Bryanboy
{{Short description|Swedish fashion blogger and socialite}}
{{Infobox person
| name = Bryanboy
| image = Bryanboy Paris Fashion Week Autumn Winter 2019.jpg
| caption =
| birth_name = Bryan Grey Yambao
| birth_date =
| birth_place = {{nowrap|Manila, Philippines}}
| employer = Perfect Magazine
| title = Editor-in-Chief
| website = [http://bryanboy.com http://bryanboy.com]
| citizenship = Swedish (through marriage)
| occupation = Fashion Editor and Social media personality
| module = {{Infobox TikTok personality |embed = yes
| page = bryanboy
| page_display_name = Bryanboy
| followers = 4.0 million{{Citation |last = Grey Yambao |first = Bryan |year = 2019 |title = Bryanboy |publisher = TikTok |publication-place = Culver City, California |page = @bryanboy |url = https://www.tiktok.com/@bryanboy?lang=en |access-date = 1 November 2022}}
| stats_update = 2 November 2022
}}
}}
Bryan Grey Yambao (21 March 1982), also known as Bryanboy, is a Filipino fashion blogger and socialite. A former web developer, he started blogging at age 24 from his parents' Manila home.Rekhi, Shefali. "Asia's Blog Stars". The Straits Times (May 25, 2008). He is currently represented by IMG Models and WME
His eponymous blog won the 2007 Philippine Blog Award for Best Fashion & Lifestyle Blog.[http://www.philippineblogawards.com.ph/2007/03/31/the-2007-philippine-blog-awards-winners/ "The 2007 Philippine Blog Awards winners"]. Philippineblogawards.com.ph (March 31, 2007). Retrieved on August 4, 2008. The New York Post named him one of the nine hottest internet celebrities,[http://www.nypost.com/seven/04152007/entertainment/9_hottest_celebs_on_the_web_entertainment_danica_lo.htm?page=0 "9 hottest celebs on the web"] {{webarchive |url=https://web.archive.org/web/20080504210548/http://www.nypost.com/seven/04152007/entertainment/9_hottest_celebs_on_the_web_entertainment_danica_lo.htm?page=0 |date=May 4, 2008 }}. New York Post (April 15, 2007). and news.com.au has called him "one of Fashion 2.0’s biggest superstars" and a "phenom in the fashion blogosphere".Huntington, Patty. [http://blogs.news.com.au/fullychic/index.php/news/comments/we_3_bryanboy_oz_fashion_week_gets_blogged/ "We heart Bryanboy! Oz Fashion Week gets well-and-truly blogged"] {{webarchive |url=https://web.archive.org/web/20080829193413/http://blogs.news.com.au/fullychic/index.php/news/comments/we_3_bryanboy_oz_fashion_week_gets_blogged/ |date=August 29, 2008 }}. News.com.au (April 18, 2008). Retrieved on August 4, 2008. His blog, called "hysterically camp" by the Sydney Morning Herald,Hornery, Andrew. "PS Catwalk". Sydney Morning Herald (May 3, 2008). is known for its "witty and often bitchy commentary."Wells, Rachel. [http://www.theage.com.au/news/fashion/bloggers-arrive-on-fashions-front-row/2008/05/03/1209235234242.html "Have laptop, will travel: bloggers arrive on fashion's front row"]. Sunday Age (May 4, 2008). He was featured as the social media correspondent on the panel of Cycle 19 & 20 of America's Next Top Model.{{Cite web|url=http://www.huliq.com/10178/americas-next-top-model-tries-taming-blogger-bryanboy|title=America's Next Top Model tries taming blogger BryanBoy|last=Ford|first=Anissa|date=2012-09-29|access-date=2016-09-28|archive-date=2021-10-23|archive-url=https://web.archive.org/web/20211023193759/http://www.huliq.com/10178/americas-next-top-model-tries-taming-blogger-bryanboy|url-status=dead}}
Bryanboy fans often send in photos of themselves in his signature pose—standing with hips thrust to one side and a handbag in an outstretched arm—or with handwritten signs declaring "I <3 Bryanboy"; celebrity participants have included Marc Jacobs, Tanya Dziahileva, Alexandra Agoston, and Rachel Clark. Though no brand spokesman commented on the matter, it was reported that Bryanboy's trademark pose was referenced in two 2006 Fendi advertisements.[https://archive.today/20070611074342/http://www.queerty.com/queer/fashion/fendi-loves-bryanboy-20060816.php "Fendi loves Bryanboy"]. Queerty.com (August 16, 2006). Retrieved on August 4, 2008. Marc Jacobs named a handbag after him (the BB ostrich bag) after Bryanboy posted about it in his blog.Huntington, Patty. [http://blogs.news.com.au/fullychic/index.php/news/comments/a_bridge_too_fey_bryanboy_threatens_to_take_product_placement_to_new_height/ "A bridge too fey? Bryanboy threatens to take product placement to new heights"] {{webarchive |url=https://web.archive.org/web/20080425092921/http://blogs.news.com.au/fullychic/index.php/news/comments/a_bridge_too_fey_bryanboy_threatens_to_take_product_placement_to_new_height/ |date=April 25, 2008 }}. News.com.au (April 21, 2008). Retrieved on August 4, 2008.Safe, Georgina. [http://www.theaustralian.news.com.au/story/0,25197,23618675-5010800,00.html "Logged in the laptops of luxury"] {{Webarchive|url=https://web.archive.org/web/20080502215708/http://www.theaustralian.news.com.au/story/0,25197,23618675-5010800,00.html |date=2008-05-02 }}. The Australian (April 30, 2008).
Career
In October 2020 at the height of the COVID-19 pandemic, Yambao grew an audience of 1 Million TikTok followers in a span of six months.Cordero, Robert. [https://www.businessoffashion.com/articles/media/bryanboy-bryan-grey-yambao-tiktok-influencer-blogging/ "Bryanboy: How Fashion’s Original Influencer Became a TikTok Star"](October 29, 2020).
Yambao was featured on the December 2021-January 2022 cover of Mega Magazine Philippines.Castro, Mia. [https://mega.onemega.com/luxury-fashion-is-no-longer-exclusive-and-bryanboy-is-glad/ "Luxury Fashion Is No Longer Exclusive And Bryanboy Is Glad"](December 6, 2021).
On September 21, 2022, Yambao was appointed as Editor-in-Chief of London-based fashion bi-annual, Perfect Magazine. O'Connor, Tamison. [https://www.businessoffashion.com/news/media/bryan-yambao-named-editor-in-chief-of-perfect/ "Bryan Yambao Named Editor-in-Chief of Perfect"](September 21, 2022).
Filmography
=Television=
class="wikitable" |
Year
!Title !Role !Notes |
---|
2012
|America's Next Top Model (season 19) |Social Media Correspondent |13 Episodes |
2013
|America's Next Top Model (season 20) |Social Media Correspondent |15 Episodes |