he gained assistance from the firm because he thinks that Cambridge Analytica's use of psychographics doesn't work. Parscale also said: "I understood early that Facebook was how Donald Trump was going to win. Twitter is how he talked to the people. Facebook was going to be how he won."
The Trump campaign initially had solely Donald Trump's personal funding to back his campaign. Parscale set up a major grassroots campaign on Facebook that brought in funding quickly from across the U.S.{{cite news|last1=Ellyatt|first1=Holly |title=How I helped get Trump elected: The president's digital guru|url=https://finance.yahoo.com/news/helped-trump-elected-president-digital-140738582.html|access-date=November 13, 2017|work=Yahoo Finance|date=November 9, 2017}} Parscale attributed the success of his vast social media presence to using the assistance offered by companies such as Facebook, Twitter, Snapchat, and Google. He said that because the Trump campaign intended to spend $100 million on social media, companies in that area were prepared to assist the campaign in using that money effectively. The Washington Post later wrote that, in light of Trump's narrow electoral margin, Parscale could "justifiably take credit" for his victory.{{Cite news |url=https://www.washingtonpost.com/news/politics/wp/2017/10/09/60-minutes-profiles-the-genius-who-won-trumps-campaign-facebook/ |title=Analysis {{!}} '60 Minutes' profiles the genius who won Trump's campaign: Facebook|last=Bump|first=Philip|date=October 9, 2017 |newspaper=The Washington Post|access-date=February 27, 2018|issn=0190-8286}}
File:Brad Parscale by Gage Skidmore.jpg Student Action Summit) in December 2018]]
The database of voter information that drove Parscale's social media advertising campaigns in the 2016 election was dubbed "Project Alamo", a name which eventually encompassed all of the associated fundraising and political advertising efforts.{{Cite web |url=http://politi.co/2IzWjg3|title=Democrats fume over Parscale's limited answers on Russian digital meddling|last=Meyer|first=Josh |website=Politico|date=March 19, 2018 |access-date=May 30, 2019}}
=2020 Donald Trump presidential campaign=
{{Main|Donald Trump 2020 presidential campaign}}
On February 27, 2018, President Trump named Parscale his 2020 re-election campaign manager.{{Cite web |url=https://www.cnn.com/2018/02/27/politics/brad-parscale-donald-trump-2020/index.html |title=Trump taps Brad Parscale to run his 2020 re-election campaign |last=Bash |first=Dana |date=February 27, 2018 |website=cnn.com|access-date=February 27, 2018}}
On March 2, 2018, Parscale founded "firewall company" Red State Data and Digital to allow working with the America First super PAC during the midterm elections, which Parscale said did not violate election rules prohibiting coordination between a campaign and a super PAC. Red State received more than $900,000 in business from America First Action.{{cite web|url=https://www.cnn.com/2019/08/30/politics/pro-trump-super-pac-paid-thousands-to-firm-owned-by-brad-parscales-wife/index.html |title=Pro-Trump super PAC paid thousands to firm owned by Trump's campaign manager |author=Vicky Ward |date=August 30, 2019 |website=CNN |access-date=9 September 2019}}{{cite web|url=https://abcnews.go.com/US/firm-tied-top-trump-campaign-aide-brad-parscale/story?id=65298327 |title=Firm tied to top Trump campaign aide Brad Parscale has side deal with pro-Trump super PAC |author1=Katherine Faulders |author2=Matthew Mosk |author3=Soo Rin Kim |date=August 30, 2019 |website=abcnews.go.co |access-date=9 September 2019}}
On August 30, 2019, CNN reported that a pro-Trump super PAC paid thousands to a company owned by Parscale's wife.{{Cite web|url=https://www.cnn.com/2019/08/30/politics/pro-trump-super-pac-paid-thousands-to-firm-owned-by-brad-parscales-wife/index.html|title=Pro-Trump super PAC paid thousands to firm owned by Trump's campaign manager|first=Vicky|last=Ward|website=CNN|date=August 30, 2019 }}
