Burley-Sekem

{{Infobox company

| name = Burley-Sekem

| logo = Burley-Sekem logo.png

| logo_size = 170

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| type = Private

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| foundation = {{start date and age|1985}} (merger)

| founder = Joe Burley

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| location = Perth, Australia

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| industry = Sports equipment

| products = Australian footballs, cricket balls, sportswear

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| homepage = {{URL|http://www.sekem.com.au/|sekem.com.au}}

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Burley-Sekem Pty Ltd is an Australian sports equipment manufacturing company. It was formed in 1985 from the merger of "Burley Sports Pty Ltd" (an Australian footballs and cricket balls manufacturer, established in 1907), and "Sekem Pty Ltd." (a sportswear and school uniform manufacturer founded in 1923). The company has since merged with Kookaburra Sport.{{cite web |title=BOOST FOR AUSTRALIAN SPORTING GOODS INDUSTRY WITH KOOKABURRA SPORT AND BURLEY-SEKEM TO MERGE |url=https://www.kookaburrasport.com.au/partnerships |website=Kookaburra Sport |access-date=24 June 2023}}

The company produces equipment and goods for clubs and teams of diverse sports, such as Australian rules football, rugby, cricket and soccer, having also endorsed several major leagues.

History

=Burley=

The "Burley Football Company" was started in 1906 by carpenter and former tanner's apprentice, Joe Burley, who was requested to make a ball that "kept its shape" for the Western Australian Football Association (WAFA). Previously, rugby balls had been used for the sport, but these were easily worn and prone to changing shape from a prolate spheroid to a sphere by the completion of matches."[http://nla.gov.au/nla.news-article53245769 ROMANCE OF A FOOTBALL.]" – Western Mail. Published Thursday, 8 August 1946. Retrieved from Trove, 29 September 2011. Burley's ball was first tried in a WAFA game between {{WAFL|EF}} and {{WAFL|WP}} in June 1906, and gained popularity amongst players, leading to it being exclusively used by the WAFL from 1921, a practice which continues to this day. The ball was introduced to the South Australian National Football League (SANFL) in the 1920s, and is the official ball.{{cite web|title=Burley|url=http://www.sekem.com.au/burley.html|publisher=Burley Sekem|accessdate=26 February 2013|year=2008}} Along with the Sherrin, the Burley football was declared the official football of the Australian National Football Council (ANFC). The Burley was also used in interstate and carnival matches featuring Western Australia.[http://nla.gov.au/nla.news-article41700465 THE "BURLEY" BALL] – Western Mail. Published Thursday, 16 March 1939. Retrieved from Trove, 29 September 2011.

=Sekem=

Sekem commenced operations in 1923 as a sock manufacturing business. The business survived the Great Depression and the Second World War, expanding into sportswear, swimwear and school uniforms, become Australia's largest manufacturer of school uniforms by the 1970s.[http://www.sekem.com.au/sekem.html Sekem] – sekem.com.au. Retrieved 29 September 2011.

Products

Burley-Sekem is best known for its manufacture of Burley footballs, which are used and endorsed by the West Australian Football League.{{cite web |title=Burley Sekem Tradition Continues in WA Footy|url=https://wafootball.com.au/news/24586/burley-sekem-tradition-continues-in-wa-footy?a |website=West Australian Football Commission |access-date=2 April 2024 |language=en}} In Western Australia, particularly, the ball is considered almost ubiquitous."[http://nla.gov.au/nla.news-article57583396 A SUCCESSFUL W.A. INDUSTRY]" – The Sunday Times. Published Saturday, 19 July 1908. Retrieved from Trove, 29 September 2011.

Burley-Sekem is responsible for the production of licensed AFL, NRL, WAFL, Wallabies, All Blacks, Super Rugby, Socceroos and A-League sports clothing,[http://www.sekem.com.au/index.html Index] {{webarchive |url=https://web.archive.org/web/20110822071946/http://www.sekem.com.au/index.html |date=22 August 2011 }} – sekem.com.au. Retrieved 29 September 2011. and also produces Dukes Cricket Balls and Burley Indoor Cricket Balls.[http://www.sekem.com.au/dcballs.html Dukes Cricket Balls] {{webarchive |url=https://web.archive.org/web/20110822071412/http://www.sekem.com.au/dcballs.html |date=22 August 2011 }} – sekem.com.au. Retrieved 29 September 2011.[http://www.sekem.com.au/bicballs.html Burley Indoor Cricket Balls] – sekem.com.au. Retrieved 29 September 2011.

In November 2020, the Fremantle Football Club announced that Burley-Sekem would supply their playing guernseys and other apparel for the 2021 AFL season and onwards.{{cite web |title=Looking good in local! Freo unite with Burley Sekem |url=https://www.fremantlefc.com.au/news/835714/looking-good-in-local-freo-unite-with-burley-sekem |website=www.fremantlefc.com.au |access-date=21 December 2020}}