Bubble Yum
{{Short description|Brand of bubble gum introduced in 1974}}
{{infobox brand
| name = Bubble Yum
| logo = Bubble yum logo.png
| logo_size = 200
| image =
| caption =
| type = Bubble gum
| currentowner = The Hershey Company
| origin = United States
| producedby = The Hershey Company
| introduced = {{Start date and age|1974}}
| discontinued =
| related =
| markets = Worldwide
| previousowners = Life Savers
Nabisco
| trademarkregistrations =
| ambassador =
| tagline = Keeps it Poppin
The Number Yum Taste in bubble gum
| website = {{URL|https://www.hersheyland.com/bubbleyum|hersheyland.com/bubbleyum}}
}}
Bubble Yum is a brand of bubble gum marketed by The Hershey Company. It was first sold by Life Savers in test markets in the Western U.S. in 1974.{{cite news|title=Briefs|url=https://www.newspapers.com/image/383805288/?clipping_id=158925177|work=The Chicago Tribune|date=November 5, 1974|via=newspapers.com}} National distribution began in 1976.{{cite news|url=https://www.newspapers.com/image/334952054/?clipping_id=158925526|title=Life Savers Enters Bubble Gum Market|date=December 10, 1975|work=The Tampa Tribune|via=newspapers.com}}{{cite news|title=Squibb figures set 1st-quarter marks|work=The Herald Statesman|location=Yonkers, New York|date=April 29, 1976|via=newspapers.com}}
History
In 1977, rumors began to spread that the gum's soft, chewable secret was the addition of spider eggs.{{citation|title=Too Good to Be True: The Colossal Book of Urban Legends |url=https://books.google.com/books?id=Sd6CeqJVuC4C&q=%22bubble+yum%22+history&pg=PA193 |page=92–93|last=Brunvand|first=Jan Harold|authorlink=Jan Harold Brunvand|date=1999|publisher=W. W. Norton & Company|isbn=0-393-04734-2}} The Life Savers Company addressed the issue with an official full-page rebuttal printed in prominent U.S. newspapers (including The New York Times), to dispel the rumor and restore public confidence. Sales of the gum soon surpassed sales of Life Savers candy, and it became the most popular bubble gum brand.{{citation |title=Positioning: The Battle for Your Mind |last1=Ries |first1=Al |last2=Trout |first2=Jack |publisher=McGraw-Hill |pages=135–136 |date=2001 |isbn=0-07-135916-8}} Nabisco bought Life Savers in 1981, and The Hershey Company acquired the Bubble Yum brand in 2000.{{Cite web|url=https://www.mashed.com/430612/the-untold-truth-of-bubble-yum-gum/|title = The Untold Truth of Bubble Yum Gum|date = 7 June 2021}}
Mascot
Bubble Yum's official mascot is Floyd D. Duck, an anthropomorphic punk-style duck character.{{cite web | url=https://www.hersheyland.com/bubbleyum | title=Bubble Yum }}
References
{{reflist}}
External links
- {{Official website}}
{{Hershey}}
Category:The Hershey Company brands
Category:Brand name confectionery