Bruno Schiavi
{{short description|Australian fashion designer (born 1972)}}
{{Use Australian English|date=June 2020}}
{{Use dmy dates|date=April 2025}}
{{Infobox fashion designer
|image = Bruno Schiavi.jpg
|caption = Schiavi in 2005
| alt = Portrait of Schiavi in a light-blue open collar shirt with his arms crossed across his chest.
|name =
|nationality =
|birth_date = {{Birth date and age|df=yes|1972|7|10}}
|birth_place = Sydney, Australia
|death_date =
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|education =
|label_name = {{Ubl | MensFit | Kardashian Kollection | One Dress a Day}}
|known_for = Pocket Sock
|awards =
}}
Bruno Schiavi (born 10 July 1972) is an Australian fashion designer and businessman.
Early life
Schiavi was born on 10 July 1972 in Sydney's Inner West.{{cite news|url=http://www.smartcompany.com.au/growth/economy/33311-bruno-schiavi-s-new-retail-venture-one-dress-a-day.html |title=Daily dress-ups: Australian fashion entrepreneur Bruno Schiavi tells SmartCompany about his new online venture |first=Yolanda |last=Redrup |date=23 August 2013}} His father worked for Italian embassies; the family moved several times before eventually settling in Australia. He attended Rosebank College in the Inner Western Sydney suburb of Five Dock, graduating in 1990.
Schiavi's university studies were in business and marketing. He worked at Target for eight years, starting in the 1980s. In 1995 he and his mother launched Jupi Corporation to sell women's underwear over the internet.
Design work
In 1998 Schiavi invented a sock with a zippered pocket and sold it through Gowings.{{cite news |publisher=Nine News |date=17 August 2004 |first=Anthony |last=O'Brien |title=The sock that grew legs |url=http://finance.ninemsn.com.au/smallbusiness/planning/8123222/the-sock-idea-that-grew-legs |access-date=18 January 2014 |archive-url=https://web.archive.org/web/20140121031400/http://finance.ninemsn.com.au/smallbusiness/planning/8123222/the-sock-idea-that-grew-legs |archive-date=21 January 2014 |url-status=dead }} This sock fuelled the growth of his company, which in 2004 had sales of AUD 3 million, mostly from Schiavi-designed underwear.
In 2003 Schiavi began working with celebrities when he had Big Brother contestants promote underwear designed by him. He has since collaborated with Priscilla Presley,{{cite news |url=http://www.brw.com.au/p/business/cashing_in_with_kardashian_aussie_YVuADSyXOB8DOXnhM5bAUM |title=Cashing in with Kardashian: Aussie Bruno Schiavi |newspaper=BRW |date=5 April 2013 |first=Michael |last=Bailey |access-date=18 January 2014 |archive-url=https://web.archive.org/web/20140111042121/http://www.brw.com.au/p/business/cashing_in_with_kardashian_aussie_YVuADSyXOB8DOXnhM5bAUM |archive-date=11 January 2014 |url-status=dead }} Brett Lee, Janet Jackson,{{cite news|url=http://www.heraldsun.com.au/entertainment/celebrity/janet-jackson-latest-name-on-bruno-schiavis-underwear/story-e6frf96o-1111117255453 |title=Janet Jackson latest name on Bruno Schiavi's underwear |newspaper=The Daily Telegraph|location=Sydney |date=21 August 2008}} and the Kardashians. In the mid-2000s Schiavi's company expanded to Los Angeles.
Many of his products, including the Kardashian Kollection, are sold for the mass market through department stores like Sears. By 2013 Jupi Corporation had a turnover of $75 million, 60 percent of that from outside Australia.
On 12 August 2013 Schiavi launched One Dress a Day, an online store that sells a new Schiavi-designed dress every day.{{cite news|url=http://www.theaustralian.com.au/executive-living/fashion/bruno-schiavis-new-website-is-based-on-concept-rather-than-celebrity/story-e6frg8k6-1226702455862 |title=Bruno Schiavi's new website is based on concept rather than celebrity |first=Glynis |last=Traill-Nash |date=23 August 2013 |newspaper=The Australian}}
In 2015 Schiavi expanded into children's clothing, developing a Kardashian Kids line for his Kardashian Kollection brand when the Kardashians had children. The new brand was a commercial success, with 86 percent of the stock sold within 72 hours of the launch in stores and online via Babies R Us. Following Schiavi's usual business model of mass market sales, the Kardashian Kids brand will be sold in Woolworths Big W stores in Australia from August 2015.{{cite news|url=http://www.afr.com/business/retail/designer-bruno-schiavi-likes-everything-about-kardashian-kids-20150522-gh3ujq# |title=Designer Bruno Schiavi likes everything about Kardashian Kids |date=23 May 2015 |first=Sue |last=Mitchell |newspaper=The Australian Financial Review}}
References
{{reflist}}
External links
{{Commons category|Bruno Schiavi}}
- [https://www.facebook.com/BrunoSchiavidesigner Bruno Schiavi] on Facebook
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Category:Australian fashion designers