Brooklyn Brewery

Hindy learned to brew beer during a six-year stay in various Middle Eastern nations such as Saudi Arabia and Kuwait. Upon his return to his home in Brooklyn in 1984, he and Potter, his downstairs neighbor from Park Slope, quit their jobs and founded the brewery.{{cite news |title=Could the Dodgers Follow? Brewing Returns to Brooklyn |first=Lena |last=Williams |url=https://www.nytimes.com/1996/06/02/nyregion/neighborhood-report-williamsburg-could-dodgers-follow-brewing-returns-brooklyn.html |newspaper=The New York Times |date=June 2, 1996 |access-date=April 24, 2010 |archive-date=July 20, 2009 |archive-url=https://web.archive.org/web/20090720011734/http://www.nytimes.com/1996/06/02/nyregion/neighborhood-report-williamsburg-could-dodgers-follow-brewing-returns-brooklyn.html |url-status=live}} The pair hired graphic designer Milton Glaser, best known as the creator of the logo for the I Love New York campaign, to create the company logo and identity.{{cite news |title=Lotas Minard Swaps Work for Equity Stake |first=Kim |last=Foltz |url=https://www.nytimes.com/1990/11/13/business/the-media-business-advertising-addenda-lotas-minard-swaps-work-for-equity-stake.html |newspaper=The New York Times |date=November 13, 1990 |access-date=January 22, 2010 |archive-date=July 5, 2010 |archive-url=https://web.archive.org/web/20100705135902/http://www.nytimes.com/1990/11/13/business/the-media-business-advertising-addenda-lotas-minard-swaps-work-for-equity-stake.html |url-status=live}}{{cite web |url=http://miltonglaser.com/pages/casestudy/brooklyn/bb_index.html |title=Case Studies: Brooklyn Brewery |work=Milton Glaser Inc. |access-date=October 1, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20111004163949/http://miltonglaser.com/pages/casestudy/brooklyn/bb_index.html |archive-date=October 4, 2011}} Glaser received a share in the company in return.{{cite book |last=Acitelli |first=Tom |title=The Audacity of Hops: The History of America's Craft Beer Revolution |year=2013 |publisher=Chicago Review Press |location=Chicago |isbn=9781613743881 |oclc=828193572 |page=[https://archive.org/details/audacityofhopshi0000acit/page/158 158] |url=https://archive.org/details/audacityofhopshi0000acit/page/158}}

Originally all their beer was brewed by contract by Matt Brewing Company, and the pair started their own distribution company and personally transported and marketed their beer to bars and retailers around New York City.{{cite book |last1=Hindy |first1=Steve |last2=Potter |first2=Tom |title=Beer School: Bottling Success at the Brooklyn Brewery |year=2005 |publisher=John Wiley & Sons, Inc. |location=Hoboken |isbn=0-471-73512-4}} In 1996, they acquired a former matzo factory in Williamsburg, Brooklyn, and converted it into a functional brewery.{{cite news |title=Brooklyn's King of Beers |first=Phyllis |last=Furman |url=http://www.nydailynews.com/money/2007/04/16/2007-04-16_brooklyns_king_of_beers_-2.html |newspaper=Daily News |location=New York |date=April 16, 2007 |access-date=April 24, 2010}}

Although the brewery looked to expand its brewing capacity in the City, originally most of the production, including all Brooklyn Lager and all bottled products, were brewed by contract in the city of Utica in upstate New York, due to the limited ability to meet demand at the Williamsburg brewery, its lack of a bottling line, and the cost benefits of contract brewing. The company later sought to expand its facilities in Brooklyn, but had difficulty finding a suitable site within the borough.{{cite news |title=Double Edge to Brooklyn's Success |first=Patrick |last=McGeehan |url=https://www.nytimes.com/2008/07/20/nyregion/20brewery.html |newspaper=The New York Times |date=July 20, 2008 |access-date=April 24, 2010 |archive-date=January 19, 2012 |archive-url=https://web.archive.org/web/20120119145158/http://www.nytimes.com/2008/07/20/nyregion/20brewery.html? |url-status=live}} However, an economic recession allowed them to remain in Williamsburg and undertake a $6.5 million expansion of the brewery in 2009.{{cite news |title=Soft Real Estate Market Is a Key Ingredient at Brooklyn Brewery |first=Patrick |last=McGeehan |url=https://www.nytimes.com/2009/11/02/nyregion/02brewery.html |newspaper=The New York Times |date=November 1, 2009 |access-date=April 24, 2010 |archive-date=January 26, 2018 |archive-url=https://web.archive.org/web/20180126213921/http://www.nytimes.com/2009/11/02/nyregion/02brewery.html |url-status=live}}

