Britney Spears products
{{Short description|Products endorsed by Britney Spears}}
{{Use mdy dates|date=April 2020}}
American singer Britney Spears has developed and endorsed a number of products; these have included books, video releases, video games, dolls, clothing, and perfumes. In 2000, Spears released a limited edition of sunglasses titled Shades of Britney.{{cite web|url=http://everything2.com/title/Britney+Brands%252C+Inc.|title=Britney Brands, Inc.|date=June 18, 2012|access-date=May 14, 2012|publisher=Everything2 Media, LLC}} In 2001, she signed a deal with shoe company Skechers,{{cite web|url=https://abcnews.go.com/Entertainment/story?id=109838&page=1|title=Britney Spears to Promote Pepsi|date=February 7, 2011|access-date=May 14, 2012|publisher=American Broadcasting Company}} and a $7–8 million promotional deal with Pepsi, their biggest entertainment deal at the time.{{cite news|url=http://news.bbc.co.uk/2/hi/entertainment/1157766.stm|title=Britney joins the Pepsi generation|date=February 7, 2001|access-date=May 14, 2012|publisher=BBC }} Aside from numerous commercials with the latter during that year, she also appeared in a 2004 Pepsi television commercial in the theme of "Gladiators" with singers Beyoncé, Pink, and Enrique Iglesias.{{cite news|title=Britney, Beyoncé, Pink star in Pepsi ad |url=https://www.usatoday.com/life/music/news/2004-01-27-pepsi-ad_x.htm |work=USA Today |date=January 27, 2004 |archive-url=https://web.archive.org/web/20120628124843/http://www.usatoday.com/life/music/news/2004-01-27-pepsi-ad_x.htm |archive-date=June 28, 2012 |url-status=live }} On June 19, 2002, she released her first multi-platform video game, Britney's Dance Beat, which received positive reviews.{{cite web|url=http://www.gamespot.com/britneys-dance-beat/|title=Britney's Dance Beat|publisher=Game Spot|date=June 19, 2002|access-date=May 14, 2012}} In March 2009, Spears was announced as the new face of clothing brand Candie's.{{cite web|url=http://articles.nydailynews.com/2009-03-03/entertainment/17918560_1_bright-future-marder-britney-spears|title=Britney Spears, Candie's Girl?! Jr. brand banks on pop star's future – not her past|last=Miller|first=Korin|date=March 3, 2009|access-date=May 14, 2012|work=Daily News|archive-url=https://web.archive.org/web/20121025223358/http://articles.nydailynews.com/2009-03-03/entertainment/17918560_1_bright-future-marder-britney-spears|archive-date=25 October 2012}} Dari Marder, chief marketing officer for the brand, explained why they choose the singer, saying, "everybody loves a comeback and nobody's doing it better than Britney. She's just poised for even greater success." In 2010, Spears designed a limited edition line for the brand, which was released in stores in July. In 2011, she teamed up with Sony, Make Up For Ever, and Plenty of Fish to release her music video for "Hold It Against Me", earning her $500,000 for the product placement.{{cite news|url=https://www.nydailynews.com/entertainment/music-arts/britney-spears-hold-video-earns-500-000-katy-perry-slams-product-placement-article-1.135526 |archive-url=https://web.archive.org/web/20201123201545/https://www.nydailynews.com/entertainment/music-arts/britney-spears-hold-video-earns-500-000-katy-perry-slams-product-placement-article-1.135526 |archive-date=November 23, 2020 |title= Britney Spears 'Hold It Against Me' video earns her $500,000; Katy Perry slams product placement |date=January 22, 2011 |last=Roberts |first=Soraya |work=Daily News |access-date=April 12, 2022 }} Spears also teamed up with Hasbro in 2012 to release an exclusive version of Twister Dance, which includes a remix of "Till the World Ends". The singer was also featured on a commercial, which was directed by Ray Kay, to promote the game. Spears was also featured on the commercial of "Twister Rave" and the game included a Twister remix of "Circus".