Business model pattern

Business model patterns are reusable business model architectural components, which can be used in generating a new business model.{{cite journal |last1=Mettler |first1=Tobias |last2=Eurich |first2=Markus |date=2012 |title= A design-pattern-based approach for analyzing e-health business models |journal=Health Policy and Technology |volume=1 |issue=2 |pages=77–85 |doi=10.1016/j.hlpt.2012.04.005}} In the process of new business model generation, the business model innovator can use one or more of these patterns to creating a new business model. Each of these patterns has similarities in characteristics, business model building blocks arrangements and behaviors. Alexander Osterwalder call these similarities the "business model pattern".{{cite book|last=Osterwalder|first=Alexander|author-link=Alexander Osterwalder|title=Business Model Generation|url=https://books.google.com/books?id=Bjj8G3ttLWUC|year=2010|publisher=Willey|location=American|pages=288|isbn=978-0470876411}}{{cite web|title=Inspiring business model patterns *NEW*|url=http://www.boardofinnovation.com/business-model-patterns/|access-date=2012-12-04|archive-url=https://web.archive.org/web/20121211032432/http://www.boardofinnovation.com/business-model-patterns/|archive-date=2012-12-11|url-status=dead}}

"Innovation, entrepreneurship and disruption are not about creative genius",

says A. Osterwalder explaining the need for business model patterns.{{cite web|title=A blueprint for entrepreneurship

|url=https://www.ted.com/talks/alex_osterwalder_a_blueprint_for_entrepreneurship|date=2021-09-10}}

Given the goal of reducing costs of the complex software development, it is necessary to use ready-made unified solutions. The pattern facilitates communication between developers via referring to well-known constructions and reduces the number of errors.{{cite book|title=Business Models and Modelling|author=Vincent Mangematin|year=2015|isbn=9781785604621|publisher= Emerald Group Publishing Limited}}