Broo Brewery

{{Infobox company

| name = Broo Brewery

| image =

| caption =

| location = 119–125 Ocean Beach Road, Sorrento, Victoria, Australia

| owner = Kent Grogan

| foundation = September 2009

| production =

| industry = Alcoholic beverage

| products = Beer

| homepage = http://www.broo.com.au/broo.html Broo Brewing Company website

}}

Broo Brewing Company (Broo Limited) is a brewing company founded by partners Kent Grogan and Kelly Davidson in Sorrento, Victoria, Australia, in September 2009.

The company went into administration on 10 May 2022.{{cite web | url=https://brewsnews.com.au/broo-confirms-liquidations-amid-restructure/ | title=Broo confirms liquidations amid restructure | date=24 June 2022 }}

History

The brewery was founded by Kent Grogan and his partner Kelly Davidson,{{Cite web | url = http://mornington-peninsula-leader.whereilive.com.au/news/story/new-broo-chip-business/ | title = New broo-chip business | publisher = Mornington Peninsula Leader | last = Partland | first = Lily | date = 14 July 2011 | access-date = 6 January 2014 | url-status = dead | archive-url = https://archive.today/20140107060017/http://mornington-peninsula-leader.whereilive.com.au/news/story/new-broo-chip-business/ | archive-date = 7 January 2014 }} with the first beer, Broo Premium Lager, produced in September 2009.{{Cite news | url = http://www.couriermail.com.au/ipad/drink-beer-with-rory-gibson/story-fn6ck8la-1226243810690 | title = Drink Beer with Rory Gibson | work = The Courier-Mail | last = Gibson | first = Rory | date = 14 January 2012 | accessdate = 6 January 2014}}

=Owner's philosophy=

The company was started on the basis that Broo would remain 100% Australian owned. Grogan stated at the time that the company's charter dictates that the company can never transfer shares to any company or individual that resides in a foreign jurisdiction.{{Cite news | url = http://www.heraldsun.com.au/business/broo-haha-is-brewing-over-asx-ruling/story-fn7j19iv-1226179958501 | title = Broo-haha is brewing over ASX ruling | work = Herald Sun | last = Thom | first = Greg | date = 29 October 2011 | accessdate = 6 January 2014}}

=Sales of shares=

In 2011, a publicity program associated with the lager involved giving away shares in Grogan's brewery.{{cite web | url = http://www.heraldsun.com.au/news/victoria/home-broo-coup-for-beer-lovers/story-e6frf7kx-1225870121862 | title = Home Broo coup for beer lovers | work = Herald Sun | last = Hargeaves | first = Wendy | date = 23 May 2010 | accessdate = 6 January 2014}} Grogan estimates that over 7,000 people now hold shares in the company. In August 2012 the ASX refused to list the company because it deemed its policy to restrict foreign ownership "inappropriate". In June 2013 the company launched its second beer, Australia Draught,{{cite web|last=Mooney|first=Clyde|title=Broo takes on major players in draught|url=http://www.theshout.com.au/2013/06/26/article/Broo-takes-on-major-players-in-draught/WKQXWALSWM.html|work=The Shout|accessdate=14 January 2014|date=26 June 2013|archive-url=https://web.archive.org/web/20140116070420/http://www.theshout.com.au/2013/06/26/article/Broo-takes-on-major-players-in-draught/WKQXWALSWM.html|archive-date=16 January 2014|url-status=dead}} with the company pledging to donate 20% of its profits from the sale of the beer to two charities – the SAS Resources Fund and Commando Welfare Trust.{{Cite news | url = http://www.dailytelegraph.com.au/news/nsw/the-all-aussie-broo-brewery-is-doing-its-bit-to-get-our-returned-servicemen-back-on-their-feet/story-fni0cx12-1226690871151 | title = The all Aussie Broo brewery is doing its bit to get our returned servicemen back on their feet | work = The Daily Telegraph|location=Sydney | last = Bashan | first = Yoshi | date = 4 August 2013 | accessdate = 6 January 2014}}

==Beers==

Broo Premium Lager, a premium lager at 4.6% alcohol by volume, was launched by Grogan in September 2009 on the basis that Broo would remain 100% Australian owned. Grogan stating the company's constitution dictates that the company can never transfer shares to any company or individual that resides in a foreign jurisdiction. By 2013, Broo Premium Lager was also being sold in cans in the United States.{{cite journal|last=Turner|first=Cam|title=Local Broo, Now Around the Country|journal=Pearl Magazine|date=May 2013|volume=15|page=21|url=http://issuu.com/pearlmagazine/docs/pearlmagazine_issue15/21}}
Australia Draught (4.6% alcohol by volume){{Cite web|url=https://www.australiadraught.com.au/|title=Australia Draught|website=australiadraught.com.au}}

Awards

In 2011 Broo Ltd. received the Telstra Business Awards 'People's Choice Award' for Victorian small to medium-sized businesses.{{Cite web | url = http://www.telstrabusinessawards.com/2011-awards/peoples-choice-awards-216.aspx | title = People's Choice Awards | publisher = Telstra Business Awards | access-date = 6 January 2014 | url-status = dead | archive-url = https://web.archive.org/web/20140116102311/http://www.telstrabusinessawards.com/2011-awards/peoples-choice-awards-216.aspx | archive-date = 16 January 2014 }} In 2012 advertising for Broo Beer, created by Melbourne agency, Nick and Phil, won the single and overall categories for round five of the 2012 Siren Awards.{{Cite web | url = http://www.australiancreative.com.au/news/broo-beer-ads-clean-up-at-sirens | archive-url = https://web.archive.org/web/20120328014120/http://australiancreative.com.au/news/broo-beer-ads-clean-up-at-sirens | url-status = dead | archive-date = 28 March 2012 | title = Broo Beer Ads clean up at Sirens | publisher = Australian Creative | date = 26 March 2012 | access-date = 6 January 2014 }}{{Cite web | url = http://www.campaignbrief.com/2012/03/nick-and-phil-melbournes-broo.html | title = Nick and Phil, Melbourne's Broo beer ads make clean sweep of 2012 Siren Awards round 5 | publisher = Campaign Brief | date = 26 March 2012 | accessdate = 6 January 2013}}

Advertising and sponsorships

Broo beer sponsored Scott Saunders Racing NASCAR team{{Cite web | url = http://www.scottsaundersracing.com/wp-content/uploads/2012/10/NASCAR-USA-BROO-release.pdf | title = Australia's Broo Beer Launches in USA with NASCAR | publisher = Scott Saunders Racing | accessdate = 6 January 2014}} and Melbourne City Wrestling events.