{{cite web|url=http://www.mtv.com/news/style//2012/04/12/britney-spears-twister-dance/|title=Britney Spears Looks Amazing In $20,000 Bra|date=April 12, 2012|access-date=April 12, 2022|publisher=MTV|last=Catarinella|first=Alex|url-status=dead|archive-url=https://web.archive.org/web/20120414195009/http://style.mtv.com/2012/04/12/britney-spears-twister-dance|archive-date=April 14, 2012}} In March 2018, it was revealed that Spears would be the face of Kenzo, a contemporary French luxury clothing house.{{Cite web|url=https://fashionista.com/2018/03/britney-spears-kenzo-ad-campaign|title = Britney Spears is the New Face of Kenzo| date=March 20, 2018 }}
Spears's range of commercial deals and products also includes beauty care products and perfumes. She released her first perfume, Curious, with Elizabeth Arden in 2004, which broke the company's first-week gross for a perfume. By 2009, she had released seven more perfumes including Fantasy.{{cite book|last1=Hinant|first1=Cindy|title=Britney Spears Fantasy Fantasy Britney Spears|date=2012|publisher=Cindy Hinant|location=New York|pages=2–33|edition=1}}{{cite web |url=http://www.britneyspears.com/2009/05/britneys-perfume-line-on-top.php |archive-url=https://web.archive.org/web/20090525095140/http://www.britneyspears.com/2009/05/britneys-perfume-line-on-top.php |title=Britney's Perfume Line On Top |archive-date=May 25, 2009 |date=May 21, 2009 |publisher=BritneySpears.com |url-status=dead }} In 2010, Spears released her eighth fragrance, Radiance. In March 2011, company Brand Sense filed a lawsuit against Spears and Elizabeth Arden seeking $10 million in damages, claiming that she and her father, Jamie, stopped paying their thirty-five percent commission that was agreed as part of the contract terms.{{cite web|url=http://www.x17online.com/celebrities/britney_spears/britney_spears_fragrance_perfume_radiance_elizabeth_arden_brand_sense_033011.php|title=Britney Spears Facing $10 Million Lawsuit in Connection With Fragrance Deal|date=March 30, 2011|access-date=August 21, 2011|publisher=x17 Online}}{{unreliable source?|date=July 2023}} In July 2011, a Los Angeles judge denied the request by the company lawyers, claiming the fact that Spears was still under conservatorship.{{cite web|url=http://www.radaronline.com/exclusives/2011/07/britney-spears-doesnt-have-be-deposed-lawsuit-judge-rules|title=Britney Spears Doesn't Have To Be Deposed in Lawsuit, Judge Rules|date=July 11, 2011|access-date=August 21, 2011|publisher=Radar Online}} Brand Sense, however, stated that they would appeal the decision. In 2011, Radiance was reissued as a new perfume titled Cosmic Radiance.{{cite web|url=http://www.fragrantica.com/perfume/Britney-Spears/Cosmic-Radiance-12288.html|title=Cosmic Radiance Britney Spears perfume – a new fragrance for women 2011|access-date=August 20, 2011|publisher=Fragantica}} Worldwide, Spears sold over one million bottles in the first five years, with gross receipts of $1.5 billion. In 2016, Spears contacted Glu Mobile to create her own role-playing game, Britney Spears: American Dream. The app officially launched in May 2016 and is compatible with iOS and Android. On June 17, 2016, Spears announced the release of her twentieth fragrance, Private Show.