Since 1994, Garrett Oliver has been the Brooklyn Brewery brewmaster. He had first been appointed brewmaster at the Manhattan Brewing Company of New York in 1993 where he began brewing professionally as an apprentice in 1989. In 2003 he published the book "The Brewmaster's Table: Discovering the Pleasures of Real Beer with Real Food". Garrett has also been a judge at the Great American Beer Festival for eleven years.{{cite web |url=http://www.bellaonline.com/articles/art28820.asp |title=Garrett Oliver – Brooklyn Brewmaster of Beer and Food |work=BellaOnline.com |last=Smagalski |first=Carolyn |access-date=January 22, 2010 |archive-date=July 22, 2010 |archive-url=https://web.archive.org/web/20100722170751/http://www.bellaonline.com/articles/art28820.asp |url-status=live}}

In 2016, they announced that they were looking to relocate their specialty brewing operation in Williamsburg after their landlord, Yoel Goldman, put the building up for sale as they would not be able to renew their lease for a reasonable price given escalating real estate prices.[http://therealdeal.com/2016/02/23/brooklyn-brewery-looking-for-60k-sf-for-brewing-operations/ The Real Deal: "Brooklyn Brewery looking for 60K sf for brewing operation – The well-known beer brand is checking out Navy Yard, Industry City for space"] {{Webarchive|url=https://web.archive.org/web/20160915151236/http://therealdeal.com/2016/02/23/brooklyn-brewery-looking-for-60k-sf-for-brewing-operations/ |date=September 15, 2016 }} February 23, 2016 They also planned to relocate their main brewery in Utica, New York, to a $70 million, 200,000-square-foot facility on Staten Island.

Japanese corporation Kirin acquired a 24.5% stake in the brewery in October 2016.{{Cite web |url=http://fortune.com/2016/10/12/brooklyn-brewery-sells-stake/ |title=Here's why Brooklyn Brewery sold a 24% stake to Japan's Kirin |website=Fortune |language=en |access-date=February 9, 2019 |archive-date=February 9, 2019 |archive-url=https://web.archive.org/web/20190209232309/http://fortune.com/2016/10/12/brooklyn-brewery-sells-stake/ |url-status=live}}

Since December 30, 2016, the Carlsberg Group has an agreement with Brooklyn Brewery to distribute its beers in Europe, the UK, and Hong Kong. Carlsberg has opened a craft brewery in Lithuania to produce Brooklyn Lager under license.{{Cite web |url=https://carlsberggroup.com/newsroom/carlsberg-and-brooklyn-open-new-craft-brewery-in-lithuania/ |title=Newsroom » Carlsberg and Brooklyn open new craft brewery in Lithuania « Carlsberg Group |website=Carlsberg Group |language=en |access-date=February 24, 2019 |archive-date=February 25, 2019 |archive-url=https://web.archive.org/web/20190225044741/https://carlsberggroup.com/newsroom/carlsberg-and-brooklyn-open-new-craft-brewery-in-lithuania/ |url-status=live}} Brooklyn Brewery has acquired London Fields Brewery in a joint venture with Carlsberg.{{Cite web |url=https://www.americancraftbeer.com/carlsberg-uk-buys-london-fields-brewery-brooklyn-brewerys-mix/ |title=Carlsberg UK Buys London Fields Brewery And Brooklyn Brewery's In The Mix! |last=+AmericanCraftBeer.com |date=July 4, 2017 |website=American Craft Beer |language=en-US |access-date=February 24, 2019 |archive-date=February 25, 2019 |archive-url=https://web.archive.org/web/20190225044805/https://www.americancraftbeer.com/carlsberg-uk-buys-london-fields-brewery-brooklyn-brewerys-mix/ |url-status=live}}