In March 2020, The New York Times reported that Parscale was paying $15,000 (~${{Format price|{{Inflation|index=US-GDP|value=15000|start_year=2020}}}} in {{Inflation/year|US-GDP}}) a month to Lara Trump and Kimberly Guilfoyle, the wife and girlfriend respectively of Eric Trump and Donald Trump Jr., for campaign work.{{Cite web|last=Sollenberger|first=Roger|date=2020-04-24|title=Eric Trump's wife and Don Jr.'s girlfriend are on Brad Parscale's payroll — at $15K a month|url=https://www.salon.com/2020/04/24/eric-trumps-wife-and-don-jrs-girlfriend-are-on-brad-parscales-payroll--at-15k-a-month/|access-date=2020-06-23|website=Salon|language=en}}
On April 29, 2020, CNN reported that Trump was angry with Parscale about low poll numbers.{{Cite web|url=https://www.cnn.com/2020/04/29/politics/donald-trump-brad-parscale-campaign-coronavirus/index.html|title=Trump erupts at campaign manager as reelection stress overflows|author=Jeremy Diamond|website=CNN|date=April 29, 2020 }}
In June 2020, while working to get supporters to an upcoming campaign rally with President Trump in Tulsa, Oklahoma, Parscale reported that he had received over 800,000 requests for tickets to the event, according to The Washington Times.{{Cite web|date=2020-06-14|title=Trump campaign says ticket requests for Oklahoma rally surpass 800,000|url=https://www.washingtontimes.com/news/2020/jun/14/brad-parscale-says-trump-oklahoma-rally-ticket-req/|access-date=2020-06-16|work=The Washington Times|language=en-US}} Despite this claim, many seats remained empty at the 19,000-seat arena.{{Cite web|url=https://www.npr.org/2020/06/20/881313605/trump-crowd-size-underwhelms-campaign-blames-protesters|title=Trump Returns To Campaign Trail With A Familiar Message In A Changing World|website=NPR.org}} The Tulsa fire marshal estimated that fewer than 6,200 attended.Monica Alba, Kristen Welker, Carol E. Lee, [https://www.nbcnews.com/politics/2020-election/trump-furious-underwhelming-crowd-tulsa-rally-n1231674 Trump 'furious' about 'underwhelming' crowd at Tulsa rally], NBC News, June 21, 2020 In December 2020, Politico named Parscale's predictions for the size of the rally among "the most audacious, confident and spectacularly incorrect prognostications about the year".{{cite web|url=https://www.politico.com/news/magazine/2020/12/29/worst-predictions-about-2020-451444|title=The Worst Predictions of 2020|date=December 29, 2020|access-date=December 30, 2020|work=Politico|first=Zack|last=Stanton}}
On July 15, 2020, Trump tweeted that Parscale would be replaced in the role of campaign manager by Bill Stepien, but that Parscale would continue to advise the campaign.{{Cite web|last=Trump|first=Donald|date=15 July 2020|title=I am pleased to announce that Bill Stepien has been promoted to the role of Trump Campaign Manager.|url=https://twitter.com/realdonaldtrump/status/1283566317929472002|access-date=15 July 2020|website=Twitter|language=en}}
Parscale's spending decisions for the Trump campaign were questioned after his departure as campaign manager. By that time, more than $800,000 had been spent by the Trump campaign on boosting Parscale's social media pages, and $39 million had been paid to two companies owned by Parscale. The campaign also purchased ads which appeared to be intended to please Trump himself, including more than $1 million in ads for the Washington, D.C., media market.{{Cite news|last1=Goldmacher|first1=Shane|last2=Haberman|first2=Maggie|date=2020-09-07|title=How Trump's Billion-Dollar Campaign Lost Its Cash Advantage|language=en-US|work=The New York Times|url=https://www.nytimes.com/2020/09/07/us/politics/trump-election-campaign-fundraising.html|access-date=2020-09-20|issn=0362-4331}} Parscale was the only one of Trump's first four campaign managers to give Trump's campaign a maximum contribution for the 2020 election. The New York Times reported that Parscale "was often the subject of unproven accusations from his colleagues — as well as Mr. Trump — that he was pocketing money from the campaign."{{cite news |last1=Bender |first1=Michael C. |title=When Trump Passes the MAGA Hat, His Aides Clutch Their Wallets |url=https://www.nytimes.com/2023/03/08/us/politics/trump-aides-donations.html |access-date=15 April 2023 |work=The New York Times |date=8 March 2023}}
On September 30, 2020, Parscale provided a statement to Politico announcing that he was "stepping away from my company and any role in the campaign for the immediate future to focus on my family and get help dealing with the overwhelming stress"; campaign communications director Tim Murtaugh confirmed the statement.