{{cite news|last1=Willis|first1=Jackie|title=Britney Spears Unveils Her 20th Perfume 'Private Show,' Scent Inspired in Part by Singer's Love of Iced Coffee|url=http://www.etonline.com/news/191305_britney_spears_unveils_her_20th_perfume_private_show/|access-date=June 17, 2016|work=Entertainment Tonight|date=June 17, 2016|location=United States}} {{as of|2018|January|}}, Spears has released 24 fragrances through Elizabeth Arden.{{cite web|url=https://www.perfumesluxury.com/blogs/news/new-women-fragrance-december-2017-britney-spears-sunset-fantasy|title=NEW Women Fragrance December 2017 – Britney Spears Sunset Fantasy The Luxury Perfumes at Your Door|access-date=January 13, 2018|archive-url=https://web.archive.org/web/20180114021119/https://www.perfumesluxury.com/blogs/news/new-women-fragrance-december-2017-britney-spears-sunset-fantasy|archive-date=January 14, 2018|url-status=usurped}} In 2022, Spears signed a $15 million book deal with Simon & Schuster, for her upcoming memoir, The Woman in Me, set to be released in October 2023. It is one of the biggest book deals of all time.{{Cite news |last=Voytko |first=Lisette |date=February 22, 2022 |title=Britney Spears' $15 Million Book Deal Shows Why Success Is The Best Revenge |work=Forbes |url=https://www.forbes.com/sites/lisettevoytko/2022/02/22/britney-spears-15-million-book-deal-shows-why-success-is-the-best-revenge/ |access-date=June 16, 2022}}
In November 2024, Spears announced on Instagram that she is planning to release a jewellery line called ‘B Tiny’.{{Cite web |title=Instagram |url=https://www.instagram.com/p/DB72qxrAAb6/?igsh=MjIwc2Fnc20wbDA5 |access-date=2024-11-04 |website=www.instagram.com}}
Fragrances
{{redirect|Midnight Fantasy|the revue of the same name|Fantasy (Las Vegas show)}}
Spears endorsed her first Elizabeth Arden perfume, Curious, in 2004, and made $100 million in sales in its first year.{{cite web | author=Wasserman, Todd | title=What's a Step Above "Curious"? Apparently, "Fantasy" | work=Brandweek | date= September 13, 2005 | url=http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1001097487 | access-date=May 1, 2006 |archive-url = https://web.archive.org/web/20060224145145/http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1001097487 |archive-date = February 24, 2006}} In September 2005, Spears released the fragrance Fantasy.{{cite web | title=Britney Spears debuts CIRCUS fantasy BRITNEY SPEARS(TM) at select department stores in September 2009 | publisher=Elizabeth Arden | date=September 2, 2009 | url=http://ir.elizabetharden.com/phoenix.zhtml?c=98237&p=irol-newsArticle&ID=1327013&highlight= | access-date=June 26, 2014 | archive-url=https://archive.today/20140627020606/http://ir.elizabetharden.com/phoenix.zhtml?c=98237&p=irol-newsArticle&ID=1327013&highlight= | archive-date=June 27, 2014 | url-status=dead }} In April 2006, Spears launched Curious: In Control as a limited edition fragrance. The same year, she released another perfume titled Midnight Fantasy. September 24, 2007 marked the release date of the fragrance collection Believe. She released her sixth perfume, Curious Heart, in January 2008. In December 2008, Spears released two more perfumes with the release of her sixth studio album, Circus. In 2009, Curious won the Glammy Award for Best Beauty Buy of 2009 by Glamour readers, for Best Drugstore Fragrance.{{cite web |url=http://www.britneyspears.com/2009/08/curious-wins-beauty-award-for-4th-straight-year.php |title=Curious Wins Beauty Award For 4th Straight Year |author=Lauren |publisher=BritneySpears.com |date=August 15, 2009 |url-status=dead |archive-url=https://web.archive.org/web/20090818191810/http://www.britneyspears.com/2009/08/curious-wins-beauty-award-for-4th-straight-year.php |archive-date=August 18, 2009 }}