The brewery has taken a less conventional approach to marketing and advertising, relying more on word-of-mouth, brand visibility at bars as well as donations to, and sponsorship of, nonprofits including World Cares Center (www.worldcares.org)where staff volunteered during ]multiple relief efforts.{{cite web |url=http://www.businessinsider.com/brooklyn-brewerys-growth-2014-7 |title=How Brooklyn Brewery Tripled Sales In 5 Years Without Traditional Advertising |work=Business Insider |access-date=March 9, 2017 |archive-date=March 12, 2017 |archive-url=https://web.archive.org/web/20170312050408/http://www.businessinsider.com/brooklyn-brewerys-growth-2014-7 |url-status=live}} Organizations sponsored by the brewery include Eat Drink Local Week,{{cite web |url=http://www.ediblemanhattan.com/foodshed-2/meet-our-eat-drink-local-week-sponsors-brooklyn-brewery/ |title=Meet our Eat Drink Local Week Sponsors: Brooklyn Brewery |work=Edible Manhattan |date=June 18, 2012 |access-date=March 9, 2017 |archive-date=March 12, 2017 |archive-url=https://web.archive.org/web/20170312045350/http://www.ediblemanhattan.com/foodshed-2/meet-our-eat-drink-local-week-sponsors-brooklyn-brewery/ |url-status=live}} Desertfest,{{cite web |url=http://www.desertfest.co.uk/news-all/brooklyn-brewery |title=Brooklyn Brewery to Sponsor Desertfest and Host Free Show |work=Desertfest |access-date=March 9, 2017 |archive-url=https://web.archive.org/web/20170312092946/http://www.desertfest.co.uk/news-all/brooklyn-brewery |archive-date=March 12, 2017 |url-status=dead}} the Culinary Institute of America's Hyde Park campus,{{cite web |url=http://www.eater.com/2014/1/16/6295811/brooklyn-brewery-to-open-at-cia-hyde-park-in-2015 |title=Brooklyn Brewery to Open at CIA Hyde Park in 2015 |work=Eater |date=January 16, 2014 |access-date=March 9, 2017 |archive-date=March 12, 2017 |archive-url=https://web.archive.org/web/20170312045421/http://www.eater.com/2014/1/16/6295811/brooklyn-brewery-to-open-at-cia-hyde-park-in-2015 |url-status=live}} New York Harbor Restoration,{{cite web |url=http://www.brewbound.com/news/brooklyn-brewery-promotes-new-york-harbor-restoration-billion-oyster-saison |title=Brooklyn Brewery Promotes New York Harbor Restoration with Billion Oyster Saison |work=Brewbound |date=May 12, 2016 |access-date=March 9, 2017 |archive-date=March 12, 2017 |archive-url=https://web.archive.org/web/20170312044526/http://www.brewbound.com/news/brooklyn-brewery-promotes-new-york-harbor-restoration-billion-oyster-saison |url-status=live}} the Brooklyn Museum{{cite web |url=https://www.brooklynmuseum.org/support/corporate_support/ |title=Brooklyn Museum Corporate Sponsorships |access-date=March 9, 2017 |archive-date=March 12, 2017 |archive-url=https://web.archive.org/web/20170312045252/https://www.brooklynmuseum.org/support/corporate_support/ |url-status=live}} and The New York Poetry Festival.{{cite web |url=http://www.literarymanhattan.org/2013/06/prepare-ye-for-the-new-york-poetry-festival/ |title=Prepare ye for the New York Poetry Festival |work=Literary Manhattan |access-date=March 9, 2017 |archive-date=March 12, 2017 |archive-url=https://web.archive.org/web/20170312051725/http://www.literarymanhattan.org/2013/06/prepare-ye-for-the-new-york-poetry-festival/ |url-status=usurped}}

