Business Catalyst
{{Infobox software
| name = Adobe Business Catalyst
| logo = Adobe Business Catalyst icon.svg
| developer = Adobe Systems
| released = {{Start date and age|2010|04|12}}
| discontinued = yes
| latest release version = R285
| latest release date = 2017
| license = Trialware
| website = {{URL|businesscatalyst.com}}
}}
Business Catalyst was a hosted (SaaS) all-in-one solution for building and managing business websites. It had sales, service, and marketing features such as eCommerce and Email Marketing tools. The company was founded in 2004 by two Australian entrepreneurs, Bardia Housman and Adam Broadway. It was acquired by Adobe Systems in August 2009.{{cite web |url=https://www.adobe.com/special/businesscatalyst/ |title=Adobe acquires Business Catalyst |publisher=Adobe.com |date= |accessdate=2010-04-07 |archive-url=https://web.archive.org/web/20160821162859/https://www.adobe.com/special/businesscatalyst/ |archive-date=2016-08-21 |url-status=dead }}{{cite web|last=Wauters |first=Robin |url=https://techcrunch.com/2009/08/31/adobe-buys-business-catalyst-goodbarry/ |title=Adobe Buys Business Catalyst / GoodBarry |publisher=Techcrunch.com |date=2009-08-31 |accessdate=2010-04-07}}{{cite web |url=http://blogs.zdnet.com/BTL/?p=23567 |title=Adobe acquires Business Catalyst, GoodBarry | Between the Lines |publisher=ZDNet |date= |access-date=2010-04-07 |archive-date=2009-09-03 |archive-url=https://web.archive.org/web/20090903100448/http://blogs.zdnet.com/BTL/?p=23567 |url-status=dead }}
Business model
Business Catalyst's business model differed from others in that they allowed web designers to resell their hosted service as part of a "Partner Program".{{cite web |url=http://businesscatalyst.com/partner/overview |title=Adobe Business Catalyst - Overview |publisher=Businesscatalyst.com |accessdate=2010-04-07 |url-status=dead |archiveurl=https://web.archive.org/web/20100406235707/http://businesscatalyst.com/partner/overview |archivedate=2010-04-06 }}
A reseller channel of paid "Partners" received specialized tools for site provisioning and management, commissions on hosting fees, live training and in some instances ability to rebrand the platform as their own.
Business Catalyst experimented with a direct-to-customer strategy under the “GoodBarry”{{cite web|url=http://designshack.co.uk/articles/software/goodbarry-review |title=GoodBarry Review |publisher=Design Shack |date=2008-10-17 |accessdate=2010-04-07}} brand before the offering was closed down as a part of the Adobe acquisition.
Platform features
The Business Catalyst platform incorporated features including:{{cite web|author= |url=http://www.lyntonweb.com/blog/bid/34352/Business-Catalyst-CMS-Review |title=Business Catalyst CMS Review |publisher=Lyntonweb.com |date=2010-01-28 |accessdate=2010-04-07}}
- Content management
- eCommerce (catalog, payment gateway providers)
- Email marketing
- Web hosting for Adobe Muse website
- Integrated CRM database
- Reporting & analytics
- Social media integration
History
- 2004 - Business Catalyst is released as a platform designed for building and managing online businesses.
- 2005 - Business Catalyst launches their Dreamweaver Extension “Triangle”, an early extension to provide real-time connectivity between Dreamweaver and a hosted service.
- 2006 - Business Catalyst launches service in Australia.
- 2007 - The company opens its retail "GoodBarry" brand, targeted towards do-it-yourself business owners.{{cite web|last=Riley |first=Duncan |url=https://techcrunch.com/2007/10/20/goodbarry-goodbusiness-aims-to-make-ecommerce-easier/ |title=GoodBarry GoodBusiness Aims To Make Ecommerce Easier |publisher=Techcrunch.com |date=2007-10-20 |accessdate=2010-04-07}}
- 2008 - Business Catalyst opens their first international office in San Francisco, USA.{{cite web |url=http://businesscatalyst.com/about |title=Adobe Business Catalyst - About |publisher=Businesscatalyst.com |accessdate=2010-04-07 |url-status=dead |archiveurl=https://web.archive.org/web/20100407051926/http://businesscatalyst.com/about |archivedate=2010-04-07 }}
- August, 2009 - Business Catalyst is acquired by Adobe Systems, closing down the GoodBarry brand to focus solely on the web professional market.{{cite web |url=http://goodbarry.com/ |title=Goodbye, GoodBarry |publisher=Goodbarry.com |date= |accessdate=2010-04-07 |archive-url=https://web.archive.org/web/20100523030353/http://www.goodbarry.com/ |archive-date=2010-05-23 |url-status=dead }}
- April, 2010 - Adobe announces the opening of the first of three new datacenters for their Business Catalyst service{{cite web|url=http://www.businesswire.com/news/home/20100330007007/en/Adobe-Opens-Datacenters-Business-Catalyst |title=Adobe Opens New Datacenters for Business Catalyst |publisher=Business Wire |date=2010-03-31 |accessdate=2010-04-07}}
- May 2012 - Adobe includes base Business Catalyst hosting as part of the Creative Cloud platform.{{citation|url=https://www.adobe.com/aboutadobe/pressroom/pressreleases/201205/051112AdobeCCShipping.html |title=Adobe Creative Cloud Now Available|publisher=Adobe News Release |date=2012-05-11 |accessdate=2012-05-15}}
- 24 March 2018 - Adobe announces that Business Catalyst will be shut down after March 26th 2020.{{Cite web|url=https://www.businesscatalyst.com/#|title=End of life announcement|last=Catalyst|first=Adobe Business|website=www.businesscatalyst.com|language=en|access-date=2018-03-26}}
- 10 April 2018 - Adobe announces that Business Catalyst's shut-down will be extended to March 26th 2021.{{Cite web|url=https://forums.adobe.com/thread/2476705|title=End of life announcement|last=Catalyst|first=Adobe Business|website=www.businesscatalyst.com|language=en|access-date=2018-03-26}}
- 27 March 2020 - Adobe announces that Business Catalyst's shut-down will be further extended due to Corona Pandemic to September 26th 2021.{{Cite web|url=https://community.adobe.com/t5/business-catalyst/important-update-business-catalyst-end-of-life-extended/td-p/11008013?page=1|title=End of life announcement|last=Catalyst|first=Adobe Business|website=www.businesscatalyst.com|date=27 March 2020 |language=en|access-date=2020-05-05}}
- 26 September 2021 - Shut-down process commences