As of 2009, Spears claimed to have sold 30 million bottles worldwide. As of 2012, her fragrances brand had grossed over $1.5 billion worldwide.{{cite web |title=Britney Spears 'X Factor' Deal: By The Numbers |publisher=MTV |date=October 5, 2012 |url=http://www.mtv.com/news/1684879/britney-spears-x-factor-deal-judge/ |access-date=April 12, 2022 |archive-url=https://web.archive.org/web/20220311033718/http://www.mtv.com/news/1684879/britney-spears-x-factor-deal-judge/ |archive-date=March 11, 2022 }} According to a Daily Express newspaper report in 2013, a bottle of a Spears fragrance was sold every 15 seconds worldwide.{{cite news |title=The sweet smell of success: The celebrity fragrance industry is still going strong |newspaper=Daily Express |date=June 2, 2013 |url=https://www.express.co.uk/celebrity-news/404331/The-sweet-smell-of-success-The-celebrity-fragrance-industry-is-still-going-strong |access-date=April 12, 2022|archive-url=https://web.archive.org/web/20201029020503/https://www.express.co.uk/celebrity-news/404331/The-sweet-smell-of-success-The-celebrity-fragrance-industry-is-still-going-strong |archive-date=October 29, 2020}} In 2018, Spears released her twenty-fifth and first ever unisex fragrance, Prerogative.{{cite web |title=Britney Spears Talks to Allure About the Inspiration Behind Her Latest Perfume, Prerogative |date=July 18, 2018|url=https://www.allure.com/story/britney-spears-perfume-prerogative-interview}} As of July 2023, Spears has released 42 fragrances under her brand.
| class="wikitable sortable plainrowheaders"
|+Complete list of Spears's perfumes ! № ! Fragrance ! Tagline ! Year ! {{Abbr|Ref.|Reference}} |
| scope="row"| 1
| Curious | "Do you dare?" | 2004 |
|---|
| scope="row"| 2
| Fantasy | "Everybody has one." | 2005 |
| scope="row"| 3
| Curious: In Control | "Are you?" | 2006 |
| scope="row"| 4
| Midnight Fantasy | "Magic begins at midnight." | 2006 |
| scope="row"| 5
| Believe | "The greatest freedom is to believe in yourself." | 2007 |
| scope="row"| 6
| Curious Heart | "Live yours to the fullest." | 2008 |
| scope="row"| 7
| Hidden Fantasy | "What do you have to hide?" | 2009 |
| scope="row"| 8
| Circus Fantasy | "Where nothing is what it seems..." | 2009 |
| scope="row"| 9
| Radiance | "Choose your own destiny." | 2010 |
| scope="row"| 10
| Cosmic Radiance | "Be the brightest star in the universe." | 2011 |
| scope="row"| 11
| Fantasy Twist | "Choose your fantasy." | 2012 |
| scope="row"| 12
| Island Fantasy | "What's your island fantasy?" | 2013 |
| scope="row"| 13
| Fantasy: Anniversary Edition | None | 2013 |
| scope="row"| 14
| Fantasy: The Nice Remix | rowspan="2"| "Everybody has one. Naughty or nice" | 2014 |
| scope="row"| 15
| Fantasy: The Naughty Remix | 2014 |
| scope="row"| 16
| Fantasy: Stage Edition | None | 2014 |
| scope="row"| 17
| Rocker Femme Fantasy | None | 2014 |
| scope="row"| 18
| Fantasy Renner Exclusive | None | 2015 | |
| scope="row"| 19
| Fantasy Intimate Edition | "Everybody has an intimate fantasy." | 2015 |
| scope="row"| 20
| Maui Fantasy | "Aloha from Hawaii." | 2016 |
| scope="row"| 21
| Private Show | "It's your private show" | 2016 |
| scope="row"| 22
| Fantasy in Bloom | None | 2017 |
| scope="row"| 23
| VIP Private Show | "It's your #VIPSHOW" | 2017 |
| scope="row"| 24
| Sunset Fantasy | "Experience summer in a bottle." | 2018 |
| scope="row"| 25