{{Infobox book

| name = Beer School: Bottling Success At The Brooklyn Brewery

| author = Steve Hindy and Tom Potter

| image = beerschoolbookcover.jpg

| genre = Business

| language = English

| publisher = John Wiley & Sons

| release_date = September 21, 2005

| pages = 304

| isbn = 0471735124

| italic title = no

}}

In 2005 Hindy and Potter published Beer School: Bottling Success At The Brooklyn Brewery through John Wiley & Sons. The book is both a guide to entrepreneurship and beer brewing as well as a memoir of the authors' time together while building the Brooklyn Brewery. Beer School goes over topics such as building teams as well as guerrilla marketing and publicity, with each chapter being written around a theme in the brewery's history. The book is told through the perspectives of both Hindy and Potter, and received mostly positive reviews from critics.{{cite web |title=Nonfiction Review: Beer School |url=http://www.publishersweekly.com/978-0-471-73512-0 |publisher=Publishers Weekly |access-date=November 9, 2012 |archive-date=March 4, 2016 |archive-url=https://web.archive.org/web/20160304031801/http://www.publishersweekly.com/978-0-471-73512-0 |url-status=live}}{{cite web |title=Book Report – Beer School: Bottling Success at the Brooklyn Brewery |url=http://blog.seattlepi.com/whatsontap/2008/02/29/book-report-beer-school-bottling-success-at-the-brooklyn-brewery/ |publisher=Seattle PI |access-date=November 9, 2012 |archive-date=February 18, 2012 |archive-url=https://web.archive.org/web/20120218174222/http://blog.seattlepi.com/whatsontap/2008/02/29/book-report-beer-school-bottling-success-at-the-brooklyn-brewery/ |url-status=live}}

Esquire magazine selected the Brooklyn Lager 16 ounce as one of the "Best Canned Beers to Drink Now" in a February 2012 article.{{cite web |url=https://shopping.yahoo.com/articles/yshoppingarticles/805/best-canned-beers-to-drink-now/ |title=Best Canned Beers to Drink Now |publisher=Esquire magazine via Yahoo news website |date=February 22, 2012 |access-date=February 22, 2012 |archive-date=February 22, 2012 |archive-url=https://web.archive.org/web/20120222213508/http://shopping.yahoo.com/articles/yshoppingarticles/805/best-canned-beers-to-drink-now/ |url-status=dead}}

{{Gallery

|title=Examples of Beers Brewed by Brooklyn Brewery

|width=180 | height=180

|align=center

|File:Brooklyn Lager.jpg

| alt1=Brooklyn Lager

| Brooklyn Lager

|File:Brooklyn East India Pale Ale.jpg

| alt2=Brooklyn East India Pale Ale

| Brooklyn East India Pale Ale

}}

• Beer in the United States
• Barrel-aged beer

{{Reflist|2}}

{{Commons category|Brooklyn Brewery}}

• {{Official website|http://www.brooklynbrewery.com}}
• [https://web.archive.org/web/20160820100602/http://www.foaminghead.com/brooklyn-brewery/ TheFoamingHead's Brooklyn Page]
• [http://www.constructionlitmag.com/interview/from-the-assassination-of-sadat-to-the-birth-of-brooklyns-empire-3/ "From the Assassination of Sadat to the Birth of Brooklyn's Empire"] {{Webarchive|url=https://web.archive.org/web/20130515090559/http://constructionlitmag.com/interview/from-the-assassination-of-sadat-to-the-birth-of-brooklyns-empire-3/ |date=May 15, 2013 }} An Interview with co-founder, Steve Hindy, by Masha Udensiva-Brenner, Construction Magazine, June 20, 2011.

{{Williamsburg, Brooklyn}}

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Category:Beer brands

Category:Beer brewing companies based in New York City

Category:Companies based in Brooklyn

Category:Williamsburg, Brooklyn