Bruce Cooil
{{Short description|American statistician}}
{{Primary sources|date=August 2022}}
{{Infobox person
| name =
| image = Cooil in 2022.jpg
| alt =
| caption = Bruce Cooil in 2022
| birth_name =
| birth_date = {{Birth year and age|1953}}
| birth_place = Honolulu
| death_date =
| death_place =
| nationality =
| other_names =
| occupation = Statistical modeller
| years_active =
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| alma_mater = {{ubl|Stanford University (BSc and MSc)|University of Pennsylvania (PhD)}}
| employer = Vanderbilt University
}}
Bruce Cooil (born 1953) is The Dean Samuel B. and Evelyn R. Richmond Emeritus Professor of Management at Vanderbilt University in the Owen Graduate School of Management.{{cite web
| title = Vanderbilt University faculty profile Bruce Cooil
| publisher = Vanderbilt University
| date =
| url = https://business.vanderbilt.edu/bio/bruce-cooil/
| access-date = 2020-08-19}} His main areas of research are statistical modelling and its application to decrease mortality and morbidity rates due to coronary heart disease{{cite web
| title = Identification of Patients at Increased Risk of First Unheralded Acute Myocardial Infarction by Electron-Beam Computed Tomography
| publisher = American Heart Association
| date =
| url = http://circ.ahajournals.org/content/101/8/850.short
| access-date = 2015-12-06}}{{cite journal
| title = On the prediction and prevention of myocardial infarctions: models based on retrospective and doubly censored prospective data
| date = 2005-06-30
| pmid=15803447
| doi=10.1002/sim.2068
| volume=24
| journal=Stat Med
| pages=1897–918 | last1 = Cooil | first1 = B | last2 = Raggi | first2 = P| issue = 12
| s2cid = 19751190
| last = Johnston
| first = Jennifer
| title = Researching Health Care—the Owen Way
| publisher = Vanderbilt University Owen Graduate School of Management
| date =4 December 2013
| url = https://blogs.owen.vanderbilt.edu/vanderbiltbusiness/researching-health-carethe-owen-way/
| access-date = 2020-08-19}} and what can be done to improve the healthcare of impoverished regions like Mozambique.{{Cite journal |last1=Mukolo |first1=Abraham |last2=Cooil |first2=Bruce |last3=Victor |first3=Bart |date=2015-08-01 |title=The effects of utility evaluations, biomedical knowledge and modernization on intention to exclusively use biomedical health facilities among rural households in Mozambique |url=https://www.sciencedirect.com/science/article/pii/S0277953615003457 |journal=Social Science & Medicine |language=en |volume=138 |pages=225–233 |doi=10.1016/j.socscimed.2015.06.013 |pmid=26123881 |issn=0277-9536}}{{cite web |last1=Luce |first1=Nathaniel |title=Why residents of impoverished regions choose modern health care over traditional healers |url=https://business.vanderbilt.edu/news/2015/09/16/why-residents-of-impoverished-regions-choose-modern-health-care-over-traditional-healers/ |website=NEWS & EVENTS, Vanderbilt University |access-date=10 November 2024}}
Life and work
Cooil was born in Honolulu, Hawaii, in 1953. Cooil received his BSc in Mathematics at Stanford University in 1975, MSc in Statistics at Stanford University in 1976, and PhD in Statistics at the University of Pennsylvania in 1982 before joining Vanderbilt University's faculty in 1982.
In addition to Cooil's statistical modeling research in healthcare, his statistical modeling research in business marketing focuses on customer loyalty issues where he received a number of awards for his findings in the fallacy of the Net Promoter customer loyalty metric,{{cite web
| last = Wise
| first = Nancy
| title = Faculty Honors and Awards
| publisher = Vanderbilt University Owen Graduate School of Management
| date = 10 November 2008
| url = https://blogs.owen.vanderbilt.edu/vanderbiltbusiness/faculty-honors-and-awards/
| access-date = 2020-08-19}}{{cite journal
| title = Customer Loyalty Isn't Enough. Grow Your Share of Wallet
| journal = Harvard Business Review
| date = October 2011
| url = https://hbr.org/2011/10/customer-loyalty-isnt-enough-grow-your-share-of-wallet/ar/1
| access-date = 2015-12-06
| last1 = Keiningham
| first1 = Timothy L.
| last2 = Aksoy
| first2 = Lerzan
| last3 = Buoye
| first3 = Alexander
| last4 = Cooil
| first4 = Bruce
}} and in predicting changes in existing customer spending habits more accurately through the use of customer perception questions.{{cite web
| last = Wise
| first = Nancy
| title = Cooil Honored for Best Practitioner Presentation
| publisher = Vanderbilt University Owen Graduate School of Management
| date = 4 May 2010
| url = https://blogs.owen.vanderbilt.edu/vanderbiltbusiness/cooil-honored-for-best-practitioner-presentation/
| access-date = 2020-08-19}} Also in the field of statistics, he created the concept of proportional reduction in loss,{{Cite journal |last1=Cooil |first1=Bruce |last2=Rust |first2=Roland T. |date=1994-06-01 |title=Reliability and expected loss: A unifying principle |url=https://doi.org/10.1007/BF02295184 |journal=Psychometrika |language=en |volume=59 |issue=2 |pages=203–216 |doi=10.1007/BF02295184 |s2cid=122165746 |issn=1860-0980}} a general framework for developing and evaluating measures of the reliability of particular ways of making observations which are possibly subject to errors of all types. Cooil has won the annual Dean's Award for Teaching Excellence six times.
Selected works
- {{Cite book |last=Larsen |first=Richard J. |url=https://www.worldcat.org/oclc/35574510 |title=Statistics for applied problem solving and decision making |date=1997 |publisher=Duxbury Press |others=Morris L. Marx, Bruce Cooil |isbn=0-534-93084-0 |location=Pacific Grove, CA |oclc=35574510}}
References
{{Reflist|colwidth=45em}}
External links
- {{Google scholar id|g8r4XDsAAAAJ}}
{{Authority control}}
{{DEFAULTSORT:Cooil, Bruce}}
Category:Vanderbilt University faculty
Category:American statisticians
Category:Stanford University alumni