| Prerogative | "A fragrance for all." | 2018 | align="center"| {{cite web|url=https://www.etonline.com/this-is-where-britney-spears-wants-you-to-wear-her-new-prerogative-fragrance-exclusive-106125|title=This Is Where Britney Spears Wants You to Wear Her New 'Prerogative' Fragrance (Exclusive)|website=Entertainment Tonight|author=Amy Lee|date=July 16, 2018|access-date=July 16, 2023}} |
| scope="row"| 26
| Fantasy: Pride Edition | None | 2018 | align="center"| {{cite web|url=https://www.nme.com/news/music/anti-lgbtq-group-vows-boycott-of-britney-spears-pride-edition-of-fantasy-perfume-2364623|title=Anti-LGBTQ group wants to boycott Britney Spears' Pride edition of 'Fantasy' perfume|website=NME|author=Charlotte Krol|date=August 8, 2018|access-date=July 19, 2023}} |
| scope="row"| 27
| Rainbow Fantasy | "What color is your fantasy?" | 2019 | |
| scope="row"| 28
| Prerogative Rave | "The new uninhibited fragrance for all." | 2019 | |
| scope="row"| 29
| Midnight Fantasy: Halloween Edition | "Magic begins at midnight." | 2019 |
| scope="row"| 30
| Glitter Fantasy | "Dare to shine." | 2020 | |
| scope="row"| 31
| Fantasy: 15th Anniversary Special Pride Edition | None | 2020{{efn|name="UK exclusive"|Released only in the United Kingdom.}} | |
| scope="row"| 32
| Prerogative Ego | "What's your prerogative?" | 2020 | |
| scope="row"| 33
| Festive Fantasy | "Life is a fantasy." | 2020 | |
| scope="row"| 34
| Fantasy Intense | "Your new fantasy awaits." | 2021 |
| scope="row"| 35
| Fantasy: Pride Edition | "Fantasy. Everybody has one." | 2021{{efn|name="UK exclusive"}} | |
| scope="row"| 36
| Electric Fantasy | "Electrify your fantasy." | 2021 | |
| scope="row"| 37
| Fantasy Sheer | "Your next fantasy awaits." | 2021 | |
| scope="row"| 38
| Blissful Fantasy | "Find your bliss." | 2022 | |
| scope="row"| 39
| Fantasy: Pride Edition | "Fantasy for everybody." | 2022{{efn|name="UK exclusive"}} | |
| scope="row"| 40
| Naked Fantasy | "Bare your beauty." | 2022 | |
| scope="row"| 41
| Fantasy: Special Pride Edition | "Fantasy for everybody." | 2023{{efn|name="UK exclusive"}} | |
| scope="row"| 42
| Jungle Fantasy | "Unleash your wildest fantasy." | 2023 | align="center"| {{cite web|url=https://www.nylon.com/beauty/britney-spears-jungle-fantasy-perfume|title=A New Britney Spears Fragrance is on the Way|magazine=Nylon|author=Sophia June|date=July 13, 2023|access-date=July 16, 2023}} |
| scope="row"| 43
| Curious (Superdrug's 60th Birthday Exclusive Package) | | May 2024 |
| scope="row"| 44
| Candied Fantasy | "Make life a little sweeter" | May 2024 | |
| scope="row"| 45
| Fantasy: Pride Edition (2024) | "Fantasy for everybody" | June 2024{{efn|name="UK exclusive"}} | |
| scope="row"| 46
| Pure Fantasy | | Unreleased{{efn|name="UK exclusive"}} | |
Toys and games
= Dolls =
{{main|Britney Spears doll}}
In 1999, Play Along Toys released the Britney Spears doll. It was the first product ever released by this toy company. The doll featured Spears with various outfits, make-up, and hairstyles from her concerts, appearances, photoshoots, and music videos. Yaboom Toys also made a singing Britney Spears doll that would "sing" when her belly button was pressed – along with miniature dolls and Spears's concert stages and tour bus toy replicas. The line of merchandise eventually included Spears's porcelain dolls.{{citation needed|date=December 2023}}
= Video game =
{{main|Britney's Dance Beat}}
Britney's Dance Beat is a one or two player music video game featuring songs and video appearances by Spears. The story is that players must pass "auditions" to tour as Spears's dancers. Gameplay involves pressing buttons in time with music. Symbols for buttons are arranged in a circle, resembling a clock dial. A pointer sweeps around the dial, indicating when to press each button.
