Bubble (programming language)

Bubble's visual development platform is used to create websites and web applications. It is used by non-technical start-up founders, in schools for educational purposes, and by other organizations for commercial purposes.{{cite web|last1=McCormick|first1=Emily|title=These tech jobs may disappear in the face of automation|url=https://finance.yahoo.com/news/tech-jobs-may-disappear-in-the-face-of-automation-artificial-intelligence-142320283.html|website=Yahoo Finance|access-date=May 20, 2021}}{{cite web|last1=Zimmerman|first1=Eilene|title=Building a Serious Website Without Serious, or Any, Coding Skills|url=https://boss.blogs.nytimes.com/2014/11/14/building-a-serious-website-without-serious-or-any-coding-skills/?_r=0|website=The New York Times|date=November 14, 2014 |access-date=March 4, 2017|language=en}}{{cite web|last1=LaGreca|first1=Adam|title=Dear Google, the future is fewer people writing code|url=https://techcrunch.com/2016/07/22/dear-google-the-future-is-fewer-people-writing-code/|website=TechCrunch|date=July 22, 2016 |access-date=March 4, 2017}}

Bubble is used by absolute beginners to practice making websites, or by more advanced people to make websites.

Bubble{{cite web|last1=Dillet|first1=Romain|title=The founders of Bubble want to put programmers out of work|url=https://techcrunch.com/2018/11/11/bubble-lets-you-create-web-applications-with-no-coding-experience/|website=TechCrunch.com|access-date=November 22, 2018|date=November 11, 2018}} was founded by Emmanuel Straschnov and Josh Haas in 2012 in New York.{{cite web|last1=Woods|first1=Tyler|title=The founders of Bubble want to put programmers out of work|url=http://technical.ly/brooklyn/2015/07/28/bubble-emmanuel-straschnov-josh-haas/|website=Technical.ly|access-date=March 4, 2017|date=July 28, 2015}}{{cite web|last1=Kepes|first1=Ben|title=Bubble, Bubble, ending the developer struggle?|url=http://www.computerworld.com/article/2982331/application-development/bubble-bubble-ending-the-developer-struggle.html|website=Computerworld|date=December 22, 2015|access-date=March 4, 2017|language=en}} Bubble had been bootstrapped for a long time but eventually started receiving investments.{{cite web|title=How Bubble founders are making coding obsolete|url=https://mixergy.com/interviews/bubble-with-emmanuel-straschnov|website=Mixergy|access-date=October 9, 2018|language=en}} In 2019, Bubble raised $6M from SignalFire, Neo, Nas, Eric Ries and the founders of Warby Parker, Allbirds, Okta, and Harry's.{{Cite web|url=https://www.builtinnyc.com/2019/06/19/bubble-seed-funding|title=Bubble lands $6.25M seed round from founders of Allbirds, Harry's, MuleSoft | Built In NYC|website=www.builtinnyc.com}} In 2021, Bubble raised $100M.{{Cite news |last=Lee |first=Jane |date=2021-07-27 |title='No-code' startup Bubble raises $100 mln in round led by Insight Partners |language=en |work=Reuters |url=https://www.reuters.com/technology/no-code-startup-bubble-raises-100-mln-in-round-led-by-insight-partners-2021-07-27/ |access-date=2023-10-19}} Bubble was named one of Fast Company's Most Innovative Companies of 2021.{{cite web|title=The 10 most innovative small and mighty companies of 2021|url=https://www.fastcompany.com/90600295/small-mighty-most-innovative-companies-2021|website=FastCompany|date=March 9, 2021|access-date=May 20, 2021|language=en}} Web traffic to Bubble's websites has increased at a compounded growth rate greater than 50% from 2017 to 2021.{{Cite web|date=November 2, 2021|title=The Definitive Bubble Review: A Flexible No Code App Builder Growing Over 50%|url=https://www.ayrshare.com/the-definitive-bubble-review-a-flexible-no-code-app-builder-growing-over-50/|access-date=November 3, 2021|website=Ayrshare|language=en-US}}

In April 2023, Bubble.io announced a controversial change to its pricing model, introducing a new metric called "workload units." This change followed an earlier attempt in March 2022 to shift the pricing model based on database entries, which had also been met with considerable backlash from the user community.{{Cite news |last=Josh |first=Josh |date=April 12, 2023 |title=An Update to Workload, Plus More Transparent Calculations |work=Bubble Forum |url=https://forum.bubble.io/t/an-update-to-workload-plus-more-transparent-calculations/257080 |access-date=May 21, 2023}}{{Cite web |title=Upcoming Changes to Bubble's Pricing Plans in 2023 |url=https://bubble.io/blog/2023-pricing-updates/ |website=Bubble Blog|date=April 6, 2023 }}

The goal of the new pricing model was to address sustainability issues due to most users running on lower pricing tiers regardless of their usage or size. Bubble.io aimed to align its revenue more closely with the scaling of users' applications on their platform, rather than relying on capacity.

However, the changes sparked significant controversy within the Bubble.io community. The announcement thread on the company's forum quickly garnered over 2000 replies, with many users expressing dissatisfaction and threatening to leave the platform. Critics argued that the new pricing model could lead to disproportionate costs and felt that their needs and concerns were not adequately considered before the implementation of the change.{{Cite news |last=Afanasyeva |first=Tatiana |date=April 7, 2023 |title=More context on our changes to pricing - FAQs answered |work=Bubble Forum |url=https://forum.bubble.io/t/new-thread-more-context-on-our-changes-to-pricing-faqs-answered/255924}} Amid this uproar, Bubble.io founder Emanuel also received personal death threats, underscoring the intensity of the backlash and the challenges faced by the company during this period.{{Cite web |title=Emmanuel Straschnov's death threats |url=https://twitter.com/estraschnov/status/1646448987254267904 |website=TechInsights Journal |access-date=March 22, 2024}}

Bubble.io responded to the criticism by reaching out to affected users individually to provide optimization support and held a live webinar to provide further guidance and elaboration on the changes. The company also committed to improving bulk data operations, an area of concern highlighted by users, and to make file storage more affordable in the new pricing model.

Despite the controversy, Bubble.io founder Emmanuel Straschnov stated that "Most apps will have a sufficient amount of workload included in their plan and won’t need to subscribe to an additional tier," suggesting that the new model was designed to cater to a majority of users without imposing additional costs.{{Cite news |last=Nihoul |first=Victor |date=April 6, 2023 |title=Analysis of Bubble.io New Pricing Model |work=Flusk Blog |url=https://www.flusk.eu/blog/analysis-of-bubble-io-new-pricing-model}}

In October 2024, Bubble acquired Flusk{{Cite web |last=Straschnov |first=Emmanuel |date=1 October 2024 |title=Bubble Acquires Flusk to Supercharge App Security and Monitoring |url=https://bubble.io/blog/bubble-acquires-flusk/ }}—a community-created security and monitoring tool built specifically for Bubble apps. Deal terms weren’t disclosed; Flusk co-founders Victor Nihoul and Wesley Wasielewski joined Bubble{{Cite web |date=October 10, 2024 |title=Opening Keynote: The Future of Bubble and No-Code {{!}} Bubblecon 2024 |website=YouTube |url=https://youtube.com/TDXkEj4ktx4?si=I1dZdPuWTwnJTCTM&t=606 |type=Vidéo}}.

{{Reflist}}

• {{Official website|https://bubble.io}}
• [https://forum.bubble.io/ Official forum]

Category:Visual programming languages

Category:2012 software