=Post-2020 election activities=
Following the election, Parscale criticized the Trump campaign's strategy following his removal as campaign manager. He argued that Trump's response to the COVID-19 pandemic ultimately led to his defeat, but echoed Trump's claims of voter fraud as a factor.{{cite web |last1=Solender |first1=Andrew |title=Ex-Trump Campaign Manager Brad Parscale Says President's Virus Response Cost Him Election |url=https://www.forbes.com/sites/andrewsolender/2020/12/01/ex-trump-campaign-manager-brad-parscale-says-presidents-virus-response-cost-him-election/?sh=3adf60392701 |website=Forbes |language=en}}
After the election, Parscale turned to real estate flipping, restarted his political consulting firm, and formed a data analysis startup.{{cite web |last1=Bowles |first1=Nellie |last2=Karni |first2=Annie |title=Brad Parscale Fell From Trump's Favor. Now He's Plotting a Comeback. |url=https://www.nytimes.com/2020/12/24/us/politics/brad-parscale-trump-campaign.html |website=The New York Times |date=24 December 2020}} In October 2021, he was working for the 2022 Ohio gubernatorial campaign of former Republican congressman Jim Renacci against incumbent Republican Governor Mike DeWine.{{Cite web|last=Skalka|first=Liz|date=2021-10-13|title=Inside Brad Parscale's New Life In The Heartland|url=https://www.huffpost.com/entry/brad-parscale-jim-renacci-ohio_n_61661694e4b0f3be08dbf05b|url-status=live|access-date=2021-10-13|website=HuffPost|language=en|archive-url=https://web.archive.org/web/20211013165004/https://www.huffpost.com/entry/brad-parscale-jim-renacci-ohio_n_61661694e4b0f3be08dbf05b |archive-date=October 13, 2021 }}
=Reaction to January 6th attack on the United States Capitol=
On July 12, 2022, the 7th hearing of the United States House Select Committee on the January 6 Attack reported that after the attack, Parscale exchanged text messages with senior campaign advisor and "Save America" rally liaison Katrina Pierson. In these messages, Parscale equated Donald Trump's rhetoric with fomenting civil war and blamed his former boss for the death of supporter Ashli Babbitt. He expressed remorse for helping him become President:7th Hearing of Select Committee to Investigate the January 6th Attack on the United States Capitol, 117th Cong. (2022). https://january6th.house.gov/legislation/hearings/071222-select-committee-hearing
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|style="border-style: solid solid none solid;"| This is about Trump pushing for uncertainty in this country | |
style="border-style: none solid none solid;"|
|style="border-style: none solid none solid;"| A sitting president asking for civil war | |
style="border-style: none solid solid solid;"|
|style="border-style: none solid solid solid;"| This week I feel guilty for helping him win | |
KATRINA PIERSON | JAN 6, 2021 7:20 PM |
| You did what you felt was right at the time and therefore it was right | |
BRAD PARSCALE | JAN 6, 2021 7:20 PM |
| Yeah. But a woman is dead | |
KATRINA PIERSON | JAN 6, 2021 7:21 PM |
| You do realize this was going to happen | |
BRAD PARSCALE | JAN 6, 2021 7:21 PM |
| Yeah. If I was Trump and knew my rhetoric killed someone. | |
KATRINA PIERSON | JAN 6, 2021 7:22 PM |
| It wasn't the rhetoric. | |
BRAD PARSCALE | JAN 6, 2021 7:22 PM |
style="border-style: solid solid none solid;"|
|style="border-style: solid solid none solid;"| Katrina. | |
style="border-style: none solid solid solid;"|
|style="border-style: none solid solid solid;"| Yes it was |
One month later, Parscale tweeted the following message to his Twitter followers, but addressed it directly to the ex-President:Parscale, B. [@Parscale]. (2021, February 6). Statement to Trump: (...) [Tweet]. Twitter.
https://twitter.com/parscale/status/1358096468398202880
{{Blockquote
|text=Statement to Trump:
"If they only impeached you twice, you need to run again. Because to change the system you have to kick it in the a#$. I would love to be the only President to be impeached three times. Because history remembers those that didn't conform.