The game contains five songs: "...Baby One More Time", "Oops!... I Did It Again", "Stronger", "Overprotected", and "I'm a Slave 4 U". Successful play is rewarded with "backstage passes" which unlocks features such as backstage video footage of Spears.
= Mobile games =
{{main|Britney Spears: American Dream}}
A cell phone game created by Qplaze-RME and Sony BMG titled Adventures of Britney Spears was announced in December 2005 but was never released. Images and video footage of the game were released along with the game's press release.{{citation needed|date=March 2022}}
Ten years later, Spears started working on a game with Glu.{{cite web|url=https://people.com/celebrity/britney-spears-to-star-in-mobile-video-game/|title=Britney Spears to Star in Mobile Video Game App|website=People|date=April 29, 2015|access-date=April 12, 2022}} In 2016, she released a casual role play as a pop star game called Britney Spears: American Dream in May 2016 and it sold 500,000 copies.{{cite web|url=http://www.ibtimes.com/britney-spears-mobile-game-american-dream-or-clicky-nightmare-2373579|title=The Britney Spears Mobile Game: 'American Dream' Or Clicky Nightmare?|date=May 24, 2016|website=International Business Times|access-date=May 6, 2018}}{{cite web|url=https://www.theverge.com/2016/5/18/11690996/britney-spears-american-dream-glu-mobile-game|title=Britney Spears' mobile game American Dream is available now|website=The Verge|date=May 18, 2016|access-date=May 6, 2018}} The freemium game was developed by Glu, the company that developed Kim Kardashian: Hollywood.{{cite web|url=https://www.forbes.com/sites/hughmcintyre/2016/05/18/britney-spears-is-miss-american-dream-in-her-new-mobile-game/|title=Britney Spears Is Miss 'American Dream' In Her New Mobile Game|first=Hugh|last=McIntyre|website=Forbes|access-date=May 6, 2018}}
Clothing
In March 2009, Spears was announced as the new face of Candie's, a clothing brand marketed for pre-teens and teenagers.{{cite web|url=http://www.britneyspears.com/2009/03/breaking-news-britney-is-the-new-candies-girl.php |access-date=July 11, 2010 |url-status=dead |archive-url=https://web.archive.org/web/20090323032944/http://www.britneyspears.com/2009/03/breaking-news-britney-is-the-new-candies-girl.php |archive-date=March 23, 2009|title=BREAKING NEWS: Britney is the new Candie's Girl|website=britneyspears.com}} After being the face of the line for two years, it was announced that Spears would design a limited edition collection for Candie's which would be unveiled by mid year.{{cite web |url=http://www.britneyspears.com/2010/04/candies-photo-shoot-tweet.php |access-date=July 11, 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100706180136/http://www.britneyspears.com/2010/04/candies-photo-shoot-tweet.php |archive-date=July 6, 2010 |title=Candie's Photo Shoot Tweet|website=britneyspears.com}} It premiered on July 1, 2010 with prices ranging from $14 to $78. In an interview with InStyle{{'}}s website, Spears announced a few more pieces would be sold in September and October and that she would love to design for them again.{{cite web|url=http://news.instyle.com/2010/06/29/britney-dishes-on-new-collection-for-candies/|title= Britney Dishes on New Collection for Candie's|publisher=InStyle|access-date=October 20, 2014}}
In August 2014, Spears launched an undergarment brand with the Danish company Change Lingerie, for sale online and in Change Lingerie stores.{{cite web|url=https://www.independent.co.uk/life-style/fashion/news/britney-spears-designs-an-affordable-lingerie-collection-for-change-lingerie-9625783.html|title=Britney Spears designs an affordable lingerie collection for Change|date=July 24, 2014|website=The Independent|access-date=May 6, 2018}}
Books
| class="wikitable style="text-align:center" |
| scope="col" style="width:10em;"| Book title
! scope="col" style="width:10em;"| Release date ! scope="col" | Publisher ! scope="col" style="width:2em;" | Pages ! scope="col" style="width:12em;" class="unsortable"| Identifiers ! scope="col" style="width:2em;" class="unsortable" | {{Abbr|Ref.|Reference}} |
|---|
| Heart-to-Heart
| May 9, 2000 | style="text-align:center;"| 144 | style="text-align:center;"| {{isbn|978-0-609-80701-9}} | |
| A Mother's Gift
| April 10, 2001 | style="text-align:center;"| 240 | style="text-align:center;"| {{isbn|978-0-385-72953-6}} | |
| Stages
| November 26, 2002 | Team Power Publishing | style="text-align:center;"| 103 | style="text-align:center;"| {{isbn|978-0-972-45750-7}} | style="text-align:center;"| {{cite magazine |url=https://www.billboard.com/music/music-news/britneys-stages-bookdvd-due-next-week-73414/ |title=Britney's 'Stages' Book/DVD Due Next Week |magazine=Billboard |date=November 18, 2002 |access-date=April 11, 2022}} |
| The Woman in Me
| October 24, 2023 | style="text-align:center;"| 288 | style="text-align:center;"| {{isbn|978-1-668-00904-8}} | style="text-align:center;"| {{cite web|url=https://people.com/britney-spears-memoir-the-woman-in-me-release-date-book-cover-reveal-exclusive-7558964|title=Britney Spears Sets Fall Date for 'Brave' Memoir 'The Woman in Me' — See the Book Cover Reveal (Exclusive)|magazine=People|author=Elizabeth Leonard|date=July 12, 2023|access-date=July 15, 2023}} |
Other products
Spears released a range of hair care products in the supermarket chain Lidl in England, in December 2014.{{cite web|url=http://metro.co.uk/2014/12/19/omg-britney-spears-has-launched-a-range-of-haircare-products-for-lidl-4993956/|title=OMG! Britney actual Spears has launched a range of hair care products for Lidl|date=December 19, 2014|website=Metro|location=UK|access-date=May 6, 2018}}
Endorsements
Spears has endorsed several brands throughout her career, including Pepsi, Polaroid, McDonald's, Hasbro, Versace, NFL, Skechers, Got Milk?, Tommy Hilfiger, Clairol, Herbal Essences, Samsung, Nabisco, Virgin Mobile, Zappos, Kenzo, Sbarro, ABC, HBO, Candies, Kohls, Starburst candy, Eos, iHeart Radio, Kirin Company, Apple Music, Disney, Los Angeles Dodgers, and Toyota.{{cite web|url=http://www.bustle.com/articles/89918-6-products-you-forgot-britney-spears-endorsed-in-the-early-2000s-including-a-camera-you-just|title=Remember When Brit Was The Queen Of Endorsements?|first=Maitri|last=Mehta|website=Bustle|date=June 19, 2015 |access-date=May 6, 2018}}
She has also included endorsements in her music videos for brands such as Bvlgari, Swarovski, Volkswagen, Mazda, MateFit, Plenty of Fish, Beats Electronics, Sony, Nokia, Lamborghini, and Samsung.{{Cite web|url=https://thoughtcatalog.com/ivana-markotic/2013/10/work-bitch-a-journey-of-product-placement-in-britney-spears-music-video/|title=Work Bitch: A Journey Of Product Placement In Britney Spears' Music Video|date=October 24, 2013}}
Accolades & Listicles
{{main|List of awards and nominations received by Britney Spears}}
Notes
{{notelist}}