Personal life
Parscale became a father in July 1999, several weeks after graduating from college. His daughter's mother was a 22-year-old woman whom he had met while she was working at a San Antonio tanning salon. The couple married in March 2003. Parscale filed for divorce in August 2004; the divorce was finalized in October 2007.
In the summer of 2012, he married Candice Blount. The couple had a twin son and daughter who were born in 2016, but died shortly thereafter.
On September 27, 2020, Parscale was hospitalized after his wife told Fort Lauderdale police that he had guns and he was threatening to harm himself; upon arriving at Parscale's home, an officer reported that Parscale appeared to be distraught and under the influence of alcohol.{{cite news | last1 =Clarkson | first1 =Brett |last2 =Erblat | first2 =Austen |last3 =Lyons |first3 =David | last4 =Wallman | first4 = Brittany| title =Former Trump campaign manager Brad Parscale hospitalized after he was armed and threatening to harm himself, Fort Lauderdale police say | work =South Florida Sun Sentinel | date =September 27, 2020 | url =https://www.sun-sentinel.com/local/broward/fort-lauderdale/fl-ne-brad-parscale-incident-fort-lauderdale-20200928-g4bcine3fbb7jhjniiroo3yuse-story.html | access-date =September 27, 2020 }}{{Cite news|last=O'Reilly|first=Andrew|date=2020-09-27|title=Trump's ex-campaign manager Brad Parscale hospitalized after threatening to harm himself: officials|url=https://www.foxnews.com/politics/trumps-ex-campaign-manager-brad-parscale-detained-armed-harm-himself|access-date=2020-09-28|website=Fox News|language=en-US}}{{Cite news|last=Man|first=Mario Ariza, Anthony|title=Ex-Trump campaign manager Brad Parscale was drunk and agitated in standoff, police say. Then his cop friend showed up.|url=https://www.sun-sentinel.com/local/broward/fort-lauderdale/fl-ne-brad-parscale-suicide-attempt-saved-by-cop-friend-20200928-irc2wvhvczblhakhnsdnfeppme-story.html|access-date=2020-09-28|website=sun-sentinel.com}} Officers seized 10 firearms from the home and reported that Parscale's wife had cuts and bruises on her arms and face, which she said Parscale had inflicted earlier in the week, though she later said that her statements had been "misconstrued" and denied that Parscale had been violent toward her. Parscale was detained and involuntarily committed and psychiatrically examined under terms of the Baker Act.{{cite news | last1 =Smiley | first1 =David |last2 =Chambers | first2 =Francesca | title =Former Trump campaign manager involuntarily committed, Fort Lauderdale police say | newspaper =Miami Herald | date =September 27, 2020 | url =https://www.miamiherald.com/news/politics-government/article246056115.html | access-date =September 27, 2020 }} No charges were filed related to the incident, though a judge ordered Pascale to turn over his firearms, which he did.{{cite news |title=Hearing Canceled For President Trump's Former Campaign Manager Brad Parscale After He Complies With Judge's Order |url=https://www.cbsnews.com/miami/news/hearing-canceled-for-president-trumps-former-campaign-manager-brad-pascale-after-he-complies-with-judges-order/ |access-date=15 April 2023 |work=www.cbsnews.com |date=October 2, 2020}} Politico reported that the couple had shared that they had felt distressed since the 2016 death of their prematurely born twins.{{Cite web|last1=Isenstadt|first1=Alex|last2=Fineout|first2=Gary|date=September 30, 2020|title=Parscale steps away from Trump campaign as wife denies physical abuse|url=https://www.politico.com/news/2020/09/30/brad-parscale-stepping-down-trump-campaign-424069|website=POLITICO}}
References
{{Reflist}}
External links
{{Commons category|Brad Parscale}}
- [http://www.gilesparscale.com/ Giles–Parscale]
- [https://www.americafirstpolicies.org/ Americafirstpolicies.org]
- [https://www.satechbloc.com/ TechBloc]
- {{C-SPAN|106134}}
{{Authority control}}
{{DEFAULTSORT:Parscale, Brad}}
Category:American campaign managers
Category:American people of English descent
Category:Donald Trump 2016 presidential campaign
Category:Donald Trump 2020 presidential campaign
Category:People associated with the 2016 United States presidential election
Category:People associated with Russian interference in the 2016 United States elections